CreatorIQ
Octoly
Klear
Octoly
CreatorIQ
Creator IQ creates a different kind of marketplace: searchable influencers are indexed by algorithm, not opt-in, so your choices aren’t limited. And when they register on Creator IQ, it’s only with your brand’s portal, creating your own community of influencers who are members of your private marketplace.
Pros and Cons
Create a private portal to work with your own influencers
AI-backed discovery shows amazingly relevant influencers
Influencers show up ready to create: all forms, information, etc. are completed before you ever contact the influencer
Discovery tool can be overwhelming at first
Many sub-product names (Creator Core, Creator Pay) cause product and pricing confusion
Best for: Large Store
Klear
Klear’s recent acquisition by analytics provider Meltwater only improves the influencer platform’s already stellar use of data, while making welcome improvements to campaign management.
Pros and Cons
Social listening and competitive research features also “teach” the AI about your brand
WYSIWYG editor for creating influencer recruiting landing pages
Improved Campaign Manager can easily handle campaigns at scale
Harder to find YouTube-only creators
Best for: Large Store
