Let’s get the first and most obvious question out of the way: Why is it called Julius?
Onalytica
Onalytica was founded in 2009, which in influencer marketing years puts the company in on the ground floor. Getting into any next-wave kind of industry from the outset, before it’s even an industry, is the kind of thing that speaks well of a company.
TapInfluence
TapInfluence, as a brand, has been around since 2013. Prior to that, the company was called Blog Frog. The idea behind Blog Frog’s original offering was a simple one: provide a tool to connect bloggers with other bloggers, and then leverage these combined communities to sell banner ads to companies looking to connect with targeted audiences.
Webfluential
What a difference an approach makes. From a technological standpoint...