15 of the Highest-Earning Instagrammers

Instagram is one of the most popular social media platforms used by marketers to connect with their audiences. It is also the most popular influencer marketing platform with many influencers in different niches and more emerging each day.

Almost all brands and marketers have at some point worked with an influencer or have plans to. And, most prefer working with smaller influencers who are more authentic and affordable.

However, if you have a large enough budget and want to reach millions of people via just one post, then celebrities are your best bet. No one can beat the power and influence of a celebrity or match their follower bases. 

Here’s a list of the top 15 highest-earning celebrities and influencers on Instagram who you can collaborate with to reach millions of people.

15 of the Highest-Earning Instagrammers:

1. Kylie Jenner

Followers - 147M

Average Engagement Rate - 2.62%

Average Price Per Post - $1.26M

Kylie is the owner of the beauty brand, Kylie Cosmetics, and is one of the most influential people in the beauty industry. She belongs to the popular Jenner-Kardashian clan of “Keeping up with the Kardashians” fame. The entire extended family rose to fame because of that show, but each has their own set of accomplishments.

Kylie is a celebrity influencer who charges over a million dollars per post and is mostly seen endorsing luxury fashion and beauty brands. Here is an example of her promoting her new line of fashion accessories that she designed for the luxury fashion brand, Balmain.

Image Source: Instagram

2. Ariana Grande

Followers - 165M

Average Engagement Rate - 1.06%

Average Price Per Post - $0.99M

Ariana is an award-winning, American singer, actress, and songwriter who has several hit singles. Her recent single, “Thank You, Next,” has been on almost all prominent music billboards worldwide. This has made her rise to the second position among the highest-earning Instagrammers of 2019.

A simple mention from her on her Instagram feed can help you reach her 165 million followers. Here’s one such post where she mentions the beauty brand, Ulta Beauty.

Image Source: Instagram

3. Christiano Ronaldo

Followers - 185M

Average Engagement Rate - 2.77%

Average Price Per Post - $0.97M

Christiano Ronaldo is one of the most popular football players in the world and doesn’t really need an introduction. However, for all those who don’t know about sports, he is a Portuguese football player, who plays forward.

Ronaldo is the dream celebrity for brand endorsements for any sports brand and he also does it well. Unlike other celebrities who often just mention a brand and don’t even bother to write a caption, he actually does a good job. Here’s one such example of his post in which he promoted shoes by Nike.

Image Source: Instagram

4. Kim Kardashian West

Followers - 149M

Average Engagement Rate - 1.08%

Average Price Per Post - $0.91M

Kim Kardashian is another celebrity who rose to fame after being featured in a TV series based on her family. She just launched her cosmetics brand, KKW beauty, following after the footsteps of her half-sister, Kylie Jenner. 

Kim is very popular on social media and consistently has media attention and gets both good and bad publicity. Here is a paid post where Kim is seen promoting a wellness brand.

Image Source: Instagram

5. Selena Gomez

Followers - 157M

Average Engagement Rate - 2.61%

Average Price Per Post - $0.88M

Selena Gomez is a Spanish singer and actress who has a massive fan following worldwide. She has a huge follower base on Instagram and has been among the most popular Instagrammers for years. She breaks the norm that celebrities don’t get high engagement rates on their posts and gets an average of 2.6% engagement rate on her Instagram posts.

She is often seen endorsing fashion, lifestyle, and beauty brands. Here’s one example.

Image Source: Instagram

6. Dwayne Johnson

Followers - 158M

Average Engagement Rate - 0.96%

Average Price Per Post - $0.88M

Dwayne, popularly known as, “The Rock,” is a Hollywood actor who first gained popularity as a wrestler in the TV show called WWE. He is known for his solid build and is mostly seen in action movies. And, that makes him a perfect celebrity influencer for health and fitness brands.

Here’s an example of him promoting a water brand on Instagram

Image Source: Instagram

7. Beyonce Knowles

Followers - 134M

Average Engagement Rate - 1.24%

Average Price Per Post - $0.78M

Beyonce is a very popular singer and actress who was earlier a part of the famous band, “Destiny’s Child.” She is one of the most popular singers in the world and has sold over 100 million records worldwide.

Netflix recently launched a film about her life and she promoted it on her Instagram page.

Image Source: Instagram

8. Taylor Swift

Followers - 122M

Average Engagement Rate - 0.93%

Average Price Per Post - $0.74M

She is an American singer and songwriter with a global fan base. She is one of the highest-selling artists of all times and has several record-breaking singles. She has received 10 Grammys, one Emmy, 12 Country Music Association Awards, and 23 Billboard Music Awards.

Here’s a commercial for Amazon Music that she posted on her Instagram feed.

Image Source: Instagram

9. Neymar da Silva

Followers - 126M

Average Engagement Rate - 1.61%

Average Price Per Post - $0.72M

Neymar is a Brazilian footballer who plays forward for the Brazil national team and the French club, Paris Saint-Germain. He is a recent phenomenon and has quickly risen to fame and is now counted among the legends like Messi and Ronaldo (who are also on this list).

He is a good option for sports and fitness brands who are looking for a celebrity to endorse their brand. Here’s an example of one of his Instagram posts where he is promoting the sports shoes brand Nike.

Image Source: Instagram

10. Justin Bieber

Followers - 119M

Average Engagement Rate - 1.04%

Average Price Per Post - $0.72M

Justin Bieber is another popular American singer who has made it to list, primarily because of his massive fan following. He has a global fan base and that makes him coveted for brands who want to reach that audience.

Here’s an example of him promoting an apparel brand.

Image Source: Instagram

11. Nicki Minaj

Followers - 106M

Average Engagement Rate - 0.81%

Average Price Per Post - $0.65M

Nicki Minaj is a famous rapper, singer, songwriter, model, and actress. She has won several awards for her music, including six American Music Awards, four MTV Video Music Awards, and 11 BET Awards. She was nominated for 10 Grammy awards but has not won one yet.

She often endorses luxury brands or simply mentions them in her Instagram posts. Here’s once such post where she mentions the luxury fashion brand, Fendi.

Image Source: Instagram

12. Lionel Messi

Followers - 132M

Average Engagement Rate - 3.39%

Average Price Per Post - $0.64M

He is an Argentine professional footballer who doesn’t really need any introduction. He is one of the most popular footballers of all time. He plays forward both for Argentina’s national team and the Spanish club, Barcelona.

He has done several brand endorsements, not limited to brands in the sports and fitness categories. Here is an example of his paid collaboration with the food brand, Lay’s.

Image Source: Instagram

13. Kendall Jenner

Followers - 116M

Average Engagement Rate - 1.61%

Average Price Per Post - $0.61M

Kendall Jenner is the sister of Kylie Jenner and a part of the Jenner-Kardashian family. She also features in the TV series, “Keeping up with the Kardashians,” which is based on this family.

She is a model who has worked with several reputable companies like Victoria’s Secret and Estee Lauder. Her popularity and a huge social media follower base keep landing her paid collaboration opportunities. Here is one such example of a sponsored post that she created for the fashion brand, Stuart Weitzman.

Image Source: Instagram

14. Khloe Kardashian

Followers - 98.9M

Average Engagement Rate - 1.36%

Average Price Per Post - $0.59M

Khloe Is another businesswoman and socialite from the Jenner-Kardashian clan. She co-founded an apparel brand called Good American. She is also involved with Kylie’s beauty brand and often designs several collections and fragrances.

Here is an Instagram post where she is promoting Kylie Cosmetics’ latest collection.

Image Source: Instagram

15. Kevin Hart

Followers - 79.9M

Average Engagement Rate - 0.62%

Average Price Per Post - $0.48M

Kevin Hart is an American actor, stand-up comedian, and producer. He has acted in several popular movies and TV shows including “Jumanji” and “Modern Family.” He is quite active on Instagram and has a substantial follower base.

As a celebrity, he sometimes gets the opportunity to design his own collections for different brands, like the one shown in the example below.

Image Source: Instagram


These are some of the highest-earning Instagrammers who have massive follower bases and are recognised worldwide. Collaborating with any of these Instagrammers can help you reach millions with a single post. So, if your goal is to reach as many people as you can, then these are the ones you should collaborate with.

Note: All engagement rate calculations are done using HypeAuditor and the price per post data is sourced from Hopper HQ.

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