It can be difficult to keep up with all the new software solutions and tools. Whichever problem you face, there’s probably an app for that. From productivity tools to employee scheduling apps to social media scheduling tools, some tools choose to focus on a specific feature while others are more comprehensive.
One type of marketing tool that’s becoming increasingly more popular is a social media aggregator. Before you sigh and think to yourself here’s yet another social media tool, social media aggregators are actually pretty useful. So, if your brand doesn’t have one yet, you might just want to check these out. We’ve done the research for you to narrow it down to the following 10 tools. Most of them have some type of free plan which you can take advantage of to see if it’s something that your brand needs and will use moving forward.
10 of the Best Social Media Aggregators:
What’s a Social Media Aggregator?
The name might be a mouthful, but its function is rather straightforward. A social media aggregator tool helps you to gather content from various social media network platforms to create a unified presentation. These tools do this by using the application programming interface (API) that’s shared by social networks. So, you’ll need to give the said social media platforms permission to collect social content from your account.
10 of the Best Social Media Aggregators
1. Hootsuite
If you’re a regular reader of Influencer Marketing Hub, you would most likely already be familiar with Hootsuite and its impressive functionality by now. In short, it’s one of the top social media tools and offers a long list of must-have features. To try and quantify just how popular, Hootsuite is – more than 18 million users in over 170 countries use it to manage their social media.
With regard to social media aggregation specifically, it gives you the option to create multiple streams from different social media platforms where you can monitor content and engage with your audience and other posts. With the help of its dashboard streams, you can search by hashtag, keyword, or even location.
Key features include:
- Content curation
- Campaign management
- Analytics and reporting
Cost: It offers a basic Free plan and a generous free 30-day trial. For more functionality, pricing starts at about $49 per month when billed annually.
2. Juicer
Trusted and loved by more than 5,000 businesses of all sizes, Juicer offers integration with various social networks and enables you to integrate up to 15 source accounts per social media feed.
You can use it to curate content, visuals, posts, and even hashtags to create a unified, beautiful feed. You can then embed this feed or display it wherever you wish. All in all, it’s a great tool if you want to leverage the power of social proof. By embedding a social media feed on your business website, visitors can see for themselves what other customers think of your service or products.
To make sure that the content remains “safe for work”, it also has the ability to moderate what pops up on your aggregated social media feed. In fact, it’s one of the top social media moderation tools so you can rest assured that you’ll remain in total control of which types of posts make it onto your social media wall. Speaking of control, it also gives you a lot of customization options so that your aggregated feed aligns with your branding. Alternatively, you can simply stick to one of its nine built-in social feed styles.
Key features include:
- Social feed themes
- Customization
- Social media analytics
- 15 integrations including YouTube, Pinterest, Facebook, TikTok, Twitter, and Instagram
Cost: It offers a basic Free plan and three paid plans with pricing starting at $19 per month.
3. Taggbox
Taggbox is used by a number of global brands like IKEA, L’Oréal, and OnePlus and offers various digital solutions, one of which is social media aggregation. With their social media aggregator, brands can gather, moderate, customize, and showcase social media feeds virtually anywhere.
While it might sound complicated, it’s quick and easy to use. All you need to do is complete three simple steps: collect your social content, curate the content, and publish it. To ensure that your aggregated feed is attractive and relevant, it also offers advanced filtering so that you end up with a final product that matches your style.
One of the special features that deserve special mention is that thanks to their responsive layouts you can also display your new custom social media feed on digital signage displays too. So, you can think a lot bigger than just the small screen of your audience’s mobile devices. Think live events or in-store screens… You get the (bigger) picture.
If you’re an eCommerce business, you can also use it to create shoppable social feeds. By tagging products, you can make your social media feed and user-generated content (UGC) even more valuable by using it to generate revenue.
And, just like Juicer and most other tools in this category, it also has a social media moderation feature. So, you can ensure that the content remains appropriate.
Key features include:
- 15+ integrations including YouTube, LinkedIn, Facebook, TikTok, Twitter, and Instagram
- UGC rights management
- Real-time updates
- Screen compatibility
- Analytics
Cost: It offers a Free plan and various paid options. After a free 14-day trial, pricing starts at $24 per month.
4. Curator
Curator is a social media aggregator software solution that helps you to gather and showcase a social media feed wherever you like. Whether you’re a small startup or a large, established brand, they work with brands of all sizes and have helped names like Yamaha, Unilever, and Netflix.
It’s as easy as 1,2,3. You simply connect your social media accounts, customize your feed, and copy and paste the embed code.
It also offers advanced filtering to keep your feed family-friendly. All you need to do is create rules and it can block content using bad language or anything else that doesn’t fit your brand. Not only can it help you to ensure your social media feed is family-friendly, but Curator is also hashtag-friendly, SEO-friendly, and mobile-friendly. So, if there’s a specific hashtag that you want to use, it will do the searching on your behalf. Whether you want to impress Google or outdoor billboards, Curator can do both.
Key features include:
- Support for Facebook, Instagram, Twitter, YouTube, Flickr, Tumblr, and RSS
- Moderation
- Editable posts
- Reporting
Cost: It offers a Free plan and three paid plans with pricing starting at $25 per month.
5. EmbedSocial
EmbedSocial describes itself as a complete UGC platform and has helped more than 100,000 users to gather their UGC and social media content and put it to even better use. To do this, they share official API integrations with all the main social media networks and create products that then synchronize the UGC of their clients with their sites.
With regards to social media aggregation specifically, you can check out their EmbedFeed product. From customer photos to entire posts, they can collect various types of content. And, most recently, they also added integration with YouTube and TikTok. So, if video content is integral to your brand, EmbedSocial might be the one.
It also includes a hashtag aggregator. This is particularly useful if your marketing campaigns often rely on hashtags.
Another feature that deserves special mention is its social commerce functionality. You can use it to embed shoppable Instagram or TikTok feeds to help convert browsers into paying customers.
Last, but not least, it also includes sophisticated moderation features. With the help of their negative keywords filters, you can ban posts that have a specific keyword.
Key features include:
- Customization
- Analytics and reporting
- Moderation
Cost: It offers a limited Free plan that includes Instagram account and hashtag feeds. For other social media feeds, shoppable feeds, customization, and moderation, you’ll need to sign up for one of its two paid plans with pricing starting at $29 per month.
6. Flockler
With offices in the UK and Finland, Flockler’s goal is to make it easier for marketing teams to gather and display UGC. Used by thousands of brands including the likes of GoPro, Continental, and Metallica (yes, you read right), you can use it to create social media feeds for your website, a digital display, hashtag campaigns, or a live event. For example, they helped Metallica to collect social media updates at each concert and display it in one place. This way, diehard, hard-rock fans could enjoy authentic magical musical moments from their concerts.
From Instagram photos to tweets to YouTube videos to Facebook posts, you can use various types of content to create multiple layouts. For example, if you plan on embedding the collected content on your product page, you can check out the carousel option as it doesn’t take up that much vertical space. Of, if you plan on using it on a digital screen at a live event, a slideshow can help to turn foot traffic into website traffic.
It also offers moderation features to ensure that you stay in control of what gets displayed. You can either store the content in a moderation queue or, if you prefer to let it get displayed automatically, you can always hide inappropriate content or create a blacklist from the start that will block content mentioning specific keywords.
Key features include:
- Unlimited layouts
- Moderation
- Multiple languages
- Spam blocking
- Call-to-action buttons
Cost: After a free 14-day trial, pricing starts at $47 per month.
7. TINT
The team at TINT describes themselves as “the user-generated content experts”. Their story started in San Francisco with the goal to help brands restore consumer trust. It was later acquired by Filestack, a leading platform for visual content, empowering them to take advantage of their technology to offer the fastest web and mobile UGC embed.
Trusted by thousands of leading brands including names like Nike, Marriott, and LinkedIn, their social media aggregator feature can help you to deliver authentic content in large volumes. You can select from dozens of social media channels (including TikTok) and with the help of its powerful auto-moderation technology curate it to ensure that only the most relevant (and appropriate) content goes live.
If you need to get rights, TINT can help you with that too. In just a single click of the button, you can request and obtain legal rights. Then, to stay on top of requests and authorizations, it lets you save an audit trail for compliance purposes within its platform.
With regards to customization, you also have a number of options and tools. It has a selection of pre-built themes and templates that you can tweak by changing elements like the color, size and font to ensure that all your UGC matches your brand guidelines.
Key features include:
- An analytics dashboard
- Manual and auto-tagging
- Themes and templates
- Open API for custom visual experiences
Cost: Pricing is available upon request.
8. Walls.io
Walls.io is a digital content solution that helps you to collect UGC. Using their API, you can show your social wall’s content in any way you wish. You can use it to collect, curate, and showcase content from RSS feeds or social platforms. You can also use it to turn your content into sales magnets by adding call-to-action buttons. If you don’t feel like using CTAs to “write” on your wall, how about making your wall interactive by allowing visitors to share their reactions directly on your social wall? With Walls.io, that’s also an option.
Then, to make sure that no one “vandalizes” your wall, they also offer social feed moderation. It, for example, includes a spam filter and blocklist. You can either use their default blocklist of phrases and keywords to save time or create your own.
Though, one word of warning, they’re not the cheapest solution on our list.
Key features include:
- Multiple integrations including TikTok, Pinterest, Twitter, Instagram, Facebook, and YouTube
- Various social media feed layouts
- Moderation
- Post looping
Cost: It offers a Free plan and two paid plans with pricing starting at $249 per month.
9. Tagembed
If you plan on displaying your unified social media feed only on your business website, you can check out Tagembed. It’s one of the most affordable social media aggregators for websites that lets you create a responsive social feed widget. You can, for example, use it to draw attention to certain testimonials written by happy clients, share social media stories, or create visual galleries showcasing social media posts.
It offers over 18 integrations making it a very good choice if you’ve managed to build quite the social media presence already. Not only does it offer multiple integrations, but it also includes a number of customization options. From color schemes to layouts to banner integration, it’s easy to make your social media feed even more engaging.
Key features include:
- Manual and automatic moderation
- Engagement analytics
- Branding
- Sentiment analysis
Cost: It offers a Free plan and three paid plans with pricing starting at only $9 per month.
10. The Wallrus
If you’re mainly active on Instagram and Twitter and you plan to display your social media content at events, you can try The Wallrus. In short, it describes itself as a “social signage solution” and you can use it to display live Twitter and Instagram feeds on any screen.
Trusted by names like Google, Red Bull, and Tim Hortons, it can help to drive user engagement and take your calls to action from your website to a live audience. All in all, it’s a great tool for brand managers, event planners, and community managers.
Key features include:
- A library of themes
- The ability to add your logo
- Statistics (currently in beta)
Cost: It offers a free basic plan, two paid options, and custom pricing for enterprise clients. Pricing starts at $195 for 24 hours.
Wrapping Things Up
One of the main reasons why you’re investing in a social media aggregator is to create more brand awareness and build your brand’s rep. Sharing content that contains profanity, even if you’re not the voice behind it, will only reflect badly on your brand and defeat the whole reason why you got a social media aggregator in the first place. So, it’s key that whichever tool you pick has some type of moderation features.
Another key feature is customization. A unified social media feed can be a work of art. So, be sure to check out the templates that the tool offers. Do they offer a decent selection? Are they easy to tweak? Can you customize it to fit in with your current branding? If you’re going to be posting a social media feed on your business website that looks very different from your current style, rather don’t. The two need to complement each other. Just like you want users to respect your website and social media pages, so too should you show your current digital assets the same kind of love and respect and only add visually-pleasing elements.
Frequently Asked Questions
What is the best social media aggregator?
A social media aggregator will help pull curated social posts into a feed that you can then embed on your website. The best social media aggregators include:
- Curator
- Hootsuite
- SocialMediaWall.io
- Netvibes
- Taggbox
- Buffer
- SocialBee
How do social media aggregators work?
Social media aggregators are tools that help bring together updates and posts across platforms to curate them in one feed. These tools can help simplify the process by creating an organized view on certain topics.
Is Hootsuite a social media aggregator?
Hootsuite is one of the leading social media aggregators and social media management platforms. Hootsuite helps brands manage their content in one place.
What is a aggregator platform?
A content aggregator platform will collect data from other sources across the internet and curate it all in one place. The data can be collected from a variety of locations, like social media or websites, depending on the platforms.
What are content aggregators?
Content aggregators are tools that help collect web content and applications that collect information from different online sources for curation on one feed. These content aggregators do not make their own content.
