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Top 16 Beauty Influencer Marketing Agencies for Your Next Campaign
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WHY TRUST INFLUENCER MARKETING HUB?
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like NeoReach, Moburst, and MOMENTiQ undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Forbes has referenced our comprehensive research and analysis, highlighting our contributions to understanding market trends and digital marketing strategies.
McKinsey & Company has relied on our data to support their insights on digital consumer behaviors, acknowledging our role in providing in-depth market analysis.
CNN has turned to us for expert opinions on the evolving landscape of social media and influencer marketing, showcasing our expertise in these critical areas.
BBC has utilized our findings to discuss the impact of digital marketing on global business practices, underlining our influence on international marketing discourse.
Copenhagen Business School incorporates our studies into their academic curriculum, emphasizing the educational value of our content.
Digital Marketing Institute partners with us to provide up-to-date content and resources, further establishing our authority and trustworthiness in the field.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like NeoReach, Moburst, and MOMENTiQ:
Strategic Analysis of Agency Capabilities: We start by examining each Influencer Marketing agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Influencer Marketing that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Influencer Marketing campaigns.
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In the ever-evolving landscape of digital marketing, beauty brands are constantly searching for new and innovative ways to engage with their target audience. Influencer marketing, a strategy that harnesses the reach and authenticity of social media personalities to promote products and services, is at the forefront of this quest for engagement.
As the influencer marketing industry is set to grow to approximately $24 billion by the end of 2024, its potential for driving impressive results and creating lasting connections with audiences cannot be overstated. However, navigating the world of beauty influencers can be challenging, which is why many brands turn to specialized agencies for assistance. These agencies help brands collaborate with influencers who have a significant following and strong engagement on various platforms like Instagram, YouTube, TikTok, and many more. They often provide a range of services such as influencer identification and selection, campaign strategy development, content creation, campaign management, and performance analysis.
By leveraging the credibility and authenticity of influencers, these agencies aim to maximize the reach, engagement, and return on investment for brands. As the industry continues to expand, beauty brands that effectively utilize influencer marketing will be well-positioned to capitalize on this burgeoning market.
Best Beauty Influencer Agencies
By the end of this article, you will have a comprehensive understanding of the top beauty influencer marketing agencies of 2025 and how they can help transform your brand's marketing strategy.
Top
beauty influencer marketing agencies
2024
1. NeoReach
NeoReach is a leading influencer marketing agency that empowers creators and brands by leveraging innovative technology and deep market insights. With a mission to bring the creator economy mainstream, NeoReach supports over 50 million independent content creators in turning their passion into a profession. Their comprehensive approach in the beauty influencer marketing sector combines creator management tools, robust data intelligence, and an exclusive creator network to maximize campaign impact.
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Expertise in Beauty Influencer Marketing
NeoReach excels in beauty influencer marketing by providing a versatile range of services that cater to various brand needs. Their data-driven insights ensure the selection of optimal influencers, enhancing the effectiveness of beauty brand campaigns. By maintaining a proprietary network of over 5,000 active creators, NeoReach offers brands access to top-tier talent and detailed analytics, fostering impactful partnerships. The agency’s ability to blend strategic planning, content creation, and market research ensures that your brand’s core messaging resonates authentically with your target audience.
Data-Driven Campaigns and Creator Empowerment
At the heart of NeoReach’s success is their advanced data intelligence suite, which delivers granular insights into creators and their audiences. This empowers brands to allocate sponsorship spend efficiently and achieve measurable success. NeoReach’s holistic approach integrates influencer campaigns with user-generated content creation, paid media, and market research, providing a comprehensive solution for beauty brands. Their focus on data-backed strategies ensures high engagement and conversion rates, making them a preferred partner for beauty influencer marketing.
NeoReach’s expertise in managing over $250 million worth of influencer marketing campaigns underscores their capability to deliver transparent, measurable results. Their commitment to empowering creators and innovating brand partnerships makes NeoReach a standout agency in the dynamic landscape of beauty influencer marketing.
Case Study
NeoReach collaborated with Macy’s to promote Market by Macy’s, a new location and store chain focusing on a small store experience with brand name products. Macy’s aimed to increase awareness of their new stores and turned to NeoReach for their expertise in beauty influencer marketing. The department store chain needed a creative approach to effectively reach their target audience on social media platforms.
Strategic Approach
NeoReach developed a strategic influencer marketing campaign on Instagram, selecting four local Texas influencers with a strong focus on fashion trends. These influencers created a mix of Instagram feed posts and Instagram stories, including immersive Story Tours to showcase the shopping experience at Market by Macy’s. Chyenne Nycole, a fashion-forward influencer from Dallas, was a key part of this campaign, posting about beauty, fashion, travel, and home renovation.
The agency also invested $250K in paid ads and $50K on the campaign to amplify the reach of the influencers’ posts. By leveraging the unique styles and creativity of each influencer, NeoReach ensured high engagement and visibility for Macy’s new stores.
The campaign achieved over 226K views and more than 2K fan engagements, surpassing the projected metrics. Chyenne Nycole alone garnered 35,423 views and 2,244 total engagements. The positive audience responses and high-quality content generated by the influencers highlighted the success of the beauty influencer marketing strategy in elevating Market by Macy’s brand awareness.
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250...
Company
Channels
Services
Company
50+
Los Angeles, San Francisco, Orlando, Tokyo
Best for:
Large Companies
Minimum Campaign Size:
$50.000+
Channels
Blog
Discord
Facebook
Google
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
Telegram
TikTok
Twitch
Twitter (X)
YouTube
Services
Campaign Strategy & Direction
Creative Brief Development
Influencer Sourcing & Scheduling
Influencer Contracts & Negotiation
Content Licensing & Compliance
Product Shipping & Logistics
Influencer Payments
Detailed Reporting & Insights
Fraud Detection
Paid Social Amplification
Experiential Activation
Social Account Management
Crypto & NFT Marketing
Talent Management
API Integrations
Minimum Campaign Size:
$50.000+
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250...
2. Moburst
Office: New York, NY
Employees: 51-200 employees
Founded: 2013
Moburst, an influencer marketing agency, is transforming the beauty industry with its creative focus on TikTok and Reels content creators. By prioritizing creators over traditional influencers, Moburst enables beauty brands to achieve measurable results on platforms like Instagram, Facebook, and TikTok.
The agency’s “Army of Creators” consists of a global network of skilled content creators who excel in generating engaging and authentic content. This approach results in a 4x higher click-through rate and a 50% lower cost-per-click compared to average ads, making it a valuable marketing strategy for beauty brands.
Moburst’s creator network offers cost-effective and time-efficient solutions compared to traditional influencer marketing. Brands benefit from reduced costs, as creators are not charged based on follower count, and a faster turnaround time of 10 days, including revisions.
Creators produce content directly for the brand’s channels, allowing for greater control over messaging. These creators generate content across various verticals, from beauty and fitness to food and lifestyle, catering to diverse audiences.
Moburst ensures a perfect match by either allowing clients to choose a TikTok or Reels creator from its network or selecting one based on multiple factors. The agency’s smooth process includes receiving a brief, creating a targeting plan, accessing its network, filtering applicants, and launching the campaign.
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
Company
Channels
Services
Company
50+
New York, Tel Aviv, San Fransisco, London
Best for:
Startup & Enterprise
Minimum Campaign Size:
$20.000+
Channels
Blog
Facebook
Google
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
User Generated Content
Social Media Marketing
Social Media Management
Digital Marketing
Talent Management
Full Service Production
Minimum Campaign Size:
$20.000+
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
3. MOMENTiQ
MOMENTiQ is revolutionizing the social e-commerce space with its specialization in TikTok Shop. Founded by industry veterans who have built companies collectively valued at over $300M, MOMENTiQ has been named the #1 influencer marketing agency in 2025 by Influencer Marketing Hub. The agency is renowned for its comprehensive approach to beauty influencer marketing, providing end-to-end management of TikTok Shop marketing for major brands.
Expertise in Beauty Influencer Marketing
MOMENTiQ stands out in beauty influencer marketing by seamlessly integrating influencer and Shop ad campaigns with the unique dynamics of TikTok. Their ability to onboard major beauty brands to TikTok Shop and execute comprehensive marketing strategies ensures that brands reach their target audiences effectively. MOMENTiQ’s services include paid creator shop posts, organic affiliate outreach, and live selling with leading creators. By activating a variety of creators, from top-selling TikTok Shop influencers to niche beauty influencers, they drive substantial revenue growth for beauty products.
The agency’s deep understanding of TikTok’s platform dynamics allows them to create highly engaging, platform-endemic content. This content not only boosts brand visibility but also drives significant first-time purchases, positioning MOMENTiQ as a leader in beauty influencer marketing. Their strategists work closely with top-selling shop creators to deliver massive-scale content that can be used for both organic and paid campaigns, ensuring maximum reach and impact.
Comprehensive Campaign Management
MOMENTiQ’s comprehensive approach to campaign management is a key differentiator in the beauty influencer marketing space. Their expert team handles all aspects of TikTok Shop marketing, from creator outreach and communication to live-selling placements and paid shop ad campaigns. This end-to-end service ensures that every campaign is optimized for performance, leveraging the latest trends and data insights to drive measurable results.
Their paid shop ad campaigns are particularly noteworthy, as they amplify shoppable content to achieve maximum performance. MOMENTiQ’s strategists utilize their extensive experience to craft compelling brand post creations and user-generated content (UGC) that resonate with the TikTok audience. Additionally, MOMENTiQ is developing a custom platform to further support and enhance TikTok Shop campaigns, demonstrating their commitment to innovation and client success.
By managing influencer marketing campaigns for leading brands and even Bytedance and TikTok Shop itself, MOMENTiQ has proven its dominance in the social e-commerce landscape. Their ability to drive first-time purchases at scale significantly impacts the US e-commerce market, making them a pivotal partner for beauty brands looking to leverage TikTok for growth. MOMENTiQ’s expertise in beauty influencer marketing ensures that brands can effectively reach and engage their target audiences, driving substantial growth and value in the competitive beauty industry.
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Aw...
Company
Channels
Services
Company
10 - 50
Los Angeles
Best for:
Enterprises and Large Brands
Minimum Campaign Size:
$50.000+
Channels
TikTok
YouTube
Services
Influencer Marketing
UGC Content
Minimum Campaign Size:
$50.000+
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Aw...
4. The Influencer Marketing Factory
The Influencer Marketing Factory is a global influencer marketing agency dedicated to helping brands, particularly in the beauty sector, leverage influencer marketing to achieve their key performance indicators (KPIs) and generate substantial return on investment (ROI). By collaborating with top influencers on platforms like TikTok, Instagram, and YouTube, the agency ensures that beauty brands can effectively reach and engage their target audiences.
Expertise in Beauty Influencer Marketing
The Influencer Marketing Factory excels in beauty influencer marketing by creating comprehensive campaigns that resonate with audiences and drive significant brand growth. They meticulously select influencers who align with your brand’s ethos, ensuring authentic and engaging content. The agency’s expertise lies in developing genuine narratives through influencer collaborations, producing bespoke user-generated content (UGC) that captivates and converts. By employing specific KPIs and distinct codes, they track the impact of each influencer, optimizing campaigns for maximum effectiveness.
Their deep understanding of the beauty industry allows them to craft campaigns that reflect the unique dynamics of beauty influencers and their loyal followings. This approach ensures that your brand’s messaging is not only heard but also trusted by consumers, leading to increased conversions and sales.
Comprehensive Campaign Management and Content Creation
The Influencer Marketing Factory provides end-to-end campaign management, from influencer identification and contracting to execution and performance analysis. Their holistic approach covers all aspects of influencer marketing, including content creation, advertising, and creator economy market research.
Their team of content experts works closely with influencers to amplify your beauty brand’s digital presence across multiple platforms. They curate platform-specific materials, ensuring all-encompassing media rights for seamless advertising integration. By maintaining a content schedule that aligns with current social media trends, they ensure that your brand remains relevant and engaging.
In addition to content creation, the agency’s advertising services are tailored to target specific audience groups based on interests, age, and gender. This targeted approach enhances the reach and impact of your campaigns, driving higher engagement and ROI.
The Influencer Marketing Factory’s commitment to utilizing cutting-edge tools for performance analysis ensures comprehensive assessment and optimization of your campaigns. This data-driven approach allows for transparent reporting and effective strategy adjustments, ensuring your beauty brand achieves its marketing goals.
By choosing The Influencer Marketing Factory, you are partnering with a team that combines strategic insight, creative expertise, and advanced analytics to deliver impactful beauty influencer marketing campaigns.
Case Study
The Influencer Marketing Factory partnered with REN Skincare to boost brand awareness and drive conversions for REN’s Evercalm Rescue Mask. REN sought to highlight the natural properties of their product and approached The Influencer Marketing Factory to leverage beauty influencer marketing on TikTok. The campaign aimed to effectively reach and engage a wide audience through influential voices in the beauty community.
Strategic Approach
The Influencer Marketing Factory curated a campaign featuring some of TikTok’s most well-known beauty influencers, such as Edward Zo, Alyssa McKay, Madi, Nadina Ioana, Lani Baker, Saianana, and Allie Schnacky.
@madi love my skin after this @REN Clean Skincare mask! ? shop now at @sephora #renskincare #sensitiveskin #skinbarrier #AD ♬ Lofi – Domknowz
These influencers provided authentic and organic product reviews, showcasing the Evercalm Rescue Mask’s benefits. By strategically selecting influencers with a combined following of over 50 million, the campaign amplified REN’s natural allure. The agency utilized a hands-on approach to craft a narrative that resonated with viewers, driving high engagement and transforming impressions into conversions.
The campaign achieved remarkable results, generating over 5.8 million views, 492,000 likes, and 58,000 clicks. With 2,200 comments and 1,600 shares, the influencers effectively drove engagement and interest in REN’s Evercalm Rescue Mask. The strategic use of TikTok beauty influencers resulted in significant brand visibility and customer conversion, showcasing the power of beauty influencer marketing in elevating REN Skincare’s market presence.
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
Company
Channels
Services
Company
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
Minimum Campaign Size:
$20.000+
Channels
Blog
Facebook
Instagram
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
Social Media Management
Digital Marketing
Minimum Campaign Size:
$20.000+
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
5. Ubiquitous
Ubiquitous is a premier influencer marketing agency renowned for its expertise in beauty influencer marketing. With a heavy focus on TikTok, Ubiquitous leverages predictive analytics, machine learning, and a mature data infrastructure to optimize influencer marketing strategies. By integrating top-notch marketers with advanced data capabilities, Ubiquitous provides a full-service solution that drives brand awareness, enhances social presence, and fosters direct growth strategies.
Excellence in Beauty Influencer Marketing
Ubiquitous excels in beauty influencer marketing by offering a comprehensive suite of services tailored to maximize your brand’s impact. Their approach includes creator-led organic content creation, strategic influencer partnerships, and targeted ad campaigns on platforms like TikTok, Instagram, and YouTube. By activating a diverse network of influencers, Ubiquitous ensures your beauty brand reaches the right audience with viral, compelling, and data-driven campaigns. Their collaborations with renowned brands such as Disney, American Eagle, and FabFitFun highlight their capability to deliver exceptional results in the beauty sector.
Data-Driven Campaign Management
Ubiquitous distinguishes itself through its robust data infrastructure and predictive analytics, which drive the effectiveness of their beauty influencer marketing campaigns. Their machine learning algorithms optimize every aspect of your marketing strategy, from influencer selection to performance measurement. This data-driven approach ensures high engagement and conversion rates, making your brand a household name. With a dedicated team managing all touchpoints of influencer marketing, Ubiquitous simplifies the process and guarantees seamless execution. Their success in deploying scalable budgets and delivering impressive ROI underscores their position as a leader in the beauty influencer marketing industry.
Ubiquitous’s commitment to integrating advanced technology with expert strategy makes them a trusted partner for beauty brands aiming to leverage influencer marketing for significant growth.
Case Study
Ubiquitous collaborated with Hers to promote their telemedicine products specializing in hair loss and acne treatments. Hers approached Ubiquitous to leverage TikTok influencer marketing, aiming to navigate the advertising restrictions of their skincare products and effectively market their haircare line. The goal was to increase brand awareness and drive traffic to their website, despite the challenges posed by the sensitive nature of hair loss and the regulatory constraints on prescription skincare products.
@lizseibert #ad Trying to get my hair (and myself) healthy again ?? @hers @hims #herspartner ♬ original sound – Liz Seibert
Strategic Approach
Ubiquitous developed a comprehensive TikTok campaign, focusing on selecting the right influencers who already shared their hair and skin journeys online. They chose ten influencers, including both “hero” creators with large followings and “micro” creators known for producing high-quality content. Utilizing TikTok’s Spark Ads, Ubiquitous amplified impressions and click-through rates, while creatively reframing the language around Hers’ prescription skincare products. They titled the products as part of a “skincare journey” to comply with advertising regulations. Additionally, they used hashtag targeting to reach a more focused audience and adapted quickly when influencers faced scheduling issues.
The Hers campaign ran for 30 days, generating 1,453,900 impressions for the haircare line and 3,414,400 impressions for the skincare line. The campaign achieved over 11K website visits at a cost-per-click (CPC) of 0.62, 20% lower than the industry average. The Spark Ads brought in a $2 CPM on awareness campaigns and a $5 CPM on traffic campaigns. These results demonstrated the effectiveness of Ubiquitous’ strategy, turning advertising challenges into opportunities and significantly boosting Hers’ brand visibility and engagement.
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Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) ...
Company
Channels
Services
Company
10 - 50
Los Angeles, CA
Best for:
Medium Size Brands
Minimum Campaign Size:
$20.000+
Channels
Instagram
TikTok
YouTube
Services
Influencer marketing for TikTok, Youtube, and Instagram
Full-service campaign design
Content creation for Tiktok, Youtube and Instagram
Minimum Campaign Size:
$20.000+
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) ...
6. The Shelf
Office: Atlanta, GA
Employees: 51-200 employees
Founded: 2013
If you’re searching for the ultimate influencer marketing agency to elevate your beauty brand, The Shelf might be the right choice. With their expertise in full-service influencer marketing campaigns, The Shelf has established itself as the go-to agency for beauty products and beauty companies. Their proprietary SaaS platform allows them to plan, execute, manage, and optimize influencer campaigns for world-class beauty brands like a well-oiled machine.
Their deep understanding of cross-channel marketing allows them to know that consumers need more than a single influencer post to make a purchase decision. Agency’s talented team crafts comprehensive beauty influencer marketing campaigns that create multiple touchpoints for buyers throughout their journey, making your brand more relatable and engaging.
The Shelf offers a wide range of beauty influencer marketing services, including strategy and planning, influencer relationships, fraud detection, and campaign optimization. They cater to every aspect of a successful influencer campaign, from micro-influencers to top beauty influencers. Their extensive network and nine years of experience have led to strong relationships with influencers worldwide, ensuring you’re always matched with the perfect creator for your campaign.
Utilizing advanced technology, The Shelf embraces data-driven campaigns and laser-focused targeting to help your beauty brand stand out in a competitive market. Their full-funnel influencer marketing strategy, combined with whitelisting and retargeting, ensures optimal engagement and results for any beauty brand. The Shelf’s Falscara campaign surpassed expectations, achieving a 40% increase in impressions and attracting significant engagement with tutorial-style content. With 493,630 organic video views and strong performance on whitelisting (23 million impressions and 2 million engagements), it’s clear that their approach effectively connects with audiences.
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The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to f...
Company
Channels
Services
Company
1 - 10
New York
Best for:
Medium and Small Size Brands
Minimum Campaign Size:
$100.000+
Channels
Blog
Discord
Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
Marketing Strategy
Branding
Minimum Campaign Size:
$100.000+
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to f...
7. The Goat Agency
Office: London, United Kingdom
Employees: 50 – 249 employees
Founded: 2015
With over 8 years of distinguished experience in the realm of influencer marketing, The Goat Agency has carved a significant niche for itself, particularly in the beauty sector. It is adept at amplifying the reach of beauty brands by seamlessly integrating them within the intricate tapestry of social media platforms, including Instagram, YouTube, TikTok, and more.
Central to Goat’s approach is its ‘centralization on a global scale’ philosophy. It has masterfully executed campaigns that resonate on a global level, ensuring that brands can breach the confines of regional boundaries and tap into varied markets with precision and impact. This is underpinned by the agency’s commitment to guarantee results and deliverables, a testament to its confidence in delivering exceptional outcomes.
Goat is powered by a rich network of beauty influencers, underscoring its capability to connect brands with engaged communities tailored to specific target areas. The agency emphasizes a data-driven approach, where every campaign is meticulously tracked to ensure alignment with brand values and audience interests. This focus on personalization is not just a strategic choice but an embodiment of Goat’s commitment to delivering tailor-fit solutions that echo the specific aspirations and goals of each brand. With a specialist beauty team at its helm, Goat doesn’t just offer influencer marketing solutions; it provides a pathway for beauty brands to narrate their stories, resonate with audiences, and achieve measurable results in an ever-evolving digital landscape.
The agency’s prowess in unlocking the potential of social and influencer marketing is grounded in its deep industry insights. It is not just about reach but the qualitative impact, the conversations ignited, and the communities built. In an industry where trends are as ephemeral as they are influential, Goat stands as a beacon of consistency, innovation, and excellence.
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Del...
Company
Channels
Services
Company
50+
London, New York, Singapore
Best for:
Medium and Large Brands
Minimum Campaign Size:
$50.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Twitch
Twitter (X)
YouTube
YouTube Advertising
Services
Influencer Marketing
Social Media Strategy
Paid Social
Content Production
Social Media Management
Community Management
Minimum Campaign Size:
$50.000+
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Del...
8. LTK (formerly rewardStyle and LIKEtoKNOW.it)
Office: US, China, Brazil, Germany, France, Australia, UK
Employees: 650+
Founded: 2011
LTK Beauty Influencer Marketing Agency is the nexus where creativity, innovation, and data-driven strategies converge, offering beauty brands tailored solutions to navigate the competitive landscape of influencer marketing. Positioned as a global leader, LTK leverages a rich network of over 150,000 top-tier content creators and a decade of invaluable data insights. It’s not just about connecting brands with influencers; it’s about forging symbiotic relationships where authenticity, diversity, and inclusivity are at the forefront, ensuring that brand messages resonate deeply with diverse consumer bases.
LTK has mastered the alchemy of matching beauty brands with the perfect voice and platform. With a focus on authenticity, influencers within LTK’s network cultivate genuine connections, creating content that is not only engaging but is deeply rooted in personal experience and trust. The result is a dynamic mix of visual and interactive content that transcends traditional marketing, offering audiences immersive experiences that drive brand loyalty and conversions. In a world where the beauty buyer is informed and discerning, LTK positions brands at the forefront of innovation, inclusivity, and trust.
Brands are armed with Advanced Audience Reporting™, enabling precise targeting and strategy optimization, ensuring that every campaign not only reaches its intended audience but resonates, engages, and converts. In a landscape marked by evolution and competition, LTK’s blend of influencer connection, data insights, and strategic execution ensures that beauty brands are not just seen and heard but are also felt, remembered, and preferred.
The agency’s comprehensive approach extends beyond traditional campaign execution. Beauty brands are provided strategic planning based on historical brand performance data, end-to-end campaign execution, influencer casting, and real-time measurable results via the world’s top influencer campaign management software. The integration of these elements equips brands with not just visibility but actionable insights and tools for sustainable growth and brand elevation.
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was fo...
Company
Channels
Services
Company
50+
US, China, Brazil, Germany, France, Australia, UK
Best for:
Enterprises and Large brands
Minimum Campaign Size:
$50.000+
Channels
Blog
Facebook
Instagram
LTK App
Pinterest
TikTok
Twitter (X)
YouTube
Services
Influencer Marketing
Creator Content
Social Media Marketing
Full Service Creator Campaign Execution
Talent Management
Campaign Reporting
Brand Consulting
Influence Benchmarking
Minimum Campaign Size:
$50.000+
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was fo...
9. ApexDrop
Office: Erie, PA
Employees: 51-200 employees
Founded: 2015
This top influencer marketing agency has revolutionized the industry by focusing on micro-influencers with a genuine passion for beauty products and a deep connection with their audience.
At the core of ApexDrop’s success is their private network of vetted ApexInfluencers™. These creators, with follower counts ranging from 5k to 50k, have passed a proprietary review process and consistently deliver authentic, high-quality content that resonates with their audience. In a world where celebrity endorsements can be costly and lack credibility, ApexDrop’s approach emphasizes authenticity and real connections.
By partnering with hundreds or even thousands of ApexInfluencers™, brands can achieve results that surpass those of expensive celebrity endorsements. This approach ensures that influencer marketing remains contextual, authentic, and real, leading to a more significant impact on brand visibility, customer loyalty, and conversion rates.
Brands working with ApexDrop enjoy license-free content from ApexInfluencers™, who provide social proof to target audiences and help attract new customers, increase repeat business, and drive loyalty. Additionally, ApexInfluencers™ often cross-promote their content across various social media platforms, further extending a brand’s reach.
In a compelling case study, ApexDrop activated 100 micro-influencers to share branded content and messaging for Universal Standard apparel on Instagram. This campaign reached 1.6 million followers, generated a 4% engagement rate, and resulted in 113K total campaign engagements.
ApexDrop
Save time and budget when scaling up with micro influencers in the United States. Most agencies pay influencers to promote your products. We don’t. ...
Company
Channels
Services
Company
10 - 50
Erie, Pennsylvania-based with a fully remote workforce
Best for:
Enterprises and Large brands
Minimum Campaign Size:
$20.000+
Channels
Instagram
TikTok
Services
Micro influencer marketing
Lifestyle photography
User generated content
Minimum Campaign Size:
$20.000+
ApexDrop
Save time and budget when scaling up with micro influencers in the United States. Most agencies pay influencers to promote your products. We don’t. ...
10. Ykone
Office: Paris, France
Employees: 51-200 employees
Founded: 2008
As a top influencer marketing agency, Ykone has truly set the gold standard when it comes to promoting beauty products and beauty companies. With an impressive history of working exclusively with global brands such as Dior, L’Oreal, Dom Perignon, LVMH, Ykone has proven its worth by garnering prestigious awards.
Founded in 2008, Ykone has evolved into a global powerhouse, known for delivering high-quality, authentic influencer marketing campaigns for iconic beauty brands. Their strategic approach to influencer selection goes beyond simply looking at follower count. Experts and specialists at Ykone prioritize authenticity, audience demographics, engagement rates, and overall brand fit. This ensures that Ykone’s campaigns are laser-focused and effective, resulting in real, measurable outcomes for their clients.
Their global reach, with 16 locations worldwide, allows the agency to offer full-service solutions, from campaign ideation and planning to execution and analysis. Their commitment to staying ahead in the creative industry is evident through their unique data-driven approach and proprietary real-time tracking solution, Campaygn. This advanced analytics platform optimizes influencer marketing investments by helping brands find and qualify the best influencers, manage campaigns, measure results, and analyze performance against competitors.
A shining example of Ykone’s prowess in the beauty industry is their collaboration with Armani Beauty. By inviting 5 talents and 5 makeup artists from France, Italy, and the US to participate in a campaign for Armani’s Luminous Silk range, they showcased the brand’s credibility in makeup artistry. This meticulously executed campaign resulted in 350 assets produced for Armani, 104 publications on Instagram, 17.7 million impressions, 2.7 million reach, and 1.3 million interactions.
Ykone
World leader in Marketing Influence for Fashion, Luxury, and Beauty brands, Ykone has been accompanying brands in imagining, developing, and measuring their digital influencer strategies since 2008.
Company
Channels
Services
Company
50+
Paris, Dubai, New York, London, Berlin, Copenhague, Bangalore
Best for:
Travel, Beauty and Luxury Brands
Minimum Campaign Size:
$1.000+
Channels
Facebook
Instagram
Pinterest
TikTok
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
SEO
Content Marketing
Advertising
Advanced analytics platform
Precise ROI
Minimum Campaign Size:
$1.000+
Ykone
World leader in Marketing Influence for Fashion, Luxury, and Beauty brands, Ykone has been accompanying brands in imagining, developing, and measuring their digital influencer strategies since 2008.
11. Stellar
Office: Northampton, England
Employees: 2-10 employees
Founded: 2022
Stellar is a top influencer marketing agency for beauty products and beauty companies. The agency specializes in connecting brands, agencies, and marketing managers with the right influencers and creative talent to tell their stories in an attention-grabbing way. As one of the UK’s leading hairdressing influencer and talent agency, they represent a wide range of hair industry influencers and content creators, from industry names to consumer-focused TikTokers.
Stellar’s roster of talent includes exceptional hairstylists, award-winning talent, session stylists, hair type specialists, colorists, celebrity and TV stylists, knowledgeable industry experts, trend commentators, business consultants, sustainability mentors, well-being advocates, inclusivity specialists, educators, and creatives who tell your story to your audience using their trusted words, skills, or platform to cut through the noise of the industry.
Tthey provide talent discovery services to identify content creators that align with your specific requirements and serve as intermediaries to negotiate commercial agreements and establish rates between the brand and talent, furnishing measurable data to guarantee satisfaction for both parties.
Stellar prioritizes meaningful collaborations, forging impactful and narrative-driven partnerships by matching a brand’s objectives and budget with the appropriate influencer, content creator, or thought leader. They assist both parties in developing creative briefs and directions to ensure transparent partnership specifics that yield results.
Read also:
Key Features: Influencer Relationship Management, Team Collaboration Tools, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Instagram, Twitter, Youtube, Blog, TikTok
12. Gethyped
Office: Hartford, CT
Employees: 2-10 employees
Founded: 2016
Get Hyped is not just any ordinary beauty influencer agency, but a proven partner in generating impactful campaigns for beauty brands. Their extensive client list is evidence of their success with brands such as LilyAna Naturals and Cannalle CBD Infused Skincare, to name a few. LilyAna Naturals saw impressive results from Get Hyped’s campaign, which resulted in 250+ high-quality videos and images produced, over 1.2 million impressions, and 2.3k generated leads. The campaign was so successful that it contributed to the brand’s subsequent acquisition.
Get Hyped’s customized approach ensures that each campaign is tailored to meet the unique marketing goals of their clients. Their offerings extend beyond a single platform, leveraging a network of established beauty influencers, advanced agency technology, and expertise in identifying the ideal influencers for your brand.
Their emphasis on trust and authenticity is apparent in their influencer selection process, which adheres to their HYPE-Check agency evaluation procedure. Their unique 9-step selection method guarantees that each chosen influencer generates genuine and influential content that undergoes quality review and aligns with the brand. Their marketing specialists spend 100% of their time working on influencer marketing campaigns, which means they excel at designing and executing influencer campaigns to perfection.
13. Agency Guacamole
Office: Los Angeles, CA
Employees: 11-50 employees
Founded: 2016
Agency Guacamole is a top influencer marketing agency from the US that specializes in beauty and lifestyle brands. The influencer marketing and social media agency based in Los Angeles has won multiple awards for its exceptional services. A variety of services are offered by their internal team, which encompasses product launches, digital public relations, social media content creation, immersive activations, influencer marketing initiatives, and sampler boxes.
In 2018, Agency Guacamole initiated a significant dialogue on diversity and inclusion within the beauty and lifestyle sector by launching their B.L.N.D. initiative. Their goal is to instigate change behind the scenes, a crucial characteristic of an accomplished agency.
Agency Guacamole provides social media and public relations services, influencer marketing and sampling campaigns, influencer mailers/samplers/word-of-mouth boxes, and events and experiences. Their social media services include strategy development, content creation, community management, influencer campaigns, and reporting. Their public relations services include media strategy development, pitching, and seeding, media kits, press releases, and community relations.
They offer influencer marketing program strategy development, finding and vetting on-brand influencers, campaign development, and custom mailer boxes, among other things. They provide one-stop influencer mailer deployment, product receipt, and inventory with secure storage.
Their events and experiences team produces highly effective events that connect with editors, influencers, and consumers, including A-Z event production, influencer/celebrity meet-and-greets, and on-the-ground social content creation.
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14. Influencer Matchmaker
Office: Loughborough, Costock
Employees: 51-200 employees
Founded: 2018
The top-tier influencer marketing agency Influencer Matchmaker specializes in connecting beauty brands with the world’s top influencers and celebrities. Their vast network of authentic digital content creators enables them to provide bespoke influencer marketing strategies and campaigns that elevate online presence, drive better return on investment, and cultivate brand loyalty.
The agency’s expert matchmaking service guarantees that beauty brands are paired with the perfect influencers and celebrities for their campaign, creating an ideal match. They can connect beauty brands with top beauty influencers who share their passion and can help grow their brand in various ways, such as through product reviews, sponsored posts, makeup tutorials, and giveaways.
They offer customer-focused strategies that can help grow businesses on a scale, using the right tools to design and deliver high-performing campaigns and achieve superior results. Their team of marketing specialists creates customized strategies that consider every aspect of your influencer campaign, from concept through to completion, ensuring that your objectives are met.
By leveraging micro and macro influencers and beauty influencers, beauty brands can make a lasting impression on their target audience, making use of a hassle-free, professional, and cost-effective digital marketing solution.
The agency’s success stories speak volumes about their industry expertise. For instance, their collaboration with Eleventh Hour Beauty on the #standwithsalons campaign resulted in a resounding success, with 2.4 million followers, 28K likes, and 311K story views. Influencer Matchmaker paired Eleventh Hour Beauty with Love Island star, Olivia Bowen, who was the perfect match for the campaign. Through a range of social media content, press interviews, and a live beauty Q&A, Olivia motivated her followers to use the Eleventh Hour hair and beauty booking system to support salons once they reopened.
15. Kendrick PR
Office: London, England
Employees: 2-10 employees
Founded: 2015
Kendrick PR is a leading influencer marketing agency with a strong focus on the beauty industry. They have a vast network of A-list celebrities, VIPs, and influencers that they leverage to create custom-made influencer campaigns that are authentic, credible, and creative. Their team is highly experienced in creating effective exposure for beauty, aesthetics, and wellness brands, and their tailored and targeted approach is designed to drive real results.
What distinguishes Kendrick PR is that they provide VIP and celebrity endorsements, complimentary and paid collaborations for social media and press, sourcing of brand ambassadors, genuine brand alliances and partnerships, custom influencer campaign administration, brand profiling, evaluations, treatments, and product sampling.
Their proven record for delivering results for innovative brands and entrepreneurs in the beauty industry is demonstrated through their powerful collection of case studies. One such example is their work with Oxygenetix, where they reintroduced the brand’s Oxygenating Foundation in the UK market, targeting both old and new brand advocates. They devised a creative campaign strategy to showcase the hero product in an exciting and educational way, hosting a unique botanical-themed influencer masterclass led by celebrity makeup artist Nathalie Eleni. The event attracted a diverse mix of 17 key influencers and VIP brand fans, generating over 70 social media posts and driving incremental product sales through affiliate sponsored partnerships on Instagram.
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16. The Influencer
Office: Bielefeld, Germany
Employees: 2-10 employees
Founded: 2022
The Influencer stands out as a top beauty influencer marketing agency, dedicated to bridging the gap between brands and social media stars. Their extensive experience and database of beauty influencers make them a go-to choice for brands seeking to drive measurable results for their beauty producs.
The German-based agency acknowledges the importance of inclusivity, partnering with Best Agers (influencers over 35) and Plus Size Influencers. The Influencer focuses on quality over quantity, valuing the consistent delivery of high-quality content and genuine audience engagement over mere follower count.
The Influencer prioritizes strong communication and long-term partnerships with its clients. By assigning a personal representative to each client and providing prompt responses, the agency ensures accountability and seamless collaboration. This commitment to fostering long-lasting relationships is a testament to The Influencer’s dedication to client satisfaction.
Its successful collaboration with KISS, the world’s largest manufacturer and supplier of nail products, exemplifies the agency’s efficacy. The campaign involved 7 creators posting Instagram Stories and Reels, generating over 500,000 total views, more than 20,000 interactions, and an average interaction rate of 4%. The impressive results led to sold-out displays and a satisfied client, showcasing The Influencer’s ability to drive tangible outcomes.
Benefits of Hiring a Beauty Marketing Agency
Hiring a beauty marketing agency can provide numerous advantages for brands in the competitive beauty industry. Here are some key benefits:
- Expertise in the Beauty Industry: Beauty marketing agencies specialize in the unique challenges and trends within the beauty sector. They have a deep understanding of consumer behavior, market dynamics, and effective marketing strategies tailored specifically for beauty brands. This expertise allows them to craft campaigns that resonate with the target audience.
- Access to Influencer Networks: Many beauty marketing agencies have established relationships with influencers and content creators in the beauty space. This access enables brands to leverage influencer partnerships effectively, enhancing brand visibility and credibility through authentic endorsements.
- Comprehensive Marketing Strategies: Beauty marketing agencies offer a wide range of services, including social media marketing, content creation, public relations, and event planning. This comprehensive approach ensures that all aspects of a brand's marketing strategy are aligned and executed seamlessly, maximizing overall impact.
- Cost-Effectiveness: Outsourcing marketing efforts to an agency can be more cost-effective than building an in-house team. Agencies provide access to a team of experts and resources without the overhead costs associated with hiring full-time employees. This allows brands to allocate their budgets more efficiently.
- Time Savings: Managing marketing campaigns can be time-consuming, especially for beauty brands that also need to focus on product development and customer service. By hiring a beauty marketing agency, brands can free up valuable time and resources, allowing them to concentrate on their core business operations.
- Data-Driven Insights: Beauty marketing agencies utilize analytics and performance metrics to track the success of campaigns. They provide detailed reports that help brands understand their marketing ROI and make informed decisions for future strategies. This data-driven approach enhances the effectiveness of marketing efforts.
- Creative Content Development: Agencies often have teams of creative professionals who specialize in producing high-quality content that engages and captivates audiences. From eye-catching visuals to compelling storytelling, a beauty marketing agency can elevate a brand's content to stand out in a crowded marketplace.
- Staying Ahead of Trends: The beauty industry is fast-paced and constantly evolving. Marketing agencies keep a close eye on emerging trends and consumer preferences, ensuring that brands remain relevant and competitive. This proactive approach can lead to innovative marketing strategies that capitalize on new opportunities.
- Brand Positioning and Identity: A beauty marketing agency can help brands refine their positioning and identity in the market. By developing a strong brand narrative and visual identity, agencies can enhance brand recognition and loyalty among consumers.
- Scalability and Flexibility: As beauty brands grow, their marketing needs may change. Agencies offer scalability and flexibility, allowing brands to adjust their marketing strategies and services as required without the need for significant internal restructuring.
Hiring a beauty marketing agency can significantly enhance a brand's ability to navigate the competitive landscape of the beauty industry. With their expertise, resources, and strategic insights, these agencies can help beauty brands achieve their marketing goals and drive growth.
Read also:
How can an Influencer Marketing Agency help beauty brands?
A specialized beauty influencer marketing agency is a valuable partner for brands seeking a lasting digital impact. Their industry expertise allows them to identify the ideal influencer match, considering a brand's identity, target audience, and objectives, and fostering genuine connections.
A beauty brand ought to prioritize an influencer marketing agency with proficiency in the beauty sector, as this expertise equips the agency with a specialized comprehension of the industry's nuances. This expertise helps in creating targeted campaigns that resonate with this type of audience. The agency will have established relationships with influencers who are relevant to the beauty space, making collaboration more effective and efficient.
By working with a beauty influencer marketing agency, the beauty brand can expect improved brand awareness, increased trust among the target audience, and ultimately, a better return on investment for their influencer marketing efforts.
Frequently Asked Questions
Why is influencer marketing important for the beauty industry?
Influencer marketing is particularly important for the beauty industry because it is a visual industry that relies on aesthetics, and social media platforms like Instagram and YouTube are perfect platforms for showcasing beauty products.
What are some benefits of working with a beauty influencer marketing agency?
Working with a beauty influencer marketing agency can provide numerous benefits, including access to a network of influencers, expertise in influencer marketing strategies, and the ability to reach a targeted audience.
How do I get started with a beauty influencer marketing campaign?
To get started with a beauty influencer marketing campaign, you should first determine your campaign goals, identify your target audience, and select the right influencer marketing agency to work with. Then, you can begin developing your campaign strategy and collaborating with influencers to create content that resonates with your audience.
How can I choose the right beauty influencer marketing agency for my brand?
To choose the right beauty influencer marketing agency, consider factors such as their experience in the industry, their track record of success, their network of influencers, and their approach to influencer marketing.
Can I work with multiple beauty influencer marketing agencies at the same time?
Yes, you can work with multiple beauty influencer marketing agencies at the same time, but it's important to ensure that they are not working on competing campaigns that may cause a conflict of interest.
Comparing Beauty Influencer Marketing Agencies
These agencies operate across diverse sectors, such as Business Services, Advertising & Marketing, eCommerce, Consumer Products & Services, and Healthcare, among others. Explore the sections below for an overview of Beauty Influencer Marketing Agencies categorized by:
- 20 Beauty Marketing Agencies That Understand Your Industry
- Top 14 Beauty PR Agencies to Fuel Your Brand’s Growth
- Top Influencer Marketing Agencies in 2025
- Top 9 Influencer Marketing Agencies in the UK
- Top 17 Nano Influencer Marketing Agencies Making a Big Impact [UPDATED]
- Top 11 Beauty Marketing Agencies in Los Angeles for Local Growth
- Top 19 Influencer Marketing Agencies in London to Make Your Brand King on Social
- Top 10 Multicultural Influencer Marketing Agencies
