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Social media's significance continues to skyrocket, with a staggering 4.8 billion users as of April 2023, encompassing nearly 60% of the global population. The engagement level is robust, with individuals dedicating an average of 2 hours and 31 minutes daily on these platforms. Remarkably, the usage trend is upward, with a consistent annual rise in social media users since 2012, emphasizing its entrenched role in our daily routines.
This digital arena is not just a social hub but a thriving marketplace. About 25.3% of internet users leverage social media channels to discover products to purchase, revealing a vibrant consumer base awaiting businesses. Moreover, the diverse nature of social platforms is evident as on average, people are active on 6.6 social platforms monthly, providing a fertile ground for brand visibility across different social media landscapes.
In 2023, most companies spend 15% to 25% of their digital marketing budget on social media marketing efforts (organic and paid). As social media continues to be a critical part of the marketing strategy for businesses, the need for professional assistance in navigating this dynamic environment is paramount. Social media agencies are the go-to experts in enhancing your brand's online presence, engagement, and ultimately, its market share in this digital age.
Top Social Media Agencies:
1. Sociallyin


Location: Atlanta, Georgia
Best for: Social Media Strategy and Content Creation
Pricing: Custom Pricing / Minimum Campaign Size: $5,000+
The Sociallyin team is well-versed in crafting innovative social media strategies and content, tailored to meet the unique needs of each client. With a strong emphasis on creativity and result-driven solutions, Sociallyin aids brands in navigating the social media landscape effectively to foster engagement, drive leads, and boost sales.
The agency’s proficient team works closely with clients to develop and execute bespoke social media campaigns that resonate with the target audience, thereby accelerating business growth. Sociallyin’s in-house production capabilities ensure the delivery of captivating and original content that enhances brand visibility across various social platforms. They pride themselves in deploying data-driven social strategies that not only align with the client’s goals but also deliver tangible results.
Industries Served: Apps, Automotive, Communication, Construction, Design, Electronics, Events, Finance, Food and Beverage
Channels Supported: Facebook, YouTube, LinkedIn
Key Social Media Services:
- Social Media Management
- Influencer Marketing
- Social Media Strategy
- Community Management
- Content Production
- Paid Social Advertising
- Social Selling
2. The Influencer Marketing Factory


Location: Miami, Florida; New York, New York
Best for: Influencer Marketing and Training
Pricing: Custom Pricing / Minimum Campaign Size: $20,000+
The Influencer Marketing Factory is a New York-based agency that serves small to mid-sized businesses across multiple industries. Besides offering influencer marketing services, it also offers training and workshops on influencer marketing (setup, content, and execution). If you want to train your employees on influencer marketing, you can arrange an online workshop with these guys. They have maintained a database of influencers so it’s easy for them to find the right influencer for your campaign. This is one of the biggest benefits of working with The Influencer Marketing Factory.
Industries Served: Technology, Music, Retail, eCommerce, Food and Beverage, Apps, Health
Channels Supported: Blog, Facebook, Instagram, TikTok, Twitch, X (formerly Twitter), YouTube
Key Social Media Services:
- Influencer Marketing
- Social Media Marketing
- Social Media Management
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
3. Viral Nation


Location: Canada, United States
Best for: Influencer Marketing and Paid Media Marketing
Pricing: Custom Pricing / Minimum Campaign Size: $50,000+
Viral Nation, a globally recognized digital and social agency, is renowned for crafting unconventional, memorable campaigns that significantly amplify brand potential. Established in 2014 by Mathew Micheli and Joe Gagliese, it rapidly garnered attention for its revolutionary approach, partnering with notable brands like Bud Light, Crayola, Calm, and Aston Martin. With a staunch focus on delivering only marketing strategies backed by solid ROI analytics, Viral Nation transcends typical marketing efforts, ensuring every campaign resonates virally across a vast spectrum of social platforms.
Industries Served: Technology, Fashion, Retail, Beauty, Gaming, Travel
Channels Supported: Blog, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitch, X (formerly Twitter), YouTube
Key Social Media Services:
- Influencer Marketing
- Social Media Marketing
- Social Media Management
- Digital Marketing
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
4. SmartSites


Location: Paramus, New Jersey
Best for: Social Media Management and Pay-Per-Click (PPC) Advertising
Pricing: Custom Pricing / Minimum Campaign Size: $1,000+
SmartSites is a rapidly growing digital agency in America with a dedicated team of social media specialists. They offer comprehensive management for various platforms. As a Facebook Marketing Partner, they excel in Facebook Ads and also offer advertising solutions on other channels.
Industries Served: Health and Wellness, Technology, HVAC, Machinery, Retail
Channels Supported: Amazon, Facebook, Google, Google Ads, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, X (formerly Twitter), YouTube Advertising
Key Social Media Services:
- Strategy
- Profile Optimization
- Monthly Content Calendars
- Custom Visuals
- Community Management
- Boosted Posts
5. Moburst


Location: New York, New York; San Francisco, California; Kfar Saba, Tel Aviv; Bell Yard, London
Best for: Mobile Marketing and Social Media Strategy
Pricing: Custom Pricing / Minimum Campaign Size: $5,000+
Moburst is a versatile digital marketing agency that excels in propelling brands forward with a mobile-first approach and robust social media strategies. Offering a myriad of services spanning from mobile marketing, Search Engine Optimization (SEO), and paid advertising to an extensive range of social media marketing solutions, Moburst is adept at crafting holistic digital marketing plans tailored to elevate your brand’s online presence.
With notable expertise in both paid and organic social media outreach, Moburst boasts a deep understanding and unparalleled experience in navigating diverse social media platforms. Their adept team ensures that each piece of content is meticulously crafted to resonate with the target audience.
The agency’s dedicated and creative team of experts, ranging in size from 10 to 50, collaborates with clients to produce captivating content and design effective social media campaigns that align with the brand’s vision and goals, employing innovative techniques to drive engagement, boost brand visibility, and achieve measurable results.
Industries Served: Technology, Gaming, Entertainment, eCommerce
Channels Supported: Blog, Facebook, Google Ads, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X (formerly Twitter), YouTube, YouTube Advertising
Key Social Media Services:
- Content Creation
- Social Media Management
- Facebook and Instagram Advertising
- Video Marketing
- YouTube Strategy and Optimization
6. Disruptive Advertising


Locations: Pleasant Grove, Utah
Best for: PPC Management and Conversion Rate Optimization
Pricing: $150 – $199 per hour / Minimum spend of $5.000+ per project
Disruptive Advertising has a team of over 120 experts who aim to deliver results that impact its clients’ bottom line. By focusing on data-driven strategies, Disruptive Advertising helps clients to optimize their advertising spend and achieve better conversions. In the past, they have successfully increased Sportsman’s Warehouse’s year-over-year revenue by 132%.
Industries Served: Technology, Horticulture, Hydrocarbon, Apparel, Professional Services
Channels Supported: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X (formerly Twitter)
Key Social Media Services:
- PPC Management
- Conversion Rate Optimization
- Google Ads
- Facebook Ads
- Site Testing and Analytics
7. Fresh Content Society


Location: Chicago, Illinois
Best for: Customized Social Media Strategies and Engagement
Pricing: Custom Pricing / Minimum Campaign Size: $5,000+
Fresh Content Society is dedicated to creating organic social media communities tailored to your brand’s unique needs. Based in Chicago, with a global digital footprint, they understand that a one-size-fits-all approach doesn’t work in social media marketing. Their services are designed to bridge the gaps in your existing marketing endeavors, ensuring optimal online visibility and targeted brand exposure. They excel in proactive execution, engagement, and comprehensive online visibility analysis.
Industries Served: Food and Beverage, Entertainment, Outdoor Recreation, Retail
Channels Supported: Instagram, TikTok, X (formerly Twitter), YouTube, Pinterest, LinkedIn, Facebook
Key Social Media Services:
- Customized Social Media Strategies
- Proactive Execution and Engagement
- Comprehensive Online Visibility Analysis
- Targeted Brand Exposure
8. Thrive Internet Marketing Agency


Location: Arlington (headquarters), Atlanta, Austin, Baltimore, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Las Vegas, Los Angeles, Louisville, New York City, Miami, Minneapolis, Phoenix, New Orleans, Orlando, Philadelphia, Portland, San Antonio, San Diego, Seattle
Best for: Integrated Digital Marketing Solutions
Pricing: Custom Pricing / Minimum Campaign Size: $1,000+
Thrive Internet Marketing Agency is a full-service digital marketing agency offering a wide range of services to clients across various industries. They have the expertise to integrate social marketing with other digital marketing offerings, like SEO-optimized content creation, to provide a holistic digital marketing solution.
Industries Served: Retail, Tech Services, Legal Services, Construction, Real Estate, Home Services
Channels Supported: X (formerly Twitter), Blog, Facebook, Instagram, LinkedIn, Pinterest, YouTube
Key Social Media Services:
- SEO
- PPC Advertising
- Website Design and Development
- Video Production
- Email Marketing
- Content Writing
9. Tilt Metrics


Location: Providence, Rhode Island
Best for: B2B Advertising and SEO
Pricing: Custom Pricing / Minimum Campaign Size: $1,000+
Tilt Metrics prides itself on delivering precision-tailored B2B advertising solutions, particularly excelling in the software and B2B tech industries. Their hybrid approach marries paid media and SEO to drive targeted traffic and qualified leads to help businesses convert. Tilt Metrics specializes in blending organic and paid campaigns, leveraging High-Intent PPC, Monopoly SEM, and Social Ad LeadFlow to amplify visibility and engagement metrics.
Industries Served: Information Technology, Software, Spacecraft, Technology Services
Channels Supported: Facebook, Google, Google Ads, Instagram, LinkedIn, Quora, Reddit, Twitter, YouTube, YouTube Advertising
Key Social Media Services:
- Google Ads
- Facebook & Instagram Ads
- LinkedIn Ads
- B2B Focused SEO
- Sponsorships
- CRO / Landing Page Optimization
10. The Goat Agency


Location: Lion Square, London; New York, New York
Best for: Influencer Marketing and Global Campaigns
Pricing: Custom Pricing / Minimum Campaign Size: $50,000+
The Goat Agency stands at the forefront of social-first marketing solutions, pioneering in social media management with unique insights and data-driven strategies. With vast experience derived from seven years of performance and over 2,000 global campaigns across 70 countries, they excel in creating authentic brand conversations that engage audiences and deliver unparalleled results.
Industries Served: Technology, Gaming, Banking, Food and Beverage, Market Research
Channels Supported: X (formerly Twitter), Facebook, Instagram, Pinterest, Reddit, Snapchat, TikTok, Twitch, YouTube, YouTube Advertising
Key Social Media Services:
- Influencer Marketing
- Social Creative & Strategy
- Paid Social Media
- Content Production
- Social Media Management
- Community Management
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
11. Nuanced Media


Location: San Diego, California; Phoenix, Arizona; Tucson, Arizona; Chicago, Illinois
Best for: Businesses of all sizes
Pricing: Custom Pricing/ Minimum Campaign Size: $1,000+
As a distinguished social media agency, Nuanced Media delivers comprehensive marketing solutions. Their expertise lies in creating and executing campaigns that effectively leverage various social media platforms, ensuring your brand’s message resonates with your target audience. Nuanced Media’s approach is data-driven and customer-focused, ensuring that each campaign is not only creative but also aligns with your business objectives. Their influencer marketing services stand out, connecting your brand with the right personalities to amplify your message. This strategic alignment with influencers helps in reaching niche markets and driving brand awareness and sales.
With Nuanced Media, you can expect a partnership that focuses on innovative solutions and measurable results. Their commitment to understanding your brand and audience ensures that your social media presence is not just active but strategically aligned with your overall marketing goals.
Industries Served: eCommerce, Manufacturing, Retail.
Channels Supported: Amazon
Key Social Media Services:
- Multi-Channel Social Media Strategies
- Social Media Analytics and Reporting
- Community Management
- Content Creation and Curation
12. NinjaPromo


Location: Covent Garden, London; Sheikh Zayed Road, Dubai; Coleman St., Singapore; Hang Road, Hong Kong Island; New York, New York; Konstitucijos Ave., Vilnius
Best for: B2B, Crypto, and High-Growth Startups
Pricing: Custom Pricing / Minimum Campaign Size: $5,000+
NinjaPromo, established in 2017, offers full-service digital marketing services with a special focus on B2B, crypto, NFT, and high-growth startups. They provide a wide array of marketing-related services and social media marketing services.
Industries Served: FinTech, Technology Services, Payment Services
Channels Supported: X (formerly Twitter), Blog, Facebook, Google, Google Ads, Instagram, LinkedIn, Medium, Pinterest, Podcast, Quora, Reddit, Snapchat, Telegram, TikTok, WhatsApp, YouTube, YouTube Advertising, AppLovin
Key Social Media Services:
- Content Creation
- Influencer Marketing
- Social Media Strategy
- Profile Optimization
- Platform Selection
- Community Management
- Reputation Management
13. Lyfe Marketing


Location: Atlanta, Georgia
Best for: Social Media Management and PPC
Pricing: Starting at $750 per month for 12 posts on Facebook and Instagram / Minimum Campaign Size: $1,000+
LYFE Marketing is an award-winning social media management company based in Atlanta. They are known for producing results by directing traffic and engagement on social media to grow their clients’ following, conversions, and revenue, ensuring that new followers are relevant to the industry and match the brand’s typical customer.
Industries Served: Finance, Technology, Horticulture, Health and Wellness, Apparel, Fitness
Channels Supported: Facebook, Instagram, LinkedIn, X (formerly Twitter)
Key Social Media Services:
- Social Media Marketing Services
- Social Media Advertising Services
- SEO
- Website Design
- PPC Management Services
14. Cleverly


Location: Los Angeles, California
Best for: LinkedIn Campaigns and Lead Generation
Pricing: Custom Pricing / Minimum Campaign Size: $1,000+
Specializing in LinkedIn campaigns and ads, Cleverly is the go-to agency for those looking to grow their presence on LinkedIn. They leverage data from successful B2B campaigns on LinkedIn to build outreach strategies that generate and scale leads for growth.
Industries Served: Logistics, Technology, eCommerce, Consumer Goods, Entertainment
Channels Supported: LinkedIn, Blog, Google Ads
Key Social Media Services:
- LinkedIn Lead Generation
- LinkedIn Paid Advertising
- LinkedIn Candidate Recruiting
- White-label Lead Generation
- LinkedIn Lead Gen Course
15. Sculpt


Location: Iowa City, Iowa
Best for: B2B Social Media Marketing and Lead Generation
Pricing: Starting at $5,000 per month / Minimum Campaign Size: $5,000+
Sculpt is dedicated to helping B2B companies acquire customers through social media. Their focus on lead generation and customer acquisition makes them a worthy choice for B2B sector companies looking for a specialized social media strategy.
Industries Served: Technology, FinTech, Farming, Media and Content
Channels Supported: LinkedIn, Instagram, Facebook, X (formerly Twitter), YouTube
Key Social Media Services:
- Brand Awareness
- Lead Generation
- Audience Growth
- Social Media Consultation
16. Audiencly


Location: Duisburger St., Düsseldorf; Övelgönne, Hamburg; Chelsea Harbor, London; Árpád Fejedelem útja, Budapest
Best for: Influencer Marketing and Social Media Marketing
Pricing: Custom Pricing / Minimum Campaign Size: $5,000+
Founded in 2018, Audiencly started out creating ad campaigns in the gaming sector. Over time, the agency quickly established itself in lifestyle marketing and now creates ad campaigns for brands from various segments. They are German-based, with offices in Düsseldorf and Hamburg, and now also have a London and Budapest office.
Audiencly helps brands and influencers build and maintain a solid presence in social media. They undertake in-depth social media analysis and provide advice from their social media experts.
As part of their social media marketing process, Audiencly supports you in identifying the most profitable social media platforms to advertise your product.
Industries Served: Entertainment, Technology, Gaming, Apps
Channels Supported: Instagram, YouTube, Facebook, TikTok, X (formerly Twitter)
Key Social Media Services:
- Content Creation
- Influencer Marketing
- Social Media Marketing
- Social Ads
- Paid Ads
17. Ignite Social Media


Location: Cary, North Carolina; Birmingham, Michigan
Best for: Social Media Marketing, Community Management, Influencer Marketing
Pricing: Custom Pricing / Minimum Campaign Price: $5,000+
Since 2007, Ignite Social Media has worked in a variety of industries, from automotive to hospitality. An award-winning platform, it is beloved by Fortune 100 companies, such as Lenovo, Nike, Warner Brothers, Ikea, and Verizon.
This full-service social media strategy agency has seen trends come and go over the years, making them an obvious choice to help you create a foolproof social media strategy. They can help you stand out, grow, and become an industry thought leader.
Ignite aims to change the marketing industry through social media. Instead of focusing on the number of followers, they focus on helping you grow your campaign every step of the way.
Industries Served: Farming, Outdoor Recreation, Automotive, Electronics, Consumer Goods
Channels Supported: X (formerly Twitter), Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, YouTube
Key Social Media Services:
- Social Strategy
- Community Management
- Influencer Marketing
- Paid Advertising
- Content Development
18. Social Media 55


Location: Montreal, Los Angeles, Chicago, New York, San Diego, San Francisco, San Jose, Columbus, Atlanta, Boston, Denver, Charlotte, Philadelphia, Miami, Washington D.C., Vancouver, Orlando, Omaha, Edmonton, Indianapolis, Calgary, Boise Idaho, Baltimore, Ottawa, Winnipeg, Raleigh, Oakland, Pittsburgh, Cleveland, Hamilton, Detroit
Best for: Social Media Management, Social Media Advertising, Influencer Marketing
Pricing: Custom Pricing / Minimum Campaign Size: $1,000+
Social Media 55 is a small award-winning digital marketing and social media agency from Montreal Canada. Social Media 55 offers you specific social media services that let you save costs. For instance, if you’re only interested in Snapchat marketing, you can opt for their Snapchat marketing service. They will help you with Snapchat only. It’s a great service that makes it easier for brands to test the waters.
The primary audience of Social Media 55 includes small businesses so it is fairly affordable and flexible in terms of pricing. Even if you are on a tight budget, you’ll get something of interest from Social Media 55.
Industries Served: Real Estate, Home Services, Health, Hospitality, Fashion, Automotive, Professional Services
Channels Supported: Facebook, Instagram, LinkedIn, Pinterest, X (formerly Twitter), YouTube, Snapchat
Key Social Media Services:
- Social Media Management
- Social Advertising
- Influencer Marketing
- Instagram, Snapchat, Facebook, and LinkedIn Marketing
19. Bad Rhino Inc


Location: Philadelphia, Pennsylvania
Best for: Social Media Management and Paid Social
Pricing: Custom Pricing / Minimum Campaign Size: >$5,000
Bad Rhino is one of the leading social media agencies that received a lot of awards including Clutch Top Social Media Agency 2019. It has less than 10 employees and offers social media services to small businesses.
Bad Rhino treats your business as a separate entity. They will create a customized social media strategy for your brand based on your business strategy, objectives, budget, products, target audience, and other variables.
Industries Served: Professional Services, Breweries, Finance, Consumer Goods
Channels Supported: Facebook, Instagram, LinkedIn, X (formerly Twitter)
Key Social Media Services:
- Social Media Management
- Social Advertising
- Social Media Content Creation
- Consulting and Training
- Community Growth
- Promotions and Contests
20. Social Hire


Location: Waterlooville, Hampshire
Best for: Social Media Marketing and Facebook Advertising
Pricing: Starts at $899/month
Social Hire is one of the leading social media agencies that focuses on cost-effective social media marketing for small businesses, recruiters, and mortgage brokers. It is one of the few social media agencies that has provided pricing details on its website – which is a much-appreciated approach. You don’t have to go on the phone or ask for a quote. When you hire Social Hire, you can expect clear communication without any hiccups.
Industries Served: Professional Services, Legal Services, Technology, Human Resources
Channels Supported: Facebook, LinkedIn, Google My Business, Instagram
Key Social Media Services:
- Social Media Marketing
- Social Media Strategy
- Social Media Training
- Lead Generation from Social Media
21. Firebelly Marketing


Location: Indianapolis, Indiana
Best for: Social Engagement
Pricing: Starts at $3,000 / Minimum Campaign Price: $5,000+
Firebelly Marketing is an award-winning social media agency that won the Sprout Social’s Cultivate Award. It comprises six team members who are specialized in what they do. They serve all types of small and mid-sized businesses. It isn’t very expensive but prices are comparatively higher because they have an exceptional track record and heaps of case studies. They know what they’re doing so you can’t refuse to pay them for the success they achieve.
It’s a highly specialized and focused social media agency that offers limited services that it has mastered over the years. If you’re interested in results and the ROI of your social media marketing campaigns, Firebelly Marketing is the right agency for you.
Industries Served: Beverage, Food, Technology, Publishing, Education
Channels Supported: Facebook, Instagram, LinkedIn, X (formerly Twitter), Snapchat
Key Social Media Services:
- Social Media Audit
- Social Media Management
- Social Media Advertising
22. Social Vantage


Location: Newtown, Pennsylvania
Best for: Social Media Management, Advertising, and Consulting
Pricing: Starts at $300+
Social Vantage is an affordable agency that offers social media management services to small businesses. The agency is run by a team of 10 experts from different fields who joined hands together to help businesses grow.
Industries Served: Food, Beauty, Fashion, Fitness, Health, Livestock, Nonprofit
Channels Supported: Facebook, Instagram, X (formerly Twitter)
Key Social Media Services:
- Social Media Management
- Social Advertising
- Social Media Consultation
23. IGW


Location: New York, New York
Best for: Social Media Content Strategy
Pricing: Custom Pricing / Minimum Campaign Size: $500+
Infographic World (IGW) is an infographic agency that’s geared toward creating visual content for social media marketing. Social media is all about visual content and this is what you get with IGW.
They create and manage your campaigns and develop visuals for lead generation, brand awareness, and sales to achieve other marketing objectives.
IGW also has a four-step process for social listening that is sure to increase the ROI of your paid social media campaigns. You can get your business’s health analyzed free of cost.
Industries Served: Consumer Goods, Technology, Entertainment, Finance, Beverage
Channels Supported: Facebook, Instagram, LinkedIn, Pinterest
Key Social Media Services:
- Social Media Advertising
- Social Media Video Marketing
24. Your Marketing Lady


Location: Marietta, Georgia
Best for: Social Media Consultation
Pricing: Book a free strategy call with the agency or fill out their contact form to receive a quote.
Your Marketing Lady is a social media agency that helps small and mid-sized businesses generate leads and acquire customers from social media.
The best thing about their social media marketing service is that you can get a free strategy call from Tonya Burge. You can discuss whatever you want in the free consultation call. You’ll be guided as to what’s the right service for your business based on your budget, objectives, and challenges.
If you’re a startup founder or have a small business and you need highly personalized social media services from an expert, this is the agency you should get in touch with.
Industries Served: Healthcare, Service-based businesses
Channels Supported: Google My Business, Facebook, LinkedIn, X (formerly Twitter)
Key Social Media Services:
- Social Media Management
- Social Media Content Management
- Audience Engagement
Future Trends in Social Media Marketing
This year, we’ve seen the rise of AI, VR, and other emerging technologies as social media marketing trends. Will they influence the trends we might see in 2024?
Here are some of our predictions for next year's social media marketing trends.
Interactive Short-form Content
Given the rapidly growing popularity of YouTube Shorts, short-form videos will continue dominating social feeds in 2024. This time, they could be enhanced with interactive eCommerce features, allowing users to buy products through links within a video. They could also leave real-time reactions and enjoy augmented reality (AR) experiences.
AI-Driven Personalization for Precise Targeting
AI algorithms in 2024 could make ad retargeting for marketers more precise and authentic to ensure that campaigns reach their target audiences with tailored messages.
Video Captions for Increased Engagement
Captions let users get information without intrusive audio, allowing brands to draw higher engagement, interactions, and possibly followers.
Additionally, captions may boost your content’s chances of getting discovered since viewers may use the keywords from your captions to search for products or services.
Social Media for Customer Support
Marketers are already using Instagram DMs and Facebook Messenger for urgent customer support tasks. According to Invesp’s State of Social Media Customer Support, 51% of consumers were “very likely” to become repeat customers of a brand that answers questions on social media, so tap an agency to set up your customer support on social media in 2024.
Success Stories and Case Studies
To help you understand how social media agencies empower brands, here are examples of success stories from some of the agencies we’ve listed above.
Moburst: Reddit
Even though Reddit was an extremely popular website, its mobile app didn’t have the same success. Reddit tapped Moburst to enhance its app conversion optimization, especially in the area of the most competitive keyword and phrase.
Moburst conducted thorough keyword research, emphasizing mobile searches to identify which content themes had the highest search volume on the App Store and Google Play. The agency continuously monitored and optimized keyword and download metrics, resulting in steady monthly growth.
In less than a year, Reddit noted a 90% increase in organic downloads. Additionally, over 700 phrases were indexed on the App Store’s top five rankings, and Reddit ranked for popular keywords, such as “meme,” “memes,” “GIF,” and “GIFs.” It’s also worth noting how Reddit’s content has spread over other social media platforms like TikTok and Instagram.
The Goat Agency: Saints Row
Deep Silver, the publisher of the video game Saints Row, aimed to generate excitement and increase awareness for the game's relaunch. They targeted millennials who would’ve played Saints Row as teens and Gen Z-ers who are the most active gamers across all generations.
Using influencer marketing, The Goat Agency partnered with creators who shared their creative vision to bring Saints Row to life. Six YouTubers posted videos with unique themes, from an in-game car come to life to the UK singles chart featuring the Saints Row theme song. These efforts led to two meet-and-greet events in London and LA, where gamers could play Saints Row with the creators themselves.
When the game was finally relaunched, influencers across three territories streamed their gameplay content on Instagram, Twitch, YouTube, and TikTok, driving more awareness. The Goat Agency developed different creative strategies for each influencer, making sure that every content was fresh and engaging.
As a result, Saints Row garnered 12.2 million impressions, 9.2 million video views, 15k clicks, and over 1 million players.
Ignite Social Media: Crocs
Crocs aimed to increase awareness of their white clogs and build brand affinity among the teenage sports community. They approached Ignite Social Media and the agency implemented a user-generated content strategy, enlisting school sports teams to create and share content featuring white Crocs.
As part of the campaign, participants had the opportunity to enter a sweepstakes where they could win white Crocs for their team and raise money for their school. The campaign successfully generated 3.3 million impressions and received a total of 11.1k entries.
Sculpt: NETSCOUT
Tech company NETSCOUT needed to improve its distribution, message resonance, and visibility over competitors. It partnered with Sculpt to meet its goals through social media marketing.
Sculpt’s approach was to develop social-friendly creative assets for all brand, solution, and event campaigns. They designed and posted organic and paid videos, infographics, and other promotional visuals on various social channels. The campaign succeeded, resulting in NETSCOUT’s partnership with Sculpt evolving into a multi-year relationship supporting various demand generation campaigns.
Tips for Choosing a Social Media Agency + Mistakes to Avoid
With so many agencies to choose from, deciding on who to partner with can take time. However, it’s crucial to assess your options carefully and to consider various factors before making a decison.
Here are some helpful tips for choosing the right social media agency.
Know Your Goals
Your goals play a crucial role in determining the appropriate social media strategy for your business. They not only help you identify the key metrics to focus on but also influence your budget and available resources.
Examples of realistic goals include increasing leads, engagement, sales, and conversions. By quantifying these goals, you can effectively communicate your desired outcomes to a social media agency, enabling them to devise the most suitable approach to achieve them.
Compare Services and Packages
Not all social media agencies offer the same services. The scope of their packages also differs from one another. To ensure you get the most value, it is important to choose an agency that provides a wide range of services and customizable packages. This way, you can tailor their services to meet your specific needs.
Determine Team Expertise
Ensure that you enlist experts to handle your campaigns. You can check out their portfolios to identify which agency specializes in the campaign you want to build.
Check Out Case Studies
Most social media agencies have case studies on their websites. Be sure to check them out to discover if an agency has a stable track record of reaching or exceeding their clients’ goals.
Read Client Reviews
One common mistake to avoid is overlooking client reviews. You can read reviews on Google, Clutch, Capterra, and UpCity. You can also visit the agency’s website since they display feedback from prominent clients.
You can also try reaching out to some of the agency’s clients to gauge its track record, strategies, and results.
Review the Contract’s Terms Carefully
Once you’ve chosen an agency, don’t simply skim over the contract and sign it. Take time to study the terms to avoid unexpected complications. Ensure that you understand the terms and conditions and have a backup plan ready in case the agency doesn’t meet your expectations.
Conclusion
Hiring the right social media agency is essential for your business growth. If, for instance, you run an eCommerce store and need to promote your products on social media, you'll have to hire an agency that has the resources to create (or edit) product images (or videos).
Start by assessing your needs and social media marketing objectives. Ask yourself: What exactly do you want to achieve from social media marketing?
And then choose a social media agency that will help you achieve these objectives. If you'll work with any agency, it will take you nowhere.
Think. Decide. Act.
Frequently Asked Questions
What is a social media agency?
A social media agency provides marketing, advertising, design, and influencer partnership services for various social media platforms such as Facebook, Instagram, LinkedIn, and more. They collaborate with businesses on both one-time and ongoing projects, helping them achieve their social media marketing objectives through tailored strategies. These strategies may involve creating engaging content, running paid ads, leveraging influencer marketing, and tracking performance.
Do social media agencies support all social platforms?
Most social media agencies provide support for popular platforms such as Facebook, Instagram, and X (formerly Twitter). However, some agencies specialize in niche platforms like Twitch, while others may focus on LinkedIn, particularly for B2B companies.
Is working with a social media agency expensive?
Most social media agencies have custom pricing models to accommodate a wide range of budgets. If you have a small business with a limited budget, focus on smaller agencies serving companies in your industry to get a quote within your budget.