Getting your first, or even 1,000th sale is exhilarating. But what happens next? In a...

Saphia Lanier combines her talents as a marketer, journalist, and strategist to create impactful content for B2B SaaS brands. With 15 years of experience in digital marketing and writing for magazines and newspapers, she specializes in developing long-form content that educates, entertains, and prompts action. Saphia partners with leading brands in MarTech, eCommerce, Fintech, HR Tech, AI & ML, and has worked with notable names like HubSpot, Zapier, and Shopify.
Leveraging Post Campaign Social Media Reports for Future...
You spent months planning a social media campaign and it's now finally launched. How well...
Mastering the Art of Rebranding Across Social Media Platforms
Deciding to rebrand your business is a big deal and a decision to be taken lightly. The...
How to Create a Social Media Budget for Your Business [+ a Free...
Building a presence on social media is one way to keep your brand at the forefront of...
Build a Winning DeFi Social Media Marketing Strategy
Decentralized finance (DeFi) is still a relatively new financial technology, but this...
6 Social Selling Tips to Market Your Product to a B2B Audience
If there’s one thing the pandemic changed about consumer habits, it’s how they shop...
How to Launch a Live Shopping Event (and 6 Examples for...
If there's one thing we learned from QVC and HSN, it's that people love live-stream...
How To Create an Award-Winning Social Media Report (Tools +...
You're running a social media campaign, and things are looking great. You're getting...
4 Ways to Find Your Target Audience On Social (& How to...
Social media marketers—who are you talking to? Or better yet, who do you think you're...