There has been a considerable increase in the popularity of podcasts over the last few years. A podcast is a type of on-demand radio talk, often consisting of a conversation between a host and a guest speaker. When we refer to a podcast, we generally mean a collection of episodes, just like a television series, but without the pictures. You will find podcasts on virtually every topic imaginable, so it is no surprise that there are quite a few marketing podcasts, many of which some connection with influencer marketing.
Most podcasts are free and are easy to access, particularly on a mobile device. If you are an Apple user, you can download podcasts from iTunes and play them on the iPhone or iPad’s Podcast app. The easiest way for Android users to access podcasts is through the app Stitcher. You can download Stitcher for both iOS and Windows if you choose. There are other podcasting apps available for Android too.
Podcasts are particularly valuable to people who are auditory learners. You may be reluctant to spend time reading a book or article, but happy to listen to some expert give advice in a marketing podcast. You can also use podcasts to multitask – you can listen to a podcast on the way to work, or when jogging.
There are not yet a large number of influencer marketing podcasts, but there are valuable podcasts that relate to influencers, along with quite a few more general marketing podcasts that include influencer marketing discussions in some of their episodes.
17 Leading Marketing Podcasts Every Influencer Professional Should Try Out:
- 1. Marketing Geeks
- 2. The Influencer Podcast
- 3. Online Marketing Made Easy
- 4. Social Media Marketing with Michael Stelzner
- 5. The Marketing Secrets Show
- 6. Onalytica Influencer Marketing Podcast
- 7. The Businessese Influencer Marketing Podcast
- 8. Digital Marketing Podcast
- 9. The Marketing Buzzword Podcast
- 10. Paul Sutton’s Digital Download Podcast
- 11. Social Zoom Factor with Pam Moore
- 12. Social Pros by Jay Baer and Adam Brown
- 13. Marketing School
- 14. Perpetual Traffic
- 15. Copyblogger FM
- 16. This Old Marketing
- 17. Everyone Hates Marketers
1. Marketing Geeks
Marketing Geeks has a reasonably general marketing focus, although they have touched on influencer marketing in some of their podcasts. The focus of their podcast is to “geek out” on the latest marketing trends, technology news, and pop culture happenings. The meat of the podcast, though, is marketing trends, useful tech, and other need-to-know info to supercharge your marketing.
Hosts Justin Womack and Andros Sturgeon present a new podcast each week, although there is no set day for each new episode.
Some of the topics covered in the podcasts include:
- Marketing to Millennials
- The History of Burning Man Through Organic Marketing
- The Art of the Sales Funnel
- The Hidden Secrets of the LinkedIn Profile
- Top Secret Pillars of Influence
2. The Influencer Podcast
This is the podcast most specific to influencer marketing. It explores the secrets behind the trends of influencer marketing and takes you behind the scenes with successful influencers, bloggers, and industry elites.
The Influencer Podcast connects to Julie Solomon’s self-titled website, where she provides useful tips about pitching, branding, blogging, and social media.
Julie has produced approximately 100 episodes over the last two years, releasing episodes roughly weekly. There are about 80 episodes in Julie’s main series that focus on particular influencers. These are interspersed with a series of about 20 Influencer Insight podcasts.
Some of the topics covered in the podcasts include:
- Style Meets Strategy: How Margo & Me Became An Influencer Icon
- No Social? No Problem! How She Generates 6-Figures From Email Alone
- An Influencers Guide To Massive Media Coverage
- What Brands Look For When Hiring An Influencer
- Everything You Need To Know About Growing A Blog
3. Online Marketing Made Easy
Online entrepreneur, Amy Porterfield, has built a second career out of teaching people how to build their dream businesses. She teaches business owners, educators, and entrepreneurs the profitable action steps for building a highly engaged email list, creating online training courses, and using online marketing strategies to sell with ease.
Amongst Amy’s offerings is the popular podcast, Online Marketing Made Easy. Each episode features a mix of expert interviews, mini execution plans, and intimate behind-the-scenes secrets from Amy’s biggest launches. She has a mission to make everything you listen to as actionable and profitable as possible.
This is an established podcast, with more than 230 episodes produced to date.
Some of the topics covered in the podcasts include:
- What to Focus On When You Are Just Starting Out
- How to Create an Evergreen Lead Machine on YouTube
- Dealing With Depression as an Entrepreneur
- 6 Secrets to Finishing What You Start
- How to Use Instagram Stories to Grow Your Email List with Tyler McCall
4. Social Media Marketing with Michael Stelzner
Like many more established websites, Social Media Marketing has its own podcasts. In this case, the Social Media Marketing podcasts aim to help busy marketers, business owners, and creators discover what works with social media marketing.
The Social Media Examiner actually offers a weekly video show, two weekly audio podcasts, and a weekly live video talk show. The two audio podcasts are:
- Social Media Marketing with Michael Stelzner – iOS Android, and
- Social Media Marketing Talk Show (the audio version of their weekly live video talk show – iOS Android
The original Social Media Marketing with Michael Stelzner podcast has been a top-10 marketing podcast for the last five years. It features success stories and expert interviews from leading social media marketing pros.
Some of the topics covered in the podcasts include:
- How to Get More Engagement With Facebook Live
- Pinterest Strategy: How to Get More Traffic From Pinterest
- Instagram Live: How to Create and Repurpose Live Content
- How to Build Better Stories With Collaboration and Improv
- The Facebook Ad Algorithm: What Marketers Need to Know
5. The Marketing Secrets Show
Russell Brunson’s Marketing Secrets Show claims to be the #1 rated business podcast. It is undoubtedly one of the most established podcasts. Russell created his first online business while in college. The world of online marketing became his obsession.
Russell shares his biggest “a-ha moments” and marketing secrets in each podcast episode.
As well as more than 160 regular podcasts, Russell also offers Funnel Hacker TV videos as well as a series of Behind the Scenes videos.
Some of the topics covered in the podcasts include:
- Hooks And Testing Your Material
- Become A Hero Maker…
- The #1 Reason Why People Aren’t Buying Your Stuff Is…
- An Entrepreneur Got A Shoe Deal
- The #1 Destructive Behavior That You Have That’s Killing Your Success
6. Onalytica Influencer Marketing Podcast
Onalytica ls best known for its influencer marketing discovery and relationship management tools. It also produces an occasional podcast, predominantly discussing the effects of influencer marketing.
New podcasts episodes are sporadic, although Onalytica did release an episode in September. The back catalog of podcasts are still online should you want to catch up on Onalytica and their guests’ thoughts.
These podcasts do not appear to be available on Stitcher currently. Android or web users will find it easiest to play these podcasts as Soundcloud files, directly from the Onalytica website.
Some of the topics covered in the podcasts include:
- The 4 Main Reasons Brands Engage With Influencers
- Podcast With Philip Brown – Head of Influencer Marketing and Advocacy at Come Round
- sing Influencer Marketing to Develop New Business
- Using Influencer Marketing to Maximize Your Social with Neal Schaffer
- Cities4Climate: Power of Influencer Engagement with Andrea Learned and Stephanie Stuckey Benfield
7. The Businessese Influencer Marketing Podcast
Businessese is a one-stop shop for business forms and contract templates, designed specifically for all areas of small business.
It produces an influencer marketing blog, hosted by Jamie Lieberman and Danielle Liss. They look at influencer marketing from a lawyer’s point of view. They state that the purpose of their podcast is to help all professionals in the influencer marketing space— influencers, brands, networks, and agencies— navigate this constantly changing digital terrain, by answering the questions people ask of them each day.
Businessese releases a new episode each Thursday. There are currently more than 55 episodes uploaded.
Some of the topics covered in the podcasts include:
- Unlock the Mystery: From Hobby to Full-Time Food Blogger with Liz Falcigno
- Travel Blogging and Monetization with Amanda Williams
- Unlock the Mystery – Our Top Money Lessons
- Optimizing Your Pinterest Strategy with Kate Ahl
- Celebrating Diversity with Hope McGrath
If you are interested in creating your own podcast, you might consider listening to their 50th podcast: 10 Lessons Learned While Podcasting.
8. Digital Marketing Podcast
The Digital Marketing Podcast has an eight-year pedigree, making it one of the most established marketing podcasts.
It is an advert-free, weekly digital marketing podcast with listeners in over 190 countries worldwide. It combines interviews with global experts, together with the latest news, tools, strategies, and techniques to give your digital marketing the edge.
The Digital Marketing Podcast is produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles.
Some of the topics covered in the podcasts include:
- Understanding Conversational AI
- Custom Audiences and Retargeting
- Top Tips for Live Video Broadcasts
- Awesome Competitor Benchmarking Tools
- Get Social
9. The Marketing Buzzword Podcast
The Marketing Buzzword Podcast is an on-demand radio show that looks to debunk or demystify common business or marketing buzzwords and phrases.
The host of the podcast is Ben M Roberts. He is a marketer based in the UK who loves nothing more than building and implementing marketing strategies and helping companies utilize online reviews as part of a comprehensive marketing plan.
Ben sees a problem with marketing buzzwords. It is not necessarily the words themselves, but with people’s understanding of them.
Ben produces two episodes most weeks.
Some of the topics covered in the podcasts include:
- Bitesize Buzzword: Inbound Marketing
- PPC and Pay-to-Play with Rob Watson
- Bitesize Buzzword: Account-Based Marketing (ABM)
- Building a Personal Brand around a Marketing Buzzword
- Bitesize Buzzword: Influencer Marketing
10. Paul Sutton’s Digital Download Podcast
Paul Sutton’s Digital Download Podcast is offered by the Digital Download social media and digital communications-training site.
The podcast is a show about digital communications strategy, social media marketing, and the internet. The podcast covers a different topic each week with an expert in their field. There is a new episode of Digital Download Podcast every Wednesday.
The host of the podcast is multi-award-winning digital strategist Paul Sutton.
Most episodes focus on some aspect of social media marketing, public relations, SEO, e-commerce, and digital strategy.
Some of the topics covered in the podcasts include:
- Nike, Kaepernick and the Use of Brand Archetypes
- Emerging Technologies in Communications
- The Importance of Humanity in a Digital World
- The Immense Value of Online Communities
- The Lowdown On B2B Influencer Marketing
11. Social Zoom Factor with Pam Moore
Social Zoom Factor is hosted by Pam Moore and powered by Marketing Nutz. Pam Moore is CEO / Founder Marketing Nutz and ranks as a Top 10 Social Media Power Influencer by Forbes.
The podcast aims to educate in how to integrate social media, experiential branding, digital marketing, and the latest technology to zoom results in business and life.
This is the most regular podcast in this list, with multiple episodes uploaded most weeks, although there appear to be fewer episodes this year than in the past.
Some of the topics covered in the podcasts include:
- Is Engagement a Social Media Metric You Should be Prioritizing?
- Stop Listening to the Social Media and Digital Marketing Gurus
- 3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan
- The Reason Why Your Social Media Delivers No ROI in 2018
- Top 10 Content Marketing Myths for 2018
12. Social Pros by Jay Baer and Adam Brown
The Social Pros Podcast is hosted by Jay Baer of Convince & Convert and Adam Brown of Salesforce. It was recently named the best podcast at the Content Marketing Awards.
Each episode of Social Pros includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay and Adam. The episode then ends with The Big Two where the guest gives rapid-fire answers to two important questions.
The podcast now has more than 330 episodes available on the Convince and Convert website.
Some of the topics covered in the podcasts include:
- How to Generate 70x ROAS With Your Social Ads
- Why You Can’t Reverse Engineer Social Media Success
- Why Live Streaming Is the Best Way to Connect With Heart
- Is the Best Social Media Metric Making People Care About Something?
- How Influencer Marketing Powers B2B Social Media
13. Marketing School
Marketing School with Neil Patel and Eric Siu is a pretty powerful and practical approach to podcasting and marketing. Neil and Eric share personal experiences and hacks they’ve used to experience growth. And that’s saying a lot given their accomplishments. Neil’s been in the game since the age of 16, and Eric runs a powerhouse digital marketing agency.
What we love about Marketing School is the quick, rapid-fire-like approach to sharing actionable advice. It’s like a daily dose of expert marketing consulting delivering in a couple of minutes each day.
Topics Neil and Eric have covered in the past include:
- How to Grow Your Podcast Consistently
- When Should You Continue, Pause, or Scrap a Marketing Campaign
- The Best Ways to Monetize Your Email List in 2021
- How to Segment Your Mailing List for Maximum Response
14. Perpetual Traffic
Perpetual Traffic is a gem among gems. With over 300 episodes of audio gold, you’d be hard-pressed to find anything missing from this podcast. It’s presented by Ralph Burns and Amanda Powell. Burns is the CEO and founder of Tier 11 a paid ads digital agency, and Powell is director of digital marketing at DigitalMarketer.
And that’s telling. Together, these two have the experience to be able to comment and explore the nuances of driving traffic using various marketing tools and tactics.
Topics covered, and some that you’ll love include:
- Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA
- Not Getting Conversions With Facebook Ads? Follow These 11 Steps
- The Key to Evergreen Webinar Profits By Getting Off “The Launch Hamster Wheel”
- How ‘Intentional Authenticity’ Turned BiggerPockets Into The #1 Real Estate Inverting Publisher on the Planet
15. Copyblogger FM
Copyblogger is an institution. When it was founded by Brian Clark back in 2006, he hadn’t imagined how it would morph into the juggernaut it’s become. They’ve earned content marketing authority status, and so it makes sense that podcast superstar status is added to their long list of accomplishments.
Copyblogger FM is a podcast about everything content marketing. From copywriting to social media, and overall creating killer content to crush it online.
Some of the topics covered on Copyblogger FM include:
- How to Write Content That Resonates
- How to Build Remarkable Products to Grow Your Business, with Ramit Sethi
- The Past, Present, and Future of Online Learning
- Attention: Is Your Headline Getting Any?
16. This Old Marketing
There’s a good chance you’ve heard the names Joe Pulizzi and Robert Rose. They’ve become two of the most prominent voices in content marketing over the last decade. Pulizzi founded Content Marketing Institute and Rose holds the title “Chief Troublemaker” of The Content Advisory, the education and consulting group with the Content Marketing Institute.
This Old Marketing is a podcast about what’s happened in the last week in media, marketing, content marketing, and digital content news. Think of it as your catch-up on industry news that matters.
Podcast topics they’ve covered include:
- Salesforce Launches Netflix for Business
- All Bets on TikTok to Drive Creator Economy
- Clubhouse Rises From the Dead
- NFTs for Marketing. Boom or Bust?
17. Everyone Hates Marketers
Everybody Hates Marketing is your call to become a better, more authentic, and successful marketer. At least that’s the feel you get from many of the testimonials of avid listeners. And before you dismiss it, you should know that it’s presented by someone who’s worked with brands like Dropbox and Hotjar.
And its rise to must-listen-to status is pretty impressive. In 4 years, EHM amassed 1 million downloads. It’s the brainchild of Louis Grenier, a self-professed grumpy Frenchman, and contrarian. Grenier’s contrarian takes on marketing make for concise, clear, and practical marketing advice.
Topics you’ll love on this podcast include:
- How to Use Customer Research to Design and Sell Better Products, with Shay Howe
- How to Build a Genuinely Caring & Committed Community, with Joe Glover
- 3 Steps for Repurposing Your Content for Every Channel, with Harry Dry
- 3 Principle to Future-Proof Your SEO Strategy, with Eli Schwartz
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