With the ever-growing demand for real-time content and genuine connections, businesses need agencies that can adapt quickly, stay ahead of trends, and create authentic experiences. In Munich, several agencies have mastered this art, pushing boundaries and redefining how brands engage with their audiences.
One such agency leading the charge is Interone. Their collaboration with Volkswagen Commercial Vehicles for the VW Bus Festival is a prime example of their innovative approach. Faced with the challenge of delivering fresh, engaging content in real-time to an enthusiastic festival community, interone went above and beyond. They created a seamless content production flow, posting a new update every 27 minutes.
This strategy paid off big time, with impressions across socials doubling their monthly average and engagement skyrocketing nearly seven times higher than usual. Within just a few days, the campaign reached 166,000 unique users—showcasing how real-time, dynamic content can connect a brand with its audience in powerful ways.
This campaign is a perfect snapshot of Interone’s approach to social media marketing, but it’s also just one example of the incredible work being done by Munich's leading social media agencies. In this article, we’ll take a closer look at the top 9 CEOs and agencies driving this digital transformation in Munich, from their standout campaigns to the strategies that set them apart.
Top CEOs of Social Media Marketing Firms in Munich
To gain insight into how social media marketing is transforming the digital landscape, let's explore the influential CEOs who are leading the charge in Munich. These trailblazers are shaping the future of marketing with innovative strategies and a deep understanding of digital platforms.
1. Ewa Wiese
Ewa Wiese, the CEO of Clou Media, is a leader in the digital marketing space, guiding the agency to remarkable heights. Under her vision and expertise, Clou Media has become a dominant player in Munich's competitive market. In 2023 alone, Ewa's strategic direction earned Clou Media multiple prestigious accolades, including Best Digital Marketing Agency 2023 – Bavaria cementing her as a trailblazer in the industry.
Ewa's passion for creating inspiring digital content is reflected not only in her agency’s success but also in her personal work. As a skilled photographer and a seasoned storyteller, she has a keen eye for aesthetics, seamlessly blending technical proficiency with a deep understanding of her audience. Her leadership approach combines innovation, a sharp understanding of marketing, and a constant drive to stay ahead of trends, making her a thought leader in digital strategy.
Her commitment to fostering a vibrant and inclusive work environment is evident in her engagement with networks like SALOON Munich, where she co-curated an exhibition focused on women’s roles in contemporary society. This dedication to empowering others extends beyond business, showing her as a leader who values creativity and collaboration.
Ewa’s recognition as Most Client-Focused Immersive Digital Marketing CEO in 2023 and Digital Marketing Agency of the Year in 2024 speaks volumes about her ability to drive Clou Media’s success while maintaining a client-centered approach.
2. Julian Strote
With over 20 years of experience, Julian Strote's journey began with programming his first website at just 15. This early passion for the digital world led him to build Rankeffect in 2015, a company that has since transformed into a leader in the industry.
Under Julian's leadership, Rankeffect has delivered more than 300 successful projects, working with high-profile clients such as HP, L'Oréal, and WIX. His agency specializes in a wide range of services, from SEO and SEA to web design and conversion rate optimization, making it a one-stop shop for businesses seeking robust online growth strategies.
Julian’s hands-on experience with SEO, combined with his deep understanding of online sales, has made him a sought-after expert in the field. He actively shares his knowledge through social media, including insightful content on Instagram and TikTok, where he discusses strategies and lead generation. His commitment to educating the next generation of marketers is also evident in his role as a lecturer, further solidifying his position as an influential figure in the industry.
In addition to his technical expertise, Julian’s entrepreneurial spirit and dedication to delivering measurable results have earned Rankeffect a reputation for driving client success. As the digital marketing landscape continues to evolve, Julian remains at the forefront, constantly adapting and refining strategies to help businesses stay competitive in an increasingly complex online environment.
3. Rupert Wild
Rupert Wild is a pioneering figure in luxury and premium brand communications. Leveraging his 30 years of experience, Rupert has established himself as a leader in public relations, social media, influencer marketing, and digital media, specializing in crafting tailored strategies for high-end brands.
Under Rupert’s leadership, WHITE Communications has become a go-to agency for renowned luxury clients like Bulgari, Rolex, CHANEL, and Tiffany & Co. The agency’s ability to blend traditional PR with cutting-edge digital strategies has set it apart in the luxury marketing space. Whether it’s through influencer collaborations or bespoke brand consulting, Rupert’s work consistently elevates the image and desirability of top-tier brands across global markets.
Rupert’s expertise extends beyond his agency work. As an Amazon bestselling author, he shares his deep understanding of the luxury sector through his book How Modern Luxury Marketing Really Works, offering insights on positioning luxury brands and creating unforgettable customer experiences. Additionally, he actively engages with his audience on social media platforms, providing valuable lessons on luxury marketing and business development.
In his role as a university lecturer, Rupert has contributed to shaping the next generation of marketing professionals, demonstrating his commitment to advancing the industry. His unique blend of experience, creativity, and passion for luxury branding makes him a standout leader in Munich’s marketing scene.
4. Christine Buckenmaier
As the Managing Partner of AnalyticaA, Christine Buckenmaier brings over 15 years of expertise in digital marketing, particularly in performance-driven strategies like SEO, SEA, affiliate marketing, and social media. Since taking the helm at AnalyticaA in 2019, Christine has positioned the agency as one of the top 20 performance marketing agencies in Germany, with a focus on driving real, measurable results for clients.
Her extensive background includes roles in international key account management and over five years as an operational managing director, showcasing her ability to lead with both operational excellence and strategic foresight. Her leadership style emphasizes collaboration, empowerment, and fostering a positive team environment, which has not only helped the agency thrive but also earned her recognition as one of Germany’s top 150 affiliate marketing influencers.
Christine’s commitment to diversity and leadership is also evident in her active engagement with networks such as PANDA | The Women Leadership Network and Working Moms e.V., advocating for women in leadership and creating a work-life balance. Her dedication to sustainable, long-term success is reflected in her holistic approach to digital marketing, where she prioritizes trust and transparency in all client relationships.
Christine Buckenmaier continues to inspire and lead by example, making significant contributions to the performance marketing field while championing the importance of a positive, inclusive workplace culture.
5. Björn Berensmann
Björn Berensmann is the visionary founder and Chief Inbound Marketing & PR Strategist at Comprisma, a leading Munich-based agency specializing in inbound content marketing and public relations. After launching the agency in 2012, Björn has shaped Comprisma into a powerhouse for performance-driven marketing, offering services that range from online PR and SEO to social media marketing and web development.
With a strong background in PR and communications, including senior roles at firms like Hartzkom and Comcepta, Björn’s strategic approach blends editorial storytelling, targeted PR, and social media efforts to create effective inbound marketing funnels. His deep understanding of client needs, especially in the startup and online industries, enables him to develop strategies that not only increase traffic but also convert that traffic into loyal customers and lasting brand love.
Björn’s hands-on leadership style, combined with a knack for creative, results-driven campaigns, has earned him a reputation as one of the most innovative strategists in Munich’s competitive marketing scene. His approach to inbound marketing is holistic, focusing on sustainable, long-term growth that brings measurable results for clients.
Apart from his work with Comprisma, Björn is an active thought leader, sharing valuable insights into both his professional and personal life via his Instagram account. He’s also committed to supporting the next generation of marketers, having earned his certification as an instructor with the IHK Academy.
6. Ed Ringwood
Ed Ringwood has turned Two Palms Media into a global giant, with operations spanning Munich, Sydney, London, and Dubai. Two Palms Media, stands primarily at the forefront of influencer marketing, content production, and social media strategy, working with major clients such as GoPro, Amazon Prime, and Tourism Australia.
Ringwood’s career journey showcases his deep passion for digital communications, honed through years of leadership roles at high-profile companies. Under his direction, Two Palms Media was named among The Australian Financial Review’s top 100 fastest-growing start-ups in 2022, a testament to his visionary approach. Among his personal accolades include an Under-30 Achiever of the Year Mumbrella Award.
Known for his infectious enthusiasm and hands-on leadership style, Ringwood fosters an environment where innovation thrives and client partnerships feel seamless. His approach combines strategy, creativity, and a deep understanding of the fast-paced digital media landscape, positioning Two Palms Media as a go-to partner for global brands looking to make an impact.
Whether he’s brainstorming groundbreaking social campaigns or sharing insights on his personal LinkedIn account, Ringwood brings passion and precision to everything he does. His leadership continues to propel Two Palms Media toward new heights, making him one of Munich’s standout CEOs in the social media marketing sector.
7. Boris Terwey
Boris Terwey is a forward-thinking leader driving the success of Interone, where he has served as CEO since February 2020. With a track record spanning several high-profile roles, including Vice President and Managing Director at Publicis Sapient and Chief Operating Officer at Kupferwerk, Boris brings a wealth of experience in digital transformation and strategic leadership. His diverse background has equipped him with the skills to lead Interone through a period of impressive growth, including a 40% revenue increase since he took the helm.
Under Boris's guidance, Interone has solidified its position as a leading digital agency in Munich, with a focus on digital marketing strategy, UX/UI design, and social media marketing. The agency’s impressive client roster, which includes global brands like BMW, DHL, and Telefónica o2, reflects Boris’s ability to steer the company toward innovative solutions that resonate with today’s connected consumers.
Boris’s leadership philosophy emphasizes sustainable growth over short-term gains, prioritizing long-term success even at the cost of immediate margins. His approach of streamlining operations by forming larger, more empowered teams has not only enhanced client service but has also cultivated a work culture that earned Interone the Most Wanted Employer award.
With his strategic vision and commitment to reducing complexity, Boris Terwey is undoubtedly one of Munich’s top CEOs in the social media marketing space, propelling Interone towards continued success in the ever-evolving digital landscape.
8. Kathrin Jesse
Kathrin Jesse stepped into her new role as CEO and Managing Partner of Saint Elmo's back in July 2024. Her 20+ years of agency experience was the deciding factor for this change. Her leadership journey includes impressive roles at some of the world’s leading agencies, including BBDO Germany, DDB Berlin, and Saatchi & Saatchi. Before joining Saint Elmo's, Kathrin made a mark as CEO of BBDO Germany, where she led with a visionary approach to client engagement and creative excellence.
Under her leadership, Saint Elmo's is set to evolve as a powerhouse in integrated brand communications. The agency offers an extensive range of services, from content marketing to data-driven media planning, social marketing, and e-commerce. Kathrin's focus on modern, agile communication resonates with the agency's motto, "Electrifying Brands," reflecting her commitment to creating dynamic and immersive brand experiences that captivate audiences.
Kathrin has worked with high-profile clients such as Porsche, Meta, Coca-Cola, and Volkswagen, refining her expertise in delivering impactful marketing strategies that drive business results. Her ability to craft innovative, cross-channel campaigns has earned her recognition as a forward-thinking leader who blends creativity with data to meet the demands of today's fast-paced digital landscape.
Kathrin’s vision for Saint Elmo's is clear: to establish the agency as a top creative force in Germany. With her strategic acumen and passion for integrated communication, she is well-positioned to lead Saint Elmo's to new heights in the competitive social media marketing sector.
9. Oliver Zenglein
Since founding The Boutique Agency in 2015, Oliver Zenglein has steered the agency to great heights, specializing in large-scale performance marketing, including Google Ads, SEO, Paid Social, and Data Management. His leadership has earned the agency recognition as a Google Premium Partner and a Microsoft Select Agency Partner, highlighting its prowess in the digital marketing space.
Before establishing The Boutique Agency, Oliver held key positions at windeln.de and be2. As the CMO of windeln.de, he was instrumental in the company's marketing strategy, leading campaigns across various digital channels. At be2, Oliver scaled international SEA efforts across 35 countries, refining his expertise in global marketing strategies. His strategic mindset and deep understanding of performance marketing are pivotal to the agency’s success.
Under Oliver's guidance, The Boutique Agency has become an award-winning, B Corp™ certified agency, underscoring its commitment to social and environmental responsibility. The agency's innovative approach has won numerous accolades, including the Google Game On Award and the German Premier Partner Award by Google in 2023.
Oliver is also a recognized industry expert, having served as a speaker at prominent conferences like SMX Munich and DMEXCO. His commitment to education is evident in his role as a trainer at 121WATT, where he shares his knowledge with the next generation of digital marketers.
With a strong focus on data-driven strategies, ethical business practices, and customer success, Oliver Zenglein continues to lead The Boutique Agency toward becoming one of Munich’s top digital marketing agencies.
How Top CEOs are Shaping Social Media Marketing for Firms in Munich
In conclusion, the CEOs driving the social media marketing landscape in Munich, such as Ewa Wiese, Julian Strote, and Rupert Wild, are redefining the digital marketing playbook. Their innovative approaches combine cutting-edge strategies with an emphasis on client engagement, performance, and storytelling.
By leveraging platforms like Instagram, Facebook, and YouTube, these leaders are not only amplifying brand presence but also elevating customer experiences to new heights. For firms looking to stay competitive in today’s digital world, embracing the strategies these CEOs use in social media marketing is essential for long-term growth and success.
