Why do some TikTok Shop listings stop at 1% conversion, while others hit 8–10%+ during...
eCommerce Tools and Resources
Influencer Marketing Hub offers you all the latest eCommerce Marketing news, tools and resources to enable businesses and marketers to connect and harness the power of eCommerce.
LATEST
Live Shopping Formats that Actually Convert
What makes one live shopping show pull in five-figure sales while another flatlines after...
The Walmart BFCM Playbook: How Brands Turn Precision Into...
What does it take to stand out when millions of shoppers, ads, and algorithms collide in...
Amazon Black Friday & Cyber Monday Playbook for Brands...
What does it take to win Amazon’s most competitive shopping window—when ad costs...
Black Friday & Cyber Monday Dates
When exactly should brands fire up their holiday campaigns in 2025—and how much time...
Q4 Attribution Under Pressure: UTMs, Promo Codes, LTK/Shopify...
How do you prove which creator actually drove your BF/CM sales when every click, cookie...
More Articles
How to Calculate Profit on TikTok Shop
How much profit are TikTok Shop sellers really keeping after referral fees, shipping...
Sephora Bets on Creator Commerce With New Affiliate Storefront
The launch signals Sephora’s intent to expand its digital and social commerce...
How Pinterest’s Where-to-Buy Links Redefine CPG Advertising
The update connects upper-funnel inspiration to lower-funnel conversions with built-in...
TikTok Shop Adds Training and Assistant Tools for Sellers
New safeguards and scoring systems give creators clearer pathways to success. TikTok...
New PMG & Snap Study Shows GenAI + AR Ads Outperform Static...
Data confirms immersive formats drive stronger attention, engagement, and full-funnel...
Creators Power the Full Holiday Purchase Funnel (Study Confirms)
From discovery to conversion, creator content is influencing in-store browsing, online...
TikTok Shop Joins Global Fight Against Counterfeits Through INTA...
The collaboration adds consumer education and IP enforcement to strengthen trust in...
TikTok Shop Forces GMV Max on Advertisers
The mandate spotlights TikTok’s aggressive bet on AI automation while exposing deep...
TikTok Shop Struggles to Gain Ground in Japan’s E-Commerce...
Cultural caution, trust concerns, and production hurdles slow adoption of the...