eCommerce Tools and Resources

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eCommerce • Social Media

TikTok Shop Adds Training and Assistant Tools for Sellers

New safeguards and scoring systems give creators clearer pathways to success. TikTok...

eCommerce • Social Media

New PMG & Snap Study Shows GenAI + AR Ads Outperform Static...

Data confirms immersive formats drive stronger attention, engagement, and full-funnel...

New Study Confirms Creators Power the Full Holiday Purchase Funnel

eCommerce

Creators Power the Full Holiday Purchase Funnel (Study Confirms)

From discovery to conversion, creator content is influencing in-store browsing, online...

eCommerce • Social Media

TikTok Shop Joins Global Fight Against Counterfeits Through INTA...

The collaboration adds consumer education and IP enforcement to strengthen trust in...

eCommerce • Social Media

TikTok Shop Forces GMV Max on Advertisers

The mandate spotlights TikTok’s aggressive bet on AI automation while exposing deep...

eCommerce • Social Media

TikTok Shop Struggles to Gain Ground in Japan’s E-Commerce...

Cultural caution, trust concerns, and production hurdles slow adoption of the...

AI Marketing • eCommerce • Social Media

Publicis Groupe Taps Captiv8 to Power AI-Driven Social Commerce

Publicis Groupe has made a significant move in the influencer marketing space with the...

eCommerce • Social Media

The TikTok Effect: How Supermarkets are Adapting to Viral Food...

TikTok has rapidly evolved from a platform of viral dances and lip-syncing videos to one...

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