Top 14 Amazon Listing Optimization Tools To Help You Sell More

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Amazon sold its first book online in 1995. Within its first month, it was generating $20,000 per week in sales. The world's largest eCommerce store has long since widened its product range from merely being an online bookseller. Amazon's net sales revenue in 2022 totaled 514 billion U.S. dollars, with international revenue channels contributing 118 billion U.S. dollars. The North American operations segment generated the highest net sales revenue, amounting to almost 316 billion U.S. dollars during the year. It is clearly an essential marketplace for many brands, which makes it a highly competitive one. With a customer base of more than 300 million spread across 180 countries, Amazon presents a vast market for sellers to explore. Despite having just over 1.9 million active sellers worldwide, this platform offers ample opportunities for profitable growth. Therefore, you need to optimize your listings if you hope to stand out from the competition.

While you can take some straightforward actions to improve the chances of your products standing out on Amazon, you can save yourself much of the work if you use one of these Amazon listing optimization tools.  These tools (or at least their AI) understand Amazon's complex algorithm. Currently, the Amazon A10 algorithm is their organic product ranking algorithm. It suggests products based on customer searches. It bases these recommendations on a combination of search intent and relevance metrics. 

You will want to optimize your Amazon listings for specific keywords that best match searchers' intent and relevance. Many of these tools suggest suitable keywords you could target. As part of your optimization, you should focus on the following sections of your product listings: titles, product features, descriptions, images, and videos. All of our suggested Amazon listing optimization tools should be able to manage much of this process for you.


Amazon Listing Optimization Tools:


Top
amazon listing optimization tools
2024

1. Sellozo

Sellozo

Sellozo’s Amazon Listing Optimization Tool is designed to offer you an edge in the competitive Amazon marketplace. The AI-driven automation platform boosts Amazon sales efficiency, a claim supported by the impressive 70% increase in ad profit, as proven through a meticulous 8-week data analysis. The tool optimizes your ad spend, ensuring increased sales, reduced investment costs, and maximized profits. Its unrivaled automation offers users strategic control, delivering a bespoke advertising experience tailored to your business needs and market dynamics.

Campaign Studio, another standout feature, epitomizes strategic simplicity and efficiency. This all-encompassing PPC tool is equipped with a user-friendly drag-and-drop interface coupled with automated keyword harvesting. The feature facilitates the swift design, definition, and refinement of advertising strategies, enabling you to pinpoint and utilize optimal keywords easily. Campaign performance is maximized, ensuring advertisers efficiently navigate the complexities of Amazon’s competitive landscape.

The full PPC management service encapsulates Sellozo’s commitment to offering comprehensive solutions. This feature ensures your Amazon advertising is adeptly managed, allowing you to channel your focus into other pivotal areas. The in-house team of US-based Amazon experts is synergized with advanced AI tools to cultivate and implement robust strategies. Every campaign is meticulously tailored, ensuring alignment with overarching business objectives and the dynamic Amazon marketplace.

Underpinning Sellozo’s robust toolset is a foundation built on billions of transactions, with over $2B in annual sales and millions of automated ads. These aren’t just statistical adornments but reflective of a tool that has been instrumental in optimizing Amazon listings at an unprecedented scale.

Sellozo
4.9 out of 5 stars
Sellozo takes an AI-driven, programmatic approach to using Amazon Ads to win business, and comes with a host of other business intelligence reporting tools to round out a solid platform.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
5.0
Reporting
5.0
Integrations
4.5
Overall Score
4.9
Features & Pricing
AI Bid Automation
Keyword Discovery
Drag-and-Drop Campaign Management
PPC Campaign Automation
Price on request
Pros and Cons
Easily imports and then optimizes your already active campaigns
Creating new campaigns is a few button clicks
Campaign Studio simplifies building complex campaign workflows
If we had to pick something, an integration with financial management software like Quicken would have been nice
Best for: Amazon Sellers using Amazon Ads
Sellozo
4.9 out of 5 stars
Sellozo takes an AI-driven, programmatic approach to using Amazon Ads to win business, and comes with a host of other business intelligence reporting tools to round out a solid platform.

2. Trellis

Trellis

Navigating the competitive world of Amazon selling requires sharp insights and precision. Trellis positions itself as a significant contender in this space, promising enhanced listing visibility and conversion optimization. The platform’s offerings extend beyond mere product listings – encompassing advertising campaign fine-tuning as well.

Central to Trellis’s arsenal is Content Optimization. Using this feature, sellers can elevate their product listings by optimizing crucial elements such as product titles, bullet points, descriptions, and backend keywords. What’s striking is how Trellis leverages data analytics, keen keyword research, and best practices to carve out product content that’s not only compelling but also positioned for maximum discoverability and sales conversions.

However, understanding your market means understanding your competition. Trellis’s Competitor Analysis tool provides a lens into competitors’ product strategies, allowing users to discern their pricing, positioning, and unique selling points. With these insights, sellers can craft listings that genuinely stand out, ensuring a more robust competitive edge.

But insights are only as good as the results they drive. Trellis’s Performance Analytics comes into play here. It offers a broad view into your Amazon listing’s performance, tracking pivotal metrics like sales figures, conversion rates, and customer feedback. Such data-rich analytics empower sellers to tweak their strategies for optimal results.

A mention-worthy facet of Trellis is its content module, designed for intricate Product Content Optimization. This module does more than just keyword research. It’s an integrated platform that supports everything from deep keyword dives to instant SEO-friendly product listing creation. The tools here, like the search term reports and an inline copy editor, are amplified by AI capabilities, offering precision and ease.

Interested parties can delve deeper into Trellis’s capabilities through its demo feature, showcasing how it has propelled countless brands towards enhanced content and increased sales. While Trellis offers a free keyword research tool, those seeking a comprehensive solution for Amazon Listing Optimization will find the content module especially beneficial.

Trellis
4.8 out of 5 stars
Trellis uses AI and algorithms to help ecommerce brands succeed on marketplaces like Amazon and Walmart with features like automatic ad placement and dynamic pricing.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.5
Reporting
5.0
Integrations
4.8
Overall Score
4.8
Features & Pricing
Advertising Automation
Product Content
Automatic Listing Optimization
Bid Automation
Dynamic Pricing
Price starting at:$299
Pros and Cons
Helps you win at ad placement with automated bids matched to keywords
Ad targeting at all levels of the sales funnel
Dynamic pricing lets you prioritize volume or profit
Even with onboarding, there’s a steep learning curve
Too many extra fees (sales tier fee per brand and marketplace on top of monthly subscription)
Best for: Ecommerce brands of all sizes
Trellis
4.8 out of 5 stars
Trellis uses AI and algorithms to help ecommerce brands succeed on marketplaces like Amazon and Walmart with features like automatic ad placement and dynamic pricing.

3. Threecolts

Threecolts

The Threecolts offers a specialized tool designed to empower Amazon sellers with comprehensive monitoring capabilities and real-time alerts that simplify listing optimization. It seamlessly integrates with the Amazon Seller Central store, ensuring sellers are immediately notified of any issues that can impact their business. With its strict adherence to Amazon ToS Compliance, Threecolts ensures users can confidently utilize the tool without compromising their standing on the Amazon platform.

One of the cornerstone features of Threecolts is its robust hijacker and piggybacker monitoring system. This feature is invaluable for private label sellers aiming to safeguard their brand integrity. Upon detection of unauthorized sellers encroaching on your listings, Threecolts sends instant alerts, coupled with ready-to-use Cease & Desist letters. It aids in swiftly mitigating the risks associated with fraudulent products and potential damage to your brand reputation.

In addition, Threecolts prioritizes the seller’s account health by offering real-time alerts that are instrumental in preempting account suspension. It meticulously monitors potential issues that could trigger a suspension or Buy Box loss, offering actionable insights based on real-time data from seller accounts. This preemptive approach empowers sellers to address issues proactively, maintaining the integrity of their operations on Amazon.

Enhanced listing monitoring is another pivotal feature, enabling sellers to track over 100 product details, including title changes, images, and more. Sellers are promptly alerted to any modifications, ensuring product detail pages remain accurate and reflective of the brand, providing complete listing optimization.

The ability to instantly track negative feedback and Amazon’s overcharging of FBA fulfillment fees distinguishes Threecolts in the realm of Amazon Listing Optimization Tools. Sellers are empowered to address customer grievances promptly and request reimbursements for overcharges, respectively. Compatible with all 20 Amazon marketplaces, Threecolts epitomizes global reach and operational versatility, making it an indispensable asset for Amazon sellers aiming for optimal performance and brand protection.

Threecolts
4.9 out of 5 stars
If it isn’t already, the name Threecolts should become synonymous with “ecommerce management” for Amazon sellers, offering a variety of tools to help its customers improve their service, recover lost revenue and bring in even more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Reporting
5.0
Integrations
5.0
Overall Score
4.9
Features & Pricing
Real-time Listing & Inventory Alerts
Multi-Channel Customer Service Integration
Feed Management Between Marketplaces
Feedback Automation
Automated Pricing
Cross-border arbitrage
Price starting at:$39
Pros and Cons
Amazon tools made by Amazon refugees feels like insider access
SellerRunning can turn you into a global retail presence for only the cost of the software
ChannelReply consolidated all your customer inquiries across multiple stores to a single helpdesk platform
Confusing array of products with occasional feature overlap
No bundles of complementary solutions
Best for: Ecommerce businesses of all sizes, and large brands whose products are sold by other stores
Threecolts
4.9 out of 5 stars
If it isn’t already, the name Threecolts should become synonymous with “ecommerce management” for Amazon sellers, offering a variety of tools to help its customers improve their service, recover lost revenue and bring in even more.

4. Helium 10

Helium 10

If you aim to be a serious seller on Amazon, Helium 10 offers virtually everything you need. Its tools cover product research, keyword research, listing optimization, operations, analytics, marketing, and finance. Incorporating this many tools, it isn’t surprising that Helium 10 calls itself all-in-one Amazon software.

It includes six tools under the category of Listing Optimization: Frankenstein (keyword processor), Scribbles (listing optimizer), Index Checker (keyword index checker), Listing Analyzer (Amazon listing insights), Audience (Amazon split testing) and Listing Builder (listing optimizer). Of these, Scribbles is probably the most related to Amazon listing optimization.

You gain access to Scribbles in all of Helium 10’s plans, although only for 30 days on the Free and Starter plans. Therefore, you will need at least the mid-level Platinum plan to gain full access to Scribbles. The same requirement applies to Frankenstein. The other tools referred to above vary the permitted number of uses depending on the plan you choose.

Scribbles focuses very much on your product listings. It validates that you have used as many relevant keywords as possible in your product descriptions. It makes creating optimized product listings using all the best search terms a simple process. Scribbles ensures you use the correct number of keywords if you have specific character limitations to adhere to. You can retrieve previous listing drafts and import listings from your Amazon account. It automatically populates a “used keywords” data field as you add a given keyword to your title, description, or bullet points.

If you have found a huge list of keywords, you can use Frankenstein to transform them into a more manageable group to use in your Amazon listing optimization efforts. 

Free Keyword Research Tool

Amazon Keyword Research
Input a seed keyword or ASIN to uncover thousands of competitive and relevant search terms
Helium 10
4.8 out of 5 stars
Helium 10 is designed to help Amazon sellers take a programmatic approach to their business with a suite of tools for product and keyword research, listing optimization, operational needs, and reporting.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Reporting
5.0
Overall Score
4.8
Features & Pricing
Reviews Management
Inventory Management
Multi-Store Management
Returns Management
SEO Management
Amazon FBA
Price starting at:$29
Pros and Cons
Access to Amazon analytics removes all guesswork
Listing tool simplifies search optimization
Free training course with paid accounts sets users up for success
So many tools, so many names
Steep learning curve
Best for: Amazon Sellers
Helium 10
4.8 out of 5 stars
Helium 10 is designed to help Amazon sellers take a programmatic approach to their business with a suite of tools for product and keyword research, listing optimization, operational needs, and reporting.

5. Pacvue Commerce

Pacvue Commerce

Pacvue is a leading commercial software for businesses that integrates comprehensive retail data with guided actions to run their eCommerce business. The platform offers services and solutions depending on the user’s needs, role, company, and marketplace.

Pacvue can help you optimize marketing and the digital shelf, analyze data and insights, and identify omnichannel possibilities. With the right content on your list page, steady inventory tiers, visibility in the 3P landscape, and a smart cost structure, the platform can help you build a strong eCommerce presence. In addition, it helps increase sales across online marketplaces.

Pacvue for Amazon offers tools and resources for optimal bid management. The tool can oversee campaigns, optimize listings, generate customized statistics, track paid and organic share of voice, and maximize advertising spending. With rule-based automated processes, precise bid management, and keyword suggestions, Pacvue for Amazon enables you to run your Amazon listings more efficiently.

The platform also integrates sales, inventory, pricing, and marketing data, enabling you to design dashboards and work directly in Excel. Pacvue for Amazon helps you stand out from the competition, rank first, and optimize your ad strategy alongside your organic presence. You’ll also have complete leverage over your budget, courtesy of daypart bidding, out-of-budget tracking, and budget sequencing.

Pacvue for Amazon has been a UK finalist in both the Scaled Technology Award and the Innovation Award categories of the Amazon Ads Partner Awards 2021.

Pacvue Commerce
4.6 out of 5 stars
Pacvue Commerce is the industry’s first commerce acceleration platform, integrating operations, retail media, and measurement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
5.0
Reporting
5.0
Integrations
3.5
Overall Score
4.6
Features & Pricing
Campaign Management
Digital Shelf Optimization
Reporting and Intelligence
Price on request
Pros and Cons
Amazon-specific features solve Amazon-specific problems
Automations can detect, report, and open tickets for marketplace problems
BuyBox Tracker helps sellers remain the seller of choice for products with multiple sellers
Data can be slow to load
Not a good-looking platform; data could be easier to read
Best for: Small, medium, and large businesses
Pacvue Commerce
4.6 out of 5 stars
Pacvue Commerce is the industry’s first commerce acceleration platform, integrating operations, retail media, and measurement.

6. SellerApp

SellerApp

SellerApp is also a single platform designed to supercharge your Amazon business. It incorporates marketing, sales, and operations tools into a single platform, ensuring growth and success. SellerApp can assist with listing optimization, PPC campaign optimization, product intelligence, keyword analytics, price optimization, and has a profit dashboard. 

Their keyword research tool provides reliable Amazon keyword data for a data-based SEO-optimized listing and PPC marketing strategy. It works from a massive 135 million+ keyword database. You can use it to discover low competitive yet high opportunity shopper keywords and increase brand awareness, leads and eventually spike sales with the right keywords.

Once you have selected your keywords, you can use SellerApp’s Amazon Keyword tracker to discover your listing’s rank for given keywords. Improve your optimization strategies by focusing on keywords that matter.

Their Amazon Listing Optimization tool examines your visibility along with conversions. It analyzes product listings against best practice strategies to provide listing optimization recommendations. With a comprehensive breakdown of the Listing Quality Index (LQI), you can optimize your listing and track your progress.


7. Viral Launch

Viral Launch

Viral Launch is an easy-to-use software suite that gives your brand the Amazon seller tools needed to scale. Their integrated platform includes tools to assist Amazon product research, competitor tracking, keyword research, advertising and PPC, and keyword tracking. 

Their Pro and Pro Plus plans include three keyword optimization tools:

  • Listing Analyzer – use it to discover innovative and impactful listing improvements you can make
  • Keyword Manager – track your most important keyword analytics in one simple-to-use dashboard
  • Listing Builder – build a listing including your product’s most important keywords

The three tools integrate seamlessly to give you the data and insights you need to perfect your listing.


8. Seller.Tools

Seller.Tools

Seller.Tools offers a full suite of tools leveraging Amazon data to take your business to new heights. You can select from a series of plans, ranging from Free to the $357/mo Growth Plan. There are five plan tiers in total, each offering different capabilities and levels of access.

To be able to optimize your listing, you need to target suitable relevant keywords. Keyword Manager can help with this. It imports keywords from your competitors’ products and Seller.Tools does the calculations, suggesting the most important keywords you should focus on. They list keywords sorted from very high to low priority.

You can then insert the recommended high-priority keywords into Listing Manager, which creates the most accurate product listing. It automatically connects these product listings to a user’s Amazon Seller’s central account and publishes them there.

Seller.Tools also offers a Chrome extension that acts as a powerful listing analyzer and gives you immediate insights into missed sales, helping you realize a product listing’s potential.


9. MerchantWords

MerchantWords

MerchantWords offers a range of tools and services to grow your business on the world’s largest marketplace – Amazon. With their keyword data tools and services, you can uncover product opportunities, understand the competitive landscape, create successful marketing campaigns, increase your traffic, and ultimately grow your sales and business. You can discover, optimize, and grow your business with MerchantWords.

The main areas of MerchantWords’ focus are Market Insights, Digital Shelf (Amazon SEO research), Emerging Trends, Collections (keyword lists), Classic Search, Keyword Multiplier (related and complementary keywords), Page 1 Products, ASIN Plus, and Bulk Search.


10. JungleScout

JungleScout

JungleScout is an all-in-one platform for selling on Amazon. They offer a range of standard plans, like the other platforms in this post. However, they also have packages that combine access to a plan with exclusive educational features and historical data.

It includes a Listing Builder, with which you can build better Amazon listings and rank higher with a proven keyword strategy. It helps you compete for critical ranking on Amazon search results with data-driven listings, where you optimize your listings with recommended keywords and see your rankings improve.

Jungle Scout’s AI-driven Listing Optimization Score measures product title, description, key features, keywords, images, and more. It’s real-time, so you have instant live feedback to adjust your listing. 

You can import existing keywords lists, create lists on the fly, or use advanced filters to identify high-ranked keywords to rank fast or medium-ranked keywords to temper your ad spend.


11. ManageByStats: Wordsmith

ManageByStats: Wordsmith

ManageByStats is a software suite for Amazon sellers built by actual Amazon sellers. Its tools include Seller Tools, Sellermail, Advertising Manager, Catapult, and Product Finder. Seller Tools, in turn, includes multiple tools covering Profit Dashboard, Statistics, Graphs, Customers, Transactions, Feedback, Reviews, and Inventory.

They have three listing optimization tools: 

  • Keyword Scout (where you retrieve target keywords)
  • Distiller (where you refine your keywords)
  • Wordsmith (where you add them into your listings to make them the best they can be)

By using these tools, you won’t mistakenly exclude important keywords, and you will include those that will make your listing rank and convert. They make it easy to see which keywords you use in a listing and which you don’t.

Wordsmith arranges your back end in visual, easy-to-see ways and lets you import all the keyword data you need to optimize your listings and get ahead of the competition.


12. Seller SEO: Listing Lightning

Seller SEO: Listing Lightning

Seller SEO offers a selection of keyword ranking and optimization tools for Amazon sellers. One of these tools is Listing Lightning that helps you SEO-optimize listings rapidly. You can use the tool to search for Amazon keywords, research competitors, and create lists targeting key phrases. 

You can also use Seller SEO to automate the optimization of your Amazon Advertising. Turn your campaigns off and on throughout the day to reduce ACOS and increase sales.


13. AccelerList

AccelerList

AccelerList offers Amazon product listing, repricing, and accounting, all in a single application. You can run your entire Amazon business with AccelerList and stop using multiple applications to get work done. You can even cross-list your entire Amazon inventory over to eBay.

You can save hundreds of hours a month by scanning and listing your Merchant Fulfilled or FBA products directly inside AccelerList. You can even supercharge your pricing research by adding custom “intelligence” buttons as part of your listing workflow.


14. SixLeaf Product Listing Optimization

SixLeaf Product Listing Optimization

SixLeaf offers everything you need to launch your Amazon products, dominate your niche, grow your audience and scale your brand. It provides tools and expertise to help brand owners build and scale their operations to the next level.

One of their tools is Phoenix, which aims to revolutionize your product research. It helps you make critical decisions by digesting data, processing it with their proprietary algorithms, and identifying ASIN Strength, BSR Consistency, Listing Quality, and more. You can easily see which ASINs Amazon believes are most relevant for a searched keyword.

Once you know the terms on which to focus, you can use ZonBlast Next or ZonBlast Classic to help you grow on Amazon. SixLeaf claims that users of ZonBlast Next rank products as easily as the wild west days of Amazon with an automated take on Rebate-focused and Lynx-powered campaigns. In addition, you can use their automation to manage transactions, monitor existing campaign budgets, and fund new campaigns.


Frequently Asked Questions

How do I optimize my Amazon listings?

You will need to optimize your Amazon listings for specific keywords that best match searchers' intent and relevance. As part of your optimization, you should focus on the following sections of your product listings: titles, product features, descriptions, images, and videos.

What is listing optimization on Amazon?

Amazon listing optimization is the process of upgrading your product pages on Amazon to better improve their visibility on Amazon as well as their click-through rate and conversion rate. The process is supposed to help you generate more sales. That process includes keyword discovery, optimizing listing text and image content, and increasing reviews.

How do I optimize my Amazon listing for Google?

To optimize your Amazon listings for Google, you should use brand names, include keywords, fill out all fields on the product page, include quality photos, and increase reviews.

How do I optimize images for Amazon?

Here are some important tips to optimize images for Amazon:

  • Follow Amazon’s image requirements
  • Assign images priority on your product’s page
  • Use level images
  • Use a variety of photos
  • Be careful of the entire frame
  • Fill out the meta data for the photo

Can I put my logo on Amazon pictures?

You cannot use watermarks on your Amazon photos, but you can put your logo on the images to assert that they are yours. Once you upload your photos onto Amazon, it becomes their property.

About the Author
Nadica Naceva, Head of Content at Influencer Marketing Hub, is a seasoned writer and reviewer with in-depth expertise in digital and content marketing. Leveraging her extensive experience in guiding content creation and strategic direction, Nadica brings a critical eye and analytical approach to reviewing articles and educational pieces. Her commitment to accuracy, integrity, and innovation with each review helps IMH grow as a leading source in influencer marketing. Her insights are backed by first-party data, ensuring content meets the highest standards of relevance.