eCommerce Tools and Resources

Influencer Marketing Hub offers you all the latest eCommerce Marketing news, tools and resources to enable businesses and marketers to connect and harness the power of eCommerce.

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eCommerce • Social Media

TikTok Shop Adds Training and Assistant Tools for Sellers

New safeguards and scoring systems give creators clearer pathways to success. TikTok...

eCommerce • Social Media

New PMG & Snap Study Shows GenAI + AR Ads Outperform Static...

Data confirms immersive formats drive stronger attention, engagement, and full-funnel...

New Study Confirms Creators Power the Full Holiday Purchase Funnel

eCommerce

Creators Power the Full Holiday Purchase Funnel (Study Confirms)

From discovery to conversion, creator content is influencing in-store browsing, online...

eCommerce • Social Media

TikTok Shop Joins Global Fight Against Counterfeits Through INTA...

The collaboration adds consumer education and IP enforcement to strengthen trust in...

eCommerce • Social Media

TikTok Shop Forces GMV Max on Advertisers

The mandate spotlights TikTok’s aggressive bet on AI automation while exposing deep...

eCommerce • Social Media

TikTok Shop Struggles to Gain Ground in Japan’s E-Commerce...

Cultural caution, trust concerns, and production hurdles slow adoption of the...

eCommerce • Influencer Marketing • Social Media

How CPG Brands Are Merging Cultural Relevance with Performance...

Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...

eCommerce • Social Media

83% Product Discovery: Why TikTok Shop Is Winning Impulse Buys

With eight out of ten shoppers finding new products on every visit, TikTok Shop has...

eCommerce • Social Media

How TikTok Shop’s New Badges Will Drive In-App Sales

Enhanced transparency through real-time seller stats could turn TikTok’s growing...

AI Marketing • eCommerce • Social Media

Publicis Groupe Taps Captiv8 to Power AI-Driven Social Commerce

Publicis Groupe has made a significant move in the influencer marketing space with the...

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