Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like The Influencer Marketing Factory, Swissper, and Kingfluencers undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like The Influencer Marketing Factory, Swissper, and Kingfluencers:
Influencer marketing in Switzerland is enjoying steady growth as more businesses start to see its benefits. More Swiss brands are partnering with influencers to enhance brand visibility and boost their engagement.
Influencer marketing agencies in Switzerland play a pivotal role in helping drive brand growth. They offer their expertise in aspects like campaign strategy and influencer selection to help brands make an impact, get real measurable results, and maintain their competitive advantage.
8 Leading Influencer Marketing Agencies in Switzerland
Location: Miami, FL and New York, NY Year Founded: 2018 Pricing Info: Minimum campaign budget starts at $20,000 and can go up to 7-digit campaigns The Influencer Marketing Factory is a global agency known for delivering data-driven influencer marketing campaigns. To make influencer marketing easier and more effective for its clients, the agency follows a data-driven approach, working on both brand awareness metrics and number of conversions. The Influencer Marketing Factory leverages local trends, influencers, and consumer behaviors to create campaigns that are uniquely Swiss—all while ensuring that each campaign has a global appeal. There’s also a focus on executing ethical practices, such as forging fair influencer partnerships and delivering transparent reporting. Some of the agency’s top clients The agency’s campaigns have reached over 3 billion people and generated more than $150 million in revenue for its clients. The agency’s milestones The Influencer Marketing Factory works with some of the world’s biggest names including Google, Facebook, Universal Music Group, Unilever, and Amazon. The agency has orchestrated several successful campaigns that resulted in millions of views, impressions, and engagements. For Kohler, the agency collaborated with the brand to elevate its presence at the Milan Design Week. They worked with leading global design influencers to showcase the brand’s latest products. These influencers were tasked to create high-quality content to highlight Kohler’s latest offerings. The agency invited influencers like the Architectural Digest and sophiepatersoninteriors to Milan and teamed up with them to launch a campaign that would focus on Kohler’s innovative designs. As a result, the campaign reached more than 12 million followers and had a total of 1.5 million views on Instagram alone. Kohler campaign results O-Cedar also worked with the Influencer Marketing Factory to partner with influencers and craft a compelling narrative around the brand’s products. The agency collaborated with macro influencers on TikTok like Kristy Sarah and Kaeli Mae to create content that focuses on O-Cedar products and how practical they are for daily use. These pieces of content were often lighthearted and relatable, often in the form of “Sunday Resets” and clean-with-me videos. The Influencer Marketing Factory also helped O-Cedar through the TikTok verification process, which enabled the brand to get a blue badge. This collaboration helped the campaign garner over 47 million combined views and earn O-Cedar more than 114,000 new followers. O-Cedar campaign results The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. 10 - 50 New York, Miami Best for: Enterprises and Large brands The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. Location: Zurich and Lausanne Year Founded: 2018 Pricing Info: Contact Swissper for pricing details While Swissper also works with select macro influencers, the agency primarily works with nano- and micro-influencers. This ensures that influencers the brands work with have higher credibility, better reach, and higher engagement rates. Aside from influencer marketing services, the Swiss agency also offers content creation and social media advertising. In 2023 alone, the Swiss influencer marketing agency helped its clients achieve a total of 2.9 million engagements and get an average engagement rate of 8.7%. Swissper works with brands from sectors like: Swissper follows a unique approach for each campaign. The agency requires each influencer campaign to have a minimum of 20 nano- or micro-influencers. This helps ensure brand reach can be sustainably increased. Once that’s done, Swissper follows a five-step process that covers the following aspects: Swissper’s 2023 achievements Swissper works with top brands like Diageo, Canon, Hello Fresh, Gornergrat, and AriZona. For the Gornergrat campaign, the agency enlisted the help of 22 influencers. They visited the ridge as part of the Gornergrat Bahnen’s 125th anniversary. Swissper has worked with the Gornergrat and Gornergrat Railways for three consecutive years. In 2023, the agency came up with the #mygornergratmoment, which introduced a nostalgic and luxurious carriage called the NostalChic Class, and executed it with the help of 2 influencers. Over the campaign’s four-month duration, the content creators published almost 200 pieces of content that focused on hiking, the Alpine Garden, and more. The campaign garnered more than 350,000 impressions and an average engagement rate of 7.6%. Snippets of various Gornergrat campaigns by Swissper For the iconic Swiss cola brand Vivi Kola, Swissper came up with the BRUTAL LOKAL campaign. It was designed to help introduce the brand’s new products. Swissper carefully selected influencers for the campaign to achieve good brand fit and ensure the authenticity of the campaigns. The agency worked with 10 influencers who published 25 pieces of content. As a result, the campaign was able to increase awareness of new products and deliver high-quality UGC for Vivi Kola. Additionally, the campaign resulted in 96,000 impressions and a 14.6% average engagement rate. Some of the content pieces from the Vivi Kola campaign Location: Zurich Year Founded: 2016 Pricing Info: Campaigns require a minimum budget of CHF 10,000, with the price per influencer post ranging from CHF 200 to CHF 10,000. Kingfluencers is an innovative influencer marketing agency in Switzerland. It has worked with some of the world’s top brands and organizations, including Universal and Stadt Zürich. Prior to being an influencer marketing agency, Kingfluencers got its start as an IT startup. Over the years, the agency has expanded its capabilities and service offerings, turning it into one of the leading full-service digital marketing agencies in Switzerland. To date, the agency has 3,000+ creators in its database, completed over 880+ projects, and published more than 20,000 posts. Kingfluencers has also worked with 330+ brands and generated 515 million impressions. What makes Kingfluencers unique is that the agency uses a proprietary campaign management platform. This AI-powered solution is capable of: Kingfluencers’ achievements Aside from the agency’s work with brands, it will be hosting the Swiss Influence Marketing Forum on October 25. The one-day event will bring together digital marketing executives, experts, and more to discuss topics like digital culture and brand influence. Swiss Influence Marketing Forum Working with global brands such as Mondelez International, Microsoft, Nestlé, UNICEF, and Samsung, Kingfluencers has several successful campaigns under its belt. The agency worked with air up to boost brand awareness. Kingfluencers then developed an influencer marketing campaign to showcase what sets air up apart. The agency’s campaign painted air up in a new light, portraying it as more than just another water bottle. Kingfluencers worked with 10 content creators (a mix of micro, mid-tier, and macro influencers) who positioned air up as the go-to bottle for consumers who want flavored water. The three-month campaign garnered positive sentiments from audiences and had a high engagement rate of 7.9%. Through 24 posts on Instagram and TikTok, the campaign was able to generate over 2.3 million impressions and reach more than 1.7 million people. Snippets from Kingfluencers’ various air up campaigns “yallo Can” campaign results Kingfluencers also worked with telecom company yallo to develop a campaign that aims to: The agency came up with the “yallo can” campaign. Working with nine influencers (mid-tier and macro), Kingfluencers used the campaign to draw the attention of audiences. While it may seem counterintuitive, the “yallo can” campaign started off by highlighting what yallo can’t do. Then, the influencers shifted to focusing on what yallo can do. This fun and engaging approach resulted in a genuine interest in the yallo brand. It also enabled the brand Location: Paris, with offices across Europe, Asia, the Middle East, and the US Year Founded: 2008 Pricing Info: minimum campaign size $1.000+ Since 2008, many of the world’s renowned brands have worked with YKONE to create and broadcast exceptional content on a local or global scale. These include Prada, MGM Resorts, and Nespresso. One of the things that helps YKONE stand out is that the agency mixes traditional agency services with proprietary technology and data alongside its talent management and in-house production capabilities. Some of YKONE’s notable projects featured on its website According to YKONE CEO Olivier Billon, this has enabled YKONE to “[experience] stellar growth, doubling our revenue each year.” The YKONE Intel is an advanced knowledge platform developed for digital communication. The Swiss influencer marketing agency also uses its in-house technology called “Campaygn.” It’s an advanced data-driven influencer marketing platform that helps the agency: The agency works with some of the world’s leading brands across industries like luxury, travel, and fashion. Its long list of clients includes Gucci, Byredo, TikTok, Uber, and Jumeirah Hotels. YKONE has orchestrated numerous campaigns since its founding. YKONE developed the Right(s) Sponsor Campaign, which was designed to help spread awareness for the 58-2017 law in the MENA region. YKONE worked with Tunisian agencies and the Club Féminin de Carthage (CFC) to execute this campaign, which was immediately picked up by sports and online media outlets. CFC fans shared the social media content online, which then led to them being shared by major women influencers who supported women’s rights. This helped the campaign gain even more traction. The award-winning campaign received several accolades in 2022, including: The Right(s) Sponsor campaign YKONE Las Vegas campaign YKONE also led a campaign for Las Vegas during the 2024 NFL Super Bowl. The agency worked with 20+ celebrities, influencers, and social icons to: YKONE handled all of the campaign’s logistics, from talent coordination to entertainment bookings. The campaign garnered 420 million impressions and is expected to see further growth. Some of the agency’s recent campaigns include one for luxury brand Lalique and the #FollowYourSun campaign for Veuve Clicquot. In 2022, the agency also received the “International Influencer Marketing Group of the Year Award” during the 43rd Grand Prix Agency of the Year Awards. In 2023, YKONE was awarded the Influencer Marketing Agency of the Year during the 44th Grand Prix Agency of the Year ceremony. Its “Reveal Your Facets” campaign for Swarovski also bagged a Creative Award at the 2023 Connections (Experiential category). For this campaign, YKONE worked with 18 content creators. They orchestrated a TikTok and Instagram takeover that resulted in: The award-winning “Reveal Your Facets” campaign for Swarovski World leader in Marketing Influence for Fashion, Luxury, and Beauty brands, Ykone has been accompanying brands in imagining, developing, and measuring their digital influencer strategies since 2008. 50+ Paris, Dubai, New York, London, Berlin, Copenhague, Bangalore Best for: Travel, Beauty and Luxury Brands World leader in Marketing Influence for Fashion, Luxury, and Beauty brands, Ykone has been accompanying brands in imagining, developing, and measuring their digital influencer strategies since 2008. Location: München, Bayern, with six locations in Switzerland: Basel, Bern, Geneva, Lausanne, Lugano, and Zürich Year Founded: 2015 Pricing Info: Contact Reachbird to schedule a personal consultation and get an overview of the agency’s pricing Reachbird is a tech-driven influencer marketing agency that primarily works in the DACH region. As a full-service agency, it offers data-based services ranging from market research and strategy development to campaign execution and reporting. What sets Reachbird apart is its unique approach to influencer marketing. Having been in the Swiss market since 2015, the agency utilizes its comprehensive understanding of local culture and trends, combining it with proprietary technology (RTECH) and an expansive independent network of over 40,000 influencers to deliver real results. RTECH is Reachbird’s in-house influencer marketing technology. This AI-powered technology helps clients find the best influencers for their campaigns based on data and controls the delivery and management of influencer marketing campaigns. Aside from offering influencer marketing services, the agency also handles contract negotiations, payment, and compliance with legal requirements. Some of Reachbird’s clients As one of the leading influencer marketing agencies in the DACH region, Reachbird has worked on more than 5,000 influencer projects for global brands like Huawei, ABB, Bepanthen, and Coca-Cola. For Bepanthen, Reachbird worked with the brand to come up with a campaign to promote a new product line on Instagram. The goal was to drive awareness for the products, generate reach, drive sustainable engagement, and grow Bepanthen DERMA’s Instagram account. To achieve this, the agency worked with seven influencers, who shared their favorite products from the Bepanthen DERMA Provitamin B5 Repair Complex line with their audiences. The influencers shared personal and emotional Instagram posts, Stories, and Reels using the hashtag “ICareForYou”. They also organized sweepstakes for the campaigns to activate the community. The #ICareForYou campaign helped Bepanthen Derma garner more than 62,000 interactions and reach 5.5 million people on Instagram. Pieces of content from the Bepanthen DERMA #ICareForYou campaign Aside from global brands, the agency also works with local businesses like Pretty Orange. For one of its influencer campaigns, Reachbird worked with influencer Hatice Janssen to show her followers how to order from the Pretty Orange website. Location: Basel, Zurich, Geneva, Bern, Austria, and Germany Year Founded: N/A Notable Clients: Beko, Adidas, and Tamaris Pricing Info: Contact the agency for pricing information The agency specializes in connecting brands with models and influencers who best fit their company or product. Working with Model Agency Zurich enables brands to: The agency also works with a diverse group of models and influencers. These include: Model Agency Zurich provides clients with open communication and constructive feedback, helping them stay ahead of the competition and craft engaging campaigns. Location: Geneva, Bern, and Zurich Year Founded: 2008 Notable Clients: Domino’s, P&G, Nestlé, Terres des Hommes, Danone, and The Salvation Army Pricing Info: Enigma offers different pricing plans for different services. Below are the agency’s monthly rates for digital campaigns, which include services like influencer campaigns and social media advertising: At its core, Enigma recognizes that influencer marketing is a disruptive force in advertising. With 55% of Swiss brands already leveraging influencer marketing, Enigma works to help brands find the right influencers. The agency identifies the best influencers for its clients and takes care of everything else. The agency’s unique performance strategy system For its influencer marketing services, the Swiss agency analyzes your data to assess your needs. This way, it can find partners who best fit your needs. As an Enigma client, you can access a dedicated dashboard that lets you monitor campaign performance in real time. You also get expert recommendations to help you improve your campaign’s performance. Aside from digital marketing, Enigma also offers the following services: Enigma has helped numerous clients raise awareness for their causes, grow online sales, and more. The agency helped Domino’s grow its overall sales by 5%-6% through two comprehensive campaigns. The results of Enigma’s custom campaigns for Domino’s The agency also leveraged user-generated content for RAGUSA. This helped grow the brand’s community and increase its social media follower count. Enigma’s RAGUSA campaign leveraging UGC Enigma’s accolades Over the years, Enigma has bagged several awards including a silver medal from the Art Directors Club (ADC) in 2014 and Le Meilleur du Web. Enigma’s article on its ADC win in 2014 Location: Zurich, Switzerland Year Founded: 2019 Notable Clients: Coca-Cola, Nivea, ifolor, and Häagen-Dazs Pricing Info: Contact Collabment for pricing Collabment has worked with some of Switzerland’s top brands, carrying out over 500 campaigns for them. The Swiss agency is a one-stop shop that offers a full-service influencer marketing program, from helping brands find the best influencers to providing detailed campaign reports. It also helps clients craft custom, compelling content, including professional photos, videos, and articles. What sets Collabment apart from other Swiss influencer marketing agencies is that it works primarily with micro-influencers (5,000-30,000 followers). That’s because micro-influencers tend to have a more engaged following compared to macro- or celebrity influencers. While Collabment works mostly with Instagram, the agency can also cover other social media channels like Snapchat, Facebook, and YouTube. Testimonial from one of Collabment’s clients (translated from German) Clients who worked with the agency share that they are happy with the results of Collabment’s campaigns. They find that the agency’s results-oriented approach has helped them successfully implement campaign ideas and achieve their goals. 1. The Influencer Marketing Factory
Notable Clients
The Influencer Marketing Factory
The Influencer Marketing Factory
2. Swissper
Notable Clients
3. Kingfluencers
Notable Clients
4. Ykone
Notable Clients
Awards and Recognition
Ykone
Ykone
5. Reachbird
Notable Clients
6. MODEL AGENCY ZURICH
7. Enigma
Notable Campaigns
Awards and Recognition
8. Collabment
How Influencer Marketing Agencies Can Help Small Businesses
Influencer marketing agencies help small businesses in the following key ways:
Identify the Right Influencers
By thoroughly screening candidates, agencies help small businesses find and connect with influencers who best fit their brand’s values, goals, and objectives. Influencer marketing agencies have expertise in finding and vetting influencers based on criteria like:
- Audience engagement
- KPIs
- Relevance
Measure Campaign ROI
Agencies are capable of tracking campaign performance using advanced analytics tools. Some of them have even developed proprietary technology for streamlining campaigns and optimizing influencer marketing strategies. Aside from these capabilities, they’re able to set clear objectives that help small businesses measure the real impact of their campaigns.
Boost Social Engagement
Swiss influencer marketing agencies craft relevant and engaging campaigns for their clients. These campaigns are designed to spread brand awareness and boost the brand’s social interactions. In turn, brands can enjoy better brand visibility and engagement, as well as have a wider targeted reach.
Nurture Stronger Partnerships
Agencies focus on building long-term partnerships with content creators who have built a solid following of engaged audiences. This, in turn, helps build trust with the brand’s target audiences. Furthermore, because these influencers are affiliated with a company, this helps develop the trust that the brand’s customers have.
Aside from these benefits, agencies work together with brands to ensure that influencers’ content is consistent and aligns with the client’s messaging to ensure cohesiveness. Lastly, these influencer marketing agencies help small businesses comply with evolving regulations, ensuring that brands mitigate potential legal and reputational risks.
Conclusion
Switzerland’s share in influencer marketing was approximately CHF 150 million in 2020. That’s expected to grow by 30% each year until 2027. According to the same report, the number of businesses relying on influencer marketing has since grown, jumping from one in 10 companies to one in two. Moreover, more than half (58%) of the country’s marketing professionals expect growth in the number of purchases made directly from social media or influencer accounts.
Influencer marketing agencies in Switzerland are crucial for brands looking to harness the power of social media influencers. With the industry undergoing rapid growth, these agencies offer expert guidance in key areas like strategy development, influencer selection, and campaign management. By working with the right influencers, Swiss brands can boost their visibility, deepen customer engagement, and more—all of which are vital in ensuring that they continue to grow and stay ahead of the competition.
Frequently Asked Questions
What services do influencer marketing agencies in Switzerland offer?
Swiss influencer marketing agencies offer different services, including:
- Campaign strategy and planning: They develop tailored influencer marketing strategies that align with your business goals.
- Influencer identification and onboarding: They help you find and work with influencers who match your requirements.
- Content creation: Swiss agencies can help influencers create engaging content like photo and video productions. For example, Swissper has an in-house studio where they develop platform-specific content.
- Campaign ideation and execution: They manage campaigns from start to finish.
- Analytics and reporting: Agencies track the performance of campaigns and provide detailed reports on metrics like engagement and ROI.
How do Swiss influencer marketing agencies select influencers for campaigns?
Influencer marketing agencies follow a rigorous vetting process to find the best influencers for their clients’ campaigns. They use advanced analytics and insights to evaluate influencers based on factors like engagement rate and brand alignment. They also check other components, such as the influencer’s previous campaigns and audience.
How much does it cost to hire an influencer marketing agency in Switzerland?
Costs will vary depending on factors like campaign scope, content requirements, and agency fees. Some have a minimum budget for campaigns, which can scale up depending on the client’s needs.
