63 Best Beauty Affiliate Programs for 2022

The beauty industry is one of the largest markets in the world. It’s made up of a diverse set of categories, including skincare, haircare, fragrance, and color cosmetics. Thanks to social media, it has only continued to increase in popularity. 

While the coronavirus pandemic has closed or stalled the beauty business, the market has remained in demand and profitable. Even the metaverse, while still in its infancy, is presenting a myriad of opportunities for the beauty niche. Experts predict that the global beauty industry will generate at least $716 billion by 2025.

Today, marketers are jumping at the chance to enter the beauty industry through affiliate marketing, and so should you. More than an additional source of income, beauty affiliate marketing can help you tap the post-pandemic generation of loyal consumers advocating for organic, sustainable, hyper-personalized, and reliable products.

To help you get started with beauty affiliate marketing, we’ve compiled over 60 beauty affiliate programs that are essential to your marketing strategy this year.


63 Best Beauty Affiliate Programs for 2022:


The Best Beauty Affiliate Programs

Color Cosmetics

Color cosmetics refer to products that enhance your overall appearance. These include makeup (eyes, lips, face) and nail care products. Despite the pandemic, makeup products with skincare ingredients, mask-friendly lipstick, and accessible nail care faced massive demand. Experts predict that the global color cosmetics market will grow at a compounded annual growth rate (CAGR) of 7.4% between 2017 to 2023.

1. Makeup Geek

Makeup Geek offers high-quality, cruelty-free makeup, and vegan makeup products. Your customers can create their own palette builder and seek expert makeup advice on the website.

  • Commission: 15% per sale
  • Cookie duration: 15 days

2. Girlactik Beauty

With easy to wear long-lasting makeup products, Girlactik has attracted top social media influencers and celebrities all over the world.

  • Commission: 18% per sale
  • Cookie duration: 60 days

3. Yves Rocher

Yves Rocher has been around since 1959. Its affordable price and focus on natural ingredients continue to make the beauty brand a hit among consumers.

  • Commission: 10-16% per sale
  • Cookie duration: 30 days

4. BH Cosmetics

Affordable and vegan friendly, BH Cosmetics is a clear favorite among millennials and Gen Zs. While its commission rate appears lower than others on our list, it claims a $38.01 average order value (AOV) and a 4.75% conversion rate.

  • Commission: 6% per sale
  • Cookie duration: 90 days

5. Elizabeth Arden

Since Elizabeth Arden opened its doors over a century ago, many brands have replicated its holistic approach to beauty. An established name in the industry, it offers a range of innovative products from makeup to perfume.

  • Commission: 8% per sale
  • Cookie duration: 30 days

6. Sephora

With Sephora, you can gain access to over 13,000 high-quality products, from niche items to luxury brands. Affiliates also get free samples for every order plus free shipping for products over $50.

  • Commission: 14% per sale
  • Cookie duration: 30 days

7. Ulta Beauty

As the largest beauty retailer in the United States, Ulta Beauty has over 1,200 locations in the country. Aside from a wide array of products, the brand is also big on virtual reality, cruelty-free goods, and supply chain transparency.

  • Commission: 2% to 5% per sale
  • Cookie duration: 30 days

8. Dimension Nails

Dimension Nails is your go-to place for vegan and cruelty-free nail products. The nail shop also offers ecosystem collections and nail lacquers supporting animals. These all come in eco-friendly and recyclable packaging.

  • Commission: 5% per sale
  • Cookie duration: 30 days

9. Twinkled T

Twinkled T is your one-stop shop for the perfect manicure. Aside from a range of nail supplies, it also offers fun product boxes for manicure, stamping, and nail tech.

  • Commission: 10% per sale
  • Cookie duration: 30 days

10. Nars Cosmetics

Nars has recently made airwaves for dabbling in the metaverse through a partnership with Animal Crossing. It offers classic bestsellers for the eyes, lips, skin, and cheeks.

  • Commission: 8% per sale
  • Cookie duration: 7 days

11. Tarte Cosmetics

Personalized recommendations, one-on-one tutorials, free virtual consultations, and an all-vegan product line make Tarte Cosmetics an ideal affiliate marketing partner.

  • Commission: 8% per sale
  • Cookie duration: 7 days

12. Treat Beauty

All-natural and all-organic, Treat Beauty offers lip balms, scrubs, and balm sets with flavors that are tasty enough to eat.

  • Commission: 7% per sale
  • Cookie duration: 45 days

13. Dashing Diva

Dashing Diva’s cruelty-free nail products are a favorite among women and children. The brand’s website also helps customers narrow down their searches so that they can find a precise solution to their nail care needs.

  • Commission: 8% per sale
  • Cookie duration: 30 days

14. Silly George

You can get painless and hassle-free lashes with Silly George’s glueless and reusable lashes. The eyelash brand also gets plus points for its vegan and cruelty-free advocacy.

  • Commission: 15% per sale
  • Cookie duration: 30 days

15. DipWell

You can say goodbye to long lines and expensive appointments at the salon with DipWell’s professional-grade manicure kits. Easy-to-use and affordable, it includes dip powder and liquids in an array of shades. 

  • Commission: 10% per sale
  • Cookie duration: 90 days

Skincare

In 2020, skincare accounted for 42% of the global cosmetics market, making it the leading category in the industry. With increased screen time within the past two years, consumers have become more aware of the impact of blue light on skin, making blue light skincare a top priority. Currently, the skincare niche is projected to top a revenue of $177 billion by 2025.

16. Salameh Skin Care

Distinguished plastic surgeon Dr. Bernard Salameh designed this brand’s medical-grade skincare line. Customers can get personalized products and services for their skincare needs from acne to advanced aging.

  • Commission: 20% per sale
  • Cookie duration: 30 days

17. Kossma Beauty

Kossma Beauty is the world’s first fully saturated skincare line. Customers get hand-blended products with pure, plant-based, and cruelty-free ingredients. 

  • Commission: 10% per sale
  • Cookie duration: 182 days

18. 100% Pure

100% Pure uses all-natural ingredients for any type of skin. Even the brand’s makeup colors are fruit pigments. The company also donates a portion of each sale to dog shelters or tree planting initiatives.

  • Commission: 8% per sale 
  • Cookie duration: 45 days

19. Circcell

Circcell offers transformational change at the cellular level. This luxury brand promotes natural ingredients in products that are also cruelty-free and fragrance-free. Given its average order size of $270, the product prices are well worth it.

  • Commission: 15% per sale
  • Cookie duration: 45 days

20. Jenette Skin Care

Expect organic, plant-based, ethical, and sustainable products with Jenette Skin Care. Handmade in small batches, Jenette products draw inspiration from Eastern and Western arts of healing.

  • Commission: 10% per sale 
  • Cookie duration: 30 days

21. Espa

Espa is everything you need to recreate a spa experience at home. Its natural and holistic treatments are comprised of plants, marine actives, and essential oils. Affiliates can drive more sales to get a higher commission.

  • Commission: up to 10% per sale 
  • Cookie duration: 30 days

22. Alchimie Forever

Alchimie Forever’s mission of self-care through skincare is a sure hit among consumers of all skin types. Anti-ageing technologies, laser treatments, and antioxidants are essential to the company’s products. 

  • Commission: 20% 
  • Cookie duration: 45 days

23. Apoterra Skincare 

E-commerce consumers will appreciate Apoterra’s pledge to plant one tree for each sale. By answering just a few questions on the company’s website, customers will get a chance to receive a skincare treatment regimen for all types of skin.

  • Commission: $10 per sale 
  • Cookie duration: 14 days

24. Murad Skin Care

A global leader in skincare, Murad is the brainchild of Dr. Howard Murad, a renowned dermatologist. Its approach to skincare aims to combat stress and promote self-care.

  • Commission: 11% per sale
  • Cookie duration: 7 days

25. Skinfood USA

As the first ever cosmetics brand rooted in food, Skinfood uses high-quality food ingredients from reputable farms around the world to create powerful skincare solutions.

  • Commission: 10% per sale
  • Cookie duration: 30 days

26. Thesis Beauty

Radical purity without compromises is at the core of Thesis Beauty. You can help share its organic, vegan, and eco-friendly skincare products. Its ecological packaging is also a plus.

  • Commission: 10% per sale 
  • Cookie duration: 30 days

27. Function of Beauty

Personalization is the priority of Function of Beauty. With the brand’s personalized shampoo and conditioner and skin serum, each customer gets something different each time. 

  • Commission: $25 per sale 
  • Cookie duration: 7 days

28. Ceramiracle

With its range of cruelty-free and plant-based products and supplements, Ceramiracle promises skin that doesn’t only look healthy but is actually healthy. Plus, the small commission isn’t a deal breaker, considering that the brand boasts $500 of earnings per click.

  • Commission: $5 per sale 
  • Cookie duration: 30 days

29. Manuka Doctor

Manuka Doctor is the answer to the increased demand for organic beauty products. The brand sells luxurious products made with honey to help alleviate skin problems ranging from dehydration to acne.

  • Commission: $8 per sale 
  • Cookie duration: 30 days

Haircare

Salon closures during the pandemic forced consumers to explore do-it-yourself hair care solutions. In the United Kingdom alone, supermarkets saw a 76% hair care sales increase in the second quarter of 2020. This category is expected to grow at a CAGR of 6.6% between 2022 to 2027.

30. Madison Reed

Customers can book a video consultation with Madison Reed’s licensed colorists to help them pick the right products for their hair.

  • Commission: $20 per sale
  • Cookie duration: 30 days

31. Luxy Hair

Luxy Hair offers high-quality and luxurious hair from clip-in extensions to 100% Remy human hair. Among its selling points is its marketability to major celebrities across the world.

  • Commission: $10 for orders worth $100 and up
  • Cookie duration: 30 days

32. Grow Gorgeous

Grow Gorgeous’ natural, vegan-friendly, and toxin-free products focus on nourishing hair roots and scalp tissues. 

  • Commission: 7% per sale
  • Cookie duration: 30 days

33. Navy Hair Care

Navy Hair Care is relatively new to the scene, but still, its AOV is priced at $60. From shampoo to hair kits, its products are not only top quality but are also environmentally friendly and cruelty-free.

  • Commission: 10% per sale
  • Cookie duration: 45 days

34. Hair.com

Guys and gals who can’t make it to a salon appointment should look no further than Hair.com’s salon-tested products. Customers can even get news on the latest trends from its website, as well as tips and advice on styling and caring for their hair.

  • Commission: 5%
  • Cookie duration: 10 days

35. It’s a 10 Haircare

Customers can save money with It’s a 10 Haircare’s all-in-one bottle. Aside from salon-quality hair care products, the brand also offers hair extensions and professional accessories.

  • Commission: 10% per sale
  • Cookie duration: 30 days

36. NaturallyCurly

NaturallyCurly offers consulting services, resources, and products to help people with curly or textured locks to take care of their hair.

  • Commission: 5% per sale
  • Cookie duration: not stated

37. Viviscal

Millions of people from all over the globe have placed their trust in Viviscal. Its 100% natural products have helped customers with hair fall and hair loss get thicker and fuller hair.

  • Commission: 10% per sale
  • Cookie duration: 30 days

38. eSalon Custom Hair Colors

This brand has shipped over 9.6 million orders around the world. It creates personalized hair color for its customers who get the opportunity to choose the tones, shades, and highlights that they want.

  • Commission: $20 per sale
  • Cookie duration: 30 days

39. Earthtones Naturals

Thousands of customers are happy with Earthtones Naturals’ hair related products, which are naturally free from harmful chemicals. Earthtones also offers natural hair consultation services and helps consumers find a natural hair consultant.

  • Commission: 10% per sale
  • Cookie duration: not stated

Fragrance and Perfumes

The European fine fragrance industry’s sales dropped by over 18% during the pandemic. But as the world is beginning to reopen, consumers are returning to fragrances to boost their mood, promote well-being, and create happy memories with their favorite scents. The period between 2021 and 2026 expects the global perfume market to grow at a CAGR of at least 4%.

40. Scent Split

With Scent Split, customers can take smaller doses from original designer scents and turn them into small sample bottles. It’s perfect for scent lovers who want a little bit of each fragrance.

  • Commission: 10% per sale
  • Cookie duration: 90 days

41. Arianrhod Aromatics

Arianrhod Aromatics offers pure and natural perfumes that are 100% handcrafted and free from synthetics. 

  • Commission: 20% per sale
  • Cookie duration: 30 days

42. Generic Perfumes

Like the name implies, you can get an extensive range of scents with Generic Perfumes. These scents come from high-quality oils, yet they’re cost-effective and can work well with any perfume brands.

  • Commission: 10% per sale
  • Cookie duration: 45 days

43. Scentbird

Scentbird is a great way to cash in on authentic designer scents without breaking the bank. The subscription service’s 8-milliliter bottles are also perfect for travel.

  • Commission: $14 per sale
  • Cookie duration: 45 days

44. Etat Libre d’Orange

What better way to create memory through scent than with Etat Libre d’Orange’s eclectic fragrances with names such as “She was an Anomaly” and “Dangerous Complicity”? The prices aren’t cheap, but it’s a sure hit among the modern woman.

  • Commission: 5% per sale
  • Cookie duration: 30 days

45. D.S. & Durga

D.S. & Durga conducts authentic studies of real-world objects and turns them into scents. Aside from being 100% vegan, these products also come in recyclable and biodegradable packaging and shipping materials.

  • Commission: 4% per sale
  • Cookie duration: 30 days

46. Skylar

While Skylar offers only a small range of fragrances, its real charm is its commitment to cruelty-free and vegan products. Its fragrances are natural and modern and are free of toxic chemicals.

  • Commission: 10% per sale
  • Cookie duration: 30 days

47. Duke Cannon

Duke Cannons sells all scents from soap and perfume to beard oil. These products are geared toward working-class men. The brand can even recommend a signature scent after customers answer a string of questions on its website.

  • Commission: 10% per sale
  • Cookie duration: 30 days

48. Velvet Alabaster

Its luxury pet perfumes help consumers create a unique relationship with their pets. The products are 100% natural, eco-friendly, and chemical-free.

  • Commission: 15% per sale
  • Cookie duration: 90 days

49. Arquiste

Since 2011, Arquiste has been recapturing scents from history, bringing customers an experience of traveling back through time. This is the same brand behind St. Regis Hotels’ signature room scents, making Arquiste a perfect draw even for travel affiliates.

  • Commission: 5% per sale
  • Cookie duration: 30 days

50. Ajne

Ajne’s fragrances grow on an organic farm and are 100% plant based. Natural and cruelty-free, they include a roll-on perfume, as well as custom blends. They also come with a pet line that helps calm overactive pets.

  • Commission: 10% per sale
  • Cookie duration: not stated

51. Love Scent

Love Scent is known for its pheromone scents for men and women—perfect for those in the dating and relationship niche. 

  • Commission: 20% to 30% per sale
  • Cookie duration: 60 days

Beauty Supplies and Tools

While the overall beauty supplies market plummeted by 8.5% in 2020 due to the pandemic, the demand for at-home spa tools increased. Skincare products and facial steamers are particularly marketable, as cash-strapped customers began looking for cheaper maintenance options. These practices are likely to persist even after the pandemic crisis.

52. Conaire

Conaire is notable for its line of personal care products, from hairstyling to foot baths. Customers can enjoy their own spa experience within the comforts of their home.

  • Commission: 10% per sale
  • Cookie duration: 45 days

53. Sigma Beauty

Sigma Beauty is the solution to makeup brushes that are made from animal hair. In addition, this vegan beauty brand also offers animal cruelty-free makeup and skincare products.

  • Commission: 10% per sale
  • Cookie duration: 30 days

54. The Art of Shaving

Since 1996, The Art of Shaving has been offering the most innovative tools, kits, and mixtures to address men’s shaving and grooming needs. The high-end shaving and skincare accessories brand not only boasts of loyal customers but of an AOV of $92.76 as well.

  • Commission: 8% per sale
  • Cookie duration: 30 days

55. Foreo

Foreo is a pioneer in beauty tech. It provides innovative devices for beauty lovers from face cleansing brushes to toothbrushes.

  • Commission: 3-15% 
  • Cookie duration: 60 days

56. L’ange Hair

L’ange Hair is home to salon-quality and professional-grade hair care tools. When customers take a quiz on the brand’s website, they’ll receive product recommendations that best suit their hair needs for up to 50% less.

  • Commission: 5% per sale
  • Cookie duration: 30 days

57. Morphe

For professional-grade makeup tools at affordable prices, Morphe is a standout. The brand has also partnered with talented artists and creators to create looks for their products.

  • Commission: 6% per sale
  • Cookie duration: not stated

58. CurrentBody

CurrentBody is the go-to place for health and beauty technology. It mimics on-site devices from professional salons, clinics, and spas so that consumers can experience professional-quality care at home.

  • Commission: 6% per sale
  • Cookie duration: 30 days

59. Harry’s

Harry’s is a gender-neutral shaving and skincare brand that offers high-quality yet affordable products. Its shaving sets, razors, and blades are not only high-quality and meticulously crafted but are also safe for the skin. The company also donates 1% of its annual sales to men’s mental healthcare.

  • Commission: not stated
  • Cookie duration: not stated

Others Beauty Products

Other notable products in the beauty industry include dental and oral care, subscription boxes, and feminine care and hygiene. 

60. Straight My Teeth

With Straight My Teeth, anyone can get straight teeth without even visiting the dentist. They can receive the dental impression kit and retainers in the post. The brand also earns plus points for the retainers’ invisibility and wearability even at night. 

  • Commission: 5% per sale
  • Cookie duration: 30 days

61. Birchbox

Birchbox is a household name in subscription box affiliate marketing. For only $15 a month, you can receive five high-end beauty products from over 550 brands. Plus, the quality is good enough, so the low price won’t stop you from selling to just about anyone.

  • Commission: 5% to 7% per sale
  • Cookie duration: 7 days

62. FabFitFun

FabFitFun’s seasonal subscription boxes contain $200 worth of high-quality products for beauty, fitness, and fashion. For each box, you get a mix from household products to newer brands.

  • Commission: $9 
  • Cookie duration: 30 days

63. Rael

Rael is the holistic self-care solution for women’s menstrual cycle needs. Its products are cruelty-free, chemical-free, sustainable, and science-based.

  • Commission: $3 per sale
  • Cookie duration: 7 days

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