Nowadays, one of the first reactions to receiving bad customer service is to name and shame the company online. It’s a quick and easy outlet for unhappy customers. For brands trying to recover from poor reviews, the process is a lot more time-consuming and challenging, though.
Here’s the thing, contrary to what you’ve been told, negative mentions don’t have to live on the internet forever. There are innovative online reputation management tools and legal ways to suppress poor reviews and minimize the impact that these have on your online image.
When it comes to reputation repair, the best defense is in many instances a good offence. In addition to dealing with negative feedback, you should also expand your focus to generating more positive social proof actively.
While individuals might not be in the business of gathering reviews, online reputation management (ORM) is no longer just exclusive to big corporations. Individuals can also come under attack from an ex or jealous colleague.
Whether you’re a business looking to attract more potential customers or an individual needing to apply for a new job, you can check out any one of the following 14 online reputation management firms. They have a proven track record of creating positive content and dealing with unwanted content that can hurt your image.
Best Reputation Management Agencies to Put Bad Press to Rest:
Top ORM Companies to Check Out in 2024:
1. NinjaPromo
Rated as one of the top tech PR agencies, NinjaPromo’s team of PR pros can help you to keep your brand’s image pristine. They work with various industries, including a couple of more specialized fields like crypto and fintech.
Their team works proactively and will also help to establish you as an authority in your industry. In the event that there’s a negative event that can damage your brand, they’re also equipped to manage the situation.
Their strategic PR approach is based on five steps. They’ll first do a comprehensive audit to determine how people view your brand currently and use these findings to create a data-driven roadmap. With the help of their extensive media network, their team can get you mentioned in some of the most trustworthy publications to help influence the public view about your brand.
Other key services include:
- Influencer marketing
- Community management
- Branding
- Search engine optimization (SEO)
- Social media marketing
- Paid media
- Email marketing
- Video production and marketing
- Website design and development
- Mobile app design and development
- Blockchain development
- Lead generation
NinjaPromo
Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.
50+
London, New York, Dubai, Singapore, Hong Kong, Vilnius
Best for:
Enterprise, Small and Midmarket Businesses
NinjaPromo
Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.
2. Fresh Content Society
Holding a notable position amongst top-tier digital reputation companies, FCS is recognized for its unparalleled service in managing brand images. Thanks to their expertise in the industry, FCS caters to businesses across diverse sectors, spotlighting niche areas like community management and influencer marketing.
The FCS team quickly takes action, helping you stand out and earn respect when faced with unexpected negative attention. Their approach starts with a thorough analysis of how people see your brand. Using their wide media connections, they make sure your brand is featured in trustworthy sources, positively influencing public opinion.
FCS excels in influencer campaigns and offers 24/7 community oversight. They specialize in brand crafting, formulating effective strategies, and managing paid media campaigns. Their analytics services deliver comprehensive reporting, and they ensure your brands’ digital success through detailed social media audits.
To illustrate, when the renowned Manny’s Deli faced hurdles due to pandemic-induced disruptions, FCS harnessed the power of social media. With a heartfelt strategy, they achieved widespread national media coverage. As a result, a whopping 1,500% sales surge spanning over three months.
Other essential services:
- Social Media Strategy
- Creative Strategy
- Paid Media Management
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
10 - 50
Chicago, IL, Portland, California, Texas, Boston,
Best for:
Mid-sized to Enterprise Businesses
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
3. Viral Nation
Viral Nation stands at the forefront of reputation management, offering a sophisticated suite of services designed to protect and enhance your brand’s market valuation, revenue, and audience trust. Recognizing the immense impact that a single social media post can have, Viral Nation extends its brand safety measures beyond your company’s direct social handles to encompass the full spectrum of brand ambassadors, influencers, employees, and other content creators associated with your brand.
Utilizing its proprietary and acclaimed technology, Viral Nation eases the manual labor traditionally shouldered by marketing, human resources, and legal departments in overseeing social media to defend the company’s reputation. Viral Nation_Secure™, a valuable tool developed in-house, directly addresses the challenges of fake account proliferation and copyright infringement. This bespoke solution delivers unmatched protection with features like Impersonation Detection and Copyright Infringement Protection, offering critical insights that inform and enhance strategic planning.
Viral Nation’s approach to reputation management is holistic, incorporating fake account alerts, historical background checks, and ongoing social media monitoring to ensure all individuals connected to your brand reflect its values and safeguard its reputation.
Other key services include:
- Social Transformation
- Influencer Marketing
- Safety Analysis
- Talent Representation
- Community Management
- Social Experiential Marketing
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
50+
USA, Canada, Caribbean
Best for:
Enterprises and Large brands
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
4. Thrive Internet Marketing Agency
For brands that want their reputations to thrive, there’s Thrive Internet Marketing Agency. Their online reputation management services are all about helping brands gain more trust among customers.
All services are tailored around your specific goals and unique branding, but their main focus is on encouraging positive reviews. To do this, they work with Rize Reviews, a full-service customer review and testimonials agency. They’ll send you a free customizable review widget to add to your current web design. This neat review widget will aggregate and display your online ratings and reviews from other third-party sites like Facebook, Better Business Bureau (BBB), and Google.
If your reputation suffered some damage, they can also help you to repair it. They’ll get to the bottom of negative reviews. With the help of SEO and other solutions, they’ll get your brand back on the right track and strengthen it’s overall image again.
In addition to review generation and monitoring, they’ll also create appropriate review responses that incorporate your brand voice. With the help of these well-thought response templates, even a negative review can be turned into a marketing opportunity.
Using this approach, they managed to generate over 15,000 new reviews in just five months for a popular multi-location Mexican restaurant. This translated to an increase of 20% in the total number of online reviews.
Other key services include:
- Email marketing
- Business listings management
- Social media follower growth
- Survey campaign management
- Web design
- White label services
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.
50+
Arlington, Texas; Los Angeles, California
Best for:
Enterprises, Large and Small brands
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.
5. Milk & Honey PR
Milk & Honey is a communications agency with offices in the UK, Germany, and the US. To them, the goal isn’t simply to manage reputations, but to nurture it by creating ample opportunity across all touchpoints.
From startups to establised brands, they work with both. Their team can help you shape the narrative around your brand and present you as a thought leader in your niche.
In addition to positioning yourself as an expert, their in-house planners and strategists can also set up some strategic partnership opportunities with other experts to make your brand even stronger. While lead generation is key, they also offer what they like to call creative idea generation. They have a creative team at hand that will partner with their strategists to come up with ideas that can deliver your key messages to your audience.
For example, when Whiskey & Wealth Club needed to build more credibility and trust among their investors, Milk & Honey used various strategies to make them more discoverable. With the help of a combination of pay-per-click advertising, public relations, and SEO, they generated over 12,000 leads and increased revenue by a massive 140%. Some of the other brands that they can call clients include KPMG, BigCommerce, and the dating app Inner Circle.
Other key services include:
- Digital marketing (including paid strategies)
- Lead generation
- Copywriting
- Web design
- SEO
Milk & Honey PR
Milk & Honey PR is an energetic, multi-award winning PR agency with a global offering. Managing and nurturing reputations for ambitious growth companies. We have offices in London, New York and Munich.
1 - 10
London, Sydney, New York
Best for:
Small and Large Brands
Milk & Honey PR
Milk & Honey PR is an energetic, multi-award winning PR agency with a global offering. Managing and nurturing reputations for ambitious growth companies. We have offices in London, New York and Munich.
6. Go Fish Digital
Go Fish is an award-winning, data-first digital marketing agency that focuses on serving small and mid-sized businesses. Their school of marketers can help you to improve your reputation by focusing on online reviews and suppressing damaging content.
Then, to ensure that your reputation remains positive, they also include online reputation monitoring. They’ve created several custom tools to help them monitor specific activities. This way, if there’s a change or time-sensitive issue, they can adapt their strategy quickly. To keep you up to speed about your online reputation, they also include reporting. Using their custom metric that takes into account all the aspects of online reputation, they’ll also award their clients reputation scores.
Other key services include:
- SEO
- Digital PR
- Content marketing
- Web design and development
- Paid media advertising
- Conversion rate optimization
- Copywriting
- Social media management
- Branding and design
- Email marketing
Go Fish Digital
Go Fish Digital, an award-winning agency, runs strategic influencer campaigns from identification through content creation to relationship management.
1 - 10
Raleigh, Washington DC
Best for:
Enterprises and Large brands
Go Fish Digital
Go Fish Digital, an award-winning agency, runs strategic influencer campaigns from identification through content creation to relationship management.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
7. Idea Grove
Based in Dallas, Texas, Idea Grove is a public relations and marketing agency that’s been in business for over 15 years. They mainly work with companies in B2B, tech, and eCommerce and have received dozens of five-star Google reviews for their work.
When it comes to reputation management, they use what they like to refer to as an ethical, proactive approach. They help you to prepare for each possible negative situation and offer the tact needed to deal with them if they arise.
While they can respond to issues quickly, they prefer to take a more long-term, strategic approach. As such, they’ll make sure to uncover the root of the issue. They’ll also do the hard work by responding to bad reviews. Then, to create a positive buzz around your brand, their team will earn positive media coverage so that you can control the narration. They’ll also work with you to identify opportunities to include social purpose into your story.
Other key services include:
- Brand strategy
- Public relations
- Website design
- Content marketing
- Social media management
- HubSpot Consulting
Idea Grove
Idea Grove is a Dallas-based technology PR and marketing agency specializing in B2B tech PR, web design, content and inbound marketing services.
10 - 50
Dallas
Best for:
Enterprise, Midmarket and Small Business
Idea Grove
Idea Grove is a Dallas-based technology PR and marketing agency specializing in B2B tech PR, web design, content and inbound marketing services.
8. NetReputation
Founded in 2014, NetReputation is a high-growth tech company that focuses solely on online reputation management. They’re one of the top names in the industry with Newsweek listing them as the world’s leading online reputation management company for two years in a row.
They follow a five-step process that starts with an analysis of your reputation. Once they have a better idea of any ongoing and potential threats, they’ll turn their focus to building digital assets like Wikipedia pages, business directory listings, and social media profiles. As for existing web assets that are currently under your control, they’ll optimize them for maximum impact. Throughout the rest of the campaigns, their attention will go towards content creation, publishing, and content production.
NetReputation’s own solid online presence serves as proof of their capabilities. They’ve received over 130 Google reviews, boasting an average rating of 4.8. Over on Trustpilot, the picture looks even better with an average rating of 4.9 and nearly 200 reviews. Included in their client list are high-profile public figures and companies across various sectors including insurance, healthcare and wellness.
Other key services include:
- Branding
- PPC management
- SEO (including local SEO)
- Social media management
- Content removal
- Review management
- Brand SERP monitoring
9. Reputation Defense Network
Unlike many of the other agencies on this list that also include other marketing-related services like SEO, Reputation Defense Network (RDN) focuses only on online reputation management. They work with a single goal in mind —removing negative content from the internet using creativity and innovation.
Their team can uncover anonymous attackers trying to defame your brand and delete negative comments. This isn’t just restricted to comments, though, and they can also remove harmful videos and photos and fake profiles. To date, they’ve deleted more than 7,500 negative content pieces.
One of the benefits of entrusting this delicate task to them is that they use a performance model. This means that no upfront payment is required. You’ll only get charged once they’ve delivered results.
Another huge benefit is their extensive network of legal resources. Using this specialized network, they can create a strategized solution.
For example, when an automotive company was told by attorneys that it was impossible to remove negative comments posted by a disgruntled former employee, the team at RDN proved them wrong. RDN not only managed to stop the situation from getting worse, but they also eliminated most of the negative content. For the comments that remain, they’ve developed a long-term strategy to suppress these actively.
Other key services include:
- Search control
- Online investigations
- Privacy protection
10. Reputation Rhino
Based in New York City, Reputation Rhino is an online reputation management company that has been mentioned in leading publications like Forbes, The Hollywood Reporter, and Bloomberg Businessweek. Their team is made up of PR, tech, and marketing experts that have worked with some of the biggest names across the globe. However, Reputation Rhino prefers to focus on small and mid-sized businesses as well as individuals.
They use award-winning strategies to suppress (or remove negative search results) so that brands and individuals can look their best online. This could involve improving business reviews, removing personal content, or simply generating more traffic for your website.
From doctors to celebrity writers to real estate investment companies, they’ve worked with various types of professions. For example, when a celeb author’s reputation was damaged in a very public and nasty breakup with her ex, they helped her get everything back on track for her new book’s release. They’ve received dozens of five-star reviews on Google with clients praising them for their knowledge, responsiveness, and overall professionalism.
Other key services include:
- SEO
- Web design and development
- Content marketing
- Social media
- PPC management
- Wikipedia reputation management
- Business reviews and listings management
11. WebiMax
Founded in 2008, WebiMax is one of the highest ranked brand reputation management companies on Clutch. They’ll conduct a complete analysis of your online rep and offer a customized plan.
They use a proven, cost-effective system to improve negative online content and, in some instances, they might even be able to remove it. That said, they don’t just focus on the negative. They’ll also distribute positive pieces of content throughout the web.
Their services aren’t just restricted to when a crisis pops up and they’ll continuously monitor your online presence. For example, they’ll identify all your unclaimed profiles and help you to leverage those better. It’s this type of dedication and persistence that have impressed their clients. And, to keep you up to speed with what they’ve found online, you can expect scheduled weekly calls and monthly progress updates.
According to their website, their client retention rate is a massive 97%. However, if you’re not ready to jump in head first, they offer a free reputation analysis that you might want to check out first.
Other key services include:
- SEO
- PPC marketing
- Social media marketing
- Local marketing
- Lead generation
- Web design
- PR
12. Netmark
Netmark is an internet marketing company based in Idaho that’s been helping businesses with their digital marketing for over 15 years. In addition to marketing, they can also help you to boost your reputation. Along with GADOOK, WebiMax, Reputation Rhino, and NetReputation, they’ve been listed as top key players in Research Reports World’s latest report exploring the online reputation management services market.
For a more proactive approach, they can set up “private” channels where customers can file complaints. Their team will also help you to market positive PR and online reviews. To help you find the online reviews worth highlighting, they’ll set in place monitoring for brand mentions and online reviews. If one of those reviews should be negative, they’ll work with you to create steps and best practices for responding to these reviews and other negative comments.
Other key services include:
- Lead generation
- SEO
- Social media marketing
- Search engine marketing
- Conversion rate optimization
- User experience (UX) design
13. GADOOK
Headquartered in Florida, GADOOK is an international online search engine reputation management company that offers various services to individuals, professionals, brands, and corporate clients. With the help of proprietary systems, GADOOK repairs, edits, and improves search engine results.
Their goal — to replace negative publicity with more visible good publicity. They do this by combining search engine marketing and PR. This approach has helped a health services company to rank on the first page of the search results and push down their negative reviews.
GADOOK is one of the few companies in this niche to share pricing on their website. Pricing ranges anything from $750 to $2,000, with services aimed at corporate clients at the higher end of the spectrum. They also offer extra tasks like keyword research, database management, and configuration of email servers and firewalls at a rate of between $80 and $120 per hour. Alternatively, if you simply need consultation, you can also arrange a meeting and pay by the hour.
Other key services include:
- Custom website design
- Content marketing
- Link building
- SEO
- Social media monitoring
- Statistics and metrics reporting
14. InboundJunction
Based in Israel, InboundJunction’s initial focus was affiliate marketing, SEO, and content marketing, but they’ve expanded their services to include public relations and online reputation management. In the 10 years that they’ve been in business they’ve helped hundreds of clients to be featured in leading publications like Forbes, HuffPost, and Entrepreneur.
One of their unique selling propositions is that they use a performance model. This means that they only get paid when they deliver results.
For example, when a local company reached out to them for help with thought leadership, review sites, and outreach activities, InboundJunction managed to create a strong story about funding for them that has opened many doors for the them. They’ve praised them for their ability to find good stories within their operations and their close involvement in the project.
Other key services include:
- Content amplification
- Thought leadership
- Influencer marketing
- Blog management
- Link building
- Product reviews
Wrapping Things Up
Whether you’re in the process of building a strong brand name or your current reputation has taken a knock, it’s better to work with a company that specializes in online reputation management. Not only do they know about strategies that can be used for negative content removal, but for them it’s not a personal attack. If you’re too close to the situation, it’s very easy to post a reply that will only make matters worse.
Keep in mind, that similarly to SEO, there are frowned upon strategies. For example, just like you don’t want to buy email subscribers, you don’t want to pay for positive customer feedback. Work only with reputation management consultants that are ethical. If you find yourself in a situation where you can’t find happy customers willing to post a positive review, your reputation might not be the only thing that needs work. It’s perhaps time to reconsider your overall marketing and many of the companies mentioned above will be able to help with that too.
Frequently Asked Questions
Are there any good social media listening tools for brand monitoring?
There are several reliable tools that you can use to monitor brand mentions on social media. You can, for example, check out:
- Brandwatch Consumer Intelligence
- YouScan
- Sprout Social
- Talkwalker Analytics
- Mention
- Hootsuite
What tools can you use for online reputation management?
If you don’t want to hire an online reputation management company, there are also many tools that you can use like:
- Google Alerts
- PromoRepublic
- BrandYourself
- Review Push
- The Brand Grader
- Brand24
- Digimind
What are some tips for hiring a PR agency?
A PR agency can help with various key tasks, including managing your reputation. To help you find the right agency your brand, get clarity about your goals and budget beforehand. If it’s your first time hiring a PR agency, it’s also a good idea to go through the request-for-proposal (RFP) process for your top three choices. Before the presentation, ask that the whole team that will be assigned to your account participate in the presentation.
How can you display Google reviews on your business website?
Instead of copying and pasting Google reviews to your website, you should use a tool and embed these reviews to your site. This way they will appear more authentic and the search engines won’t potentially penalize you for duplicate content. To do this, you can check out third-party tools like Taggbox and Elfsight.
Which public relations agencies can B2B businesses use?
The following are 10 of the best B2B PR agencies:
- Channel V Media
- Top Agency
- S&A Communications
- Pappas Marketing Communications
- Absolute PR & Marketing
- Skout
- Zen Media
- Mind Meld
- Ripley PR
- Karbo Communications
