What do you say when a brand offers $600 but your creator needs $800, and still wants...
DAZN’s Billion-Dollar Bet on TikTok Fans for FIFA Club World...
With Gen Z in mind, DAZN turns to TikTok to turn eyeballs into loyalty and livestreams...
WPP vs. Publicis: Inside the Billion-Dollar Battle Reshaping...
With Mars and Coca-Cola lost to Publicis, WPP is hitting back, accusing its rival of...
How Lidl Went Viral with 1.7 Million AI-Generated Products
The grocery chain handed over the brand to the people, and the internet turned shopping...
Ownership vs License – The IP Framework Every Influencer...
Are you unknowingly locking your brand into “forever” usage of influencer content...
Payment Terms, Milestones – The New Standard for...
Are your Net-30 terms really Net-90 in disguise? Have you ever delivered on a campaign...
TikTok Converts 75% of Traffic vs. Meta’s 20%
Metricool data shows TikTok’s 74.8% conversion share dwarfs Meta’s 19.7%...
Why Brands Are Spending 85% More on TikTok to Be Seen
Despite a $0.32 CPM on TikTok versus $0.33 on Meta, average TikTok campaigns demand...
Why Gaming Ads Are Overconcentrated – Gaming’s Ad...
A tiny fraction of gaming ads are commanding over half of marketers’ budgets—what...