When you think of Paris, you think of elegance, exclusivity, and the epitome of luxury. But in 2015, Chanel took its timeless brand and turned it into something entirely new by embracing the world of social media—specifically Instagram. In a bold move, the iconic French fashion house decided to pull back the curtain on its secretive world of haute couture with an exclusive Instagram takeover that captivated its followers and forever changed how luxury brands interact with their audience.
Instead of focusing on the high fashion, glittering catwalks, Chanel revealed something far more intimate: the painstaking craftsmanship, the talented artisans, and the fine details that go into each couture piece.
In doing so, Chanel didn’t just market clothing. It created an experience—one that transported millions of people into the heart of Parisian craftsmanship. The campaign was simple, yet revolutionary because it was one of the first times a luxury brand opened up its creative process in such an accessible way.
Chanel's behind-the-scenes content turned Instagram into an exclusive invitation to its world, blending prestige with social engagement. This delicate balance of exclusivity and accessibility became the gold standard for social media marketing in luxury industries and remains a model for brands aiming to push boundaries in the digital age.
It’s this kind of innovative thinking that has made social media marketing one of the most influential forces in business today. And in Paris, where creativity meets sophistication, the top CEOs of social media marketing agencies are leading the charge. But how did they get there? What drives them to stay ahead in one of the most competitive industries? Let’s dive in and explore the top CEOs of social media marketing agencies in Paris.
Top CEOs of Social Media Marketing Firms in Paris
In the heart of Paris, where innovation meets luxury, a new generation of CEOs is redefining the landscape of social media marketing. These visionaries lead top agencies, blending creativity, strategy, and digital expertise to help brands captivate audiences and thrive in the online world.
1. Liliia Roslyk
When it comes to luxury brand marketing in the digital age, Liliia Roslyk is making a name for herself. As the Founder and CEO of Le SMM, a Paris-based social media agency, she specializes in high-end strategy and visual storytelling, helping brands establish sophisticated, aspirational online identities—especially on Instagram, the ultimate digital showroom for luxury.
With a background in brand strategy, cross-channel marketing, and content production, Roslyk has successfully worked with iconic brands like Hermès, Lalique, Baccarat, and Ralph Lauren Home, proving her expertise in curating refined digital experiences. Whether it's crafting a stunning visual identity, managing high-impact social media campaigns, or driving strategic ad placements, she ensures brands don’t just show up online—they captivate and convert.
What sets Roslyk apart is her ability to merge creativity with strategy. Under her leadership, Le SMM offers a full suite of services, including branding, social media management, copywriting, email marketing, and advertising. Her approach is both data-driven and design-led, ensuring brands maintain exclusivity while engaging modern digital audiences.
2. Chris Lewis
Few CEOs in the marketing world have demonstrated the longevity, adaptability, and global impact of Chris Lewis. As the Founder and CEO of TEAM LEWIS, he has spent nearly three decades shaping the agency into an international powerhouse, with 26 offices worldwide and a reputation for blending creativity with performance-driven marketing.
Since launching TEAM LEWIS in 1995, Lewis has been at the forefront of social media, digital strategy, and content marketing, working with top B2B and B2C brands to craft highly effective, insight-led campaigns. His agency’s expertise spans everything from organic and paid social media strategies to comprehensive digital marketing solutions, making TEAM LEWIS a go-to for businesses looking to stay ahead in an ever-changing digital landscape.
But Lewis isn’t just a marketing leader—he’s also a thought leader. As the author of Too Fast to Think, he has explored how modern work culture stifles creativity, challenging industry norms and pushing for more innovative, mindful approaches to marketing. His influence extends beyond business, as he is actively involved in community initiatives, recently engaging with the Logan Heights Community Development Corporation in San Diego.
3. Anthony Besson
In a world where attention spans are short and competition is fierce, Anthony Besson stands out as a master of digital storytelling. As the Founder and CEO of Digicomstory, he has built a Paris-based agency dedicated to crafting compelling social media narratives that help brands engage, inspire, and convert.
With over a decade of experience in social media strategy, Besson leads Digicomstory with a 360-degree approach—offering services that range from content creation and social media advertising to influencer collaborations and viral campaigns. His agency works with startups, corporations, and public organizations, proving that every brand has a story worth telling—if told the right way.
Beyond running Digicomstory, Besson is a respected voice in the industry, appearing on BFM Business to share insights on social media storytelling. His expertise in brand narratives, digital engagement, and community building makes him a sought-after consultant, training CEOs, marketers, and communication teams to leverage social platforms effectively.
What sets Besson apart is his belief that social media isn’t just about visibility—it’s about connection. Whether through strategic campaigns, bold storytelling, or hands-on training, he ensures brands don’t just exist online but thrive in the digital conversation.
4. Jérôme HUE
When it comes to luxury brand storytelling in the digital age, Jérôme Hue is a name that stands out. As the Founder, CEO, and Creative Director of Omedia Paris, he has spent over three decades crafting high-end, visually stunning social media strategies for some of the world’s most prestigious brands—including Chanel, Dior, Rolex, and Moët & Chandon.
What sets Hue apart isn’t just his agency’s impressive client roster but his aesthetic-driven, strategic approach to digital marketing. Described as both an entrepreneur and an aesthete, he leads a global, multicultural team that merges artistry with analytics, ensuring luxury brands don’t just exist online but captivate.
At the helm of Omedia, Hue has mastered the art of influence, seamlessly integrating influencer collaborations, brand content, and digital activations to create impactful consumer experiences. His expertise in brand image strategy, storytelling, and campaign direction has earned Omedia numerous accolades, including the Grand Prix Stratégies du Luxe and Luxury Communication Agency of the Year.
Beyond strategy, Hue is a photographer and filmmaker, bringing a visionary’s eye to luxury marketing.
5. Stephan Czaja
Few CEOs juggle as many ventures—or master them as effectively—as Stephan Czaja. As the Founder and CEO of CM x Creator, he leads a full-service influencer and creator agency, helping brands connect with the right talent, negotiate contracts, and craft high-impact marketing campaigns.
But Czaja isn’t just shaping the future of influencer marketing—he’s building an empire. Through his CXMXO Group, he oversees a diverse portfolio of media, fashion, and real estate brands, including CM Models, Social Media One, and FIV Magazine. Whether he’s launching top-tier digital campaigns, scouting fresh modeling talent, or driving media innovation, his expertise extends far beyond social media.
With a deep understanding of branding, social media strategy, and digital engagement, Czaja has positioned CM x Creator as a go-to agency for influencer marketing. Beyond business, Czaja is also a published author and media personality, frequently appearing on RTL, Pro7, Sat1, and Business Insider to share his insights on marketing, media trends, and brand building. His book, The Model Book, has become a go-to guide for aspiring talent in the fashion industry.
6. Armand Lebrun
With nearly two decades in digital marketing, Armand Lebrun has played a pivotal role in shaping Vanksen into a powerhouse agency. Now serving as the Managing Director, he leads the firm in delivering cutting-edge digital strategies, social media campaigns, and brand protection solutions for international clients.
Vanksen, founded in 2001 and now part of the Datawords Group, has built its reputation on leveraging data, technology, and creativity to help brands enhance their digital presence and performance. Known for his sharp industry insights, Lebrun has provided expert commentary on how generative AI is reshaping SEO for global brands, proving his forward-thinking approach to digital evolution.
His expertise spans brand strategy, digital transformation, and online reputation management, making him a trusted advisor to businesses navigating the complexities of the digital landscape. In November 2024, Lebrun took full leadership of Vanksen, following a period of shared management.
7. Léa Mastroeni
At the intersection of strategy and storytelling, Léa Mastroeni is redefining how brands connect with audiences. As the Co-founder and Head of Creative at Matter Paris, she has built an agency that blends innovation with impact, helping brands craft compelling social media narratives that resonate.
Since its launch in 2015, Matter Paris has positioned itself as a leader in social media and brand content, offering a full spectrum of services, including strategy development, content production, influencer engagement, and social media advertising. Under Mastroeni’s creative leadership, the agency doesn’t just manage online presence—it creates digital experiences that spark engagement and loyalty.
Beyond her work at Matter, Mastroeni is actively engaged in industry conversations, contributing insights on topics like branding challenges in the music industry. Her ability to merge creative vision with data-driven strategies makes her a sought-after voice in the evolving world of social media marketing.
8. Alexandre Vernier
At the helm of ODW, one of Paris’s leading independent digital agencies, Alexandre Vernier is redefining how brands engage with audiences in the digital space. As Founder and CEO, he has built an agency that seamlessly blends social media, brand content, influencer marketing, and web development, guiding brands through digital transformation with impact-driven strategies.
Since founding ODW in 2012, Vernier has led the agency to collaborate with high-profile clients like Citizen, Nestlé, Yves Rocher, and Biotherm, helping them craft compelling brand narratives, execute digital activations, and maximize social engagement. Recognized for its creativity and strategic expertise, ODW has been awarded the AFNOR "RSE Agences Actives" label, reinforcing its commitment to sustainable and responsible communication.
Beyond running ODW, Vernier is also a digital marketing professor, sharing his expertise at prestigious universities such as Université Paris Nanterre and Université Paris-Est Créteil (UPEC). His ability to bridge academia and industry keeps him at the forefront of emerging digital trends, ensuring that ODW remains ahead of the curve.
With an entrepreneurial mindset, deep industry expertise, and a keen eye for digital innovation, Alexandre Vernier is a leading force in modern social media marketing—proving that in the digital era, success isn’t just about visibility, it’s about creating real connections.
The Future of Social Media Marketing in Paris: CEOs Leading the Digital Revolution
The world of social media marketing is ever-evolving, and in Paris, the CEOs of top agencies are at the forefront of this transformation. From luxury branding to data-driven strategies, these leaders are shaping the way brands engage with audiences in the digital space.
Their expertise in social media marketing is not just about visibility—it's about crafting narratives, building communities, and driving real impact. As the industry continues to evolve, these CEOs and their firms remain at the cutting edge, proving that in today’s digital landscape, innovation and creativity are the keys to success.
