YouTube has more than 2 billion users watching over 1 billion hours of video every single day. With that kind of traffic, it can be hard to find the high-quality content you’re looking for. That’s why we’re sharing 27 of the best Black YouTube influencers and vloggers you need to follow right now.
The Black YouTube influencers and vloggers on this list hit all your favorite topics: beauty, wellness, travel, fashion, food, gaming, parenting, and relationships. Some of the Black YouTube influencers on this list aren’t included because of high subscriber counts, but instead because others in the Black community have deemed them worthy to watch.
People around the world share more than 300 hours of video to YouTube every minute. This can make it hard for some talented YouTubers to get found on the platform.
Over the years, YouTube has been dominated by white, male personalities, despite YouTube’s efforts to promote diversity.
But, as you’ll see, YouTube is already a diverse platform filled with talent from all ethnicities—they just tend to get lost in the shuffle.
That’s why we wanted to share with you our favorite Black YouTube influencers who are creating engaging, high-quality content right now.
Black Beauty YouTube Influencers
The beauty industry encompasses a wide range of services and products, including stylists and various beauty items, making it a major revenue generator. The most popular vertical in the influencer marketing sector remains Fashion & Beauty, with 21.6% of respondents involved in this area, slightly down from last year's 25%.
Trusted beauty influencers play a crucial role in driving this growth. By showcasing their favorite beauty products through tutorials, product reviews, and more on platforms like YouTube, they can significantly influence consumer purchasing decisions and contribute to the industry's expanding value.
Here are a few of the best Black YouTube influencers in beauty.
Nyma Tang
1.33M subscribers
169.5M views
Joined July 13, 2013
Nyma Tang offers excellent makeup tips for Black people with darker skin. Her passion for darker-skinned Black people shows through in her videos, netting her tons of followers along with a MAC Cosmetics lipstick deal!
Shalom Blac
1.57M subscribers
125.8M views
Joined January 7, 2014
Shalom Blac is a burn survivor who shows off her mad makeup skills through fun and enjoyable videos. She also is candid about her own insecurities and how she’s working on facing her fears. Not only is she brilliant with makeup, but she’s also inspiring with her ability to be vulnerable.
Jackie Aina
3.5M subscribers
411.1M views
Joined March 12, 2006
Jackie Aina, with over 3.5 million YouTube subscribers, is a leading beauty influencer recognized for championing the visibility of people of color in the cosmetics industry. Her channel offers tutorials and insights that empower women of color, and she has partnered with major beauty brands such as Anastasia Beverly Hills and Sephora.
Miss Darcei
3.4M subscribers
1.68B views
Joined August 26, 2010
Miss Darcei is a popular YouTube creator known for her engaging content focused on lifestyle, beauty, and personal vlogs. Her channel features a variety of videos, including makeup tutorials, fashion hauls, and day-in-the-life vlogs, showcasing her vibrant personality and creativity. With a growing subscriber base, Miss Darcei continues to connect with her audience through relatable content and authentic storytelling.
Black Wellness YouTube Influencers
We all seem to be in a constant state of improving ourselves, don’t we?
The global wellness industry is projected to reach an estimated $716 billion by 2025, showing no signs of slowing down.
Whether you’re interested in changing your body, mind, or soul, these Black Youtube wellness and fitness influencers are here to help you wade through tons of wellness content to give you the best content.
Massy Arias
982K subscribers
97.9M views
Joined May 29, 2012
Massy Arias offers easy-to-follow workout routines that you can do at home. She also shares recipes on YouTube as well as with her 2.9 million Instagram followers.
Kali Muscle
3.88M subscribers
1B views
Joined April 10, 2008
Kali Muscle’s channel features some wild workout videos, organized into playlists by body part. He posts new videos a couple of times a week, sharing bodybuilding motivation and occasionally talking about nutrition or giving you a glimpse into his day-to-day life (he has twins!).
Austin Dunham
1.1M subscribers
240.1M views
Joined January 1, 2014
Austin Dunham is a young, Black fitness influencer and entrepreneur. He’s the creator of AD Workout Training Programs and Coaching and has more than 4 years of calisthenics experience.
Black Travel YouTubers
Travel influencers are some of the luckiest folks around. They get to explore new destinations, recommend and review the places we want to eat and stay, and share their views on products, airlines, and activities. Through their content, they offer a unique perspective on travel, often highlighting cultural experiences and local insights that can make a trip truly memorable.
Black travel YouTubers, in particular, bring a diverse and essential voice to the travel community. They showcase a wide range of travel experiences, from solo adventures to family trips, and often focus on destinations and experiences that resonate with a broad audience. By sharing their journeys, they inspire others to explore the world, break down barriers, and celebrate diversity in travel.
Here are a few of our favorite Black YouTube influencers and vloggers who focus on travel. Their engaging content and authentic storytelling will have you ready to pack your bags and set off on your own adventure.
Gloria Atanmo
20.3K subscribers
903K views
Joined October 29, 2014
Gloria Atanmo of The Blog Abroad is a self-described “black girl obsessed with traveling.” With her YouTube channel, she seeks to educate and entertain but to also inspire viewers to step out of their comfort zones and actually explore the world we all live in.
Minority Nomad—Erick Prince
19.6K subscribers
1.9M views
Joined November 13, 2014
Erick Prince of Minority Nomad is a writer, photographer, philanthropist, and world traveler. He wants to be the first African American to visit every country in the world. He shares videos on YouTube, as well as social media showing the amazing places he’s been (93 countries so far).
Chubby Diaries—Jeff Jenkins
1.89K subscribers
119K views
Joined August 12, 2018
Chubby Diaries is an online community for plus-size travelers who want to see the world, experience new foods, and learn travel hacks. Jeff Jenkins, the creator of Chubby Diaries, is just about the sweetest and authentic person you’ll ever see.
Oneika Traveller
22.4K subscribers
1.6M views
Joined December 6, 2010
Oneika Traveller offers travel vlogs from a Jamaican-Canadian perspective. She’s been to 95 countries so far. Oneika shares about her travels and life.
Black Fashion YouTube Influencers
The fashion industry is projected to reach $905.62 billion in 2024, which isn't surprising considering its global influence. In other words, it’s a big deal.
Fashion influencers understand this and spend their time creating content for both high and low fashion, as well as sharing tips for how you can live that high fashion life for less.
Here are our fave Black YouTube influencers in the fashion niche.
SuppleChicTV
146K subscribers
7.5M views
Joined January 7, 2012
SuppleChicTV is run by Chichi, a plus size fashion influencer who loves beauty, lifestyle, and fashion and is passionate about using those things to empower other women. Her channel is a fashion and lifestyle channel focused on personal style created by her.
Ten Ways to Wear It
139K subscribers
13.6M views
Joined November 1, 2017
Ten Ways to Wear It is a channel that seeks to provide fashion inspiration and advice that’s actually affordable—for all ages and sizes. There are new videos a few times a week that emphasize fashion styling, hauls, and even home decor and hair videos.
Stylish Curves
114K subscribers
9.2M views
Joined April 19, 2010
Stylish Curves is the go-to YouTube channel for plus size fashion and beauty. They share the latest fashion trends and show you how to get the look as a plus-sized person.
The Yusufs
32.3K subscribers
3.5M views
Joined October 6, 2016
The Yusufs are lovers of fashion. Their channel focuses on fashion lookbooks and hauls, with a mix of high and low fashion, as well as mixed prints. They also post travel vlogs and mom-related content.
Black Food YouTube Influencers
YouTube is a popular platform for cooking tutorials and recipe sharing. Interested in trying new cuisines and delighting your tastebuds? Here are the Black foodies you need to follow.
Jessica In the Kitchen
36.4K subscribers
3.3M views
Joined August 27, 2014
Jessica in the Kitchen shares simple recipes every week and she only shares recipes that she herself uses and enjoys. In addition to recipes, she shares guides, tips, and tricks that will help you cook with natural ingredients.
Fit Men Cook
653K subscribers
43.1M views
Joined August 27, 2012
Fit Men Cook offers healthy, budget-friendly recipes and tips for people with active lifestyles. You won’t find anything about crash diets here. Just good, healthy food.
Grandbaby Cakes—Jocelyn Delk Adams
37.1K subscribers
3.2M views
Joined October 18, 2012
Jocelyn Delk Adams runs Grandbaby Cakes, a food blog inspired by her grandmother. The site and YouTube channel share classic desserts and modern trends, making the art of pastries accessible.
SweetPotatoSoul
723K subscribers
34M views
Joined February 9, 2011
Sweet Potato Soul posts videos about vegan recipes, ethical fashion, and other compassionate lifestyle topics. It’s run by a professional vegan chef whose recipes have been featured on The Today Show, Health, VegNews, InStyle, New York Times, and more. New videos are posted every week.
Want more foodie content? Here are the best food blogs right now.
Black Gaming YouTube Influencers
Gaming is big business, with the global gaming market expected to reach $665.77 billion by 2030.
Influencers like Ninja and PewDiePie have long been the most popular names in the gaming industry, but there are plenty of Black gamers on YouTube who deserve our attention.
Here are a few of our favorites.
The Black Hokage
723K subscribers
98.1M views
Joined February 15, 2012
The Black Hokage posts videos covering everything from game reviews to troll videos to commentary on a number of things. He covers both small, indie games as well as the blockbuster games that everybody knows about whether they play or not. The Black Hokage is both funny and fair.
DomSoExtra
10.5K subscribers
468K views
Joined July 26, 2015
Black girl gamers are largely underrepresented, and it’s a shame. There are plenty of Black girl gamers around. DomSoExtra is one of them. She mostly plays first-person shooters like Call of Duty, Fortnite, and Halo, but she also shares cosplay and unboxing on her channel.
Shofu
674K subscribers
284.2M views
Joined April 7, 2006
Shofu is one of the most popular Smash Bros. players and also shares content about Pokémon, anime, and Nintendo. Shofu’s also a hip hop artist and hosts an annual Pokémon Cypher contest for his viewers. Oh, and he even dropped his own mixtape, “Trap Ketchum.” And, yes, it’s a mix of trap and Pokémon. You’re welcome.
Shawn J Gaming
49.8K subscribers
9.4M views
Joined July 21, 2016
Shawn J is another Black girl gamer who deserves some love. She’s well-known for her COD skills and knowledge. On her channel, she shares reviews, trailers, settings tips, and more.
Think you could be a gaming influencer? Just do it! Check out our guide to becoming a gaming influencer to learn how.
Black Parenting/Family/Relationships YouTube Influencers
We could all use a little relationship help every once in a while, right? Whether it’s romantic or family relationships, these Black YouTube influencers and vloggers will help you communicate better with your nearest and dearest.
Daily Davidsons
270K subscribers
93.2 views
Joined November 6, 2009
The Davidsons of the Daily Davidsons are an adorable family of 5. They vlog about their everyday lives as well as doing pranks, tags, and challenges. New videos go up Monday through Friday.
Meet the Chambers
20.3K subscribers
5.8M views
Joined July 14, 2014
The Chambers mostly use YouTube to share the special moments that they want to remember. In addition to their vlog, though, they share videos about parenting, pregnancy, babies, DIY projects, how-tos, unboxings, and more. They post every Monday, Wednesday, and Friday around 10 AM EST.
Stephan Speaks
1.5M subscribers
137.3M views
Joined December 6, 2011
Stephan Labossiere is a relationship coach. He shares relationship advice that everyone can use and has helped many singles and couples improve their lives with better relationships.
Kera’s LuvTechniques
43.1K subscribers
8.6M views
Joined January 1, 2011
Kera Butler is a certified relationship coach who shares tips on marriage and dating. While her subscriber count isn’t shown, she has more than 8 million video views, so you can be sure that her advice gets results.
Wrapping Up
There’s no question that Black YouTube influencers and vloggers are underrepresented on the platform. While YouTube has started taking steps to make the platform more inclusive and diverse, you’re still more likely to see white creators when you go just about anywhere on YouTube.
The Black YouTubers included on this list barely scratch the surface of the Black talent that exists on the platform—you just have to find it. If you need help, try with YouTube influencer search platform or agency.
As time goes by, it’s our hope that YouTube will continue to make improvements to the platform that make it easier to discover Black talent.
Frequently Asked Questions
What types of content do Black YouTube influencers create?
Black YouTube influencers cover a wide range of topics, including beauty, wellness, travel, fashion, food, gaming, parenting, and relationships. Some notable examples include Nyma Tang (makeup tutorials for darker skin tones), Massy Arias (fitness and wellness), The Blog Abroad (travel vlogs), SuppleChicTV (plus-size fashion), and Stephan Speaks (relationship advice).
How can viewers support Black YouTube influencers?
Viewers can support Black YouTube influencers by actively engaging with their content (liking, commenting, sharing), subscribing to their channels, and encouraging others to do the same. Sharing Black influencers' content on social media and recommending them to friends and family can also help boost their visibility. Additionally, viewers can support Black-owned businesses featured in influencers' content or products.
How can brands work with Black YouTube influencers effectively?
Brands looking to work with Black YouTube influencers should prioritize authenticity and cultural relevance. It's important to research and understand the influencer's audience and values before reaching out. Brands should also be willing to provide creative freedom and input to ensure the partnership feels genuine. Additionally, brands should be prepared to offer fair compensation and long-term support, as Black influencers often face more barriers to success.
SUGGESTED
13 Influencer Marketing Tactics to Ace Your Campaigns
Growing to become a $24 billion industry, influencer marketing has expanded to become an...
Top Technology Influencer Marketing Agencies
With social media taking center stage in modern marketing, influencer marketing has...
Meta Ad Tactics: How to Master Advertising on Facebook...
Meta, Inc. is often referred to as a social media company, and that makes sense. It’s...