The platform features a Free Amazon Keyword Research Tool, enabling you to conduct comprehensive keyword research. This tool provides insights into keyword difficulty, competition, and search volume, helping you to identify keywords that could lead to improved advertising performance. Keyword optimization is a critical component of Trellis’s offering. The platform employs techniques such as Keyword Harvesting to analyze a broad spectrum of keyword data. This approach aims to uncover valuable insights and identify potential opportunities beyond the most obvious keywords, facilitating the discovery of new avenues for advertising success.

In bid optimization, Trellis continuously monitors your keyword’s performance, adjusting bids in real-time based on the latest data. This process is designed to ensure you are not overpaying for clicks while striving to maximize the return on ad spend. Finally, Trellis offers an Amazon Listing Quality Checker. This tool provides insights into optimizing product listings, including recommendations on product title length and keyword usage. It is designed to help achieve high listing quality scores, which are vital for visibility and sales on Amazon.

The free version of the tool restricts you to crawling up to 500 URLs in a single crawl. It does not give you full access to the configuration, saving of crawls, or advanced features. The paid version removes these limitations.

Listing optimization is just as crucial for SEO success. Listing optimization is how you put your keywords to work. Helium 10’s Listing Optimization Tools can save you time and money by doing your listing optimization the right way. The Helium 10 Listing Evaluation Tool gives you immediate insight into how well a listing is optimized. Their listing optimization tool, Frankenstein, is a keyword processor and keyword bank that allows you to consolidate thousands of potential keyword phrases instantly. The Helium 10 tool Scribbles will enable you to write your entire listing with an easy-to-read user interface displaying whether you’ve taken advantage of all of your target keywords. Finally, Helium 10’s Index Checker Tool ensures your top keywords are searchable or “indexed” for your listing.

The new Raven by TapClicks is still an all-in-one SEO and SEM platform. TapClicks describes the product as a full suite of SEO research tools in one intelligent marketing platform. You can get actionable insights, increase visibility, drive leads, and close more business. Their components are Site Auditor, SEM Competitor Research, SEO Competitor & Keyword Research, Backlink Analysis & Authority, and Rank Tracking. 

You can also use Ubersuggest to undertake a site audit. It gives you an SEO score, with suggestions of changes you can make to improve your score. Ideally, you will want to reach a score of 90 or higher.

Ubersuggest offers more than this, however. Other key features for an eCommerce company wanting to improve its SEO performance include competitor analysis and content ideas.

b. Google Search Console

If you wish to gain the most from your Google Analytics, you need to link it to your Google Search Console. You need the two tools connected to see all the queries to identify opportunities for improvement with keywords. Google Search Console tells you the keywords people use when searching for your content. It includes in-depth information about landing pages and search queries based on clicks, impressions, CTR %, and more.

c. Google AdWords Keyword Planner

The Google AdWords Keyword Planner helps ensure that you create ads for the best keywords. You can even use it for more general keyword research, although Google has limited its use for this. 

The tool gives insight into how often certain words are searched and how those searches have changed over time. It also gives you suggested bid estimates for each keyword so that you can determine your advertising budget.

d. Google My Business

You can use Google My Business to create a free business profile that shows in Google search listings. Your business profile lets you easily connect with customers across Google Search and Maps.

e. Google Structured Data Testing Tool

You can use the Google Structured Data Testing Tool to create new web pages and make manual optimizations to new ones. The tool also validates structured data accuracy.

f. Google Tag Assistant Legacy

Google Tag Assistant helps you to troubleshoot the installation of various Google tags, including Google Analytics, Google Tag Manager, and more. Tag Assistant will tell you which tags are present, report any errors, and suggest improvements that you can make to your implementation. Google Tag Assistant Recording records a typical user flow to and through your website and instantly validates, diagnoses, and troubleshoots issues with your Google Analytics implementation.

g. Google PageSpeed Insights

Google PageSpeed Insights analyzes the content of your web page, then generates suggestions to make that page faster. It reports on the performance of a page on both mobile and desktop devices. At the top of the report, PageSpeed Insights provides a score that summarizes the page’s performance. Google determines this score by running Lighthouse to collect and analyze lab data about the page. A score of 90 or above is considered good.