7 eCommerce Marketing Automation Tools for Business Growth

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When done well, eCommerce marketing can boost your sales, drive lead generation, build brand awareness, create better customer experiences, and drive customer loyalty. eCommerce marketing tools like automation software let you streamline your operations and optimize your workflows, allowing you to unlock benefits like greater reach, better customer relationships, and increased revenue. 

Discover some of the best eCommerce marketing automation software, how automation can benefit your business, and how you can choose the best automation solution for your eCommerce business.


7 Best eCommerce Marketing Automation Software to Streamline Your Operations

Top
ecommerce marketing automation tools
2024

1. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue)

Best for: Small and medium-sized eCommerce businesses

Brevo is a CRM suite that also offers marketing automation solutions, aside from email and SMS marketing tools. Brevo lets you create smart automations for an array of campaigns, such as email marketing and SMS campaigns, to keep your customers engaged. Furthermore, you can split test your automations to gauge the effectiveness of your workflows. Brevo also lets you quickly and easily create professional email campaigns using free templates. Alternatively, you can create emails from scratch. 

Key Features:

  • Access to easy-to-use marketing tools
  • Advanced segmentation
  • Drag-and-drop editor 

Pricing: 

  • Offers a free plan 
  • Paid plans start at $25 per month
  • Brevo also lets you create a customized plan
4.4 out of 5 stars
Brevo helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.6
Overall Score
4.4
Features & Pricing
Segmentation
Email Marketing
SMS Marketing
Chat
Shared Inbox
CRM
Marketing Automation
Landing Pages
Signup Forms
Facebook Ads
Transaction Email
Price starting at:$25
Pros and Cons
Deliver time-sensitive information quickly
Advanced Automation included in freemium
Track all customer interactions on one platform
Support can be slow
Bad deliverability rate.
Limited freemium and lite plan.
Bad Drag and drop options.
Best for: Email marketing and marketing automation tools
4.4 out of 5 stars
Brevo helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.

2. Omnisend

Omnisend

Best for: Growing and established eCommerce businesses that want to automate their email marketing efforts

Omnisend helps eCommerce businesses drive sales with its pre-built automations and powerful segmentation capabilities. It’s an eCommerce-focused automation platform that lets you provide seamless and consistent experiences to customers through email, SMS, and web push notification channels. It has pre-built automations for workflows, messages, and subject lines. With it, you can automate welcome messages to new customers, send cart or product abandonment reminders, and offer automated cross-selling suggestions. 

One of Omnisend’s key optimization features is its Automation Splits feature, which lets you split your audience based on different filters, allowing you to create bespoke offers or messaging paths. Meanwhile, its segmentation capabilities let you filter audiences more accurately based on factors like purchase behaviors and transactional events. 

Key Features:

  • Drip campaigns
  • A/B testing 
  • Marketing automation 
  • Customizable email and SMS templates
  • Intuitive segment builder
  • Real-time updates for segments 
  • Extensive integrations with eCommerce tools like Shopify and BigCommerce 

Pricing: 

  • Offers a free plan 
  • Pricing plans will depend on the number of contacts you want to reach 
4.4 out of 5 stars
This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.8
Ease of Use
4.7
Support
4.7
Overall Score
4.4
Features & Pricing
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking
Email Marketing
Marketing Automation
SMS
Web push notifications
Popups & Forms
Reports
Audience sync for ads
Price starting at:$16
Pros and Cons
SMS marketing integration
Contact sync for ads
eCommerce integrations
No RSS feature limits blog connectivity in campaigns
Support can be slow
Unlimited email sends only offered in Pro plan
Best for: E-commerce marketers
4.4 out of 5 stars
This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.

3. HubSpot

HubSpot

Best for: All business sizes looking for a powerful, all-in-one automation solution

HubSpot is primarily a CRM platform that offers a variety of solutions for marketing, sales, customer service, operations, and content management. For instance, its Marketing Hub gives you access to tools designed to help you drive revenue, save time and resources, and measure and optimize your performance. It has a Marketing Automation feature that lets you automate cross-functional operations, nurture leads, and personalize emails at scale. Other HubSpot software solutions allow you to automate customer service, email campaigns, and business processes. 

Key Features:

  • Lead generation capabilities
  • Lead scoring 
  • Advanced marketing reporting
  • Marketing analytics
  • Campaign management 
  • Robust integrations 

    Pricing: 

    • Offers access to free tools
    • Pricing can vary for different products. Paid plans for its Marketing Hub start at $20 per month for individuals and small teams. 
    • Plans for businesses and enterprises are also available, starting at $890 per month

    4. Klaviyo

    Klaviyo

    Best for: SMBs and large enterprises that want to automate their email marketing and SMS campaigns

    eCommerce businesses of all sizes can benefit from Klaviyo’s intelligent marketing automation capabilities. Klaviyo lets you create automated and hyper-targeted omnichannel messaging campaigns for email marketing, SMS marketing, mobile push notifications, and reviews. It also gives you access to built-in personalized benchmarks that allow you to monitor your performance against that of your competitors. With Klaviyo, you can keep your customers engaged through optimized and targeted campaigns, powerful segmentation capabilities, and behavior-triggered omnichannel automations. 

    Key Features:

    • Generative AI feature to accelerate content creation
    • Built-in customizable essential flows for email, SMS, and mobile push notifications
    • Access to pre-built eCommerce email templates
    • Data modeling feature with access to accurate predictive insights 

    Pricing: 

    • Klaviyo offers a free plan
    • Pricing estimates for paid plans depend on the number of contacts you have
    Klaviyo
    4.8 out of 5 stars
    More than just an email marketing platform, Klaviyo is a data-driven customer retention machine, automating newsletters, targeted offers, SMS outreach and more.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    5.0
    Ease of Use
    4.5
    Reporting
    5.0
    Integrations
    4.5
    Overall Score
    4.8
    Features & Pricing
    Email Marketing
    Mobile Access
    Price on request
    Pros and Cons
    Seemingly endless segmentation possibilities
    Dynamic content and rules-based automations create a very personal experience
    Excellent resources for learning both the software and email marketing in general
    Design tools for emails aren’t super intuitive
    No mobile app for management
    No phone support
    Best for: Small, Medium, and Large Businesses
    Klaviyo
    4.8 out of 5 stars
    More than just an email marketing platform, Klaviyo is a data-driven customer retention machine, automating newsletters, targeted offers, SMS outreach and more.

    5. EngageBay

    EngageBay

    Best for: Sales and marketing teams that want to automate their workflows

    EngageBay is a powerful eCommerce marketing automation software that lets you streamline your marketing, sales, and support workflows and processes. Aside from Marketing Automation, EngageBay also offers other solutions, including CRM software, helpdesk software, and live chat software. EngageBay allows you to design and deploy engaging emails, automate email and SMS marketing campaigns, use customizable forms to capture leads, and automate manual or routine tasks like tracking events and syncing data. 

    Key Features:

    • Drag-and-drop editor
    • Split testing 
    • Lead scoring 
    • Abandoned cart recovery 
    • Extensive integrations 
    • Intelligent push notifications 
    • Advanced landing page builder 

    Pricing: 

    • Offers a free plan
    • Different EngageBay platforms have different pricing plans. For example, paid plans for the All-in-one platform start at $12.74 per user per month (biennial billing), while its Marketing platform starts at $11.04 per user per month (biennial billing). 
    engagebay-logo
    4.5 out of 5 stars
    This simple and affordable marketing and sales CRM software has everything small businesses and start-ups need to convert visitors to happy customers. Businesses can scale faster with their comprehensive tools, including marketing automation, help desk, live chat, and more.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    4.0
    Ease of Use
    4.6
    Support
    4.9
    Overall Score
    4.5
    Features & Pricing
    A/B Testing
    Segmentation
    CRM
    Marketing Automation
    Email Broadcasts
    Drag and Drop Email Builder
    Email Templates
    Drag and Drop Landing Page Builder
    Email Analytics
    Landing Page Analytics
    Web Forms & Web Pop-ups
    Forms & Landing Pages
    Email Sequences
    Email Template Builder
    Milestone Tracking
    Push Notifications
    Price starting at:$12.74
    Pros and Cons
    An integrated platform enables all features to be accessed from one dashboard.
    Easy to design interactive emails.
    The customer service team is very responsive.
    Landing page templates are very limited.
    No SMS Function.
    Some missing features such as missing Google Meet, and location in calendar event.
    Best for: Small to medium size businesses
    engagebay-logo
    4.5 out of 5 stars
    This simple and affordable marketing and sales CRM software has everything small businesses and start-ups need to convert visitors to happy customers. Businesses can scale faster with their comprehensive tools, including marketing automation, help desk, live chat, and more.

    6. ActiveCampaign

    ActiveCampaign

    Best for: SMBs that want to leverage powerful automation capabilities

    ActiveCampaign doesn’t just let you automate your email marketing campaigns; it also lets you automate your customer journeys through its customer experience automation (CXA) capabilities. Through ActiveCampaign’s CXA, you can unlock benefits like increased conversion rates, better referral rates, and reduced customer churn. 

    With ActiveCampaign, you can:

    • Build automated workflows
    • Utilize hundreds of pre-built automation “recipes”
    • Create tailored dynamic email content based on customer data like demographic information and engagement history
    • Automate welcome emails, engagement scores, and reminders
    • Automate tracking of contact engagement

    It’s also equipped with AI-powered tools that allow you to automate repetitive tasks and deliver more personalized customer experiences. 

    Key Features:

    • Extensive integrations
    • Automation maps that let you view the entire customer lifecycle
    • Automated sales engagement (ActiveCampaign for Sales)
    • Automated customer interactions through forms and landing pages 

    Pricing: 

    • Paid plans for its Marketing platform (email and marketing automation) start at $49 per month, billed annually
    • Platform bundles (marketing automation and sales CRM) are also available 

    7. Mailchimp

    Mailchimp

    Best for: SMBs and large enterprises that want to use automation to optimize conversions

    Mailchimp is an email marketing and automation solution that lets you automate customer journeys. Through its Customer Journey Builder, you can create custom automated workflows or use Pre-Built Journeys to deploy personalized messages based on customer interactions with your brand. Mailchimp’s Customer Journey Builder also lets you integrate customer data from different apps and web services so you can create seamless customer experiences. Furthermore, Mailchimp’s marketing automation capabilities allow you to send tailored transactional emails, automated order confirmation messages, and trigger-based emails and automate your digital advertising efforts for your eCommerce store. 

    Key Features:

    • A/B testing
    • Forms and landing pages
    • Email scheduling capabilities
    • Automated customer journeys (exclusive to paid plans)

    Pricing: 

    • Free one-month trial is available
    • Free plan is available
    • Paid plans for its marketing platform start at $13 per month for 500 contacts
    Mailchimp
    4.8 out of 5 stars
    Mailchimp has been doing email marketing since the beginning of email marketing, and you’d better believe they know a thing or two about how to do it right.
    Ratings
    Features & Pricing
    Pros and Cons
    Ratings
    Features
    5.0
    Ease of Use
    4.5
    Reporting
    5.0
    Overall Score
    4.8
    Features & Pricing
    CRM
    Email Marketing
    Price starting at:$13
    Pros and Cons
    Free plan that’s actually useful
    Tons of automations; you can even automate some of the automations
    Creative Assistant enables even the most artless users to send good-looking emails
    Several ways to target mailings to the right people
    No onboarding or configuration services available
    Limited support at the lower end of the subscriptions
    Workflow is unclear
    Best for: Small, Medium, and Large Businesses
    Mailchimp
    4.8 out of 5 stars
    Mailchimp has been doing email marketing since the beginning of email marketing, and you’d better believe they know a thing or two about how to do it right.

    What Is eCommerce Marketing Automation?

    In a nutshell, eCommerce marketing automation is the process of using software, systems, or tools to automate manual or repetitive marketing activities and streamline your business processes. When done well, eCommerce marketing automation can optimize your operations and help scale your online business. Some aspects that such tools cover include order processing, ad retargeting, customer service (through chatbots), and sending automated abandoned cart emails. 

    Furthermore, aside from web channels, eCommerce marketing automation software can be applied to mobile, email, and in-app channels. Some common real-world examples of eCommerce marketing automation include offering automated product recommendations to boost conversions and offer better customer experiences and sending out surveys or feedback forms to collect insights from your customers.   


    The Benefits of eCommerce Marketing Automation for Your Business

    Advantages of eCommerce Marketing Automation for your Business

    Aside from automating manual or repetitive tasks, boosting efficiency, and reducing human errors, there are other benefits to leveraging eCommerce marketing automation for your business. These include:

    Boosting Customer Engagement

    Automation lets you send triggered emails, which are automated and personalized emails based on factors like customer behavior, engagement history, and pre-defined events, for different situations. For example, you can send automated welcome emails to new customers or deploy lead-nurturing emails to keep your existing customers engaged. Through workflow automations, you can also quickly create and deploy personalized customer experiences at scale. By helping you improve your customer journey orchestration, automation lets you keep your customers engaged. 

    Letting You Create Personalized Experiences

    Automation helps you create positive touchpoints throughout a customer’s buyer’s journey. Automation also makes it easier for you to connect with customers and use data to build tailored messages and experiences, as well as drive conversions. Moreover, automation reduces human error, which may lead to poor customer experiences. 

    Reducing Cart Abandonment

    The average cart abandonment rate is 70.19%, causing businesses to lose billions of dollars worth of sales. Marketing automation can help reduce cart abandonment rates by allowing eCommerce businesses to send automated cart abandonment emails or reminders to customers. With these targeted messages, you’re guiding your customers to take action and, therefore, complete their purchases.

    Enhancing Upselling and Cross-Selling Efforts

    72% of sales professionals who upsell and 74% who cross-sell saw a 30% increase in their revenue.

    Effective upselling and cross-selling tactics allow you to provide better customer experiences and drive more sales for your eCommerce business. Marketing automation software allows you to utilize customer data to create personalized offers and scale up your upselling and cross-selling efforts.

    Bolstering Your Audience Segmentation Capabilities 

    Automation streamlines the segmentation process and eliminates all the guesswork when it comes to deploying your marketing campaigns. This lets you leverage customer data to build more targeted campaigns based on factors like customer behavior, preferences, and previous actions. Furthermore, because automation lets you collect more data, you’re better equipped to understand your customers, including their pain points, interests, and wants. 


    Choosing the Best eCommerce Marketing Automation Software for Your Business

    Before choosing an eCommerce marketing automation solution, it’s crucial that you first determine what your business goals are. For example, do you want to improve your email marketing efforts or do you want to focus on improving your customer journey orchestration? Identifying what your business needs are is also important. This helps you determine what features and capabilities you need to look for in an eCommerce marketing automation solution. Once you’ve identified your goals and needs, you need to consider the following factors:

    Ease of Use

    No matter how good an automation software may be, it’ll practically be useless if your team will have a hard time putting it to good use. Opt for a solution that has a user-friendly interface. If possible, contact the service provider to ask for a demo so you can see how the software actually works. If you’re having a hard time completing a task, then it may be a good idea to look for another solution so as not to hamper your productivity. 

    Features

    Each eCommerce marketing automation tool comes with a variety of features, which can get overwhelming. Ideally, you should assess your automation requirements beforehand. Do you want to automate your email and SMS marketing campaigns or do you require more robust automations? Based on your requirements, create a list of must-have features. 

    Integrations

    Consider your current tech stack and what apps or platforms you’re currently using. Make sure that the automation software you end up choosing integrates with your stack. 

    Scalability 

    When choosing an automation solution, it’s important to also consider its scalability. Go with a solution that is flexible and capable of growing as your eCommerce business grows. 

    Pricing 

    While many automation solutions offer free plans, these are often limited in scope. Make sure that the plan you choose will align with both your budget and requirements. 

    Customer Support

    Choose an automation solution that offers comprehensive customer support options so you can quickly resolve any issues. Aside from 24/7 support, check to see if you can contact the service provider via different channels like email, phone, or live chat.   

    Other important factors to consider before you embrace automation include your target audience and their behavior, your resources (both financial and human), and the competition. Knowing what the competition is doing and what automation strategies they’re implementing helps you make more informed decisions when it comes to adopting automation for your eCommerce business. Furthermore, take the time to test out all the different solutions available. 

    Most of the automation solutions available today offer a free trial period, allowing you to test them out and see if they’re a good fit for your eCommerce business. Checking client reviews and case studies also gives you a good idea of how others are using a particular tool, which can help you narrow down your choices. 


    Wrapping Up

    More than just automating repetitive or manual tasks, eCommerce marketing automation software helps you build more effective marketing campaigns. Today’s automation solutions are capable of effectively segmenting your customers, analyzing their data, and giving you more accurate insights into your customers and your business’ performance. With automation, you can create more engaging and seamless experiences for your customers throughout their buyer’s journey, grow your customer base, build better relationships with your customers, and uncover new growth opportunities.  

    Frequently Asked Questions

    What are the common challenges to eCommerce marketing automation?

    Adopting eCommerce marketing automation solutions can greatly benefit your business, but it’s not without its fair share of challenges. Common obstacles to successful adoption include not having a solid marketing strategy beforehand, choosing complex automation software, and using inaccurate or low-quality data. 

    What common eCommerce marketing automation strategies are businesses using?

    Below are some of the common eCommerce marketing automation strategies that you may have come across:

    • Automated product recommendations
    • Customer service automation through solutions like chatbots
    • Dynamic pricing
    • Personalized marketing campaigns using audience segmentation
    • Automated upselling and cross-selling
    About the Author
    Geri Mileva, an experienced IP network engineer and distinguished writer at Influencer Marketing Hub, specializes in the realms of the Creator Economy, AI, blockchain, and the Metaverse. Her articles, featured in The Huffington Post, Ravishly, and various other respected newspapers and magazines, offer in-depth analysis and insights into these cutting-edge technology domains. Geri's technological background enriches her writing, providing a unique perspective that bridges complex technical concepts with accessible, engaging content for diverse audiences.