Social media isn’t just a digital hangout spot anymore; it’s a marketing powerhouse. As of 2025, 64% of the global population—5.17 billion people—are spending 14% of the waking hours a day scrolling, liking, and sharing across platforms.
So, if you're not leveraging social media to its full potential, you’re missing out on an audience that's practically living online. But here's the kicker: it’s not just about being present on social media—it’s about being authentic and creating content that resonates where your audience is.
Influencer marketing is a key player in this landscape, with the industry set to grow from $24 billion in 2024 to $32.55 billion in 2025. The secret to success? It’s all about platform-specific strategies and building authentic connections with your audience through influencers who get the culture of each platform.
So, how do brands stand out in this sea of content? Take a note from Beatleap, the video editing app that nailed platform-specific content to skyrocket its visibility.
Ready to dive into the strategy behind their success? Keep reading to uncover the secrets shaping the future of technology marketing.
- 1. Make Your App The Trend With Platform-Specific Influencer Content
- 2. Turn Your Employees into Brand Ambassadors (Because They’re Already Fans)
- 3. Create a Buzz with Hybrid Influencer-Community Tournaments
- 4. Give Users a Play Button for Engagement
- 5. Build Trust with Cause-Driven Campaigns That Hit Home
- Staying Ahead in Today’s Evolving Social Media Landscape
- Frequently Asked Questions
1. Make Your App The Trend With Platform-Specific Influencer Content
Let’s face it: Mobile apps are a dime a dozen. The market is flooded with new apps, and standing out feels like trying to get noticed at a concert where everyone’s screaming. So, how do you make your app the headliner? Easy. You get platform-specific content into the hands of influencers.
This doesn’t mean just asking them to post about your app. No, no. It’s about creating content that feels native to each social media platform’s vibe. Think TikTok videos, Instagram stories, Snapchat filters—each one should resonate with the way people consume content on that platform. When you partner with influencers who already dominate these spaces, your app becomes a part of the conversation instead of an ad in the background.
How do you make it work? Start by understanding where your audience hangs out most—TikTok, Instagram, YouTube, or all of the above. Pick influencers who aren’t just good at selling things; pick ones who already vibe with the culture of the platform. They should naturally fit in, like that one friend who always knows the best memes. The key is authenticity. You want influencers to show how your app helps them live their best lives in an organic, fun way that feels like it just belongs on their feed.
Enter Beatleap, the video editing app that hit all the right notes for Gen Z and Millennials. The app’s secret sauce? Beatleap didn’t just pitch influencers on their features; they encouraged influencers to seamlessly integrate the app into their everyday lives.
Influencers showed their audience how they could sync their videos to music, whether it was showing off a dance move or a perfect sunset moment. With this highly engaging content across TikTok, Instagram, and Snapchat, Beatleap saw a 49.2% increase in impressions and over 11,000 downloads in just 90 days.
@beatleap_by_lightricks @kalvisuals enjoys #Beatleap because it offers endless video editing creativity all in one app! 🙌 #photography #videography #behindthescenes ♬ original sound - Beatleap by Lightricks
Why The Strategy Worked:
This approach worked because Beatleap understood that mobile apps aren’t just products—they’re lifestyle tools. By tapping into influencer-driven, platform-tailored content, the app was able to ride the wave of authentic engagement. Rather than shouting over the noise, they became part of the fun. This helped drive not just awareness, but actual downloads—and that’s the ultimate goal, right?
Key Takeaway:
For mobile apps, don’t just advertise on social media—integrate your app into the conversations that are already happening. Work with influencers who know the platform’s pulse, and watch your app become a must-have in their followers’ lives.
Ready to Unlock the Best Strategies for Mobile App Marketing?
Discover the most effective ways to leverage influencer marketing to skyrocket your app’s visibility and user engagement. Learn how to tap into the right audience, create compelling content, and drive downloads with influencer-driven strategies that resonate with today’s mobile-first users. Click below to explore the key tactics that will elevate your mobile app marketing game.
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2. Turn Your Employees into Brand Ambassadors (Because They’re Already Fans)
In the SaaS world, it’s not just about the product—it’s about trust. Building credibility and a sense of community with your audience is critical, and one of the best ways to do that is by empowering your employees to become brand ambassadors.
This isn’t a “hire influencers and pray” situation; instead, it’s about creating a culture where your team members live and breathe your product—and want to shout about it from the digital rooftops. The magic happens when your employees share their own stories about how they use the product in their daily lives. It’s real, it’s authentic, and it doesn’t feel like a marketing pitch—it feels like a conversation.
The strategy here isn’t to force your employees to share content but to empower them with tools, guidelines, and inspiration to do so. Give them the freedom to share their unique perspectives and insights. You’re not just selling software here; you’re showcasing the people behind it, which humanizes the brand and creates a genuine connection with your audience. When employees feel like they’re part of something bigger, they become some of your most valuable influencers.
beehiiv nailed this approach. They encouraged employees to adopt the bee emoji in their social handles and use their personal channels to share their thoughts on the platform.
The results? Well, let’s just say the strategy turned employees into mini-influencers, helping to grow beehiiv’s social media presence and engagement by 4x on Twitter and a 57% increase in LinkedIn engagement.
Source: beehiiv
What’s more, by promoting content specific for Gen Z audience, beehiiv created a community feel around their product—making younger audiences feel like they were joining a movement, not just signing up for another piece of software.
@bellarosemortelanother day of being unserious gen z♬ original sound - Bella Rose
Why The Strategy Worked:
This strategy worked because it humanized beehiiv’s brand. The company didn’t need a polished ad campaign; they just needed their employees to be real about their product. The personal stories employees shared helped create a sense of trust that was more authentic than any paid influencer could provide. When your team believes in the product, it shows, and people are far more likely to engage with a brand that feels like a real, relatable entity.
Key Takeaway:
In SaaS, turn your employees into advocates. Their authentic voices can speak louder than any influencer, building trust and fostering a genuine connection with your audience.
Curious About How SaaS Brands Can Leverage Social Media Marketing?
Explore the powerful strategies that can help your SaaS brand build trust, boost engagement, and enhance customer loyalty through social media. Find out how to amplify your reach, create authentic content, and position your SaaS brand as a leader in its industry. Click below to dive into the strategies that will transform your SaaS marketing approach.
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3. Create a Buzz with Hybrid Influencer-Community Tournaments
If you’re looking to make a serious splash in the gaming and eSports world, you don’t just need influencers. You need event-driven influencer campaigns that bring the community into the experience.
Forget just having influencers play games on their own; get them involved in community-driven events where their fans can interact, engage, and compete alongside them. Hybrid influencer-community tournaments combine the best of both worlds: the celebrity draw of influencers and the interactive, participatory nature of gaming communities. It’s a strategy that encourages fans to feel like they’re part of the action—not just passive observers.
What makes this so effective? It creates an event. Think about it: influencers are often the headliners, but the real magic happens when their community joins in. Fans get to compete, share their own content, and engage with the brand in real time. Plus, by taking over streaming platforms like Twitch, YouTube, and Twitter, the event becomes something bigger—a global experience that feels exclusive and exciting.
KFC’s entry into eSports was legendary, thanks to their KFC Royale tournament. Partnering with Activision and iSportConnect, KFC organized a hybrid influencer-community event featuring 16 top influencers on Twitch, YouTube, and Twitter to participate in the event. The influencers weren’t just playing—they were engaging with their fans in real-time, creating an interactive experience that had viewers glued to their screens.
The results were stunning: 50 million impressions and 2 million engagements over just two weeks. Platform-specific results we're just as impressive:
- 230m+ Total Impressions
- 61k+ Instagram Follows
- 107k+ Twitter Follows
- 80k+ TikTok Follows
- 20m+ Total Engagements
- 22% Instagram Engagement
- 11.8% Twitter Engagement
- 20% Tiktok Engagement
It wasn’t just an event—it was a massive, cross-platform buzz machine.
Why The Strategy Worked:
By integrating both influencers and their communities into the tournament, KFC didn’t just sell a product—they created an experience. The simultaneous, cross-platform strategy allowed for massive visibility and engagement, proving that when fans get involved, the results can be explosive.
Key Takeaway:
For gaming brands, build events that bring influencers and their fans together in real-time. It’s not just about visibility—it’s about creating a shared experience that gets the whole community buzzing.
Looking to Supercharge Your Gaming & eSports Marketing Strategy?
Discover how to use influencer marketing to ignite passion within your gaming community and create buzz that lasts. From engaging content to building loyal fanbases, learn how social media platform-specific strategies can help you build excitement around your eSports brand and enhance user interaction. Click below to uncover the key strategies that will power up your gaming and eSports marketing.
Top Gaming & eSports Social Media Marketing Strategies
4. Give Users a Play Button for Engagement
When it comes to VR and AR, traditional marketing tactics just don’t cut it. In these fields, you’re not just selling a product—you’re creating experiences. Consumers don’t want to just see your brand; they want to experience it in an entirely new way. So, if you’re working with VR or AR technology, the strategy here is clear: Make your content interactive and immersive.
Why is this strategy so effective? Because VR and AR allow you to engage your audience on a deeper level than simple ads. Think of it like this: VR takes people to a whole new world, while AR enhances the one they already know.
If you want users to remember your brand, you need to give them something they can actively engage with. This might mean an AR filter on Instagram or an interactive VR experience that transports users into your brand’s world. Influencers can be the perfect ambassadors for this type of content, not only showing off your tech but also making it feel natural and exciting.
The key to success in this strategy is to make sure the experience feels fun and easy. If your AR filter or VR experience feels clunky or hard to use, users won’t want to share it. But if you get it right—making it interactive, shareable, and, above all, entertaining—you’ll have users sharing your content on social media, spreading the word faster than any paid ad could.
McDonald's decided to take an innovative approach with their campaign to promote the Grimace Shake in the Nordic markets. Rather than simply relying on traditional advertising, McDonald’s leveraged Snapchat’s AR lenses to create an interactive experience that invited users to “join” Grimace in a fun, digital world.
Users could snap pictures with Grimace, wear sunglasses, and celebrate the launch of the new shake in an entirely new way. The campaign didn’t just stop with ads; it extended into a viral, interactive experience that users were eager to share with friends.
@mommasparkleseffectqueen Trying the Grimace Shake effect #grimaceshake #happybirthdaygrimace #grimaceshakeeffect #mcdonalds #mcdonaldsgrimaceshake ♬ original sound - CEO of new effects
The campaign was a smashing success. Not only did the AR lens achieve a 14-second average playtime—which is a solid indicator that people were engaging with the content—but it also led to nearly 800,000 organic shares. This type of immersive content worked because it didn’t just demand attention; it invited people to play with the brand, making them active participants instead of passive viewers.
Why The Strategy Worked:
The strategy worked because it utilized the core strengths of AR—interactivity and shareability. By creating an engaging experience that users could take part in, McDonald’s bypassed the typical "watch this ad" strategy and instead made their audience part of the action. The 25pp boost in ad recall and 13pp boost in product awareness are clear indicators that immersive experiences stick with people far longer than a static advertisement.
Key Takeaway:
If you’re working with VR or AR, make sure the experience is interactive and immersive. Don’t just show your audience your product—let them play with it. When users engage with your content on a deeper level, they’ll not only remember it—they’ll share it, too.
Ready to Dive into VR & AR Marketing Strategies?
If you want to stand out in the immersive tech space, influencer marketing can be your secret weapon. Learn how to develop interactive and engaging strategies that captivate your audience, spark conversations, and create lasting brand experiences. Click below to explore how VR and AR can help you connect with consumers in innovative ways.
Top Virtual Reality (VR) & Augmented Reality (AR) Social Media Marketing Strategies
5. Build Trust with Cause-Driven Campaigns That Hit Home
Trust is everything in FinTech. You’re asking people to trust you with their money, their data, and sometimes their entire financial future. So how do you build that trust in a way that feels genuine and not just like another ad? The answer is simple: Cause-driven campaigns. When you tie your brand to a cause that resonates with your audience, you humanize your FinTech brand and show that you’re about more than just profits. You’re about making a difference.
Cause-driven campaigns work so well because they create an emotional connection. People want to work with companies that care, and they want to see their money go toward causes they believe in. Whether you’re promoting financial literacy, supporting disaster relief, or advocating for social causes, your brand can stand for something bigger than itself.
And when you pair this with influencers who are passionate about these causes, it amplifies the message even more. Influencers are powerful because they can bring attention to your cause and make it feel real, not just like a corporate initiative.
To make this strategy work, you’ll want to carefully select a cause that aligns with both your brand values and your audience’s interests. Then, partner with influencers who are genuinely invested in the cause, not just those with the biggest followings. It’s about authenticity—if your campaign feels forced, it will fall flat. But if your cause resonates and the influencers behind it genuinely care, you’ll build real trust with your audience.
Brightwell, a FinTech company that specializes in global payments, used a cause-driven campaign to respond to the 2018 tsunami in Indonesia. Instead of just pushing their financial services, Brightwell partnered with influencers to amplify their message about disaster relief and the importance of supporting those in need.
RT to help Indonesia recover from last week's earthquake and tsunami. We will donate $1 to @UNICEF for every retweet by October 11! Let's support the families affected. Thank you! pic.twitter.com/QcA3ax5BvJ
— Brightwell (@BrightwellApp) October 4, 2018
The campaign went viral, with over 43,000 retweets across Twitter. Brightwell wasn’t just selling a service—they were making a real impact, and people noticed. Moreover, Brightwell’s campaign resulted in a 201% increase in LinkedIn followers and a 4x increase in Twitter engagement.
These aren’t just numbers—they’re indicators of how a cause-driven campaign can significantly increase both awareness and trust. The success wasn’t just about donations; it was about how Brightwell positioned themselves as a trusted, socially responsible brand.
Why The Strategy Worked:
The success of this campaign showed that when FinTech brands tie themselves to meaningful causes, they don’t just build trust—they foster loyalty. By connecting with their audience on an emotional level, Brightwell turned a disaster relief initiative into a campaign that strengthened their brand reputation and solidified their commitment to social good.
Key Takeaway:
In FinTech, don’t just sell a service—sell a mission. Use cause-driven campaigns to show your audience that you care about more than just making money. When your brand stands for something meaningful, your audience will stand with you.
Want to Build Lasting Trust in Your FinTech Brand?
Learn how to harness the power of influencer marketing to foster trust, increase awareness, and promote your FinTech services authentically. Explore strategies that position your brand as a trusted authority, help you connect with your audience on a deeper level, and drive meaningful engagement. Click below to discover the strategies that will elevate your FinTech brand.
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Staying Ahead in Today’s Evolving Social Media Landscape
From harnessing employee advocacy to creating hybrid influencer-community events, brands across industries are successfully using social media to foster trust, increase engagement, and create memorable experiences. Key trends include leveraging platform-tailored content for mobile apps, immersive VR/AR experiences, and cause-driven campaigns in FinTech.
The future of social media marketing will focus on authentic engagement and interactive events that make consumers part of the brand story. Keep experimenting, stay innovative, and stay ahead of the curve.
Frequently Asked Questions
What are the most effective social media platforms for technology brands?
LinkedIn, Twitter (X), and YouTube are particularly effective for tech brands, offering professional networking, real-time updates, and video content sharing, respectively.
How can technology brands engage their audience on social media?
By sharing educational content, responding to comments, participating in industry discussions, and hosting live Q&A sessions to foster community interaction.
What type of content should tech companies post on social media?
Educational infographics, product demos, industry news, behind-the-scenes looks, and user-generated content to showcase innovation and build trust.
How can tech brands maintain a consistent brand presence online?
By using a consistent tone and visual style across all platforms, regularly updating profiles, and aligning messaging with brand values.
What role do short-form videos play in social media marketing for tech brands?
Short-form videos capture attention quickly and boost engagement, making them effective for product teasers, tutorials, and announcements.
How can technology brands leverage influencer marketing on social media?
By partnering with influencers who resonate with their target audience to authentically promote products and services, thereby expanding reach and credibility.
What metrics should tech companies track to measure social media success?
Engagement rates, follower growth, click-through rates, conversion rates, and overall return on investment (ROI) to assess performance and inform strategy adjustments.
How can tech brands utilize paid advertising on social media?
y creating targeted ads that reach specific demographics, promoting product launches, and retargeting website visitors to increase conversions.
