Question 1

What is Brand24?

Accepted Answer

Brand24 describes itself as a “media monitoring tool with powerful analytics.” This gives it a wider remit than many of the other products reviewed here. Apart from monitoring your brand’s performance on social media channels, it also examines websites, blogs, news sites, review sites, video descriptions, and podcasts. It offers a mix of sentiment analysis, hashtag monitoring, and much more. Brand24 is also a powerful social media analytics platform. The tool tracks keywords across all major social media platforms, calculating how your brand is performing.

Question 2

How does social media listening work?

Accepted Answer

Social media listening involves tracking mentions of certain words, phrases, and even complex queries across social media and the web. Brand24 goes broader than that, though, and listens to other media types, such as blogs, news sites, reviews, video descriptions, and podcasts. Brand24 crawls through the entire web, looking for every occurrence of your selected keywords. You can drill down to any set time span to find everything that people have said about your brand during that period.

Question 3

What does Brand24 cost?

Accepted Answer

You can begin using Brand24 with a 14-day free trial. After that, you will need to select from one of three plans to continue using the product:
Individual - $79 per month
Team - $149 per month
Pro - $199 per month
Enterprise - $399 per month
The Individual plan gives basic data for individuals tracking a single brand. The Team plan is good for professionals to engage and analyze mentions. Whereas the Pro and Enterprise plans are great for teams and agencies to engage, analyze, and report.

Question 4

What are the benefits of social listening?

Accepted Answer

The main benefit of social listening is that it provides you with a considerable quantity of data. You can use this data for:
Reputation management – by tracking mentions of your brand, you know whether you have to go into damage control
Competitor analysis – it helps you know what your competitor is doing
Feedback - to check what people really think about your product or service
Customer service
Social selling – you can easily reach your target audience and potential buyers
Public relations - you can quickly spot a potential PR crisis and take precautionary actions
Influencer marketing - discover the most influential profiles in your market niche
Research – you can monitor what people are saying about any selected keyword

Question 5

What do social media analytics do?

Accepted Answer

Social media analytics helps teach you about how successful your social media marketing is. It helps to compare your social media analytics with those of your competitors. You can use social media analytics to:
Analyze your followers so you can understand them better
Analyze the reach and performance of your posts – check to see they have the impact you want
Identify influencers
Compare the various social platforms to ensure that you are focusing on the right ones for your target audience

Question 6

What is sentiment analysis used for?

Accepted Answer

Sentiment analysis helps understand people’s emotions regarding specific keywords, for example, your brand’s name. Businesses find it particularly useful to examine the sentiment analysis of their customers. What do these people really think about your brand? Would they recommend you to their friends? Will they return for another purchase? Are they so unhappy about something your brand has done that they are “poisoning” all their social friends’ views about you? Sentiment analysis helps you act early before a small problem becomes a major crisis.