Amazing Amazon Statistics You Need to Know to Amplify Growth in 2023

We all know how Amazon has transformed from a small online store in the 1990s to the largest online retailer in the world it is today. Even with the pandemic wreaking havoc in the business world the past couple of years, Amazon has managed to sustain its growth. More than that, it has become a vehicle for growth for entrepreneurs and businessmen seeking to achieve success in eCommerce.

As an Amazon seller, it is crucial to stay on top of trends and keep an eye on forecasts. Understanding its growth, user behavior, sales trends, and other metrics can help you craft a more effective strategy for business growth. Here are some amazing Amazon statistics you ought to know to optimize your performance on the platform in 2023. 




Amazing Amazon Statistics You Need to Know to Amplify Growth in 2023:

23 Amazing Amazon Statistics You Need to Know for 2023

1. With 37.8 percent market share, Amazon still leads the pack in retail e-commerce.

Amazon still holds the largest slice in the U.S. eCommerce pie. As of June 2022, it accounts for 37.8 percent of the market followed by Walmart, Apple, and eBay with 6.3 percent, 3.9 percent, and 3.5 percent, respectively. The huge margin is a strong indication that Amazon will remain the leading online retailer in the United States in 2023 and beyond.

Amazon general stats

2. Amazon cops 10.40 percent of the retail market share in the United States.

Walmart beats Amazon when it comes to retail market share, but Amazon’s 10.40 percent retail market share is not far off from Walmart’s 12.67 percent. Amazon still generates more than $460 billion in retail sales. We can expect this to go even higher as Amazon expands its physical presence by opening brick-and-mortar stores throughout the country.

3. Amazon generated a net sales of $121.2 billion for Q2 2022.

With total sales amounting to 121.2 billion dollars, Amazon registered a net sales increase of seven percent compared to the previous year. If we exclude unfavorable impact from year-on-year changes in foreign exchange rates during the last quarter, the net sales increase can be pegged at 10 percent.

4. Amazon has a brand value of $705.65 billion.

While the increase is small compared to 2021, Amazon still broke records by gaining a brand value of 705.65 billion dollars in 2022. It retains its spot in the three most valuable brands in the entire world. It continues to expand its global impact by diversifying revenue streams. Aside from increasing products and services online, it has started opening physical stores in the United States. Moreover, it is amplifying its cloud services through Amazon Web Services (AWS), Amazon Prime, and ad spaces.

Amazon physical stores locations


5. 57 percent of paid units were sold by third-party sellers.

Third-party seller share is steadily increasing. In Q2 of 2022, third-party sellers accounted for 57 percent of the total units sold. This shows only a slight increase from 56 percent in the second quarter of 2021. Nevertheless, we see a steady increase in third-party sales, with numbers climbing from 53 percent (Q2 2020) to 57 percent (Q2 2022).

6. FBA is the preferred fulfilment method by 68 percent of merchants on Amazon.

More merchants are adding fulfilled-by-Amazon (FBA) to their fulfillment options. In the mid-2022, 68 percent of merchants rely on the logistics of Amazon to fulfill their orders. Approximately 21 percent of merchants combine FBA with their own handling and shipping services. Check out our post on how to sell on Amazon FBA to increase your sales.

merchants on Amazon


7. Amazon has over 300 million customers worldwide.

Amazon caters to over 300 million active customers spread in over 180 countries. With only over 1.9 million active sellers worldwide, this vast market provides sellers a great opportunity for lucrative growth.

Amazon consumers stats

8. Amazon ships to more than 100 countries and regions.

Amazon has more than 175 fulfillment centers that handle storage and shipping to over 100 countries and regions worldwide. In total, they amount to a massive 150 million in square feet of space. Most centers can hold tens of millions of products and have dedicated shelf space for third-party sellers.

9. 78 percent of online shoppers consider price as the most important factor in product selection.

A 2021 report on consumer behavior shows that 78 percent of consumers consider price as the most important factor when selecting a product. The same survey shows that 44 percent of consumers stated that price stands out the most when they go over product details. Another survey reveals that 52 percent of consumers are most influenced by price when making their buying decision. While the numbers vary, they are still a pretty good indication that price plays a big role in purchasing decisions.

10. 75 percent of consumers check prices and reviews on Amazon before making a purchase.

Amazon remains the most popular search destination for consumers. Three out of four shoppers check prices and product reviews on the platform before making their purchase. So even if you have your own eCommerce site, you can generate more leads with an Amazon seller account. Other popular platforms for product searches are Walmart, Facebook, and YouTube. 

11. With 2.4 billion visits, Amazon is the most visited eCommerce site in the United States.

In May 2022, the Amazon website registered 2.4 billion visits from both desktop and mobile devices making it the most visited eCommerce site in the entire country. This is up from 2.3 billion in April 2022 and is most likely to increase further as consumers start shopping for the holiday season.

12. Prime Day 2022 achieved record-breaking figures of 300 million items sold and net sales of $12 billion.

Prime members worldwide purchased more than 300 million items on Prime Day this year at a rate of around 100,000 items bought per minute. That’s the fastest and most items purchased compared to previous Prime Day events. Statista records a total sales of 12 billion dollars for the Global Amazon Prime Day sales.

Prime Day 2022


13. New features in seller tool expected to increase sales by up to 25 percent.

Amazon is known for its automation software tools that drive conversions. This year, it boosts its Manage Your Experiments tools with new features that will help sellers develop content that drive conversions. Sellers can now run A/B tests on bullet points and descriptions along with titles and main images. They also gain access to machine learning-based recommendations that make content creation more effective. Augmented by other new additional analytics and data tools, sales are estimated to increase by up to 25 percent

14. 76 percent of consumers are more likely to purchase Amazon private label products.

A consumer survey shows that 66 percent of Amazon shoppers are open to purchasing private labels instead of brand names. 76 percent are more likely to purchase Amazon private labels. This is probably because consumers today focus more on price and value rather than branding. With more shoppers opting for private labels, it comes to no surprise that 59 percent of Amazon sellers now use the private label method

15. 44 percent of Amazon shoppers use voice assistants.

2023 is the time to boost your voice search strategy. A recent consumer survey shows that 44 percent of shoppers use voice assistants to make purchases. If you’ve yet to include voice search in your sales and marketing strategy, now is the perfect time to do so. This will definitely give you an edge in the years ahead.

16. 38 percent of consumers find sponsored ads helpful.

Sponsored ads are still worth the investment, with 38 percent of consumers finding them helpful in their buyer journeys. Moreover, they effectively drive product sales. As many as 70 percent of shoppers purchase the first product listed on the Amazon search results page.

Amazon stats for retailers

17. There are more than 1.7 million small-and medium-sized businesses in Amazon.

Roughly 60 percent of retail sales in Amazon come from SMB accounts. To date, there are more than 1.7 million SMBs from over 130 countries selling in Amazon stores. In the United States alone, SMBs sell more than 4,000 items per minute on average and generate an average annual sales of over $160,000.

18. By 2023, Amazon device packaging will be 100 percent curbside recyclable.

As part of their environmental sustainability programs, Amazon has set a goal to make their device packaging 100 percent curbside recyclable by 2023. Aside from the ethical and sustainable sourcing of the wood fiber used in Amazon device packaging, they also plan in incorporating recycled materials into new Amazon devices.

19. Amazon is the best company to work in.

LinkedIn names Amazon as the best place to grow a career. In its 6th annual ranking of the top workplaces, LinkedIn gives the top spot anew to Amazon for its incredible employee benefits, including pay flexibility, long fully paid leaves for new parents, apprenticeship programs, and certification opportunities. 

20. Amazon invests nearly $1 Billion to expand pay and benefits for front-line employees.

Amazon’s low employee attrition can be credited to their exceptional care for their employees. Along with additional employee benefits, the company is also investing nearly one billion dollars to increase the average starting pay for front-line employees to more than $19 per hour. Moreover, employees now have free access to their pay at any time during the month. This gives them the flexibility to adjust their pay cycles and sync them with their other finances.

21. Amazon is spending almost $10 billion on employee benefits this year.

Aside from the pay raise, Amazon is also investing heavily on other employee benefits. It has offered nearly $10 billion in total investment for benefits for its teams in this year alone. Some of these benefits include career development programs and free college tuition for hourly employees. No wonder it landed LinkedIn’s top companies to work for.

22. Amazon Prime membership up by 20 percent since 2019.

According to Statista, there are now over 200 million Amazon Prime members worldwide with 153 million residing in the United States. This is a substantial increase of 20 percent in memberships and subscriptions from 2019. The strong appeal of the membership to platform users is seen in consumer behavior last year when approximately 65 percent of Amazon shoppers in the US were registered as Prime members. Still, it is worth nothing that many consumers today also have memberships in Walmart, Costco, and Target Circle to grab the best deals and discounts possible.

23. Bullish forecast indicated Amazon has the potential for $10 billion in capex savings.

Financial analyst Justin Post forecasts a lucrative year for Amazon in 2023. His bullish forecast places a buy rating and $188 price target for Amazon next year. He sees the platform having the potential for $10 billion in capex savings and $4 billion in headcount savings. If it can capture a mere 5 percent of the global e-commerce delivery market share, it can potentially drive $100-billion incremental value opportunity in Amazon Logistics. These positive outlook are good news for investors with stakes in the platform.

Amazon will continue to grow and be a platform for growth

Over the years, Amazon has shown adaptability and agility in meeting the changing demands of consumers. It has transformed itself and constantly improves its system to adapt to fast-evolving business landscapes. Most importantly, it has provided individual sellers and brands a robust platform for growing their businesses online.

To amplify your business growth in the next few years, stay up to date with the latest trends, statistics, and forecasts. Check out Amazon seller conferences to learn more about the platform. Be quick to adapt your business strategies to gain a competitive edge in the retail and eCommerce sectors.

Frequently Asked Questions

What is Amazon's current position?

Amazon’s total sales include their own product sales, sales from their marketplace, as well as fees from marketplace, advertising and revenue from their Amazon Web Services. Amazon ranks 1st in the 2022 Digital Commerce 360 Top 1000 database.

What is Amazon's revenue 2022?

Amazon’s revenue in 2022 for the 12-month period ending September 30, 2022 was $502.191 billion. It marked a 9.66% increase year-over-year. Their annual revenue for 2021 was $469.822 billion, a 21.7% increase.

How do I see my selling statistics on Amazon?

To access you Amazon Retail Sales reports, follow these steps: 

  • Sign into your Seller Central account
  • Click on reports
  • Click on Fulfillment
  • Select Sales and All Orders
  • You can see your order data here
  • If you want, click download for a selected period

How successful is Amazon today?

Amazon is a full-fledged marketplace that sells both their own products and allows third-party vendors to sell their products. Amazon lets customers compare prices and find the best offers. Amazon makes nearly $4,722 in sales each second.