Social media is where trends are born, opinions are debated, and—if you’re doing it right—brands become household names. And when it comes to home decor, no one has cracked the code quite like Australian duo Matt Moss and Josh Jessup. What started as a creative side project quickly turned into a viral phenomenon, all thanks to their witty, unfiltered takes on interior design.
Their now-iconic critique of the dreaded "big light" (seriously, why do overhead lights always feel like an interrogation room?) pulled in nearly 80 million views, proving that humor, relatability, and a strong point of view are the secret ingredients to social media gold.
But their success wasn’t just a happy accident—it was a carefully crafted strategy. Instead of playing it safe with polished, picture-perfect aesthetics, they took a bold approach: creating shareable, opinion-driven content that got people talking. Their TikTok and Instagram videos feel less like a brand broadcast and more like a conversation with a brutally honest (but stylish) friend.
By blending expertise with entertainment, they didn’t just rack up views—they built a loyal community that trusts their insights and, more importantly, their recommendations. For home decor brands, this is the ultimate playbook: stand out by standing for something, embrace authenticity, and make content that sparks engagement, not just admiration.
So, what can home decor brands learn from their meteoric rise? A lot. This article breaks down the best social media marketing tactics inspired by their success—helping home decor brands transform passive viewers into engaged, loyal customers. Let’s dive in.
- 6 Social Media Strategies for Effective Home Decor Marketing
- 1. Collaborating with Artists to Create Exclusive Home Decor Collections
- 2. Showcase Home Decor Products with "Before and After" Transformations
- 3. Driving Color and Design Inspiration Through Social Media
- 4. Encouraging Sustainable Home Decor Choices Through Eco-Friendly Campaigns
- 5. Using Seasonal Campaigns to Drive Sales During Key Shopping Times
- 6. Boosting Engagement and Brand Visibility with Social Media Giveaways
- Turning Social Media Engagement into Home Decor Gold
- Frequently Asked Questions
6 Social Media Strategies for Effective Home Decor Marketing
Home decor brands have a unique challenge when it comes to social media marketing — they need to inspire creativity, build trust, and drive conversions all at once. Fortunately, social media offers a playground of innovative strategies that can be adapted to any home decor brand’s goals. Let’s explore actionable strategies, using real-world examples, that can help you connect with your audience and transform your brand’s social presence.
1. Collaborating with Artists to Create Exclusive Home Decor Collections
A powerful way to elevate your home decor brand on social media is through collaborations with artists and designers. These partnerships help you offer exclusive, limited-edition collections that stand out in a crowded market.
Collaborating with talented individuals not only gives your products unique artistic value, but it also brings fresh perspectives and authenticity to your offerings. By creating pieces that are deeply rooted in art and design, you can attract new audiences who value both beauty and originality in their homes.
Anthropologie took this concept to the next level by partnering with renowned artists and interior designers to curate exclusive, limited-edition home decor collections. These pieces, which included hand-painted ceramics and bespoke textiles, were designed to inject unique artistic flair into people’s homes.
Pro Tip:
Create an exclusive "pre-launch" campaign for your social followers, offering early access to new collections. Use countdowns, sneak peeks, and behind-the-scenes clips to build anticipation.
2. Showcase Home Decor Products with "Before and After" Transformations
One of the most effective ways to promote home decor products is by featuring before and after transformations. These visual stories not only highlight how your products can completely revamp a space but also help customers imagine the potential of their own homes. By showing the immediate impact of your products, you make it easier for customers to envision how they can elevate their space with your brand.
Havenly showcased its home decor products by sharing impressive before-and-after room makeovers. With items like statement lighting, throw pillows, and decorative accents, Havenly’s social media posts demonstrated how these products could transform any room from bland to beautiful. By sharing real customer transformations, Havenly effectively showcased the power of their curated products to elevate any home.
Pro Tip:
Use Instagram Stories or TikTok to feature before-and-after transformations, and include product tags to make it easy for your audience to shop the items they see. Add a clear call-to-action encouraging followers to get the same look for their own spaces.
3. Driving Color and Design Inspiration Through Social Media
Color is a transformative tool in home decor, and social media offers a perfect platform to inspire customers and ignite creativity. By showcasing how different color schemes can elevate a space, brands can help customers visualize new possibilities for their own homes. An effective way to do this is by creating interactive campaigns that invite users to share their own design experiences.
To make this approach work, focus on thematic color collections or design challenges that allow users to express themselves. Create a space for community-driven inspiration, whether that’s through photos, before-and-after transformations, or interactive polls and stories. When your audience can see real-life examples of how your products come to life in different environments, they’ll be more likely to engage and replicate the same transformations in their homes.
Sherwin-Williams did exactly this with its #SWColorLove campaign, a brilliant way to tap into the creativity of their customers. Rather than simply promoting their extensive color palette, the brand encouraged customers to share photos of their own rooms painted with Sherwin-Williams colors. The campaign went viral as homeowners showcased how different shades could transform spaces—from bold accent walls to calming bedroom retreats.
@superior.custom.h Looking for a good neutral paint color? @sherwinwilliams Repose Gray is a GREAT option if you are looking for a color that will work well in every room of your house. #creatorsearchinsights #sherwinwilliams #swcolorlove #reposegray #interiorpainting #neutralhome #modernfarmhouse ♬ original sound - Hollie Freeman
Pro Tip:
To create your own buzz, launch a monthly design challenge where followers share their home transformations using your products. Use a unique hashtag and regularly feature the best submissions, making your social media pages a hub for inspiration and excitement.
4. Encouraging Sustainable Home Decor Choices Through Eco-Friendly Campaigns
Sustainability is no longer just a trend—it's a necessity. More consumers are making conscious choices about the products they buy, and home decor brands are stepping up to meet that demand. Incorporating eco-friendly messages into your marketing can not only attract a more environmentally-conscious audience but also position your brand as a leader in responsible design.
One brand that’s seamlessly integrated sustainability into both its product design and social media strategy is West Elm. Committed to reducing environmental impact, West Elm ensures that over half of its original designs support at least one sustainability initiative. Whether it’s organic cotton, FSC-certified wood, upcycled materials, or fair trade practices, West Elm is dedicated to promoting eco-conscious choices in home decor.
West Elm amplifies this message through its social media campaigns. The brand actively highlights products crafted with sustainable materials and shares its progress toward becoming carbon neutral by 2025. Their use of hashtags like #DesignToMakeAnImpact and #EarthDay helps to amplify their eco-friendly efforts, engaging customers who prioritize sustainability in their purchasing decisions.
By promoting these initiatives on platforms like Instagram, West Elm invites customers to make informed choices that benefit both their homes and the planet. Whether through the promotion of furniture made from reclaimed wood or featuring products certified by the Forest Stewardship Council (FSC), their social media strategy not only showcases beautiful design but also educates consumers on the environmental benefits of their purchases.
Pro Tip:
Use hashtags that resonate with sustainability-minded communities (#EcoFriendlyHome, #SustainableDesign) and share product stories that highlight the environmental impact. This helps build a deeper connection with customers who want their purchases to reflect their values
5. Using Seasonal Campaigns to Drive Sales During Key Shopping Times
Seasonal campaigns are an excellent way to align your brand with customers’ current needs and emotional triggers. Whether it's a specific holiday, a seasonal trend, or a significant shopping period, these campaigns tap into the heightened sense of urgency and excitement that comes with key events throughout the year. By offering products that speak directly to the season and making your marketing feel timely and relevant, brands can capture the attention of consumers in a way that feels personalized and irresistible.
A well-executed seasonal campaign should do more than just offer a sale—it should tell a story that resonates with customers' emotions. Whether it’s decorating for the holidays, preparing for summer gatherings, or refreshing a space for fall, tying your products into these moments can make your brand feel like an essential part of customers’ lives.
Take IKEA, for example. For the festive season of 2023, IKEA India launched the #AllThingsFestive campaign, injecting a fresh, playful vibe into their seasonal marketing. The brand embraced a fun, musical approach with their anthem "We Feel New," which underscored the campaign’s message: even a small touch from IKEA can completely transform your home for the holidays.
Through an engaging narrative, IKEA showed how their new products—like the PERSBOL chair and INGATORP table—could seamlessly fit into festive Indian décor, making the home feel vibrant and alive.
Pro Tip:
To maximize your seasonal campaigns, leverage seasonal themes and emotions to position your products as the perfect addition to your customers’ celebrations. Incorporate limited-time offers, sneak peeks of upcoming collections, and countdowns to build anticipation and urgency.
6. Boosting Engagement and Brand Visibility with Social Media Giveaways
Social media giveaways are an effective way to engage with your audience, increase brand awareness, and even drive traffic to your online store. When executed well, they create a fun, interactive experience for customers and can generate significant buzz around your products or services. Offering a valuable prize, such as a popular product or exclusive item, can inspire participants to share your posts, follow your accounts, and tag friends—ultimately expanding your brand’s reach.
One brand that has mastered the art of social media giveaways is Crate and Barrel. The home decor giant regularly hosts social media giveaways to foster customer interaction and promote their wide range of products. Their giveaways often involve partnerships with other brands, which helps them tap into new audiences and amplify their reach.
A recent standout giveaway was Crate and Barrel's Kitchen Refresh Giveaway. The brand partnered with EvenCook Ceramic™️ to offer customers the chance to win their exclusive non-stick cookware set. This giveaway encouraged followers to engage by liking the post, following the Crate and Barrel account, and tagging a friend in the comments—strategies that increased engagement and visibility across their social media platforms.
What makes Crate and Barrel’s giveaways successful is their ability to tie them to seasonal promotions or product categories (like kitchen items in this case), creating a relevant connection with their audience’s interests. In this case, the giveaway was positioned as a way to help participants keep their New Year’s resolution of eating "healthy-ish," making the prize even more appealing.
Pro Tip:
Partner with complementary brands for cross-promotional giveaways. This not only expands your reach but also positions your brand alongside trusted names in the industry, further building credibility.
Turning Social Media Engagement into Home Decor Gold
Mastering social media marketing isn’t just about posting pretty pictures—it’s about crafting content that speaks to people, engages them, and makes them feel something. As we've seen from the brands mentioned, the key to standing out is creating memorable experiences that inspire action.
Whether it’s through personalized styling, eco-friendly campaigns, or viral color challenges, the most successful home decor brands have found ways to mix authenticity with creativity. By learning from these real-world examples, you can unlock new ways to engage your audience, build trust, and ultimately, turn social interactions into sales.
Frequently Asked Questions
What are the best social media platforms for marketing home decor brands?
When it comes to marketing home decor, choosing the right social media platforms is key to reaching your target audience effectively. Here are the best platforms to consider:
- Instagram: With its visual-centric design, Instagram is ideal for showcasing beautiful home decor items, offering styling tips, and running interactive campaigns like polls and quizzes.
- Pinterest: A powerhouse for home decor inspiration, Pinterest is perfect for sharing mood boards, DIY projects, and design ideas that can drive traffic to your website.
- Facebook: While it has a broad audience, Facebook’s groups and targeted ad capabilities make it a great platform for engaging with niche home decor communities.
- TikTok: Fast becoming a hub for creative, fun, and viral content, TikTok is an excellent place to showcase quick DIYs, styling tips, and influencer collaborations.
How do I build brand awareness for my home decor business on Instagram?
Instagram’s visual nature makes it one of the best platforms for building brand awareness in the home decor space. To make an impact, follow these strategies:
- Consistency is Key: Post regularly to keep your brand top of mind. Use stories, reels, and carousel posts to show your products in action.
- Hashtags: Use relevant hashtags like #HomeDecorInspo or #InteriorDesign to increase discoverability and reach a wider audience.
- Collaborations: Partner with influencers or other brands to tap into their following and expand your reach.
- Engagement: Respond to comments, host Q&A sessions, and engage with your followers through interactive features like polls and quizzes to create a community feel.
What are the most effective social media marketing strategies for home decor products?
To successfully market home decor products on social media, focusing on strategies that showcase both style and value is essential. Here are a few to keep in mind:
| Strategy | Description |
|---|---|
| Content Diversity | Mix photos, videos, and carousel posts to showcase your products in different settings. |
| User-Generated Content | Encourage customers to share photos of your products in their homes for social proof. |
| Shoppable Posts | Make it easy for followers to purchase directly from social platforms like Instagram. |
| Influencer Partnerships | Work with influencers who align with your brand’s aesthetics to reach new, engaged audiences. |
How can I use Pinterest to promote my home decor business?
Pinterest is a highly effective tool for driving traffic and inspiring purchases in the home decor industry. Here's how to make the most of it:
| Tactic | Benefits |
|---|---|
| Pin High-Quality Photos | High-quality, visually appealing photos are key to catching attention and driving engagement. |
| Create Mood Boards | Organize your pins into mood boards to inspire your audience and make your products relatable. |
| Use Rich Pins | These pins include extra information (like pricing and availability), which makes them more informative. |
| Pin Regularly | Consistency is important on Pinterest. Keep a steady flow of fresh content to maintain visibility. |
What content should I post on social media for a home decor business?
Content should be diverse, engaging, and aligned with your brand’s identity. Here’s what you should consider posting:
- Product Showcase: Feature your products in styled settings to highlight their functionality and aesthetic appeal.
- Customer Testimonials: Share user-generated content or customer reviews to build trust and social proof.
- Behind-the-Scenes: Offer a peek into your design process or the making of your products to humanize your brand.
- Tips & Inspiration: Post DIY projects, design tips, or seasonal ideas that engage your audience and provide value.
How can influencer marketing benefit my home decor brand?
Influencer marketing is a great way to elevate your home decor brand and reach new audiences. Here's how it can help:
Influencers can bring authenticity and trust to your brand, especially when their audience aligns with your target market. By collaborating with influencers, you gain access to their followers, who may be more likely to engage with your content and purchase your products based on their recommendations. Plus, influencers can showcase your products in real-life settings, offering an organic and relatable way for potential customers to see how your decor fits into their homes.
How can I use Facebook ads to increase sales for my home decor products?
Facebook ads are an excellent tool to drive sales for home decor products due to their targeting capabilities. Here’s how you can leverage them:
Facebook’s advanced targeting options allow you to narrow down your audience by interests, behaviors, location, and even homeownership status, ensuring your ads reach the right people. Additionally, by running retargeting ads to those who’ve engaged with your content or visited your website, you can nurture leads and push them closer to making a purchase. Make sure to create visually compelling ads with a clear call-to-action (CTA) and showcase your products in real-life settings to encourage conversions.
What are some creative social media campaigns for home decor brands?
To stand out in the crowded home decor space, creative campaigns are a must. Here are some ideas:
- Design Challenges: Host a social media challenge asking followers to share how they’ve used your products in their homes, with a chance to win a prize or be featured on your page.
- Seasonal Giveaways: Partner with influencers or other brands for a holiday giveaway that showcases your products.
- Room Makeover Series: Document a room makeover process with your products and share it step by step across Instagram Stories or TikTok to generate excitement.
- Behind-the-Scenes Sneak Peeks: Give your followers an exclusive look at new designs or collections before they launch, creating a buzz around your upcoming products.
How can I leverage user-generated content for my home decor brand?
User-generated content (UGC) is a powerful way to engage your audience while building brand trust. Here’s how to leverage it:
- Repost Customer Photos: Share your customers’ photos of your products in their homes on your own social media accounts. Not only does this provide social proof, but it also makes your customers feel valued.
- Create a Branded Hashtag: Encourage customers to use a specific hashtag when posting about your products. This helps collect UGC in one place and builds a community around your brand.
- Feature Stories & Testimonials: Share stories or quotes from satisfied customers who have had positive experiences with your products. This builds credibility and trust.
What are the best ways to engage with my audience on social media for home decor?
Engagement is crucial for building relationships with your audience and turning followers into loyal customers. Here’s how to effectively engage with your audience:
- Respond to Comments and Messages: Take the time to reply to comments and direct messages in a timely manner. This shows that you value your community.
- Host Polls and Q&A Sessions: Use Instagram Stories or Facebook to ask questions, host polls, or run quizzes. This keeps your followers involved and helps you understand their preferences.
- Share User-Generated Content: Regularly share photos from your customers or clients to create a sense of community and encourage others to engage.
How important is visual content for promoting home decor on social media?
Visual content is the backbone of social media marketing for home decor. Given that home decor is an inherently visual product, high-quality images and videos are essential for showcasing the beauty and functionality of your products. When promoting home decor on platforms like Instagram, Pinterest, and TikTok, it’s crucial that your visuals reflect the lifestyle your brand embodies. Whether it’s photos, videos, or user-generated content, compelling visuals not only capture attention but also inspire your audience to envision your products in their own homes.
What role does SEO play in social media marketing for home decor brands?
SEO plays a critical role in making your social media content discoverable by the right audience. By optimizing your posts with relevant keywords, hashtags, and descriptions, you improve their chances of being found in searches. Additionally, SEO can help your social media profiles appear in search engine results, making it easier for potential customers to find your brand across platforms. Optimizing your content ensures that it ranks well, driving organic traffic to your social media profiles and, ultimately, increasing brand visibility.
