Building a presence on social media is one way to keep your brand at the forefront of...
Saphia Lanier
I'm a journalist, content writer, and strategist with over 15 years' experience writing for and about digital marketing and B2B SaaS. Today, I craft articles on audience-building strategies and the MarTech used to implement them.
Build a Winning DeFi Social Media Marketing Strategy
Decentralized finance (DeFi) is still a relatively new financial technology, but this...
6 Social Selling Tips to Market Your Product to a B2B Audience
If there’s one thing the pandemic changed about consumer habits, it’s how they shop...
How to Launch a Live Shopping Event (and 6 Examples for...
If there's one thing we learned from QVC and HSN, it's that people love live-stream...
How To Create an Award-Winning Social Media Report (Tools +...
You're running a social media campaign, and things are looking great. You're getting...
4 Ways to Find Your Target Audience On Social (& How to...
Social media marketers—who are you talking to? Or better yet, who do you think you're...
How to Calculate (and Increase) Your YouTube CPM
You started a YouTube channel and monetized it. But it's not raking in the revenue you...
User-Generated Content Tips to Turn Customers Into Advocates
Consumer habits are evolving. But there's one thing that'll never change—people trust...
Your YouTube Advertising Guide to Building Campaigns that Convert
As a brand, your goal is to get more eyes on your product or service. So you have two...
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