CreatorIQ
Octoly
Creator.co
Octoly
CreatorIQ
Creator IQ creates a different kind of marketplace: searchable influencers are indexed by algorithm, not opt-in, so your choices aren’t limited. And when they register on Creator IQ, it’s only with your brand’s portal, creating your own community of influencers who are members of your private marketplace.
Pros and Cons
Create a private portal to work with your own influencers
AI-backed discovery shows amazingly relevant influencers
Influencers show up ready to create: all forms, information, etc. are completed before you ever contact the influencer
Discovery tool can be overwhelming at first
Many sub-product names (Creator Core, Creator Pay) cause product and pricing confusion
Best for: Large Store
Creator.co
From its beginnings as one of the best influencer marketplaces we’ve seen, Creator.co has evolved to become one of the best end-to-end solutions—now with affiliate marketing.
Pros and Cons
Unparalleled data insights on influencers
Brands own license to all UGC, can easily download any content (including Stories)
Affiliate marketing integrations turn influencers into another salesforce
Onboarding fees aren’t a good look
Some users say creator Opt-Ins could be better organized/becomes overwhelming
Best for: Large Store
