Top Amazon DSP Alternatives to Boost Your Advertising Campaigns

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The Delivery Service Partner program by Amazon DSP has made a remarkable impact on the digital advertising landscape over the last four years. As a popular demand-side platform, Amazon DSP enables advertisers to create custom audience segments, target them accurately, and measure campaign results in real-time. It also facilitates the management of display, search, and video campaigns on Amazon.com and across the web, reaching billions of shoppers through various devices.

However, it's essential to explore and assess Amazon DSP alternatives to make an informed decision. This article will examine these alternatives, comparing them based on evaluation, contracting, integration, deployment, service, support, and product capabilities.

Key features of Amazon DSP include an efficient approach to buying and selling outdoor digital advertising, real-time ad space availability and pricing, direct negotiation with sellers, and comprehensive buyer and seller profiles. Despite Amazon DSP's success in transforming the outdoor digital advertising industry, considering other platforms and their features against specific requirements is crucial for finding the right solution for your organization. Let's delve into some notable Amazon DSP alternatives.


Top Amazon DSP Alternatives to Boost Your Advertising Campaigns:


Top 10 Amazon DSP Alternatives

1. Pacvue Commerce

Pacvue Commerce

Based on rigorous analysis and customer feedback, Pacvue is a top-rated platform for Amazon DSP Management. This enterprise platform offers a comprehensive suite of campaign management services across 15+ marketplaces, including Amazon and Walmart, with a focus on optimizing advertising efforts to drive sales across multiple marketplaces.

Pacvue’s advanced features, such as machine learning and automation, enable users to efficiently set up and manage campaigns while providing real-time reporting and analytics for data-driven decision-making. The platform’s robust data collection capabilities provide detailed insights into campaign performance, allowing for optimization for better results.

One of Pacvue’s standout features is its audience research tool, which allows users to create custom audiences more efficiently by integrating Helium 10 data into the Pacvue platform. This tool suggests audiences based on views, purchases, similar product views, and searches, and provides premade audience/strategy templates. The platform also offers advanced audience recommendations, audience rules, and DSP creatives tools to help advertisers achieve their advertising goals.

Pacvue’s DSP super wizard is designed to cover the broad strokes of what strategies advertisers may want to accomplish. Its best consumer audience is novice DSP advertisers looking to get started. The super wizard helps users get on their feet with ease, building robust strategies in minutes that would typically take hours or days.

The platform’s AMC Dayparting Automation One-Click Apply feature is another valuable tool for improving campaign performance across DSP. It serves as a unique way of making AMC more actionable for the end-user, taking AMC insights and making them immediately actionable.

Pros

  • Offers a user-friendly interface.
  • Provides detailed analytics and reporting.
  • Integrates with other advertising platforms.

Cons

  • May be too expensive for the SMB segment.
Pacvue Commerce
4.6 out of 5 stars
Pacvue Commerce is the industry’s first commerce acceleration platform, integrating operations, retail media, and measurement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
5.0
Reporting
5.0
Integrations
3.5
Overall Score
4.6
Features & Pricing
Campaign Management
Digital Shelf Optimization
Reporting and Intelligence
Price on request
Pros and Cons
Amazon-specific features solve Amazon-specific problems
Automations can detect, report, and open tickets for marketplace problems
BuyBox Tracker helps sellers remain the seller of choice for products with multiple sellers
Data can be slow to load
Not a good-looking platform; data could be easier to read
Best for: Small, medium, and large businesses
Pacvue Commerce
4.6 out of 5 stars
Pacvue Commerce is the industry’s first commerce acceleration platform, integrating operations, retail media, and measurement.

2. StackAdapt

StackAdapt

As an Amazon DSP alternative, StackAdapt sets itself apart as a sophisticated self-serve advertising platform, specializing in multi-channel solutions such as native, display, video, connected TV, audio, in-game, and DOOH ads. Focusing on its prowess as a top-tier DSP platform, StackAdapt fuses advanced machine learning technology with a cutting-edge user experience, grounded in the three core pillars of programmatic—planning, executing, and analyzing.

StackAdapt’s technical features related to its DSP capabilities are extensive. The platform offers video functionality, comprehensive campaign management tools like campaign dashboards, optimization, reach, brand safety, budget pacing, and creative optimization.

In terms of targeting, StackAdapt supports retargeting, geo-targeting, and contextual targeting to ensure precise audience engagement. Its demand-side platform functionalities include machine learning optimization, estimate and projections, and cross-device capabilities, which provide a seamless experience for advertisers.

Pros

  • Comprehensive access to audiences and multiple ad channels.
  • Partnerships with 3rd party audience vendors.
  • Constant innovation and new ad platforms.

Cons

  • Limited reporting integrations with Google Data Studio.

3. Google Marketing Platform

Google Marketing Platform

Google Marketing Platform is a powerful DSP platform that offers advanced ad management and ad serving solutions for digital advertising. Its DoubleClick™ platform is widely used by the world’s leading publishers, marketers, ad networks, and agencies to execute their digital marketing strategies more effectively.

Google Marketing Platform provides a range of features that make it a formidable alternative to Amazon DSP. For instance, it offers extensive channel functionality, including display functionality that enables advertisers to create and manage visually appealing ads. The platform also offers comprehensive campaign management tools, such as a campaign dashboard, campaign optimization, bulk editing, and batch uploading.

The Google Marketing Platform provides numerous targeting options, such as demographics, geography, language, device, interests, placements, keywords, topics, remarketing, custom intent, life events, and contextual targeting. Advertisers can combine these options to create customized ad campaigns, delivering relevant and personalized experiences.

The platform has a few areas where it could be improved. One major issue is the workflow capabilities, which could be improved to make the platform even more efficient. Additionally, while Google Marketing Platform provides extensive channel functionality, it could be improved by adding additional features for programmatic audio and video ads.

Pros

  • Advanced ad management and ad serving.
  • Extensive channel functionality.
  • Comprehensive campaign management tools.
  • Advanced targeting capabilities.
  • Customization options.

Cons

  • Workflow capabilities can improve.
  • Limited features for programmatic audio and video ads.

4. Demandbase ABM/ABX Cloud

Demandbase ABM/ABX Cloud

Demandbase ABM/ABX Cloud offers a range of features and capabilities that make it a compelling choice for companies looking to implement account-based marketing (ABM) and account-based experience (ABX) strategies.

One of the biggest strengths of Demandbase ABM/ABX Cloud is its ability to collect and analyze data from a variety of sources. The platform leverages a vast network of third-party data providers to gather information on target accounts, including firmographic data, intent data, and behavioral data.

Another key feature of Demandbase ABM/ABX Cloud is its account-based advertising capabilities. The platform allows businesses to aim at specific accounts with tailored ad campaigns, which can help to improve conversion rates and ROI.

However, there are also some areas where Demandbase ABM/ABX Cloud could improve. One potential weakness is the platform’s learning curve, which can be steep for those new to ABM and ABX. Additionally, while the platform offers a wide range of features and capabilities, some businesses may find that they don’t need or use all of them, which could lead to unnecessary complexity and expense.

Pros

  • Enables data-driven account targeting.
  • Strengthens marketing and sales relationship.
  • Deeper understanding of target accounts.

Cons

  • Dashboard capabilities could be improved.
  • Complexity in data export.

5. The Trade Desk

The Trade Desk

The Trade Desk is a platform that offers compelling options for businesses looking to improve their digital marketing efforts.

One of the strengths of The Trade Desk is its channel functionality. The platform offers a wide range of channels for advertising, including display, mobile, social, and video. This allows businesses to reach their target audiences wherever they are and on whichever channel they prefer.

The Trade Desk’s targeting capabilities are quite strong. The platform offers a range of targeting options, including retargeting and geo-targeting, as well as machine learning optimization to help businesses optimize their campaigns for better results. Additionally, the platform offers cross-device capabilities, allowing businesses to reach their target audiences across multiple devices and platforms.

The Trade Desk also offers robust campaign management tools. The platform includes a campaign dashboard that provides real-time data on campaign performance, as well as campaign optimization tools to help businesses improve their ROI. The platform also offers bulk editing and batch uploading capabilities, which can save time and improve efficiency.

The platform can be complex and difficult to navigate, particularly for those who are new to programmatic advertising. Additionally, some businesses may find that the platform’s reporting capabilities are not as robust as they would like.

Pros

  • Diverse channel functionality (display, mobile, social, and video).
  • Powerful campaign management tools.
  • Strong targeting options.

Cons

  • Complex and difficult to navigate.
  • Low reporting capabilities.
  • High fees.

6. Basis

Basis

Basis is a comprehensive digital media platform that offers features to plan, buy, analyze, and streamline your digital media campaigns. As a DSP platform, Basis allows you to manage direct, programmatic, search & social campaigns all in one place. With the help of robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, Basis makes it easy to run your entire digital business.

The core of Basis is its omnichannel DSP, which is built for speed and performance, ensuring your programmatic campaigns thrive. Artificial intelligence-powered optimizations, hyper-local targeting, an expansive PMP library, and easy cross-device targeting make it a top-rated platform.

In terms of data collection and capabilities, Basis offers a wide range of targeting options such as retargeting, geo-targeting, and contextual targeting. The platform also includes brand safety and fraud protection features to prevent wasted investments and ensure confidence in your campaign performance.

Basis has also won the 2021 AdExchanger Awards Best Education Program, thanks to its comprehensive education and training curriculum. The curriculum enables teams to quickly improve their programmatic knowledge and skill sets.

Although Basis has numerous advantages, there is room for improvement in terms of integrating with other tools.

Pros

  • Managing direct, programmatic, search & social campaigns through a single interface.
  • Powered by AI.
  • Robust business intelligence and workflow automation.

Cons

  • Platform could benefit from more integration.

7. Zeta Programmatic, formerly known as Sizmek

Zeta Programmatic, formerly known as Sizmek

Zeta Programmatic, formerly known as Sizmek, is a powerful DSP platform that offers a wide range of features to help advertisers amplify conversions across every channel. With over 750M+ deterministic identities and intent-based audiences, Zeta’s DSP provides unparalleled addressability, reach, performance, and cross-channel sequencing. The platform also boasts the industry’s third-largest proprietary data set, enabling advertisers to obtain consumer and market-level insights and take action using Zeta’s always-on, closed-loop AI.

One of Zeta’s unique features is its ability to combine proprietary identities with curated premium supply to achieve unparalleled addressability, reach, and performance. Additionally, Zeta’s DSP provides model performance insights and allows advertisers to improve their spending across partners and channels thanks to its deterministic attribution approach.

Zeta Programmatic’s features include channel functionality, display functionality, mobile functionality, and campaign management. The platform also offers a campaign dashboard, campaign optimization, bulk editing, batch uploading, frequency capping, rich media capabilities, and custom reports. User, role, and access management, as well as customization, workflow capability, and notifications, are also available.

While Zeta Programmatic offers many benefits, there are also areas for improvement regarding security. Zeta’s fraud prevention measures are not as robust as some other DSPs on the market.

Pros

  • Ability to combine proprietary identities with curated premium supply.
  • Unique approach to attribution.
  • Large proprietary data set and always-on AI.

Cons

  • Fraud prevention measures are not as robust as some other DSPs.

8. Criteo Commerce Growth

Criteo Commerce Growth

Criteo Commerce Growth’s unique commerce data and AI technology helps businesses find the right people to grow and delivers the right message for every person based on their complete shopping journey.

One of the key advantages of Criteo Commerce Growth is its AI-powered campaign optimization, which makes decisions on behalf of the advertiser to achieve the best performance outcome, including bids, budget, and creative to reach a relevant audience. This allows advertisers to get started quickly and achieve results without requiring marketing, design, or technical experience.

Another strength of Criteo Commerce Growth is its ability to target and retarget customers based on their shopping behavior, helping businesses to reach the right audience at the right time with the right message. Additionally, the platform offers a range of customization options and enterprise scalability to meet the needs of businesses of all sizes.

However, one potential weakness of Criteo Commerce Growth is its heavy focus on e-commerce, which may not be suitable for businesses in other industries.

Pros

  • Uses unique commerce data and AI technology.
  • Easy to get started and drive results.

Cons

  • Limited reach compared to Amazon DSP’s vast audience network.
  • Lack of transparency in data collection and targeting.

9. Yahoo AdTech DSP

Yahoo AdTech DSP

Yahoo AdTech DSP is an advertising platform that offers exclusive access to Verizon Media’s vast data and insights from nearly one billion users. This advanced DSP combines machine learning optimization with enhanced productivity features that enable marketers to manage omni-channel programmatic strategies, achieve complex branding and performance goals, and reach precise audiences across every device.

One of the strengths of Yahoo AdTech DSP is its access to Verizon Media’s data, which provides advertisers with valuable insights into their target audience’s behavior, interests, and demographics. This data can be used to create highly targeted and personalized campaigns that resonate with the audience. Additionally, the platform offers a range of features for campaign management, optimization, targeting, and budget pacing, making it a comprehensive solution for programmatic advertising.

Another advantage of Yahoo AdTech DSP is its rich media capabilities, which allow marketers to create engaging ads that stand out and drive conversions. The platform supports various ad formats, including video, display, native, and audio, enabling marketers to reach their audience across multiple channels.

However, one area where Yahoo AdTech DSP could improve is in its user interface, which can be complex and overwhelming for new users. Additionally, some advertisers have reported issues with the platform’s reporting and measurement capabilities, which can be a concern for those who rely heavily on data insights to optimize their campaigns.

Pros

  • Access to Verizon Media’s extensive user data and insights.
  • Advanced machine learning optimization capabilities.
  • Enhanced productivity features for managing omni-channel programmatic strategy.

Cons

  • High minimum spend requirement to use the platform.
  • Limited transparency into inventory sources.

10. Choozle

Choozle

Choozle provides access to detailed consumer data that powers programmatic advertising campaigns across multiple channels, including display, connected TV, video, mobile, and more, all through a single, intuitive interface.

One of the strengths of Choozle is its channel functionality. The platform offers a variety of channels for marketers to choose from, making it easier to reach a broader audience. Additionally, the campaign management features of Choozle are top-notch. Users have access to a campaign dashboard that allows them to easily manage and optimize their campaigns. This includes the ability to perform bulk editing, batch uploading, frequency capping, and budget pacing, which are all designed to save time and maximize campaign performance.

Choozle also offers powerful targeting capabilities, including retargeting, geo-targeting, and contextual targeting. This allows marketers to reach specific audiences with precision, ensuring that their ads are seen by the right people. The platform provides rich media capabilities and offers creative optimization, which helps to improve engagement and drive conversions.

On the downside, Choozle’s user, role, and access management features could use some improvement. The platform does not provide granular user permissions, making it difficult to control access to certain features. Additionally, while Choozle’s platform is reliable, it may not perform as well as some of its competitors in terms of speed and scalability.

Pros

  • User-friendly interface.
  • Variety of targeting options.
  • Excellent customer support.

Cons

  • Limited reach.
  • Requires minimum spending to get started.

Frequently Asked Questions

Is Amazon DSP more expensive than other alternatives?

Amazon DSP can be more expensive than alternatives, especially for small and medium-sized businesses. This is because Amazon DSP charges a premium for access to its audience and data, as well as for the convenience and ease of use of its platform. Amazon DSP has certain minimum spend requirements that may be difficult for some businesses to meet, further increasing the cost of using the platform.

However, it's important to note that the cost of Amazon DSP can vary depending on a variety of factors, including the targeting options, ad formats, and bidding strategies used. In some cases, Amazon DSP may be more cost-effective than other programmatic advertising platforms, especially for businesses with larger advertising budgets. The cost of Amazon DSP should be evaluated on a case-by-case basis, taking into account factors such as the size of the business, the advertising goals and objectives, and the available budget.

Is Amazon DSP advertising worth it in short?

Whether Amazon DSP advertising is worth depends on your specific advertising goals, target audience, available budget, and the effectiveness of your campaigns. While Amazon DSP can provide access to a large audience and powerful targeting options, it can also be costly compared to other programmatic advertising platforms, especially for small and medium-sized businesses. Ultimately, the decision of whether to use Amazon DSP should be based on a careful evaluation of its potential benefits and drawbacks, as well as a comparison with alternative programmatic advertising platforms.

How do Amazon DSP alternatives compare in terms of features and capabilities?

Each alternative platform offers unique features and capabilities, but most provide programmatic advertising, real-time bidding, and data-driven targeting. Some may specialize in certain ad formats or targeting methods, while others may offer integrations with specific data providers or inventory sources.

What are the pricing structures of Amazon DSP alternatives?

Pricing structures vary depending on the platform, but most use a cost-per-thousand (CPM) or cost-per-click (CPC) model. Some may also offer a flat fee for managed services, or a percentage of ad spend. It's important to evaluate pricing in relation to the platform's features and performance.

Are there any specific industries or niches that benefit from using certain Amazon DSP alternatives?

Different platforms may be more effective for certain industries or niches, based on their targeting capabilities or inventory sources. For example, a platform that specializes in mobile app advertising may be better for a gaming company, while a platform with strong programmatic audio capabilities may be better for a streaming service.

How can I determine which Amazon DSP alternative is the best fit for my business needs and goals?

Consider your advertising goals, target audience, budget, and preferred ad formats when evaluating Amazon DSP alternatives. Research each platform's features and capabilities, as well as user reviews and case studies. Consider testing multiple platforms to determine which provides the best performance for your specific needs.