It started with a simple hashtag—#OnlyInMadrid. Within weeks, it became a movement. Instagram feeds flooded with breathtaking shots of Madrid’s hidden gems, rooftop sunsets, and late-night tapas adventures. X buzzed with influencers raving about the city’s electric energy, and TikTok creators turned Madrid’s vibrant streets into viral video backdrops.
What started as a tourism campaign became something more: a digital love letter to Spain’s capital, carefully crafted for the social media age.
Madrid Turismo’s “Only in Madrid” campaign was a masterclass in digital storytelling. It didn’t just promote the city; it made people feel part of it. By strategically partnering with influencers, leveraging user-generated content, and fueling FOMO with shareable moments, the campaign turned Madrid into a trending topic worldwide.
The "Only in Madrid" campaign wasn’t just tourism marketing—it was a case study of how social media can transform a brand, a city, or even an entire industry.
But who are the minds behind campaigns like these? The visionaries shaping Madrid’s social media marketing landscape, crafting viral moments with strategy and precision? Meet the Top 8 CEOs of Social Media Marketing Agencies in Madrid—the leaders redefining how brands connect, engage, and go viral in the social age.
Top CEOs of Social Media Marketing Firms in Madrid
Madrid is home to some of the most influential leaders in social media marketing, driving innovation and engagement in the digital space. These CEOs are at the forefront of transforming brands through data-driven strategies, creative content, and powerful digital campaigns. Here’s a look at the top minds shaping Madrid’s social media marketing landscape.
1. David Garcia Gelabert
With over 15 years of leadership in digital marketing, David García Gelabert, CEO and co-founder of Lifting Group, has positioned his agency as a powerhouse in strategic consulting, marketing outsourcing, and digital transformation. Since its launch in 2007, Lifting Group has evolved into one of Madrid’s top social media marketing agencies, helping brands navigate digital landscapes with precision and innovation.
The agency’s Madrid office, strategically located in the business-centric Caracas Street, works closely with its teams in Barcelona and Valencia, ensuring seamless service across multiple markets. What makes García Gelabert a standout leader? His ability to merge data-driven insights with human-centric marketing strategies.
His agency doesn’t just manage social media—it crafts personalized, high-impact campaigns that drive engagement, enhance brand credibility, and maximize ROI. With over 300 successful digital projects and a client portfolio exceeding 400 brands, Lifting Group has proven its expertise in scaling businesses and delivering measurable growth.
Beyond his work at Lifting Group, García Gelabert is also a serial entrepreneur and investor, actively contributing to multiple ventures, from eCommerce analytics to advisory roles in major companies. His passion for innovation and forward-thinking approach to marketing have cemented his reputation as a leading force in Madrid’s digital marketing space.
2. Jamie Sergeant
As Founder and Global CEO of Crowd, Jamie Sergeant has mastered the art of turning brands into global powerhouses. His creative agency isn’t just another name in the industry—it’s a trailblazer in digital marketing, specializing in social media strategy, inbound marketing, media planning, and community management. With a presence in Madrid, Berlin, Amsterdam, Dubai, and Sydney, Sergeant has built an agency that thrives on innovation, data-driven insights, and cultural adaptability.
In Madrid, Crowd’s office plays a crucial role in helping brands in Spain, Portugal, and beyond maximize their social media impact. Whether it’s crafting high-engagement content, executing targeted ad campaigns, or managing online communities, Sergeant’s team delivers strategies that don’t just attract followers—they build brand loyalty and drive conversions.
But Sergeant isn’t just leading an agency—he’s shaping the future of digital marketing. As a renowned speaker and thought leader, he shares his expertise on global market expansion and social media trends at top industry events. His entrepreneurial mindset extends beyond Crowd, with ventures like Fast Forward, further solidifying his reputation as a visionary in digital transformation.
With over 20 years of experience, a passion for creative excellence, and a proven track record of helping brands scale internationally, Jamie Sergeant is more than a CEO—he’s an architect of global brand success.
3. Giorgio Ascolese
In a world where digital marketing evolves at lightning speed, David Giorgio Ascolese stands out as a leader in digital transformation. As the Founder and CEO of We Are Marketing (WAM), he has built a global agency that delivers data-driven, customer-focused marketing strategies for businesses across multiple industries, including real estate, hospitality, and tourism.
With a background that spans strategic consulting, digital innovation, and inbound marketing, Ascolese has positioned WAM as one of Madrid’s top digital agencies. Under his leadership, the agency offers full-scale social media marketing services, including content marketing, digital PR, and conversion rate optimization (CRO). The goal? To ensure brands don’t just gain visibility—but drive real, measurable growth.
Operating out of Madrid’s business district, WAM’s team of experts creates and executes high-impact campaigns across platforms like Instagram, LinkedIn, TikTok, and Facebook. Their success is built on data, creativity, and a strong focus on ROI, making them a go-to partner for brands looking to scale in today’s digital landscape.
Beyond WAM, Ascolese also leads AR Hotels & Resorts, where he has doubled revenues and expanded assets—a testament to his strategic and business acumen. His work has earned him multiple global awards, including 13 World Travel Awards and 17 World Hotel Luxury Awards.
A sought-after speaker, professor, and thought leader, Ascolese champions the idea that marketing should always drive sales, not just engagement. His vision? To empower businesses with the right tools and strategies to lead in the digital era.
4. Álvaro Peña
When David Álvaro Peña co-founded Dos Setenta in 2012, he set out to build more than just another digital agency—he envisioned a company that blends creativity, data, and strategy to help businesses scale in a digital-first world. As CMO and Director of Marketing, Peña has shaped Dos Setenta into a top-tier 360º marketing agency in Madrid, known for its content marketing, SEO, social media management, and web development.
With a background in law and entrepreneurship, Peña’s journey from founding a DJ enterprise at 22 to leading one of Madrid’s most recognized digital agencies is a testament to his strategic mindset and passion for innovation. His expertise in user experience and human psychology plays a crucial role in how Dos Setenta crafts high-impact digital campaigns that don’t just attract audiences but convert them into loyal customers.
Under his leadership, Dos Setenta has mastered the art of social media marketing, offering brand storytelling, community management, and performance-driven strategies across platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube.
Beyond business, Peña is dedicated to social impact, co-founding a youth football league in Nicaragua and organizing annual charity tournaments. His commitment to both business growth and community development makes him a standout leader in Madrid’s digital marketing industry.
5. Chris Lewis and Samuel Dean
When it comes to strategic social media marketing and brand storytelling, Chris Lewis and Samuel Dean are a dynamic duo shaping the digital landscape. As Founder and CEO of TEAM LEWIS, Chris Lewis has transformed the agency into a global leader in creative, PR, and digital marketing services, with a strong presence in Madrid’s competitive market.
Meanwhile, Samuel Dean, as CEO of the TEAM LEWIS Foundation, ensures that the agency’s success extends beyond business, making a positive social impact through philanthropy and community initiatives.
Operating from Madrid’s Salamanca district, TEAM LEWIS offers a data-driven and creative approach to social media marketing, specializing in influencer collaborations, content creation, and platform-specific strategies for TikTok, LinkedIn, Instagram, and more. Their expertise in performance analytics and engagement tracking allows brands to maximize their online presence and turn interactions into conversions.
What sets TEAM LEWIS apart is their ability to blend storytelling with data, crafting campaigns that resonate with audiences while delivering measurable ROI. Whether it’s elevating brand awareness or executing high-impact influencer partnerships, Lewis and Dean have positioned the agency as a go-to resource for companies looking to thrive in the digital space.
6. Enrique Jiménez Roldán
When Enrique Jiménez Roldán founded Digital Group in 2008, he set out to build more than just a digital marketing agency—he wanted to create a full-service powerhouse that helps brands navigate the complexities of the digital landscape with strategy, data, and innovation. Fast forward to today, and Digital Group is one of the leading agencies in Madrid, with a strong presence in Barcelona, Lisbon, and beyond.
Under Jiménez Roldán’s leadership, his team has mastered the art of social media engagement, crafting tailored content strategies that connect brands with the right audiences while leveraging analytics and performance data to optimize every campaign.
But what truly sets him apart is his problem-solving mindset. Digital Group thrives on tackling complex marketing challenges, a philosophy that has earned the agency accolades such as being named one of the fastest-growing companies in Europe by the Financial Times. Clients like Cesur have reported a 33% reduction in cost per lead and a major increase in conversions after partnering with the agency.
With a vision to make Digital Group one of the top three marketing consultancies in Spain, Enrique Jiménez Roldán continues to push the boundaries of strategic, multi-channel marketing.=
7. Stephan M. Czaja
As the Founder and CEO of CM x Creator, Stephan M. Czaja has built a social media marketing agency that blends influencer marketing, user-generated content, and performance-driven strategies. With a strong focus on TikTok, Instagram, and YouTube, CM x Creator has been executing high-impact campaigns since 2017, helping brands achieve both visibility and measurable growth.
Expanding into Madrid, Czaja has tailored CM x Creator’s services to meet the unique demands of the Spanish market. His agency offers content development, influencer collaborations, performance marketing, and advanced ad optimization across social media, Google, and native advertising platforms. By leveraging data-driven insights and creative storytelling, CM x Creator ensures brands stay ahead in an increasingly digital landscape.
Beyond social media, Czaja’s expertise extends into fashion, media, and business strategy. As the owner of CM Models, one of Germany’s top modeling agencies, he understands the power of brand image and audience engagement. His ability to merge creative influence with analytical precision has positioned CM x Creator as a leading force in Madrid’s digital marketing scene.
8. Miguel Clavero
As the CEO of Nivoria, Miguel Clavero has spent over 15 years transforming the agency into one of Madrid’s top digital marketing firms. With a presence in Barcelona, Valencia, and Alicante, Nivoria specializes in 360º digital marketing solutions, including social media management, SEO, programmatic advertising, and content marketing—helping brands stand out in an increasingly competitive digital landscape.
Under Clavero’s leadership, Nivoria has mastered the art of social media marketing, managing brand communities across Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube. The agency focuses on content creation, engagement strategies, and social listening, ensuring brands connect meaningfully with their audiences. Special initiatives like competitions, prize draws, and surveys further boost engagement and turn followers into brand advocates.
His strategic mindset and ability to anticipate market trends have made Nivoria a go-to partner for brands looking to scale their digital presence. As he stated in eShow Magazine, "There is no rest in a sector where everyone tries to anticipate." This philosophy has helped Nivoria stay ahead in an industry that evolves at lightning speed.
Madrid’s Social Media Visionaries: The CEOs Redefining Digital Influence
The social media marketing landscape in Madrid is thriving, thanks to a select group of CEOs who are transforming brands into digital powerhouses. These leaders are not just strategists; they are innovators who understand how to blend creativity, technology, and performance to create impactful campaigns.
From viral social media activations to data-driven engagement strategies, their firms are shaping the future of digital marketing. As competition intensifies, these CEOs continue to set new standards in social media marketing, proving that in the digital age, innovation and vision are the keys to success. Madrid’s marketing scene has never been more dynamic.
