Top Trending Products on Amazon for 2024 + Free Sellers Tools

You can buy pretty much anything on Amazon. With more than 12 million products on the platform, it's easily the largest online retail store worldwide. Moreover, Amazon holds 37.8% of the global eCommerce market share, making it a one-stop-shop platform for all eCommerce needs.   

But when looking for the best products to sell on Amazon to make money as an eCommerce business owner, you don't just want any product. You want (need!) the top trending products on Amazon. This guide covers the tips sellers need to identify high-demanding products and leverage market trends for marketing and sales strategies. 

Top Selling Products on Amazon in 2024

When you're choosing the products you're going to sell on Amazon, it will depend on a few different things — market demand, your business niche, your competitors, and more. With all of those variables to consider, you're probably not going to pick a winner every time. And that's okay. Building a business takes trial and error. But you'd probably be interested in making fewer errors, right?

That's why it's a good idea to pay attention to the products already doing well on Amazon. Research can make the "error" part of trial-and-error a bit less... trying.

There are a handful of products and product categories that consistently perform well on Amazon:

Home & Kitchen

This category remains highly popular due to its broad appeal and necessity in everyday life. Products like silicone utensils, air fryers, and high-quality knife sets are consistently in demand. Some of the most popular products in this category include:

• Owala FreeSip Stainless Steel Water Bottle
• STANLEY Quencher H2.0 FlowState Tumbler
• Etekcity Multifunctionon Digital Food Scale
• Rubbermaid Brilliance Food Storage Containers
• DASH Rapid Egg Cooker
• Fullstar Vegetable Chopper
• KitchenAid Classic Multifunction Can Opener
• Ninja AF101 Air Fryer
• Kitchen Mama Auto Electric Can Opener
• Tramontina 10-Inch Fry Pan

Electronics

Electronics continue to dominate due to the constant innovation and demand for the latest gadgets. Top-selling items include wireless earbuds, smart home devices, and accessories like the Amazon Fire TV Stick. Some of the top trending and best-performing electronics products on Amazon are:

• Amazon Fire TV Stick
• Apple AirPods 2
• Blink Video Doorbell
• Surge Protector 8-Outlet Charger
• Amazon Echo Dot
• Roku Express 4K
• Amazon Kindle Paperwhite
• Full Motion TV Monitor Wall Stand
• JBL Tune 510BT Wireless Headphones
• Apple Lightning Headphone Jack Adapter

Grocery & Gourmet Food

The Grocery & Gourmet Food category has seen significant growth on Amazon, driven by the increasing consumer preference for online grocery shopping and specialty food items. This category includes a wide range of products such as organic food, gourmet snacks, beverages, and pantry staples. The most popular ones include:

• Premier Chocolate Protein Shake
• Nespresso Capsules
• Jordan's Skinny Coffee Syrup
• Starbucks K-Cut Coffee Pods
• Amazon Brand - Solimo Dark Roast Cofee Pods
• Campbell's Condensed Tomato Soup
• Organic Hibiscus Tea
• Victor Allen's Coffee Variety Pack
• Lay's Potato Chips Pack of 40
• Sparkling Ice Purple Flavored Water

Cell Phones & Accessories

The Cell Phones & Accessories category is a consistently strong performer on Amazon, fueled by the rapid pace of technological advancement and the frequent release of new smartphone models. This category includes a variety of products such as protective cases, chargers, screen protectors, and more. Most popular products include:

• NEW'C 3 Pack iPhone Tempered Resistant Glass
• Ailun 3-Pack Screen Protector for iPhone
• INIU Portable Charger
• Misxi 2-Pack Hard PC Case for Apple Watch Series 9
• Heiercool Waterproof Phone Pouch
• Apple 20W USB C-Power Adapter
• 3 in 1 Charging Station for iPhone Wireless
• Qifutan Car Phone Mounted Holder
• SENSYNE 62" Phone Tripod and Selfie Stick
• Apple MagSafe Charger

Books

Despite the digital age, books remain a popular category, especially with the rise of e-readers and online educational resources. Here are the top-performing book products on Amazon:

• Hillbilly Elegy: A Memoir of a Family and Culture in Crisis
• It Ends With Us
• The Women: A Novel
• Project Hail Mary
• Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
• Iron Flame: Empyrean, Book 2
• The Housemaid
• The Teacher
• The Serpent and the Wings of Night: Crowns of Nyaxia, Book 1
• A Court of Mist and Fury

These categories are constantly the top performers on Amazon. Items from these categories, and the ones we've mentioned here, rack up hundreds of thousands in sales. Because of that, it would be wise to sell items from any of these categories.

Honorable mentions: Toys & Games, Sports & Outdoors, Pet Supplies, Beauty & Personal Care.

Amazon's Best Sellers List for 2024

So, how do you find the top trending products on Amazon in order to sell them? A great place to start is with Amazon's own best sellers list. This list is updated hourly and shows Amazon's most popular products based on sales. The products on the Amazon best sellers list are the ones selling best across the site, and it's broken down by category to make it easier to find out what's trending in your niche. Here's what it looks like:

You can choose a category along the side to learn about the best sellers in a specific niche:

The Amazon Best Seller List is largely based on Best Sellers Rank, a measurement Amazon gives to each product on the platform that takes into consideration recent sales and sales velocity. This measure is updated hourly, so the list is a good place to start but isn't going to help you understand product trends over time.

There are several reasons you shouldn't commit to a product just because it's showing up as an Amazon bestseller right now:

• These products are REALLY competitive
• Trends might be declining
• The products might not have great margins or profitability

That being said, Amazon's Best Sellers List is still a great place to go for ideas about what people are into at a given moment. Plus, you can check out the Customers also bought section on interesting products to get even more product ideas.

How To Find The Right Amazon Trending Products You Can Sell

So, if you can't rely solely on Amazon's Best Sellers List, how do you find the right trending products to sell? Product research.

Did you just fall asleep?

That's okay. The word "research" has a tendency to make our eyes glaze over. But if you really want to up your eCommerce game and find the right products to sell to the right customers, you need to do some product research. Fortunately, there are several third-party product research tools that can make this process a lot easier and even fun! Here are some of our picks:

1. Helium 10

Helium10 is a suite of tools for Amazon sellers, so if you’re just looking for a product research tool, this might be a bit much for you. The platform includes Amazon SEO tools to help you find high-volume keywords that will help you optimize your Amazon product listings as well as create manual or automated PPC campaigns. For product research, Helium10 scans millions of products across product categories and niches, provides demand, sales trends, and seasonal information (popular products for the summer season or holiday season), and gives you in-depth pricing and revenue estimates.

Pricing

Helium10 has a free plan for up to 20 uses and five paid plans to choose from:

• Starter: $29/month
• Platinum: $79/month 
• Diamond: $229/month 

4.8 out of 5 stars

Helium 10 is designed to help Amazon sellers take a programmatic approach to their business with a suite of tools for product and keyword research, listing optimization, operational needs, and reporting.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

5.0

Ease of Use

4.5

Reporting

5.0

Overall Score

4.8

Features & Pricing

Reviews Management

Inventory Management

Multi-Store Management

Returns Management

SEO Management

Amazon FBA

Price starting at:$29

Pros and Cons

Access to Amazon analytics removes all guesswork

Listing tool simplifies search optimization

Free training course with paid accounts sets users up for success

So many tools, so many names

Steep learning curve

Best for: Amazon Sellers

4.8 out of 5 stars

Helium 10 is designed to help Amazon sellers take a programmatic approach to their business with a suite of tools for product and keyword research, listing optimization, operational needs, and reporting.

Visit Website View Profile

2. Jungle Scout

Jungle Scout is probably the most popular product research tool for Amazon sellers. They’ve developed product analysis algorithms specifically for Amazon that provide tons of information about consumer demand, estimated profitability, competition, and seasonality about any product or niche on the platform. If you’re interested in private labeling, you can use Jungle Scout to find global suppliers and manufacturers. The platform also includes other helpful tools for finding the best keywords.

Pricing

Jungle Scout offers three paid plans:

• Basic: $49/month or $349/year
• Suite: $69/month or $589/year
• Professional: $129/month or $999/year

3. ProfitGuru

ProfitGuru has several ways to find products that will sell on Amazon and is a great tool for wholesale research. It provides data on product performance using the product’s ASINs and you can use it to find products where competition is lower and the products aren’t carried by the brand owners or Amazon. It’s a popular platform for wholesale sellers because of the supplier information provided on popular brands, saving you time in the vetting process.

Pricing

ProfitGuru offers a free plan for up to 10 searches per month. You can get more from the platform for $39/month or $29/month (annually).

4. SupplySpy

SupplySpy offers product research and profit computation with a bulk analysis and profit calculator tool. The platform boasts a simple process for product research: upload files of supplier’s price lists and the tool calculates your potential Amazon profits, factoring in costs and expenses like FBA fees, referral charges, and shipping.

Pricing

SupplySpy offers four paid plans:

• Starter: $19/month 
• Growth: $29/month 
• Established: $59/month 
• Enterprise: $99/month 

5. Profit Bandit

Profit Bandit provides pricing information on any product in about five seconds. It uses Amazon’s API to give you real-time data, including the Buy Box price. Plus, you can see if Amazon sells the same product. Just use your iOS or Android smartphone to scan the barcode on any product and Profit Bandit calculates your potential profit on Amazon after shipping and FBA costs.

Pricing

Profit Bandit offers unlimited scanning on your iOS or Android smartphone for $9.99/month.

Selling on Amazon: Leverage Amazon's Trending Products

Finding the right products to sell on Amazon in 2024 is challenging. With lockdowns being a thing of the past (hopefully), people are going out more and have returned to buying the old-fashioned, brick-and-mortar way. Despite that, Amazon has enjoyed a 12.54% increase year-over-year in revenue for the past twelve months ending in March 2024. In that time, Amazon generated $590.74 billion.

But worry not, Amazon is still the online retail behemoth despite suffering losses, and it's a good bet that Amazon will continue to be at the center of online retail.

So, if you want to stay on top and grow your eCommerce business, there really is no time like the present to embrace becoming an Amazon seller. Just make sure to offer something of value and follow these tips to help you hit the ground running.

Find Your Niche

Before you drop dollars on a product research tool and start scouring Amazon for a list of products to sell, really think about what it is you want to sell in the first place. That's your niche. If you're not new to eCommerce, you probably already have a niche. Stick with that.

You don't want to go outside of your niche, your brand, or your brand's personality just to sell some profitable products. What you'll end up doing if you go that route is confusing your current customers and eroding their trust in you. If you don't already have a niche, find one. Check out the bestseller lists, find products or popular categories of products that you're passionate about, and go for it.

Already have a niche but want to sell some different products? Create a new eCommerce brand! There's no rule that says you can only be part of a single niche. Just remember that this will mean starting an eCommerce business again, from the ground up. If you've done it before, though, you already have the framework in place. You just need to adjust it to fit your newest niche.

Price Products Competitively

When pricing your products, you'll want to consider what your competitors are doing. If you're going up against larger eCommerce businesses, you might find that they're able to sell the same products at a lower cost than you can and still be profitable.

That puts you at a disadvantage, but be creative about how you address it. Can you offer something that the larger brand can't? Maybe you sell the same product for slightly more than your competitor but you offer personalized service to your customers about how to use the product or something else that adds value.

While Amazon is the land of impulse buys (basically the online equivalent of wandering around Target), customers are still looking to get more value for their money. And this doesn't always mean the same product for a cheaper price. Think about who you're targeting and add value based on what those people want.

Create Your Own Products

Creating your own private-label products can be a rush! Private label products can also be cheaper for eCommerce business owners to buy because you're not paying for a big name. This increases your profit margins. Plus, you have complete control over how to package and market the product. If you opt to create your own products, be sure to consider the associated costs of packaging, design, and promotion (you'll have to build a customer base from nothing).

Conclusion

About the Author

Jacinda Santora

Writer

Jacinda Santora is a copywriter, marketing consultant, and owner of JMS Copy. She enjoys using her SEO expertise combined with experience in and a deep love for all things marketing to create high-quality marketing-related content