Looking to get into the digital marketing industry? There are a number of roles available to choose from—you just have to find the right role for you.
We’ve put together a guide on how to get a digital marketing job, plus 22 jobs to explore in 2025 and the skills, salary, and expectations that go along with each one. Check out our guide below to find your perfect role in the digital marketing world.
Perks of a Digital Marketing Job in 2025
Working in digital marketing offers a number of benefits to the right person. Let’s walk through a few of the major perks of having a digital marketing job in 2025.
- You get to work from home. Many digital marketing jobs are remote as most of their work takes place on a computer.
- You get to hone your creativity. Especially if you work in social media, having a creative side is a great bonus, and getting to use it can be a major perk.
- The digital marketing industry is ever-changing. There will always be space within the digital marketing industry for newcomers as it’s always evolving and requiring new minds.
- There are lots of entry-level opportunities. If you’re new to the digital marketing industry, there are still tons of ways to get started with a new job.
Ready to find the next role of your dreams? Let’s dig into 22 different digital marketing job options to explore.
22 Digital Marketing Jobs to Explore in 2025
To help you find the right role, we’ve broken these 22 jobs down into the different segments you’ll often see within the digital marketing industry. These include social media, content, SEO, advertising, and email.
Many companies will break their marketing departments down into these different teams. While some companies have specialists for different facets of digital marketing, you might also find some marketers wear many hats, incorporating many of these roles into their own.
Learn more about what these industries look like, plus a few job options you might consider.
Social Media Marketing
Social media marketing typically involves the creation of social media content, management of social media communities, and analysis of said content and communities. If you have experience using different social platforms, you might be interested in working on them for a brand.
Here are a few job roles to consider, what they do, and how much you could potentially make.
Note
All salary data is pulled from U.S. averages on Glassdoor.
1. Social Media Manager
A social media manager may also be referred to as a social media coordinator, specialist, or consultant, but the roles are often the same. Social media managers are in charge of managing the overall social media presence of a brand.
This can include things like:
- Creating social media content
- Publishing social media content
- Interacting with followers and customers
- Monitoring performance
Salary: $45k-81k/year
2. Social Media Strategist
A social media strategist tends to focus on the actual strategy rather than the implementation. Strategists will compile competitive analysis, look at the overall brand industry, and compile a documented strategy for which platforms the brand should be on, what types of content to create, and more.
Salary: $51k-93k/year
3. Social Media Analyst
A social media analyst monitors the overall social media presence and provides detailed analysis based on the performance. This is the numbers person, looking at the data and providing reports with recommendations for improving reach, followers, conversions, and more.
Salary: $44k-72k/year
4. Social Media Content Creator
A social media content creator focuses exclusively on creating content shared to social media. This role is common in brands looking to create a lot of content or focus on content-heavy platforms like TikTok, YouTube, or Instagram.
Salary: $41k-73k/year
Content Marketing
Content marketing encompasses larger-scale content projects, like blog content, ebooks, sales collateral, case studies, and more. The content produced by this team is often shared by the social media team, but these roles focus less on promotion than simple content creation.
5. Content Marketing Manager
A content marketing manager is often a company’s blog manager, finding topics, creating briefs for writers, editing content, publishing content, and the like. They may work on other content projects like ebooks and case studies, but their primary focus is typically the company blog.
Salary: $72k-127k/year
6. Content Marketing Strategist
Similar to a social media marketing strategist, a content marketing strategist focuses on creating the overall content marketing strategy. Types of content to create, topics to focus on, and how to get more eyes on said content.
Salary: $68k-121k/year
7. Content Writer
A content writer is responsible for writing all of the content that their content marketing manager or strategist has set for them. Sometimes the aforementioned roles include content writing; other times, a content writer is a standalone creator role.
Salary: $50-91k/year
8. Copywriter
A copywriter is also a creator role, however, copywriters focus exclusively on sales copy. This means they’re writing content for landing pages, sales collateral, presentations and pitches, and more. They also report to the content marketing manager or strategist.
Salary: $58-98k/year
SEO
SEO, or search engine optimization, often goes hand-in-hand with content marketing. However, SEO is a more specialized industry, requiring technical website knowledge to fully encompass all aspects of rankability.
9. SEO Specialist
An SEO specialist, also sometimes called an SEO manager or SEO strategist, helps a business fully optimize their website and online presence for search engine rankings. They often work together with the content marketing manager, or a company may hire only an SEO specialist internally while outsourcing their content creation to freelancers.
Salary: $51-93k/year
10. Technical SEO Specialist
A technical SEO specialist, as you may have guessed, takes on a more technical role. Technical SEO works in the back end of a website, ensuring the skeleton of the site is compatible with ranking well on search engines. They often work with developers to maximize a site’s potential.
Salary: $55-98k/year
11. Link Builder
Link building is an important aspect of SEO, and often one that companies will dedicate an entire role to. Link builders work on finding placements on other websites that can link back to their website, helping to build their site’s authority—a key component of SEO.
Salary: $53-97k/year
12. Outreach Manager
An outreach manager can do the job of a link builder, but they also reach out to businesses and publications for other needs as well. They may work on finding guest posting opportunities, media mentions, and other more public relations-specific opportunities for a business.
Salary: $62-105k/year
Paid Ads
Paid ads are an integral part of digital marketing. You’ll see paid ads needed in social media, content, and SEO. However, because this tactic is highly specialized, it requires a specific role that’s fully trained in running ads and analyzing their performance.
13. Paid Ads Specialist
A paid ads specialist often focuses exclusively on social media advertising. Platforms like Facebook, Instagram, Twitter/X, Pinterest, LinkedIn, and the like will be their focus. This role puts together the ads strategy—including which platforms to use—as well as the ads themselves.
Salary: $47-75k/year
14. PPC Manager
A PPC manager specializes in pay-per-click ads. Some social media ads come in the form of PPC ads, but this can also mean search engine ads, display ads, and more. A PPC ads manager puts together the strategy on which platforms to use and creates and monitors the ads.
Salary: $76-139k/year
15. Paid Media Manager
A paid media manager is more of a public relations role. They work with traditional advertising, like billboards, magazine ads, and other types of paid media. They’ll find the right outlets for a brand to use then work with a graphic designer to create the ads.
Salary: $69-114k/year
16. SEM Manager
An SEM manager stands for search engine marketing manager. This role typically focuses exclusively on search engine ads across platforms like Google, Bing, and even Yahoo! and other search engines. Again, they’re in charge of the strategy and implementation of the ads.
Salary: $73-133k/year
Email Marketing
Email marketing is a specialty in digital marketing that focuses on growing an email list and marketing to the people on that list. It’s a great way to convert even more customers and keep your audience in-the-know about promotions.
17. Email Marketing Manager
An email marketing manager is a role that oversees the strategy creation and implementation of a brand’s email marketing messaging. Whether it’s a consistent newsletter, a shopping cart abandonment campaign, or a drip nurturing campaign, the email marketing manager creates and manages all of the brand’s email sending.
Salary: $68-118k/year
18. Email Designer
Some companies will hire an email designer exclusively to design the components that go into their weekly emails and other campaigns. These roles typically go to someone with graphic design experience as well email design best practices.
Salary: $77-128k/year
Other
There are a few more digital marketing jobs that might not necessarily fit under the previous umbrellas we mentioned, but that are still available to you. Let’s cover those.
19. Digital Marketing Manager
Smaller brands might not break their roles down into the different departments like we’ve done here. Instead, you’ll see an all-encompassing digital marketing manager role. This role needs to have a basic understanding of all strategies and platforms that fall under digital marketing. Though they may be able to hire assistants to help, most of the strategizing and implementation will be under their watch.
Salary: $92-167k/year
20. Influencer Marketing Manager
An influencer marketing manager works to find the right influencers for a brand to partner with, reaches out to see if they’re interested, negotiates rates and packages, and manages influencer campaigns. This is a great way for brands to get even more reach for their products or services.
Salary: $85-157k/year
21. Community Manager
A community manager focuses on a brand’s online community. They might be the person who interacts with customers on social media, or they might be in charge of creating an entire online community or forum for customers and fans to interact with both the brand and each other.
Salary: $49-76k/year
22. Graphic Designer
A graphic designer that works specifically in the digital marketing industry creates all of the visuals that a brand shares on their website, social media, ads, emails, and more. They help keep the brand visuals cohesive and recognizable.
Salary: $48-80k/year
Find the Right Digital Marketing Job for You
Find the right digital marketing role for your skills—or take a digital marketing course to help you learn the skills for the job of your dreams. The digital marketing industry is always changing and growing, making way for new talent to join and help brands promote themselves online.
Frequently Asked Questions
What are the future jobs in digital marketing?
Jobs available in digital marketing are always changing, though the 22 we mentioned within this article should remain as staples. Some that we might see coming up include jobs that work with AI (artificial intelligence) and jobs that work with automation and other new software.
Which position is best in digital marketing?
There’s no one best position—there’s a best position for different people.
Some people might enjoy a more creative role, like a graphic designer or content writer, while others might prefer something more analytical, like a social media analyst or a paid ads specialist. Others might be okay with any role as long as the salary is above a certain threshold.
You have to decide what matters most to you when looking for a digital marketing job.
What are the most in-demand digital marketing jobs?
The most in-demand digital marketing jobs tend to center around social media. Most marketers love the idea of their job being working with something so fun and creative. After all, we love social media in our day-to-day lives. Why not turn it into a career?
Is digital marketing a long-term career?
Yes! Digital marketing isn’t going anywhere. It’s only evolving year after year. Working in digital marketing can be a long-term career plan if that type of work interests you.
