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Social commerce has been around for quite some time but is still an ongoing retail trend that allows marketers and consumers to converge on different platforms. It is a subset of eCommerce that refers to how shoppers conduct product research and check out items all within the social media platform.
Social commerce is a win for marketers because there's no requirement for a website or eCommerce site. Brands can sell through their own Facebook page and Twitter feed without setting up another separate website. If the brand does have an existing website, linking the social commerce activities can also benefit the site with new potential leads and more traffic.
Stats mention that US social commerce sales will reach approximately $45.74 billion in 2022, and over half of the country's adult online users have made social media purchases. Facebook is considered the most trustworthy platform for retail transactions, with about 56.1 million respondents comfortable about buying goods or acquiring services on the platform.
Top Social Commerce Agencies for 2023 to Boost Your ROI:
Is Social Commerce Different From eCommerce?
Although related, social commerce is distinct from eCommerce in several ways. First, social commerce can be set up even without leaving the social media app. With eCommerce, you need a dedicated website or app for the store. Social commerce allows for browsing of products, adding to cart, and checkout to happen within the social platform. It's a convenient, interactive, and all-in-one experience for consumers. With people spending more time on socials, social commerce increases interaction and engagement with customers, who in turn, decide to purchase goods and services and provide feedback through insights.
Social media sites like Instagram and TikTok have become the gold standard in social commerce activities. For example, around 11% of users claim to find and shop for products and services on Instagram. Marketers enjoy exposure across millions of monthly users, not to mention capitalize on the intent to search for online retailers and service providers.
Top Social Commerce Agencies for 2023
We've done the groundwork and curated the best social commerce agencies for 2023. This is in no particular order, but each one could generate more engagement and growth for your brand.
The Influencer Marketing Factory has been offering multi-channel campaigns to its clients that concentrate on influencer marketing. Influencers who continuously engage audiences and encourage user-generated content (UGC) bring a more authentic and personalized experience overall when promoting brands. This is a vital element of social commerce because audiences trust influencer opinions and recommendations when searching for products and services. What The Influencer Marketing Factory does best is develop a detailed reporting system that analyzes data for each social platform to give an accurate ROI analysis. With this agency, brands are essentially getting the most suitable influencers in terms of target audience, content value, and price range. They have a complete campaign management approach, from influencer identification, negotiation, contract and marketing campaign monitoring, and data-led ROI analysis. The Influencer Marketing Factory is among the frontrunners in making TikTok a social commerce phenomenon. The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. Best for: Enterprises and Large brands The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. For Influencers: If you are looking for agencies to represent you click here. Socially Powerful is a London-based agency founded right at the dawn of Facebook and YouTube. The agency specializes in global social and influencer marketing, with big names like Hyundai, Timberland, Huawei, and more as their clients. It is still one of the best social commerce companies that can make brands stand out from the noise online. What Socially Powerful gets astoundingly right is the social media pulse. They are so-called ‘agnostics’, meaning whatever social media platform a brand wants to focus on, they have the tools and experience to gain successful ROI. They customize a plan that could involve paid media, influencer marketing, and advertising to create branding engagement and sales via TikTok, Instagram, YouTube, and more. The agency even has the foresight to delve into podcasts and live streaming as part of the newer social marketing strategy formula in the coming years. Socially Powerful can create content, assist with brand strategy, and push for content amplification and social media influencer marketing based on your brand’s needs. As their profile mentions, companies won’t just receive a guarantee about a performance uplift, and you can watch it happen. We understand attention.
What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil... Best for: Medium and Large Brands We understand attention.
What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil... For Influencers: If you are looking for agencies to represent you click here. Voy Media is your partner for exceptional social commerce marketing. The agency is based in NYC and boasts a Facebook Marketing Partnership that helps entrepreneurs – including those seen on Shark Tank – as well as Fortune 500 companies reach their peak performance potential. While Facebook is their strong suit, Voy Media does not fall short in other social strategies. They are experts in Instagram Ads, mobile app marketing and advertising, SEO, and digital advertising. The agency is, “Where Startups Grow”, because their creative, marketing, and advertising teams produce addictive branding via social media management and optimize sales strategies. Their team relies on advanced technology and decades of experience in the industry to plan successful omnichannel campaigns. With a team of dedicated cross-industry professionals onboarding you to success, Voy gives businesses the competitive edge needed to level up. CAKE is an eCommerce marketing agency known for industry-winning strategies that bring concrete results for brands. Their team combines data, creativity, and an omnichannel approach to test and fine-tune advertising components. Whether a client wants to target an audience on international or local stages, improve a website’s marketability, or need to do harness influencer marketing strategies, CAKE delivers with sweet success. The agency’s name is all about reaching sweet success by combining the finest ingredients and formulating the perfect mix. The agency pinpoints which social media platform your brand should target. Their experts use analytics to select the right content, approach, and niche audience for your business. They steer clear of jumping on the bandwagon and instead take into consideration your products, services, and marketing goals. CAKE focuses on eCommerce development, design, and marketing strategy harnessing all social media channel opportunities. CAKE’s Founder and CEO, Chris Uzzo, notes that the company’s experienced staff have SEO and PPC at their core, which brings solid knowledge, experience, and a positive industry reputation to clients. With proven results, the team is adamant that making marketing magic is just…a piece of cake! Kanuka Digital is an eCommerce marketing agency based in Stafford, England. Their team of accredited professionals helps clients in areas such as SEO, paid ads, content and SEO, email marketing, and social media services. Working with them enables you to leverage the power of social commerce. Their team of specialists can extend your brand presence beyond traditional buying channels and drive direct sales from popular platforms like Facebook, TikTok, or Instagram. Kanuka Digital will work with brands to identify which platform suits your network—whether you have a niche sector or mainstream industry—and create content tailored to capture maximum attention amongst potential customers. Brands like Tile Giant, Mountfield Mowers, and Bacofoil are among the clients that trust the agency. Kanuka Digital strives to generate more brand awareness, clicks, and most importantly, more revenue for your brand. With the rise of social commerce, their agency understands how crucial it is for businesses to tap into an ever-growing potential customer base. From popular platforms like Facebook and Instagram to Pinterest and YouTube, their specialists help identify which channels will be most effective for your brand or industry. Kanuka Digital ensures your brand’s resources will be used to hash out consistent content that resonates with your customers. Radd Interactive is an award-winning digital marketing agency with years of experience utilizing tools and strategies to grow brands online. The agency offers cutting-edge technology that engages your target audience, customizes social media campaigns according to business goals, and creates consistent real-time data analysis and monitoring for insights about the strategies. Clients have trusted Radd Interactive through the years because the team has not stopped improving their proprietary technology and techniques. They are a Google Premier Partner company, a part of the Clutch Top 100, and a LinkedIn Marketing Solutions partner. Radd Interactive’s staff are certified in BigCommerce, Google Analytics, and Facebook Blueprint, to name a few. The agency has the certifications, actual experience, and keenness to continuously learn the latest about what will work best on social platforms. Social commerce for Facebook, Instagram, TikTok, and Pinterest.
1. The Influencer Marketing Factory
The Influencer Marketing Factory
The Influencer Marketing Factory
2. Socially Powerful
Socially Powerful
Socially Powerful
3. Voy Media
4. CAKE
5. Kanuka Digital
6. Radd Interactive
Conclusion
Professional management of social commerce focuses on sustainable, real results that can elevate a brand’s reach. Social media platforms are always setting up new features for listings, product displays, stories, and live events.
Brands that want to make a difference in their sales and product engagement must learn how to maximize these evolving features all the time. It’s going to be hard if you are running a company and you don’t have expertise in social commerce. An expert social media marketing team can help navigate these new features. Going with one of the top social commerce agencies means you get proven, professional results – for way easier. Even though you are paying a premium for social media management and influencer services, you are potentially gaining a solid footing amidst hundreds or even thousands of competitors.
Whether you want to increase brand awareness, improve user engagement rates, and boost your bottom line, these top social commerce agencies help reach those goals faster and at a larger scale. Do take note that not all agencies will have the same approach and technology for your needs. If you’re looking for eCommerce solutions, make sure that they render services that can suit your KPIs and overall targets. If, say, you are concentrating on Instagram and TikTok, consult with a team that specializes on these platforms. If you are after solid influencers on YouTube, then find an agency with that industry knowledge. Communicating your goals will make things clear between you and the social commerce agency.
