Top 11 Consumer Insights Software for the Informed Marketer

For over a decade, Brandwatch has been following online news to help brands stay informed about what consumers were posting about them. Thanks to a recent merger with Falcon.io, its consumer intelligence platform now also offers a wide variety of social media marketing tools to help you implement the insights gathered. However, if you’re interested in purely a consumer intelligence platform, you can still get that as a standalone product.

Brandwatch will monitor the web on your behalf. And, by web, we mean more than 100 million online sources, 1.4 trillion posts as well as the millions of new conversations that get added daily. So, it’s basically the entire web.

Talkwalker describes itself as a consumer intelligence acceleration platform and the source of consumer intelligence for brands like Dentsu International and Adidas. It uses proprietary BlueSilk technology to combine external and internal data from customers and consumers. To try and quantify just how powerful it is, its proprietary crawling technology covers more than 150 million data sources while its predictive analytics analyzes over 30 billion data points.

Then, to help prevent information overload, it uses a visual analytics center to visualize all the data in an intuitive interface. Pair that with its award-winning AI engine and you’ll be able to access 1000s of automatic segmentations for even more focused analysis.

Some of its standout features include:

With over 18,000 reviews on G2 and with thousands more on Capterra, it’s safe to say that SurveyMonkey remains one of the most popular survey tools on the market. What’s arguably even more impressive is that it’s used to answer 20 million questions on a daily basis, according to their website.

With a tool like SurveyMonkey in your arsenal, there’s no monkeying around and you’ll be able to get to the bottom of how your target audience really feel. It offers loads of survey templates and if you want to use it specifically for customer feedback, here are some of its sample templates to help with customer data and market research:

Typeform is one of the best online form builders for surveys, making it a good alternative to SurveyMonkey. It offers various templates that you can use to gather feedback, complete research, and generate leads.

What makes it such a good tool to use is that the forms are optimized for mobile devices. Also, the question sequence can be based on the previous answers, helping you to create more personalized experiences.

As for team management, it offers integrations with several popular solutions like Google Sheets, Slack, and Mailchimp. This means that you can forward the responses that you’ve collected to the team management tools that the rest of your team currently uses, helping to streamline your workflow.

Statista is one of our websites that we regularly seek out when we need a recent stat. And, we’re not the only ones. Trusted by thousands of companies, Statista offers facts and insights across nearly 200 industries and can be a great place for finding forecasts and studies.

Some of the popular topics that users search include:

The name itself will make you fall in love with the product. While it’s definitely not some homemade preserve as the name on an empty stomach might like you to believe, it’s a tool that will help you to preserve your good online presence.

It’s designed for marketers, product teams, researchers, and UX designers. Its solutions can be used to:

• Boost your website
• Improve your product
• Validate your ideas or get support them
• Identify problems with user experience

Its heatmapping tool deserves special mention. After all, how people interact with your website offer valuable insights into their needs.

With thousands of reviews on G2, Qualtrics is one of the most popular market research tools and offers a number of products. For help with research, you can check out its Qualtrics CoreXM product that offers a suite of premium analytics tools.

It offers several survey templates that have been designed by pros to help you access insights about customers. You can, for example, use the customer satisfaction survey to find out more about the current customer experience, while the net promoter score survey can give you a quick glimpse into how likely customers are to recommend your brand.

Other key features include:

AnswerThePublic is another one of the tools created by NP Digital, an agency co-founded by Neil Patel, one of the most influential marketers across the globe. Not only can it help you to gather consumer insights, but also help with search engine optimization and to inform your content strategy.

It’s very easy to use. All you need to do is enter a topic, brand, or product into the search bar, select the country, language, and click on search. It will then generate results showing what customers want to find out about your brand or your product. Not only will it show the search volume, but also the cost per click (CPC).

If you don’t have a massive subscriber list for sending out surveys via email, you can check out Qualaroo. It offers a unique approach by enabling you to survey consumers via your website or app, similar to Hotjar.

What’s more, you get to choose when to ask what, helping to create a more personalized experience and gather specific answers. This way, you can target website visitors based on certain actions. For example, if a website visitor scrolled down the fold, you could ask about layout or content feedback. Another useful way to use it is to target visitors when they’re about to abandon a cart.

Other key features include:

For those wanting to embrace the power of artificial intelligence, there’s Meltwater. It helps brands like Lacoste and Lexus to get a deeper understanding of consumers, what motivates their customers specifically, and how different groups are chatting online about their brand.

Its consumer insights platform combines AI with a touch of human intervention to share actionable insights that you can use at all stages of the customer journey. Plus, as they rely on real-time social data, you can rest assured that your insights will still be relevant.

In addition to social data, they also use data sources like:

Founded in 2015, Attest is a self-serve, consumer research platform that combines research tech (including machine learning and AI) with human expertise to simplify the whole process. To translate its capabilities into numbers, it empowers you to survey 125 million consumers in over 55 countries.

Using filters (there are up to 17 that you may use), you can then refine the group to whom you want to send your online surveys further. If you’re trying to reach a global group, it also includes translation as an in-platform service. As for the survey, you can use various types of questions including: