Social media isn’t just a place to post—it’s where brands shape their identity, tell their story, and build lasting connections with their audience. But with so much noise out there, it’s the agencies that blend creativity, strategy, and authenticity that truly make an impact. In Barcelona, one agency has been doing just that, transforming traditional, premium products into content that’s as engaging as it is eye-catching.
Enter Victorinox, the Swiss Army Knife brand that’s known for its quality and practicality. The challenge? Take a product that’s all about functionality and turn it into something social media followers would actually care about. And that’s exactly what this agency delivered. Their strategy wasn’t just about showcasing the product; it was about making Victorinox cool, modern, and fun without losing its iconic, high-end edge.
The result? A social campaign that blended monthly content themes, social media challenges, and even AI-generated visuals to create an ongoing stream of high-quality content. Victorinox’s social media presence didn’t just grow—it transformed. The brand moved from being seen as just “reliable” to “premium” in the eyes of a modern, international audience.
This campaign, designed by Elespacio, a Barcelona based agency, is a perfect example of how the right agency can elevate a brand through creativity and innovation. As we dive into the top 8 CEOs of social media marketing agencies in Barcelona, it’s clear that this agency is leading the way in turning the ordinary into something extraordinary on social media.
Best 8 CEOs of Social Media Marketing Agencies in Barcelona
To stay ahead in modern marketing, it’s essential to learn from the trailblazers who are redefining social media marketing. Here are some of the top CEOs leading the charge in Barcelona’s dynamic digital marketing scene.
1. Alvaro Gomez Martin
Álvaro Gómez Martín, CEO of Elogia, stands out as one of Barcelona’s most influential leaders in the digital marketing space. Under his leadership, Elogia has grown into a powerhouse of social commerce, specializing in social media marketing, performance marketing, and data-driven strategies. His vision for integrating communication and advertising with comprehensive digital solutions has transformed the agency into a trusted partner for brands like Unilever, Mercadona, and Lidl.
Before taking the helm at Elogia, Álvaro made his mark at Google, where he led the transformation of Spain’s mobile market, earning the prestigious Google VP Global Platinum Award. His expertise in using data to drive marketing results has helped Elogia secure strong partnerships with major platforms such as Meta and Google, allowing the agency to stay at the forefront of social media marketing trends.
Álvaro's commitment to innovation is evident in Elogia’s proprietary tools like Mercator, which provide clients with real-time, interactive data. His client-centric approach and focus on delivering measurable results have helped brands optimize their social media campaigns, ensuring consistent engagement and growth.
Additionally, Álvaro’s contributions to digital marketing education, as an associate professor at top business schools, demonstrate his commitment to shaping the future of the industry. Through his leadership, Elogia has not only garnered multiple awards but has also solidified its reputation as a thought leader in the Spanish digital marketing landscape.
2. Eduard Vandellòs Soldrà
With over two decades of experience shaping innovative strategies for clients across industries, Eduard Vandellòs Soldrà is yet another social media trailblazer. His agency, Creactivitat stands out in Barcelona's competitive landscape for its commitment to creating high-conversion websites and cutting-edge social media strategies.
Eduard's expertise goes beyond digital marketing; he's an accredited expert in innovation management and international digital business for ACCIÓ, the Catalan government agency. His profound understanding of new technologies and digital transformation has earned him recognition in both the public and private sectors. Whether it's through developing immersive marketing campaigns or advising on global e-commerce strategies, Eduard's ability to stay ahead of trends is a key driver of Creactivitat's success.
His passion for innovation extends to his role as a mentor and educator, where he shares his insights on digital business and marketing with the next generation of professionals. A frequent speaker at industry events, Eduard's knowledge of emerging technologies and their application in marketing sets him apart as a thought leader in his field.
Under Eduard's guidance, Creactivitat continues to push the boundaries of what’s possible in digital marketing, delivering results that not only meet but exceed client expectations. His combination of creativity, technical expertise, and strategic foresight makes him a standout CEO in the Barcelona social media marketing scene.
3. Lucas Onofre
Known for its cutting-edge work in digital media, website redesign, and social media marketing, Lucas Onofre leads Elespacio to stardom with strong leadership and unwavering dedication to success. With over a decade of experience in the industry, Onofre has built Elespacio into a powerhouse that partners with global brands to drive digital transformation and creative growth.
Elespacio has earned a stellar reputation for its strategic approach to digital marketing, working with high-profile clients such as Freixenet, Spain’s iconic cava brand. The agency played a key role in redesigning Freixenet’s global website and devising a comprehensive digital strategy that included mapping their entire digital ecosystem and identifying pain points.
Elespacio’s work went beyond just website design, incorporating a global social media strategy complete with content guidelines and a brand tone of voice, ensuring a consistent and compelling presence across the most popular social platforms.
Onofre’s background spans impressive roles at Cirque du Soleil and Desigual, where he honed his expertise in digital marketing and strategy. His strategic thinking and innovative approach to digital challenges have positioned Elespacio as a key player in digital marketing. Additionally, his international experience in Barcelona and Berlin gives him a unique perspective on global markets and audience engagement.
As Managing Partner and Head of Production at Elespacio, Onofre combines creative vision with operational expertise, leading his team to deliver impactful digital experiences.
4. Chris Lewis
Chris Lewis is another name synonymous with success. As the man behind one of the most impactful, global marketing agencies, TEAM LEWIS, Chris has made a lasting impact on social media since 2007. During his tenure at the helm, Chris has grown the agency into a powerful player in integrated marketing, offering innovative social media strategies for a diverse range of brands.
TEAM LEWIS' Barcelona office has become a hub for over 40 marketing and communications experts, delivering tailored campaigns that span B2B and B2C sectors.
Chris is a recognized thought leader in marketing and creativity. He’s the author of the best-selling book Too Fast To Think, which explores the role of creativity in modern business. In collaboration with Dr. Pippa Malmgren, Lewis also co-authored The Leadership Lab, a critically acclaimed work that won multiple prestigious awards, including the UK Business Book Award. His thought leadership extends beyond publishing, as he regularly shares insights through media platforms around the world.
Beyond his professional achievements, Lewis is deeply committed to philanthropy. In 2012, he founded the TEAM LEWIS Foundation, a non-profit initiative that has supported over 1,000 causes globally, using the proceeds from his books to drive positive change.
With more than 500 staff across 26 offices worldwide, TEAM LEWIS is a global marketing force that continues to deliver results-driven campaigns.
5. Arnau Sanz Ardanuy
Arnau Sanz Ardanuy is the dynamic CEO of Karmina, a leading digital marketing agency based in Barcelona. Since founding the agency in 2015, Arnau has built Karmina into a powerhouse, specializing in social media marketing, communication, and digital strategy. With offices in Barcelona, Madrid, and Buenos Aires, the agency has successfully completed over 500 projects for clients across a variety of sectors.
Thanks to Arnau's expertise and leadership, Karmina has grown into a team of 50+ professionals, delivering services including social media management, paid media, branding, events, and public relations. The agency’s approach is rooted in data, ensuring every campaign is optimized for maximum impact. Karmina’s focus on integrating cutting-edge strategies with a clear understanding of market trends has earned it a reputation for excellence in both B2B and B2C markets.
Beyond his work with Karmina, Arnau is an active investor, bringing his experience to a variety of sectors including e-commerce, hospitality, and sales. His passion for purpose-driven businesses is evident in his latest venture, Utopiq, a consultancy focused on sustainability and innovation.
Arnau is also known for his thought leadership, having led major collaborations such as partnering with the Chamber of Commerce of Construction (CCOC) to produce a report on social media usage in the construction industry. His commitment to education and empowerment within the digital marketing space has solidified his position as one of the top CEOs in Barcelona's social media marketing landscape.
6. Jordi Albert Garcia Chalé
Since founding James Brand & Co. in 2010, Jordi Albert García has reshaped the advertising landscape with his bold vision of incorporating multidisciplinary talent into the creative process. With a team that includes engineers, psychologists, musicians, architects, and economists, he fosters a culture of "thinking differently," delivering innovative ideas that set brands apart.
Thanks to Jordi's methodologies, James Brand & Co. has collaborated with top global and Spanish brands such as Inditex, CaixaBank, Telefónica, and Grupo Planeta. Known for its expertise in designing advertising campaigns, slogans, logos, and audiovisual content, the agency has expanded its reach with offices not just in Barcelona, but also in Madrid, the Basque Country, and internationally in cities like Buenos Aires, New York, and Berlin.
Jordi’s unique approach ensures social media strategies are not only creative but also highly effective. By focusing on tailored content and targeted advertising, James Brand & Co. helps clients build strong, engaging, and conversion-driven online presences. The agency’s annual turnover of around 2.4 million euros reflects its success in both domestic and international markets.
Jordi's diverse background, combined with his innovative leadership style, has made James Brand & Co. a go-to agency for forward-thinking brands.
7. Mariana Melo Garcia
Mariana Melo Garcia, CEO and founder of Sunamers, stands out as a visionary leader in Barcelona's social media marketing scene. Since launching Sunamers in 2016, she has built a brand narrative design agency that specializes in crafting compelling brand stories for startups and entrepreneurs. With a focus on value proposition, brand strategy, and creative storytelling, Mariana has helped numerous businesses connect with their audience in meaningful, impactful ways.
Her unique approach integrates creativity with data-driven insights, ensuring that each campaign not only resonates but also delivers measurable results. Mariana has a deep understanding of digital-native audiences, particularly on platforms like Instagram, TikTok, and YouTube, where engaging content is key. By prioritizing quality over "trash content," she challenges brands to create value-driven engagement that genuinely connects with consumers.
With a strong background in global brand strategy, having worked with prestigious brands like Puig and PAEZ, Mariana brings both creativity and strategic thinking to the table. Her educational contributions, including her role as a visiting lecturer at IED Barcelona, reflect her passion for nurturing the next generation of branding professionals.
Mariana's expertise in social media marketing and her commitment to innovation have earned her recognition in the industry, along with accolades such as First Place at the VI Expocom Argentina and the Annual Creativity Show. Her leadership at Sunamers exemplifies the perfect blend of logic and creativity, driving brands to succeed in an ever-evolving digital landscape.
8. Francesc Sánchez Loro
With over two decades of experience, Francesc Sánchez Loro's journey from multinational marketing roles to founding his own agency in 2002 has been marked by a steadfast commitment to growth and innovation. The agency in question is La Teva Web, a premier digital marketing agency based in Barcelona.
La Teva Web specializes in a wide range of services, including social media advertising, content creation, community management, and paid media campaigns. As a certified Microsoft Advertising Partner, Francesc’s agency excels in Meta Ads and Bing Ads, offering advanced targeting and optimization strategies that yield measurable results for clients. Under his leadership, La Teva Web has worked on more than 500 projects, establishing a strong presence not only in Barcelona but also in Madrid and Buenos Aires.
Francesc’s business acumen and entrepreneurial spirit are at the heart of La Teva Web’s success. With an MBA and postgraduate degree, he brings a unique blend of old-school marketing expertise and a deep understanding of the digital landscape. His leadership has led La Teva Web to be recognized as Spain's second-best SEO company, further solidifying its reputation for excellence.
In addition to La Teva Web, Francesc also founded Semseo Agency in 2020, expanding his influence within the digital marketing sector. Known for his strategic vision and data-driven insights, Francesc continues to push the boundaries of digital marketing, helping businesses grow and thrive in an ever-evolving digital world. His passion for both innovation and results ensures La Teva Web remains at the forefront of the industry.
Top CEOs Shaping the Future of Social Media Marketing
In the fast-paced world of digital marketing, these visionary CEOs are setting the bar for social media marketing excellence. Their firms—ranging from influencer agencies to full-service digital powerhouses—are at the forefront of innovation, transforming brands' online presence across multiple platforms.
CEOs like Alvaro Gomez Martin, Eduard Vandellòs, and Arnau Sanz Ardanuy are pioneering strategies that not only enhance brand engagement but also drive real business results. If you’re looking to elevate your firm’s digital presence, learning from these leaders is a surefire way to stay ahead in the competitive social media marketing landscape.
