15 Amazon Analytics and Tracking Tools for Sellers for 2026

Where SmartScout separates itself as an analytics tool is competitive visibility. AdSpy focuses on sponsored placement dynamics using win-rate concepts and ad-spend estimation logic, while Share of Voice framing helps you evaluate who’s dominating a term at a glance. Add in Promotions History (to understand how aggressively a brand uses coupons and lightning deals), External Traffic (to spot off-Amazon traffic sources), and Traffic Graph (to see “frequently bought together” traffic networks), and you get a platform that’s less about guessing and more about mapping forces you can respond to.

For creators, Levanta provides a consolidated dashboard for managing affiliate links and tracking performance, helping them make data-backed decisions about what content and placements are driving results on Amazon.

Levanta also supports leveraging Amazon’s Brand Referral Bonus, which can provide sellers an additional bonus (often cited around 10%, depending on category and program details). While the platform has historically been positioned around Amazon, Levanta has recently expanded to Walmart as well—making it increasingly relevant for e-commerce brands that want affiliate tracking beyond a single marketplace—without changing the fact that its primary value proposition remains Amazon analytics and tracking.

For product research, Trellis presents the Amazon Product Sales Estimator, an invaluable resource to evaluate both your product and overall strategy within the Amazon ecosystem. This tool helps you make informed decisions, increasing the likelihood of success.

Trellis takes your product listing to the next level with the Amazon Listing Quality Check. It provides comprehensive insights, ensuring your listings are optimized to their fullest potential. Keyword research is a cornerstone of Amazon success, and Trellis delivers with their Amazon Keyword Discovery Tool. This tool generates Amazon Keyword Reports, empowering sellers with data-driven strategies to enhance visibility and sales.

Finally, the Amazon Price Elasticity Calculator is another standout feature. It assists in finding your optimal price point, a crucial factor in maximizing profitability on Amazon’s competitive platform.

Where Sellerboard separates itself is cost fidelity. It tracks 100+ fee types, folds in changing COGS by batch/period/marketplace, and amortizes indirect expenses like photography or VA time—so net profit reflects the whole P&L, not just Amazon’s visible fees. If you’ve ever seen net margins erode without a clear culprit, the P&L view and Trends dashboards make it obvious whether the squeeze is FBA fees, ad costs, refunds, or something external. The built-in charts let you overlay metrics (e.g., sales vs. ad spend, refunds vs. net profit) to see correlations instead of guessing. 

For ad-heavy catalogs, Sellerboard’s PPC analytics deserve attention. You can analyze performance and profitability by campaign, ad group, and keyword, then tie automation to business goals (e.g., launch, organic support, profit maximization). The system calculates Break-even ACOS and can bid automatically against targets, with options to run in recommendation mode before moving to autopilot. It also harvests performing keywords and negatives underperformers based on configurable thresholds, which tightens wasted spend over time. The net effect is that ad reporting isn’t siloed; it’s profit-aware and integrated with your finance view. 

Another standout is proactive alerting. Sellerboard watches for listing changes (titles/descriptions/main images/categories), Buy Box loss or new sellers, fee changes from dimension/category shifts, suppressed listings, neutral/negative feedback, unusually large orders, and inventory risks like inbound mismatches or upcoming stock-outs. An alert dashboard lets you prioritize, assign/resolve, and route emails to the right teammate. This is the “tracking” piece many sellers overlook—issues that would have quietly cost you profit get surfaced while they’re fixable. 

Practicalities are solid. Sellerboard supports a wide set of marketplaces (US/EU/UK/JP/IN/ME/ZA and more), has mobile apps for live checks, and offers data export if you’re building agency-style reports. The company’s own documentation highlights impressions and conversion-rate monitoring, so you can align listing diagnostics with PPC and profit outcomes in one place. User feedback on review sites frequently calls out the fee breakdown depth and chart flexibility for KPI analysis—useful signals if you need team-friendly reporting that doesn’t require a data engineer. 

Where it fits: Sellerboard is ideal if you want a profit-first command center that merges finance, PPC, returns, and alerts into a single source of truth. It’s less of a “SEO/keyword research suite” and more of a profit analytics & tracking platform with ad optimization smarts. For a “Best Amazon Analytics and Tracking Tools for Sellers” roundup, it earns a top spot for accuracy of net profit, depth of fee accounting, PPC-to-profit linkage, and alerting that prevents margin leaks.

Jungle Scout also includes Rank Tracker, where you can track keyword performance over time. You can view keyword rank history for multiple keywords at the same time. You can even reverse-search your competitors’ ASINs to identify their high-traffic keywords and track the influence of each keyword.

One of the core features that make FeedbackWhiz unique is its ability to allow sellers to build customized expense categories. This feature enables you to include all costs of inventory management that the Amazon financial management system doesn’t track. For instance, if you hire a professional photographer for product images, you can create an expense category called “Product Photography Expenses” for accurate tracking.

FeedbackWhiz further streamlines your business by breaking down sales, taxes, promotions, refunds, and fees into convenient groups. This optimization of your Amazon bookkeeping system ensures that you measure profitability based on data points that are most relevant to your business.

Another standout feature of FeedbackWhiz is its ability to consolidate data from all your global Amazon stores onto a single dashboard. This means you can track profits and losses across all your product listings in various Amazon marketplaces with ease.

Users have reported significant improvements in profit margins, like Shan Shan Fu, who saw a remarkable 15% increase in profit. It’s an endorsement of FeedbackWhiz’s capabilities in helping businesses thrive. FeedbackWhiz doesn’t stop at analytics; it offers an extensive suite of additional features, including profit recovery, conversion optimization, real-time listing alerts, cross-border support, helpdesk integration, mobile app scanning, and more.

Profits can also calculate which Amazon products are increasing in revenue and which are decreasing, so you can quickly identify which products are making you money and which are costing money to take appropriate action.

Market Tracker helps you make the right move and get ahead of your competition with a bird’s eye view of your market. Track where you stand, how your competitors are doing, and the overall health of your market. Helium 10’s smart algorithms give product suggestions that allow you to create your market with pinpoint accuracy. Market Tracker gives you the big picture into the health of the markets you sell in; all the analytics, insights, and rankings in one, simple dashboard.

With Keyword Tracker, you can track the organic and sponsored position of your keywords in real time. Monitor all your selected keywords in one easy-to-view rank tracking dashboard.

DataHawk Finance is an innovative Amazon sales tool for 3P sellers, providing access to accurate and up-to-date Amazon product sales data. Keep track of daily sales and understand the financial health of your business.

DataHawk Advertising is Amazon PPC Software that helps you monitor, analyze, and increase the performance of your Amazon Sponsored Ads and reduce your Amazon ACoS. Connect one or multiple Amazon Ads accounts to DataHawk and get access to an intuitive dashboard reporting your Amazon Ads Campaign KPIs on an account or child ASIN levels.

You can break down these insights by paid and organic placements. You can also set up automated alerts for different thresholds. For example, if your hero product falls off the first page of organic search results, know about it immediately. 

Pacvue Commerce is a single source of truth for your retail sales and operations. Users can monitor inventory levels, purchase order status, planned promotions, and pricing changes, all in one place. Pacvue Commerce will notify you of potential problems with your Amazon listings, and provide you with a prioritized list of recommended actions.

With Pacvue, you can uncover insights quicker than ever and drill down to product-level performance and incremental sales in one easy-to-use dashboard. Keep your clients and teammates in the loop by sharing a read-only version of your custom dashboard. Pacvue allows users to observe trends over time and get alerts about significant changes.

Pacvue XL automatically brings sales, inventory, pricing, and advertising data together directly into Excel so users can manage data faster, combine with external data sets, and instantly make bulk changes to your active campaigns, including bids, keywords, and campaign names.

The Listing Optimization On-Page Tool helps you increase your conversion rate, which is one of the metrics Amazon uses to rank your products. You can use it to make subtle, effective tweaks to instantly increase sales.

Sellics Profit tracks your “true profit” on Amazon in real-time. It integrates your advertising and organic activities. Sellics Profit incorporates all of the key inputs and fees, including Amazon fees, FBA fees, refunds, historical CoG, promotional costs, and many more. Sellics simplifies your view of your profit on Amazon in an easy-to-use module that’s available within the All‑in‑One Sellics software editions.

With Sellics’ Amazon SEO tool, you can achieve your maximum SEO results in a few simple steps. It includes listing optimization, keyword research, content monitoring, and ranking tracking. You can monitor the rankings of your products for all relevant keywords to measure the success of your optimization.

You can view all your sales and profit data from different merchant accounts in one comprehensive dashboard. It gives you the high-level information you need right at your fingertips. Then drill down to understand exactly what is impacting your profits. You can drill down by Merchant, Marketplace, and Date.  See aggregate stats on precisely the products you want by grouping your products. Hide data you don’t need but feature the areas you need to focus on for growth.

The Amazon Analytics & Reporting Software is backed by a team of Amazon experts, guaranteeing thorough transparency through meticulous account analytics and exhaustive reporting. Sellers gain access to the exclusive ProductVu Dashboard, crafted for entrepreneurs keen on monitoring growth and efficiency at both the account and product tiers.

The groundbreaking ProductVu offers granular costs and sales analysis for every product, spanning SKU, ASIN, and Parent ASIN dimensions. Furthermore, sellers can oversee the campaigns promoting each product and harness performance metrics to refine their strategies.

Sellozo Smart Tags revolutionize product discovery and performance assessment. Sellers can now cluster products in configurations that align with their business objectives. These groupings can be employed to view reports or initiate actions at these collective levels. Recognizing that every business is distinct, Sellozo encourages sellers to bypass Amazon’s default product categories, advocating for classifications that resonate with their unique business model.

AMALYZE Shield is particularly suitable for private labels, manufacturers, and retailers who sell products on the Amazon Marketplace through the Amazon Vendor Program or even as Amazon sellers themselves.

The platform becomes more advanced when paired with Amazon Marketing Cloud-powered Shopper Insights. Trellis can help brands analyze new-to-brand customers, repeat purchase patterns, halo products, customer demographics, and customer lifetime value. That matters for sellers trying to understand whether ads are only capturing existing demand or actually creating growth across the funnel.

The clearest benchmark is the way Trellis has used audience and behavioral data to improve campaign efficiency. By combining Amazon-native signals with first-party behavior, one campaign increased CTR from 0.48% to 1.18%, lifted conversion rate from 20.5% to 29%, and directed 97% of spend toward high-intent audience segments.

For sellers, Trellis is useful because it connects analytics to bidding, audiences, pricing, listing content, and budget decisions.