41 Startups Powering the Creator Economy

The creator economy has only formally existed for about a decade, but it is now firmly established. As we explained in What is the "Creator Economy"?, it coincided with the arrival of Web 2.0. This broadened the way that people could express themselves. Until this point, the web was effectively one-way. You went on the internet to research and find out information. With Web 2.0, people began to express themselves on the internet and display their creativity.

Nowadays, many people earn their living on the internet. There are numerous businesses based on the internet, ranging from eCommerce sites selling the latest vacuum cleaners to online insurance agencies offering cut-price car policies. In many cases, these are merely traditional business models adapting themselves for a new setting. 

Somewhere between the online insurance salespeople and the creatives, you will find another breed of web company. These firms provide the technology that helps creatives (and indeed more traditional eCommerce stores) function. They offer the behind-the-scenes tools that power the creators' sites and the platforms where the creators can display and share their skills.

Fitness

Animoto https://animoto.com Create video content
Salut https://www.joinsalut.com Create livestream content, monetize community
Magisto https://www.magisto.com Create video content
Playbook https://playbookapp.io Create video content, manage community, monetize community, grow community
Strydal https://www.strydal.com/ Create livestream content, manage community, monetize community, grow community
Superset https://www.supersetapp.com/ Manage community, monetize community, grow community
My PT Hub https://www.mypthub.net/ Creates livestream content, manage community, monetize community
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Podcasters

Acast https://www.acast.com/en Create audio content, manage community, monetize community, grow community
Anchor https://anchor.fm Create audio content, manage community, monetize community
Buzzsprout https://www.buzzsprout.com Create audio content, manage community, grow community
Capiche FM https://capiche.fm Create audio content live
Castbox https://castbox.fm/ Create audio content, manage community, monetize community
GetVokl https://about.getvokl.com/how-to-broadcast Create video content, manage community, grow community
Glow https://www.glow.fm Create audio content, manage community, monetize community
Podbean https://www.podbean.com Create audio content, manage community, monetize community, grow community
Squadcast https://squadcast.fm Create audio content
Supercast https://www.supercast.com Manage community, monetize community
Vurbl https://vurbl.com Create audio content
Red Circle https://www.redcircle.com/ Monetize community, grow community
Megaphone https://www.megaphone.fm Create audio, monetize community
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Writers

Ghost https://ghost.org/features/ Create email and newsletters, monetize community, manage community
Letterdrop https://letterdrop.co/ Create newsletters or blog, manage community, monetize community, grow community
Medium https://medium.com Create written content, monetize community
Revue https://www.getrevue.co/ Create editorial/newsletters, manage community, monetize community, grow community
Substack https://substack.com/ Create blog/newsletter content, monetize community, manage community
Steady https://steadyhq.com/en Create newsletters/posts, manage community, monetize community
Tales https://taleswriter.com Create a book, monetize community
Wattpad https://www.wattpad.com Create a book, monetize community
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Gaming

Athenascope https://athenascope.com Create highlights
Discord https://discord.com/ Manage community
Epic Games https://www.epicgames.com Monetize community
GamerzClass https://gamerzclass.com/ Create masterclass, monetize community
Hiberworld https://hiberworld.com/ Create game
Lowkey https://api.lowkey.gg Capture gaming highlights
Maestro https://www.maestro.io Create stream and game highlights, manage community, monetize community
Manticore Games https://www.manticoregames.com/ Create game, monetize community, grow community
Replai https://www.replai.io/ Create highlights
Roblox https://corp.roblox.com/technology/ Create games, monetize community, grow community
Unity https://unity.com/ Create game
1v1Me https://www.1v1me.com Monetize community
Combo https://clips.joincombo.com Grow community
E-pal https://www.epal.gg Monetize community
Metafy https://metafy.gg Monetize community
Nexus https://www.nexus.gg Create channel, monetize community
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Livestreaming

Streamloots https://www.streamloots.com/ Create livestream, monetize community
Loots https://new.loots.com/ Monetize community
Twitch https://www.twitch.tv Create livestream, monetize community, manage community, grow community
Mandolin https://www.mandolin.com/ Create livestream, monetize community, grow community
Streamclub https://www.stream.club/ Create livestream, manage community, monetize community
Uscreen https://www.uscreen.tv Create livestream, manage community, monetize community
Stream Elements https://streamelements.com/ Create livestream, manage community, monetize community, grow community
Crowdcast https://www.crowdcast.io/ Create livestream, management community, grow community
Streamlabs https://streamlabs.com/ Create livestream, manage community, grow community
Lightstream https://lightstream.gg/ Create livestream
Onyx Servers https://www.onyxservers.com Create livestream
Restream https://restream.io/ Create livestream
Special TV https://www.specialproject.io/ Create livestream, monetize community
Stage 10 https://stageten.tv/ Create livestream, grow community
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Musicians

Abletone Live 11 https://www.ableton.com Create music
Sonix https://sonix.ai Create music files
Stageit https://www.stageit.com Create and host online concerts, monetize community
Beatstarts https://www.beatstars.com/ Create digital music, monetize community, grow community
Createsafe https://createsafe.io/ Create music business, manage community, monetize community
Mastered https://emastered.com/en Create remastered music
FL Studio https://www.image-line.com Create music
Garageband https://www.apple.com/mac/garageband/ Create music
Kobalt Music https://www.kobaltmusic.com/ Create music stream, monetize community
Snapjam https://www.snapjam.co Create music
Splice https://splice.com Create music
Stem https://stem.is/ Create music, manage community, monetize community
Landr https://www.landr.com/ Create music, monetize community
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Course Creators

Airsubs https://airsubs.com Create classes, manage community, monetize community, grow community
Avocado https://www.avocadoaudio.com Create course, manage community, monetize community
Heights https://www.heightsplatform.com Create course, manage community, monetize community, grow community
Kajabi https://kajabi.com Create course, manage community, monetize community
Podia https://www.podia.com Create course, manage community, monetize community
SamCart https://www.samcart.com Manage community, monetize community
Skillshare https://www.skillshare.com Create course
Teachable https://teachable.com Create course, manage community, monetize community
Thinkific https://www.thinkific.com Create course, manage community, monetize community
Xperiencify https://xperiencify.com Create course
Virtually https://tryvirtually.com Create course, manage community, monetize community
Slip https://www.slip.so Create course, manage community, monetize community
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Influencers

Cameo https://www.cameo.com Create exclusive content, monetize community
Memmo https://memmo.me Create exclusive content, monetize community
iFans https://www.ifans.com Create exclusive content, monetize community
Instasize https://instasize.com Create photos/videos
Later https://later.com Manage community, grow community
Lightricks https://www.lightricks.com Create photos/videos
Looped https://loopedlive.com Create exclusive content, monetize community
My Fanpark https://myfanpark.com Create exclusive content, monetize community
Tipsnaps https://tipsnaps.com Create exclusive content, monetize community
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All Content Creators - Own Community

Circle https://circle.so Create community, manage community, grow community
Creator Metrics https://creatormetrics.io Manage community, grow community
Disciple https://www.disciplemedia.com Create community, manage community, monetize community, grow community
Jemi https://jemi.app/ Create community, manage community, monetize community, grow community
Ko-fi https://ko-fi.com Create community, monetize community, grow community
Only Fans https://onlyfans.com Monetize Community
Patreon http://www.patreon.com/ Create community, manage community, monetize community, grow community
Buy me a Coffee https://www.buymeacoffee.com Create community, manage community, monetize community, grow community
Zebra https://zebraiq.com Create community, monetize community
Vibley https://www.vibely.io/ Create community, manage community, monetize community
Creator Stack https://creatorstack.com Create community, manage community, monetize community
Mighty Networks https://www.mightynetworks.com Create community, manage community, monetize community, grow community
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All Content Creators - E-comm/Merch

99D Create merch, monetize community https://99designs.com
Beacons Sell content, manage community https://beacons.ai/
Big Cartel Create store, manage community, monetize community https://www.bigcartel.com/
DFTBA Create merch, monetize community https://store.dftba.com/
E-junkie Monetize community, grow community https://www.e-junkie.com/
Etsy Monetize community, manage community https://www.etsy.com
Fanjoy Create merch, monetize community https://fanjoy.co
Fourthwall Create merch, monetize community https://jobs.fourthwall.com
Spreadshop Create merch, monetize community https://www.spreadshop.com
Gumroad Create merch, manage community, monetize community, grow community https://gumroad.com/
Instaco Create merch, monetize community https://instaco.com
Moteefe Create merch, monetize community, manage community https://moteefe.com/
Merchlabs Create merch, monetize community, manage community https://merchlabs.com
Offscript Create store, manage community, monetize community, grow community https://offscript.io/
Payhip Create store, manage community, monetize community, grow community https://payhip.com/
Pietra Create merch, manage community, monetize community https://www.pietrastudio.com
Printful Create merch, manage community, monetize community https://www.printful.com/
Printify Create merch, manage community, monetize community https://printify.com/
Sellfy Create merch, monetize community, grow community https://sellfy.com/
Selz Create store, manage community, monetize community, grow community https://selz.com/
Shopify Create store, manage community, monetize community, grow community https://shopify.com/
Scrollstack Monetize community https://scrollstack.com
Spreadshirt Create merch, monetize community, grow community https://www.spreadshirt.com/
Tee-sprimg Create merch, manage community, monetize community httphttps://teespring.com
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All Creators - Management & CRM Tools

Cloutjam Manage business https://www.cloutjam.com
Collective Manage business https://www.collective.com
Creator Metrics Manage business https://creatormetrics.io
Commsor Manage business https://www.commsor.com/
Laylo Manage business https://laylo.com/
ToneDen Manage business, grow community https://www.toneden.io
Convert Kit Manage business, grow community https://convertkit.com/
Memberful Manage business https://memberful.com/
Lumanu Manage business https://www.lumanu.com
Biolinky Link in Bio https://biolinky.co
Linktree Link in Bio https://linktr.ee/
Direct.me Link in Bio https://direct.me
Milkshake Link in Bio https://milkshake.app
LinkInProfile Link in Bio https://linkinprofile.com
MoeAssist Manage business https://www.moeassist.com/
TrustyOak Manage business https://trustyoak.com
Stir Manage bsuiness https://usestir.com/
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All Creators - Crypto and Finance

Karat https://www.trykarat.com/ Manage business
Zora https://ourzora.com/ Monetize crypto
Roll https://tryroll.com/ Monetize crypto
Rally https://www.rally.io Monetize crypto
Cent https://beta.cent.co/ Monetize crypto
Onscout https://onscout.com/ Monetize crypto
Foundation https://foundation.app/ Monetize crypto
Release Plan https://www.releaseplan.io/ Manage finance
Keeper Tax https://www.keepertax.com Manage finance & Tax
See more

41 Startups Powering the Creator Economy:


1. OnlyFans

Product: OnlyFans

OnlyFans is a subscription site where content creators can monetize their influence. Creators can lock their content behind a paywall which fans can access for a monthly fee or one-off tip. Fans either pay for content via a monthly subscription of between $4.99 and $49.99 per month or by pay-per-view. Because of past actions, most notably by influencer Bella Thorne and her fans, OnlyFans has now capped PPV pricing at $50 per post and tips from new fans at $100 per tip.

OnlyFans has fewer rules than many other sites and has become best known for its adult content. However, it is registered in the USA and subject to that nation's laws, so it is not possible to advertise escort services on the platform. However, OnlyFans caters to more than just the adult market. Artists, fitness instructors, chefs, and other creators use the site to monetize their content.


2. Beacons

Product: Beacons

Beacons makes it easy for creators to have an online home. Their free Creator plan gives you all you need to get started. You can set up a customizable two-tab website on the free plan (or five tabs on the $10 Entrepreneur plan), where you can upload images and adjust colors and fonts. You can add unlimited links, social icons, embedded music & videos, and even a shoppable TikTok feed.

You can easily use your webpages to sell digital products like eBooks and videos or even take requests from your followers for custom videos, photos, or artwork. Beacons takes a 9% transaction fee on these sales on the Creator plan, reduced to 5% on the Entrepreneur plan. You can accept support from followers who want to support your work without paying any transaction fees.


3. BRUSHWRK

Product: BRUSHWRK

BRUSHWRK aims to make art accessible. They are a platform for creatives from all backgrounds to showcase, sell and get their work off the ground. BRUSHWRK helps artists get paid for their passion.

Their powerful machine learning-powered recommendation engine helps put art lovers and potential buyers in front of art they will love, which means more sales for artists. It is a collaborative community and marketplace where artists and creatives can share, interact and learn from one another.

BRUSHWRK handles sales for artists. Quickly list your pieces and let their algorithm put your creations in front of people who would have a preference for them. Interested buyers can own beautiful works with the click of a single button.


4. Buy Me a Coffee

Product: Buy Me a Coffee

Buy Me a Coffee provides a mechanism for creators to accept support and memberships and build a direct relationship with their fans. You create a page with the distinct URL of buymeacoffee.com/yourname. Setting up your page is free and takes you less than a minute to set up. In just a couple of taps, your fans can make the payment (buy you a coffee) and leave you a message. You can earn a recurring income by accepting monthly or yearly membership. Share exclusive content, or just give fans a way to support your work on an ongoing basis.

All types of creators use Buy Me a Coffee to raise funds from their followers: video creators, writers, musicians, podcasters, artists, developers, and nonprofits.


5. Creator Cash

Product: Creator Cash

Creator Cash gives creators the certainty to pursue their passions. It claims to be the fastest way to fund your ideas, launch your business, and convert your audience into customers. 

It includes a range of tools to help your creator business grow, split into Cash, Earnings, Store, and Card. You can monetize your digital downloads, courses, events, shoutouts, and more. You can even set up shop and give your fans an easy way to support you.

Part of the Cash tool is Instant Cash, which connects to your YouTube channel. From there, the tool calculates your estimated earnings to determine how much Creator Cash can provide as an early payment to help you with your cash flow. They provide you with a personalized dashboard to share insights, earnings per video, and CPMs. If your YouTube channel is profitable enough, Creator Cash will pay you your upcoming YouTube earnings instantly.


6. Fanhouse

Product: Fanhouse

You can use Fanhouse to connect directly with your fans and earn money by growing your exclusive, authentic community. Creators can monetize their social media personalities by posting freely about their lives while connecting and engaging with their top fans.

You can receive money from monthly subscriptions and fans tipping, both in regular posts and direct messages. Fans can also request custom content like greeting videos for a price. Fans can interact with each other in addition to one-on-one interaction with you.


7. Feather

Product: Feather

Feather claims to be made by creators for creators: yogis, chefs, coaches, meditators, nutritionists, photographers – indeed all creators. You can use it to share your passions and expertise, host classes online, build your brand, and grow a community.

You launch your Feather link and add paid videos and events. You can then add other links you wish. Once you have done this, you can publicize your Feather link by putting it on your website, launching an email campaign, sticking it in your Instagram / TikTok bios, or simply sharing the link.

Feather enables simple booking for your events/courses and then records attendance. You can use Feather to make money, manage your customers, email them, and take notes. You can collect payments and donations with a single click.


8. Hecto

Product: Hecto

Creators can use Hecto to reach their target market through trusted newsletters. It is a platform to buy, sell and manage newsletter ads and sponsorships. You can use it to generate leads from engaged email audiences. You can even build your campaign across multiple newsletters.

Subscribers can message creators directly on the platform, meaning that they don't have to give personal contact if they enquire. It also highlights upfront pricing; there is no need to request pricing information as you can see the prices of ad packages before you contact a newsletter. Potential advertisers can pay newsletter creators directly, safely, and securely through Hecto.


9. HeyWith

Product: HeyWith

HeyWith offers a means by which creators can share their expertise, advice, and knowledge to their fans and followers through personalized short videos. They can create 1-on-1 videos to personally connect with their faithful fans. You can earn money and reputation while you help others grow.

As a creator, you build a unique profile highlighting your skills. You can customize it with your preferred colors and add unlimited video services. You can set your own asking and video prices and manage paid requests.


10. Jemi

Product: Jemi

Jemi offers a way for creators and superfans to connect. Fans can join communities and memberships with exclusive content and pay for personalized interactions and items. Creators can use Jemi as a one-stop-shop for anything fan monetization-related. They can generate recurring revenue by gating access to their best videos, tweets, posts and more, and offering exclusive benefits on top of that to their exclusive community.

Creators can use Jemi's store to sell anything from merch, shoutouts, and more. They can securely collect payments through Stripe and even donate their earnings to support their favorite cause or charity if they wish.


11. Ko-fi

Product: Ko-fi

Ko-fi is a platform for creators where you create a page to accept donations from your fans. Indeed, you can create your Ko-fi page and start accepting donations in just 60 seconds. You can grow your income by opening a free Ko-fi Shop, offering subscriptions, or selling commissions and services.

You can do all of this for free or upgrade to a Gold subscription for $6/month. Gold pages earn 7.2x more than free pages on average. Amongst the additional features included with a Gold account, you can let your supporters pay you with recurring monthly payments. You can also sell commissions. 


12. Markk

Product: Markk

Markk is a real-time ratings app for places. It pays you to rate places with just videos or photos. 

It's a simple process to add a rating on Markk: Take a photo, tag a place, pick your rating, add any stickers or text, and post. You earn points with every rating that you can convert into cash. Your ratings become "referral invites." You earn more points when people Bookmark your ratings and then rate the same place. 

You earn Streak bonus points when you rate every week and Discovery bonus points for being the first to rate a place on Markk.

You can convert your points to cash, starting at $5 for 1,000 points. The ultimate reward of $20,000 comes when you redeem 1,000,000 points.


13. Matchmade

Product: Matchmade

Matchmade connects creators and advertisers. They recognize that no one likes ads, but everyone enjoys good content. Firms can use creator marketing to reach and engage with today's tech-savvy consumers. Matchmade's data, tools, and automation allow industry professionals to focus on the essential creative human side of marketing.

Matchmade recognizes that creators develop original, high-quality content as a form of self-expression rather than for the sole purpose of making money. They have an audience due to the authentic, engaging content that they produce. They can support themselves, allowing advertisers to tap into their audience without compromising their creativity.


14. Mav Farm

Product: Mav Farm

Mav Farm is a technology company specializing in P2P art and trade. They describe themselves as one platform designed for passion. Mav Farm's product suite brings together marketing and sales intelligence. For instance, their Video Analytics module enables creators to schedule video releases and monitor historical and predictive video sales data. Mav Farm Intelligence predicts product trends and audiences, incremental sales, ROMI, marketing opportunities, markdown liabilities, and much more.


15. Musetown

Product: Musetown

Musetown is an influencer marketing platform with a strong emphasis on creators. They even have a Musetown Creator Partner Program. The Musetown Partner Program aims to find you long-term brand partners. The program has four steps:

  1. Match creators with brands - decide a product you would like, and Musetown's team will hand-pick a quality brand that you can trust.
  2. Get the product sent to you for free. Use it yourself to see if you like it.
  3. If you like the product, create content that can introduce it to your fans.
  4. Identify partnerships that will give you a better result and focus on those!
  5. Try to increase revenue with existing partners or find a new partner and repeat the steps

16. Patreon

Product: Patreon

Patreon provides an online venue where you can let your fans become active participants in the work they love by offering them a monthly membership. In return, you give them access to exclusive content, community, and insight into your creative process.

You can set up a recurring income stream through monthly payments from your patrons. You can offer different subscription levels, altering your offering to match what your fans can afford.


17. Pico

Product: Pico

Pico calls itself the operating system for creator businesses ready to scale. You can use it to collect emails, manage your audience, engage customers, and sell subscriptions with ease. Indeed, you can configure Pico's prebuilt forms, user account interfaces, and landing pages for any digital business.

Pico was named the 2019 Startup of the Year by the Downtown Brooklyn Partnership. Pico proudly calls Brooklyn home.

Pico charges by the number of contacts you have. It is free until you have 500 contacts and then rises at $5/month per 500 contacts. Once you reach 5,000 contacts, the price drops to $5/month per 1,000 contacts and then drops again at 50,000 contacts to $5/mo per 2,000 contacts. You also pay a 2% fee on donations and a 5% fee on some other payments.


18. ScrollStack

Product: ScrollStack

You can publish your writing, videos, audio, illustrations, and more on ScrollStack. You can charge your followers for your work if you wish. You can even use a wide range of audio, video, and visual embeds from other platforms, such as Spotify, Saavn, Vimeo, YouTube, Twitter, Facebook, and Instagram. You can also embed links from e-commerce platforms, like links to books.

ScrollStack is a community of creators finding a home for their passion projects and reaching new audiences for their work. ScrollStack aims to convert your followers into supporters, charging them for your best work.


19. The Mango Jelly

Product: The Mango Jelly

The Mango Jelly is a community of creators who make marketing content for brands and earn rewards. You can earn rewards for such creative activities as writing interesting captions for pictures, blogging, posting awesome Instagram stories, clicking great pictures, creating beautiful art, making cool videos, or even delivering witty remarks.

From a business perspective, The Mango Jelly provides a crowdsourcing platform for excellent marketing content. You can choose from a range of contests and post as many as needed for growth.


20. TipSnaps

Product: TipSnaps

TipSnaps provides a base for creators to earn money from paid subscribers to their content. Subscribers pay a monthly amount in exchange for exclusive behind-the-scenes content. Creators keep 85%, with transaction fees averaging 15%.

You can engage with your subscribers and learn what makes them tick. You create content – videos, images, audio, and more – that remains 100% yours. TipSnaps handles the busywork, processing payments, answering customer questions, and more.

You set your subscription price when you register and market your TipSnaps Page to your loyal social media followers. They can subscribe to your page or send you tips for uploading pictures and videos regularly.


21. Streamlabs

Product: Streamlabs OBS

Streamlabs is livestreaming software that improves on the open-source version of Open Broadcast Software. Streamers on platforms like Twitch, YouTube, and Facebook can use it to manage their viewer interactions, chat management, and tip donations. To fully take advantage of the Streamlabs platform, you need to stream through a computer using their streaming software Streamlabs OBS.

San Francisco based Streamlabs was set up in 2014 by Ali Moiz, Murtaza Hussain, and Tom Maneri. It was initially called TwitchAlerts. Logitech acquired the company in 2019.


22. InVideo

Product: InVideo

You can use InVideo to make professional videos utilizing premium templates, images, and music. It includes many templates to simplify your video creation. You can use InVideo to create many different types of videos, including YouTube videos, slideshow videos, ad videos, Facebook ads, and many more. The platform helps publishers, media companies, and brands to expand audience engagement through the power of video content.

InVideo was founded in 2017 and is based in Mumbai, Maharashtra, India.


23. Vochi

Product: Vochi Video Effects

Vochi is a creative video editing tool. It provides you with unique AI-based technology. You can edit videos with just three taps: choose the sequence, tap the object, apply a visual video effect. The video creator has a motion effect to highlight movement, a glitch to attract viewers' attention, neon special effects to add lighting or clones to make your video a little bit crazy, and many other effects. It uses neural networks to enable the addition of effects to individual objects in a video on a mobile device.

The company was founded in Belarus in 2019.


24. Affinity

Product: Affinity Publisher, Affinity Photo, Affinity Designer, 

Affinity is an Adobe-alternative for those who prefer a cheaper alternative. 

Affinity began in 1987, developing creative software for Windows. Twenty years later, they decided to redevelop their software from scratch. It took the best part of five years, from writing the first line of code to releasing Affinity Designer, their first new Affinity app, in October 2014. They now have a full creative suite of applications covering photo editing, desktop publishing, and graphic design.


25. Canva

Product: Canva

If your creativity expertise isn't design or photography, and you have a limited budget, Canva is an excellent choice for your everyday design needs. You use the platform to create social media graphics, presentations, posters, documents, and other visual content. It is free to use but offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality.

Canva was founded in Sydney, Australia, by Melanie Perkins, Cliff Obrecht, and Cameron Adams in 2012. In April 2014, social media and technology expert Guy Kawasaki joined the company as chief evangelist (brand promoter). In 2017, the company reached profitability and had 294,000 paying customers. By the end of June 2020, Canva was valued at $6 billion.


26. Piktochart

Product: Piktochart

Piktochart helps you turn any text- or data-heavy content into a stunning report, presentation, infographic, social media graphic, or printable. You can easily customize the resulting document for your brand. Drag your logo or a screenshot of your website to auto-magically extract your brand colors. Use your company's fonts. Your custom color palette and uploaded fonts all always accessible in the editor.

Piktochart was launched in March 2012, founded by Ai Ching Goh and Andrea Zaggia, and is based in Penang, Malaysia.


27. Anchor

Product: Anchor

Anchor is an all-in-one platform where you can create, distribute, and monetize your podcast from any device, for free. You can record or upload and edit from any device with tools designed to make you sound great, regardless of your skill level. You can even add a track from Spotify to your episodes. Combine songs and your own talk segments to create with the total freedom of audio. US users can monetize content by collecting listener contributions or adding advertisements into episodes.

Michael Mignano and Nir Zicherman founded Anchor in 2015. They initially launched as a social audio service geared for short-form content. However, in February 2018, Anchor relaunched with an updated version of the platform to create and publish podcasts.


28. Cameo

Product: Cameo

Cameo is a marketplace where fans can book personalized video shoutouts from their favorite people: actors, reality TV stars, athletes, musicians, comedians, and creators. Each celebrity on Cameo has set a price for their personalized message. Interested people can ask them to send a specific message to a person they choose.

Currently, 6800 creators have made themselves available for this service. This includes YouTube stars, influencers, TikTok maestros, bloggers, and even 380 animals.

Cameo's mission is to create the most personalized and authentic fan experiences in the world. They were founded in 2017 and are proud to be Chicago-based. 


29. Kajabi

Product: Kajabi

Kajabi provides a platform where you can build, market, and sell your online course, membership site, or coaching program with no coding, no hiring, no learning curve, no plugins, and no broken integrations. You can access your website, products, marketing, community, and more from a single dashboard.

Kajabi was founded in 2010, with its headquarters located in Irvine, California, USA. Its customers have collectively made over $600 Million selling online courses. It has featured on the Inc 5000 Fastest-Growing Software Companies list for the last three years, showing 270% growth over 2020.


30. Represent

Product: Represent

Represent offers a platform where actors, athletes, creators, and musicians can sell official merchandise. Your profits depend only on how much you sell, with no upfront costs and no hidden fees. You can also use the site for crowdfunding. Customize a product and set up your campaign for free. Share your campaign with your community, supporters, or fans, and start selling immediately. Once you reach your sales goal, Represent will fulfill all your orders and pass the profits straight to you or your charity.

The Los Angeles-based company was founded in 2012 by Andrej Pancik, Bryan Baum, and Leo Seigal. 


31. Zebra Intelligence

Product: Zebra Earn

Zebra Intelligence has set up Zebra Earn, which helps you launch a community of your top fans and gain paid subscriptions, chat with fans, and much more. Tiffany Zhong founded the company in San Francisco. 

Users of Zebra Earn can make money by completing missions in their spare time. They join communities and have the opportunity to give their opinions. 


32. Vibely

Product: Vibely

Vibely helps you build exciting communities. You can start a movement and set interactive challenges with leaderboards, accountability, and lasting friendships. You can even use Vibely to organize offline meetups of your community. 

Teri Yu set up Vibely in Menlo Park, California, in 2018. 


33. Karat

Product: Karat

Karat describes itself as the black card for creators. Unlike most credit card companies, Karat focuses on your social stats rather than your credit score. They even let you design your own card.

San Francisco-based Karat includes amongst its investors Kevin Lin - Twitch co-founder, Wayne Hu - ex YouTube leader, Saar Gur - Patreon board member, and Matt Mazzeo - ex CAA leader. Founders Eric Wei and Will Kim started the company in 2019, and they have received several rounds of funding over 2019-20.


34. Wibbitz

Product: Wibbitz Studio, Lightbox, Wavi, Video Creation Services

Wibbitz online video creation software gives you the freedom to create short-form videos online in minutes. It includes simple and intuitive tools that will help you edit videos like a pro. With one-click resizing to landscape, square, or vertical formats, you can get back hours while creating videos for every platform and channel.

New York-based Wibbitz was founded in 2011. 


35. Zoom

Product: Zoom

Zoom has come into its own during these times of COVID-19. Zoom Video Communications, Inc. is an American communications technology company headquartered in San Jose, California.

Most of its early customers would have been corporate, but nowadays, there's a wide customer base, including creatives wanting to keep in touch with their supporters. 


36. Gumroad

Product: Gumroad

Gumroad clearly targets the creator market. They're an online platform facilitating the sale of creators' products directly to consumers. Typical creators using Gumroad as a marketplace include writers, designers, game developers, musicians, artists, and filmmakers. Creators can make personalized landing pages and create a simple online store.

Sahil Lavingia built the first version of Gumroad in 2011. The company received several rounds of seed financing over the next few years as the platform matured. 


37. Popshop Live

Product: Popshop Live

Popshop Live is a mobile live streaming marketplace where talented individuals can create and host their own shopping channel. Think of it as the Home Shopping Channel for creatives. The app is currently only available for iOS. However, a web app and an Android version will be available soon. It is presently invite-only with plans to launch to the wider public in the foreseeable future. Viewers can interact and shop with the broadcasters in real-time during the streams and access their favorite broadcasters' storefronts and previous shows anytime.

Popshop Live was founded in March 2016 by Danielle Li and is headquartered in the Greater New York Area.


38. Substack

Product: Substack

Substack focuses exclusively on writers. The company says they started Substack because they believe that what you read matters and that good writing is valuable. They think that writers, bloggers, thinkers, and creatives of every background should be able to pursue their curiosity, generating income directly from their own audiences and on their own terms.

You can use Substack to start a newsletter, build your community, and make money from subscriptions. Publishing is free, as they make their money from a 10% percentage of your subscriptions.

Substack was founded in San Francisco in 2017 by Christopher Best, Hamish McKenzie, and Jairaj Sethi. They've received $17.4 million in three funding rounds from 13 investors.


39. Crello

Product: Crello

Crello is an online design tool, helping you create animations and graphics for social and the web, even if you possess no design skills. It includes over 30,000 templates for all major social media, blogging, and marketing formats. Create images, videos, and animations to suit your marketing needs.

A team of nine software developers and one product owner kicked off Crello's product development in September 2016. In July 2017, they launched the first free version of Crello and a year later launched the Crello PRO plan, which allows users to create videos and animations for social media.


40. Caffeine

Product: Caffeine

Caffeine takes a different approach to live streaming. You can broadcast live video and interact with your viewers. Unlike Twitch, Caffeine targets much more than just the gaming audience. There is a strong entertainment focus, and you will find celebrities on the platform. It includes content from partners like FOX Sports, ESPN, BIG EAST Digital Network, DreamHack, Riot Games, and top entertainers, athletes, and gamers. 

Caffeine was founded in Redwood City, California, in 2016. It secured a $100 million investment in September 2018 from 21st Century Fox with chairman Lachlan Murdoch joining their board.


41. Quickmeme

Product: Quickmeme

While memes may not be the most obvious way for creators to promote their craft, they are everywhere on social media now. This makes memes essential for creators wanting to build a robust social presence. 

UK-based QuickMeme LLC develops entertainment applications and software. Quickmeme is the company's flagship product. 

Frequently Asked Questions

What is a good alternative to Adobe?

You can check out Affinity. It is an alternative to Adobe for creators who are searching for a more affordable tool. Affinity offers a full creative suite of applications that include photo editing, desktop publishing, and graphic design.

Which tool can I use for everyday design?

You can check out Canva. It is an excellent tool if you do not have a lot to spend (as a matter of fact, you might even be able to use it for free). You can use it to create social media graphics, presentations, posters, documents, and other visual content. If its free plan does not offer enough functionality, you can also try one of its two paid subscriptions, Canva Pro or Canva for Enterprise, for extra functionality.

Are there any free tools for monetizing your podcast?

You can check out Anchor. It is an all-in-one platform where creators can create, distribute and monetize their podcast via any device free of charge. Though, only US users can use it to monetize their podcasts by gathering contributions from listeners or adding advertisements into a podcast episode. All in all, it is easy to use and virtually anyone can record or edit a good-quality podcast with it.

Which platforms can writers use to make money?

Writers can check out a tool like Substack or Gumroad. With Substack, you can start a newsletter, build your community and generate money via subscriptions. It is free to publish and Substack will only charge you 10% of your subscriptions. Gumroad is an online platform that facilitates the sale of writing directly to consumers. With Gumroad, creators can make personalized landing pages and create a simple online store.

Can anyone use Popshop Live?

No. Popshop Live is at this moment invite-only. The app is also currently only available for iOS devices. Though, there are plans to make a web app and Android version available as well as to launch it to the wider public.

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