41 Important Pinterest Statistics for Marketers in 2024

Pinterest has become more than a site where people go for recipes and wedding ideas. It has grown into a visual search engine with tons of inspirational visuals.

As such, it offers your business a unique opportunity to showcase what your products or services can do. You can use the platform to provide solutions or inspiration to your target audience.

If you have yet to start using Pinterest for your business, here are 41 mind-blowing statistics to convince you to start.

General Pinterest Stats

1. 518 Million People Use Pinterest per Month

According to data shared by Statista, as of Q1 2024, Pinterest boasted 518 million monthly active users (MAU) across the globe. The figure has increased quite significantly since the same quarter last year, when 463 million people were using the platform per month.

The platform's growth has come in the wake of the increasing popularity of visual content and the rising number of people turning to online platforms for inspiration and ideas. Pinterest has become somewhat of a go-to destination for people looking for creative ideas in pretty much any niche, including social media marketing, fashion, home decor, food, and travel. 

The last time Pinterest had such a higher user base was in Q1 of 2021 when 478 million people used the platform per month. At that time, people were still in lockdown, and the platform experienced an unprecedented surge in users. As things started to normalize globally, the number of Pinterest users also returned to pre-pandemic levels. However, 2024 came with glad tidings for the social media platform. 

In a recent CNBC interview, Pinterest CEO Bill Ready described Q2 2023 as the "best user growth quarter in more than two years." He noted that Gen Z made up the platform's "fastest-growing cohort."

2. It Was the Fastest Site to Reach 10 Million Unique Monthly Visitors

While their number of unique monthly users might have dwindled lately, there’s one impressive feat regarding monthly users that remains. They’re the fastest social network to have reached 10 million unique monthly visitors. 

To put this achievement further into perspective, for a long period during its launch, it was invite-only. Also, Pinterest only filed for an IPO nearly nine years after it was launched in 2010. Both Twitter and Snapchat waited only six years before filing. 

However, this growth slowed down and it currently doesn’t rank that high in terms of the number of monthly active users. As of January 2023 Pinterest had the lowest number of monthly users of all the most popular social media platforms.

3. It Ranks 16th Among Domains With the Most Linked to Websites

According to a list shared by Statista, Pinterest ranked 14th among the domains with the most referring subnets. Although the platform is quite high in the rankings right now, it has actually dropped in position since 2022, when it was 14th on the list. 

Google, to no one's surprise, is the domain that has the most referring subnets, followed by Facebook, YouTube, and X (formerly Twitter). Pinterest has 200,200 subnets referring to it. For comparison, Google has a whopping 475 012 referring subnets.

4. It’s the Second Most Popular Social Media Site in the US

According to Statista, Pinterest is the second most popular social media site in the US. The platform's position has improved quite a lot from the past two years when it was fourth on the list.

Leading social media websites in the United States

In 2024, over 21% of social media users in the US were using Pinterest, putting it ahead of other popular platforms like Instagram, X, YouTube, and LinkedIn. Pinterest is only second to Facebook, which is used by 45% of social media users in the US.

Pinterest's popularity in the US is driven by its diverse user base and the platform's ability to cater to various interests and needs. From fashionistas and wanderlusters to foodies and DIY enthusiasts, Pinterest has something for everyone.

5. Its Biggest User Base Is In the US

The United States has by far the highest number of Pinterest users, according to data shared by Statista.

Statista's data shows that nearly 90 million Americans use Pinterest in 2024, which is more than any other country in the world. The US is followed by Brazil, with nearly 39 million users, and Mexico, with over 24 million users.

As for the regional distribution of desktop traffic to Pinterest, as of January 2024, the US is leading with over 38% of the site's desktop traffic. Brazil follows with 8.7% and Russia with nearly 5%.

In terms of regional traffic, Northern America and Europe make up the biggest chunk, accounting for 238 million of the platform's traffic, compared to 279 million of the rest of the world. To break it up, while the US brought in 98 million users in Q1 of 2024, Europe accounted for 140 million users.

It's evident that Western countries make up the biggest market for Pinterest, which is also home to some of the world's biggest retail markets.

6. About 35% of US Adults Use Pinterest

According to a report by Pew Research, 35% of adults in the US use Pinterest. The platform is in fourth place, preceded by Instagram, Facebook, and YouTube. The same report also found that there's a greater tendency for younger people to use visual platforms like Pinterest.

Use of social media platforms among US adults

Those aged between 21 and 45 were more likely to use Pinterest compared to those aged 65 and above. It shows that the platform appeals to a clear demographic. Compared to other social media platforms, Pinterest and Facebook have a very narrow user base, with a large skew towards younger users for the former and older ones for the latter. 

7. Most of Its Traffic Is Direct

Similar Web data shows that most of the traffic to Pinterest comes from direct sources. While about 60% of the traffic comes from desktops, 37% is from organic search. Display, mail, social media, and paid search make up less than 2% of the total traffic to Pinterest. Referral traffic accounts for 1.7% of the platform's traffic.

Pinterest traffic sources

It's understandable why Pinterest has such a high proportion of direct traffic, given that its user base has saved the app. They can simply open the app and browse their feed without having to go through a search engine or social media platform. For those who want to use the desktop version, they can simply use Google search. 

8. Pinterest Has More Female Employees

For a second straight year, female employees (53%) exceeded male ones (47%) in 2022. In the same year, Pinterest beat its 2025 goal of boosting women’s representation in leadership as people who identify themselves as women made up 40% of the company’s leaders. Females held 50% or more of departmental management positions in Pinterest’s offices outside the U.S.

2021 was the first year the female workforce (51%) surpassed its male counterpart (48%).

Not only did the percentage of female employees increase, but there has also been a steady increase in employment since 2018. At the end of 2022, it had 3,987 full-time employees, up from 3,225 the previous year. In 2018, there were only about 1,797 workers.

9. Pinterest Was Among the Top 50 Most Relevant Brands in 2022

According to the Prophet Brand Relevance Index 2022, an index that shows “the 50 brands consumers can't live without,” Pinterest is the USA's 41st most relevant brand. The social channel held 10th place in 2021. 

Apple topped the roster for seven consecutive years until 2022. In 2023, Prophet listed KitchenAid as Number 1 and Pinterest dropped out of the list.

Nevertheless, Pinterest has helped people tap into their creativity, remaining instrumental in the democratization of the creator economy. Along with YouTube and Etsy, it’s a brand that helps people tap into their authentic self-expression. 

Meanwhile, Pinterest also made it to the 435 brands listed on MBLM’s Brand Intimacy 2022 report. However, it ranked 381st based on data sourced from January 2021 to October 2021. This may be the reason behind the social channel’s aggressive personalization and inclusion efforts.

Also in 2023, Amazon topped MBLM’s inaugural Brand Family Rankings, which could explain Pinterest’s recent tie-up with the e-commerce giant.

Pinterest User Stats

10. People Don’t Spend Hours on End on Pinterest After All

According to data from Similar Web, Pinterest visitors only spend around 7 minutes on the platform. They visit 6 pages per visit, which is fewer than some other social media platforms. Pinterest also has a bounce rate of over 38%, which indicates that a significant number of users leave the platform after viewing just one page.

Social media platform ranking

In terms of visits, Pinterest is in fourth place. The platform gets nearly 850 million views, compared to 12.4 billion on Facebook and 5.8 billion on Instagram. While it's below other visual platforms, Pinterest does better than Tumblr in terms of visits since the latter gets only 152.6 million visits. 

11. Yandex.ru Refers the Most Web Traffic

As of December 2023, Pinterest gets the most referral traffic from Yandex.ru. The social media platform gets 6.5% of its referrals from Yandex.ru, followed by Yandex.com at 6% of the referral traffic.

Data from Similar Web further found that Pinterest gets 23.3% of its referral traffic from search engines, while 3.5% comes from marketplaces. The most common term used for sending referrals to Pinterest is ''start a trial,'' with 7.3% of referrals coming from this term.

Although Pinterest doesn't get a ton of referral traffic, there's still an opportunity for businesses to leverage the platform for referral marketing. For example, businesses can create pins that link to their website, enticing users to click through and visit their sites. 

12. Pinterest is Well-Known in the US

It's evident from Statista's data that most Americans are aware of Pinterest. In one survey, it was found that Pinterest has a brand awareness of 89%, which means that 89% of Americans know what Pinterest is. In comparison, 94% of Americans know about YouTube. So, Pinterest is not that far behind in terms of brand awareness. In fact, it has a higher brand awareness than LinkedIn and Reddit.

Of the US residents who know about Pinterest, 42% say that they like the platform. Also, 26% of US social media users say that they are likely to use Pinterest repeatedly. However, there's not a lot of buzz around the social media platform in the country since only 21% of the social media users had heard about Pinterest in the media as of February 2024.

So, while we can say that Pinterest has decent brand awareness in the US, there's still room for growth and increased buzz around the platform. Compared to it, other platforms like TikTok and Instagram are often in the media and have a higher likelihood of repeated use among social media users.

13. Pinterest Users Have Bigger Online Baskets

Shoppers on Pinterest have 30% bigger baskets than shoppers on other platforms. What’s more, they spend twice (40% more) as much per month.

14. Branded Searches on Pinterest Are Rare

A recent update from Pinterest’s Newsroom states that 96% of the platform’s top searches are unbranded. The top searches also generally only have a few words (about two to three). 

This data implies that Pinterest continues to be a very effective channel to reach consumers. A majority of this social channel’s users are still considering what their next purchase should be. As they haven’t made up their mind about which brand to buy, they’re open to other options.

In other words, businesses can capture leads at the decision-making process stage. To take advantage of this trend, your brand content should solve a problem or enhance an idea your target audience has.

15. Pinterest Influences the Shopping Decisions of its Regular Users

85% of Pinners who use the platform weekly made a purchase based on Pinterest posts. Merchants have experienced a 90% growth in product saves and a 30% increase in checkouts after uploading their catalogs on this social channel.

As a result, they’ve increased their suite of shopping features for brands/advertisers significantly. These include “slideshow for collections,” the Verified Merchant Program, and “merchant details.”  

However, it’s not all “business” on Pinterest. Their research reveals that users on the platform are 40% more likely to say that they “love shopping,” compared to those who don’t use it.

16. UK Users Spend Less Than an Hour on Pinterest Per Day

A survey completed in 2022 revealed that the vast majority (72%) of fashion and lifestyle consumers in the United Kingdom spend less than one hour per day on the platform. However, 5% admitted to spending hours each day on it. 

However, that doesn’t mean that Pinterest isn’t commonly used among fashion and lifestyle shoppers in the UK. In fact, one in five of these shoppers spend anywhere from 1 to 3 hours per day on the platform. It's likely that the people who are spending so much time on Pinterest are either Pinterest creators or Instagram influencers, or they work in the fashion and lifestyle industry. 

Pinterest Audience and Demographic Stats

17. Women Use Pinterest More Than Men

Pinterest has had more female users than males for quite some time, making it one of the few platforms where women outnumber men. According to Statista, over 69% of Pinterest users are women, compared to only 22.6% who are men. The rest are unspecified.

The high Pinterest use rate among women may be because it encourages users to form emotional bonds with the platform. 

A significant impact of this finding is that as women are the primary decision-makers in terms of buying household products and services, it can be a great place for businesses in this niche to leverage.

18. Gen Z Pinterest Users Are More Likely to Shop Online 

According to eMarketer’s report, 63% of Gen Z Pinterest users are ‘’always shopping’’ even when they don’t plan to buy something immediately. The top reason these users come to Pinterest is to find information about brands and products. 

More importantly, Gen Z Pinners who use the platform every week are 1.3 times more likely to buy something online than those who don’t use Pinterest. As a brand, if you’re not using Pinterest to target Gen Z buyers, you’re missing out on potential customers. 

19. Pinterest Helps Brands Reach 80% of the Moms in US and 65% in Canada 

One of the coolest things about Pinterest is that it's a great place for brands to reach mothers. Research shows that Pinterest allows brands to reach approximately 80% of all US moms. In Canada, about 65% of mothers use Pinterest to find inspiration and ideas for their families. So, if your brand has a family focus, you need to be on Pinterest.

Pinterest reach in different regions

Since moms are also the decision-makers in many households, this makes Pinterest a valuable platform for businesses targeting families and parents. This is especially true in the fashion and lifestyle industries, where mothers are often responsible for buying not just for themselves but also for their spouses and children.

20. It’s Most Popular Among People Over 50 Who Are Well Off

A survey of Pinterest users in the US found that 21.9% of people aged 18-24 years used the platform as of January 2023, as did 35.6% of those aged 25-34, 14.5% of those aged 35-44, 8.8% of those aged 45-54, 8.7% of those aged 55, and 3.7% of those aged 65 and older. Compared to Facebook, Snapchat, TikTok, and Instagram; Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2023.

Pinterest also gets much usage from those households earning more than $75,000 (40%). 28% of its users belong to the low-income bracket, around the same percentage as Instagram (29%) and Twitter (25%).

21. It’s More Popular in Rural Areas

Perhaps surprisingly, Pinterest is more popular in rural areas than in more populated regions, although not by much. According to a survey completed by the Pew Research Center at the beginning of Q2 2021 about US social media users, 34% of US adults in rural areas use Pinterest, compared to 32% in suburban areas and 30% in urban areas. 

According to Ask Any Difference, rural areas are generally open and spread out with a small population. Suburban areas are residential areas with a larger population than rural areas, whereas urban areas have a high population for both living and working. Rural areas are countryside, suburban areas have a lot of single-family housing areas surrounding the larger cities, and urban areas generally have more than a thousand people per block.

22. More Millennials Are on Pinterest

According to Statista data, as of January 2024, women aged between 25 and 34 make up over 20% of Pinterest’s global audience. More than 19% of the platform’s visitors are also women aged between 18 and 24 years old. So, it's not just that Pinterest is dominated by millennials, but it's actually female millennials who make up the largest demographic on the platform.

If this is your target audience, the platform also gives you targeting tools that you can use to reach people by demographics, keywords, and interests. Alternatively, you can use their auto-targeting and they’ll display your ads to the users that they think will enjoy it most.

Pinterest Marketing and Advertising Stats

23. It’s the Only Major Platform to Ban Ads About Weight Loss

As their goal is to create a place where people find inspiration and feel inspired, they took the bold step in July 2021 to ban all ads that included weight loss images or language, making them one of the first major platforms to do so. 

In less than a year, searches with the keywords “weight loss” decreased by 20%. Instead, more Pinners are turning to the platform to find “quick and healthy meals” (this phrase was up by 65 times) and “healthy food motivation”. 

In September 2023, Pinterest announced the inclusion of a body type identification technology in its AI-powered suite of inclusive innovations. This new development hopes to increase representation across search results and fields for women's fashion and wedding-related content. Earlier, the platform rolled out tools refining search results by hair pattern and skin tone.

24. Pinterest Trends Sustain 21% Monthly Growth than Other Internet Trends

According to Pinterest, their predicted trends last longer and grow faster than other trends on the Internet. This is what fuels them to release their Pinterest Predicts annual reports that measure search intent over the past two years. Trends spotted in this report are more likely to carry on to the new year. 

Moreover, Pinterest has recorded 80% accuracy in its predictions.

25. Retailers Who Post Catalogs on Pinterest See 30% More Checkouts

According to Pinterest's internal data, retailers who post product catalogs on the platform receive 30% more checkouts than those who don't. Pinterest has a built-in catalog technology that allows brands to upload their products to the platform. Once they do that, Pinterest automatically converts the products into Product Pins that users can click on to purchase directly from the brand's website.

The Pin includes all relevant information about the product, such as the image, pricing, brand name, descriptions, etc. There's also a link to the product website, making it easy for users to make a purchase. This feature makes Pinterest an excellent platform for eCommerce businesses that want to drive sales.

26. Pinterest Ads Deliver 2.3x Lower Cost Per Conversion Compared to Other Platforms

Advertisers who want to reach hundreds of millions of users without draining their budgets should consider Pinterest advertising. According to the platform's internal data, Pinterest ads deliver 2.3x lower cost per conversion compared to other platforms. Pinterest's highly engaged and intent-driven audience is more likely to take action after seeing an ad, resulting in a higher return on investment for businesses.

The same report also found that weekly pinners are 3x more likely to click through to a retailer's website compared to users from other social media platforms. Since 8 of 10 weekly pinners buy something based on branded pins, it doesn't come as a surprise that Pinterest's conversion rates are significantly higher than other platforms.

27. Pinterest Videos Drive Sales

According to Pinterest's data, pinners are 55% more likely to buy a product after they see a video about it on Pinterest than other platforms. As a marketer, this means you have a higher chance of driving sales if you use videos in your ads on Pinterest. Our list of video marketing statistics shows that video marketing is an effective tool for businesses, and this is especially true for Pinterest, where users are more likely to have a shopping mindset.

28. Pinterest Ads Bring 11.4x More Prospects Than Other Platforms

Pinterest data also shows that Pinterest ads bring in 11.4x more prospects than ads on other platforms. So, you can expect to reach a larger and more targeted audience with your ads on Pinterest compared to other social media sites.

This could actually be one of the many tips on digital marketing for small businesses since they often have a limited budget for advertising. Choosing Pinterest not only results in higher conversions but also in more prospects. Even better, Pinterest's visual nature and built-in shoppable Pins feature make it easier for businesses to present their products. 

29. Brands Aren’t Too Confident About Advertising on Pinterest 

Although Pinterest's data and statistics may make it seem like a no-brainer for businesses to advertise on the platform, a Hootsuite survey showed that only 36% of brands are currently using Pinterest for advertising. While that may not seem too little, it's quite meager compared to the 70% of brands using LinkedIn and 68% using Instagram.

Brand confidence for social media advertising

It's likely that businesses are still not aware of the potential and benefits Pinterest offers for advertising, or they may be hesitant to try a new platform. The female-centric nature of Pinterest may also keep some businesses from considering it as a viable option since their target audience may not be active on the platform.

Pinterest Engagement Stats

30. For 3 Years In a Row, 8 Out of 10 Predictions from Pinterest Trends Come True

Pinterest does a great job of predicting upcoming trends and interests of its users. The platform releases a list of top predicted trends for the year, based on the most searched keywords and pins from the previous year. For four consecutive years now, 8 out of 10 predictions have come true, making it a reliable source for businesses to take inspiration. 

Pinterest does a great job of predicting upcoming trends and interests of its users. The platform releases a list of top predicted trends for the year based on the most searched keywords and pins from the previous year. For four consecutive years now, 8 out of 10 predictions have come true, making it a reliable source for businesses to take inspiration.

According to the platform's 2024 Trends Report, the following topics will see a spike in interest:

• Groovy wedding +170%
• 70s bride +50%
• Piano jazz +105%
• Jazz club outfit +65%
• Bow necklace +180%
• Bow aesthetic +55%
• Fun blue nails +260%
• Light blue prom makeup +70%
• Retro wedding theme +80%
• Chunky hoops +45%
• Big braids hairstyles +30%
• Sunscreen +75%
• Body moisturizer aesthetic +245%
• Groovy hen party outfit +110%

Let's just say that 2024 is a great year to be a wedding planner! People also seem to be going for the old-school aesthetic in everything from fashion to music, and Pinterest has been spot-on with these predictions. Businesses can use these insights to inform their digital marketing campaigns. 

31. Oldschool Topics Are Getting More Popular 

Insights from Pinterest's Trends Report 2024 indicate a shift towards old-school or retro themes in various industries. For example, in celebrations, the following topics are trending:

• Groovy wedding +170%
• 70s bride +50%
• Retro wedding theme +80%
• Groovy hen party outfit +110%

Even in entertainment, jazz is making a comeback with topics like "piano jazz" and "jazz club outfit" increasing in search popularity. Here are some popular terms:

• Jazz aesthetic clothing +180%
• Jazz bar outfit +75%
• Jazz funk +75%
• Piano jazz +105%
• Jazz club outfit +65%

In appearances, there's a move towards chunky hoops and big hair, which was a staple in the 70s fashion scene. Here are some popular terms:

• Chunky hoops +45%
• Big braids hairstyles +30%
• Wavy perm men +50%

The fashion scene is also embracing the retro vibe with fun blue nails and light blue prom make-up being on trend. Not just that, ''grandpa core'' is actually an aesthetic now, as the younger generation is taking inspiration from their grandparents' fashion choices. Some popular terms include:

• Grandpa core +65%
• Retro streetwear +55%
• Blue eyeshadow aesthetic +65%
• Fun blue nails +260%
• Grandad style +60%

32. News and Shopping Are the Most Popular Topics on Pinterest 

According to Similar Web's analysis of Pinterest's top content categories, the news and shopping category takes the cake. The latter is understandable since Pinterest is often used for product discovery and shopping inspiration, but the popularity of news content on the platform may come as a surprise. 

It could be due to the rise of news pinning, where users save pins relating to current events and news stories for later reading or sharing with others. 

33. It’s a Place for Finding Healthy Habits

Bathrooms aren’t the only thing that gets renovated after a session of Pinterest exploring. Increasingly more users are searching for topics about healthy habits (and not just wholesome meals as mentioned earlier). For example:

• Searches for “how to change your mindset” increased by 50%
• Searches for “loving myself” increased by 36%
• Searches for “how to become more confident” increased by 32%

In a February 2023 blog article, Pinterest reported that 10 minutes of active engagement with its content daily had a positive effect on Gen Zer's mental health. Inspiring images on the platform helped ease stress and social disconnectedness, according to Pinterest's research in cooperation with UC Berkeley's Greater Good Science Center.

34. Pinterest Posts Have the Longest Lifespan

In short, a post’s lifespan refers to the average time it generates engagement (in other words, views, likes, repins, comments, and saves). After this engagement has died down, it’s very unlikely that it will increase again.  

Pinterest posts have an average lifespan of three months but can last longer in some cases. In 2021, searches for “forest resort” sustained growth for longer than 13 months.

To put this into perspective, for Facebook it’s merely five hours. Instagram doesn’t fare any better really, and for a general feed post on Instagram, the lifespan is only 48 hours. That’s still much better than TikTok—where unless you’ve created a viral post, don’t expect your post to last longer than a few minutes.  

The reason why Pinterest posts perform so much better is that it’s a search engine (in addition to a social media platform). So, just like with Google, people use it to search for topics that interest them.

35. It’s Used for Watching Videos Too

Pinterest has always been a visual discovery engine. While the rise of visual search has made the platform a favorite among people who prefer searching for images, Pinterest no longer features only static images. One of their blog posts shared that their community of Pinners is watching almost one billion videos daily. 

That being said, Pinterest Lens—which lets users search by image—remains just as popular. Visual searches using the tool exceed 250 million monthly.

36. The Best Times to Post on Pinterest Are Afternoon and Night 

If you want to get the best results with your Pinterest marketing efforts, you should post at optimal times on the platform using Pinterest tools or by setting a schedule. According to Coschedule's research, the 5 best hours to post on Pinterest are:

• 2 PM
• 3 PM
• 4 PM
• 8 PM
• 9 PM

These times likely align with people's downtime at work, as well as after dinner and before bed. So, there's more activity on Pinterest during these hours, getting your content in front of more eyes. The same research also found the following to be the worst hours to post on Pinterest:

• 12 AM
• 1 AM
• 6 AM
• 4 AM
• 5 AM

As for the days, the best days to post on Pinterest are Sundays, Mondays, and Tuesdays, whereas the worst days are Saturdays, Fridays, and Thursdays.

Hopper HQ also conducted research to determine the most optimal times to post on Pinterest, and their findings align with CoSchedule's. They found that it's best to post on Pinterest during the weekend between 8 and 11 PM. Here are the optimal times for each day of the week:

• Monday: 2 PM, 3 PM, 8 PM, 9 PM
• Tuesday: 3 PM, 4 PM, 8 PM, 9 PM
• Wednesday: 12 PM, 1 PM, 4 PM, 5 PM
• Thursday: 1 PM, 2 PM, 7 PM, 8 PM
• Friday: 12 PM, 1 PM, 8 PM, 9 PM
• Weekend: 11 AM, 12 AM, 8 PM, 9 PM

Best times to post on Pinterest

Fortunately, there are many social media posting scheduling tools that you can use to schedule your Pinterest posts ahead of time, eliminating the need for you to be constantly online during these optimal hours. 

Pinterest Revenue and Growth Stats

37. Its Ad Revenue Is Expected to Exceed $5 Billion by 2027

According to Statista, Pinterest’s ad revenue is expected to reach $5.1 billion by 2027. With this increase, the platform will account for 0.5% of the total global ad revenue. Such swift growth is quite impressive since Pinterest’s ad revenue was just $2.8 billion in 2022. So, it is expected to almost double in just five years. 

Meanwhile, the platform’s advertising expenses are a little over $145 million, quite a rise from $139 million in 2022. 

38. 2021 Was the First Year Since 2016 That It Didn’t Incur a Net Loss

While its quarterly revenue might look impressive, from 2016 to 2020 it generated significant net losses. These net losses averaged around $150 million, but 2019 was a particularly “bad” year and it had a net loss of over $1.3 billion. 

However, 2021’s numbers painted a different picture. According to numbers crunched by Statista, in the fiscal year 2021, it generated a net income of over $316 million.  

This was short-lived though, as Pinterest incurred a net loss of $96 million in 2022.

In its Q2 2023 report, Pinterest said it completed a $500-million stock repurchase program. Also, its "focus on cost efficiencies" allowed the company to return to adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) margin expansion—a profitability metric—in the said quarter.

39. It Spent $254 Million on R&D for Q3 2022 Alone

Pinterest spent 948.98 million on research and development in 2022. The figure is higher than its $780.26-million budget the previous year and $606.19 million in 2021.

Still, it’s still not nearly close to what they spent in 2019 — a whopping $1.2 billion.

40. Pinterest Made $854 Million in Q2 2024

Pinterest posted a total revenue of $854 million in the second quarter of 2024, which was an increase of 21% from the previous year. The platform also achieved a 12% increase in global monthly active users, reaching a value of 522 million.

According to Bill Ready, CEO of Pinterest,

He further went on to say that advertisers are seeing improved performance on the platform as Pinterest has rolled out AI-powered products and experiences. He said,

41. Pinterest Earns 80% of Its Revenue From the US 

According to Business of Apps, Pinterest's earnings are largely driven by the US market, with the country accounting for 80% of its total revenue. US businesses should see this as an opportunity to tap into a large market with high purchasing power. 

Wrapping Things Up

These statistics show that Pinners are dedicated shoppers who use Pinterest not only to get inspired but also to discover products to buy. Pinners are in discovery mode, and you can use great content, videos, and images to drive them through the sales funnel.

So, if you’re not already using Pinterest for your brand, start using it today. Whether it’s to boost your brand's online social media presence or to showcase your products to the right kind of audience and drive engagement, with some skill and thought it can be used quite effectively.

About the Author

Influencer Marketing Hub

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The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.