Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Ogilvy, BeInfluence, and Stellar Lab undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Ogilvy, BeInfluence, and Stellar Lab:
Influencer marketing has been a key driver in boosting Brussels Airport’s visibility, turning it into one of Europe’s leading travel hubs. In a standout 2022 campaign, iO, the team behind the initiative, tapped into the power of influencers to inspire a diverse range of travelers to begin their journeys at Brussels Airport. The campaign wasn’t just about flashy promotions; it focused on creating authentic connections by working with micro, meso, and family-focused influencers who shared their real travel experiences.
Rather than a one-off content push, influencers showcased not only the airport's facilities but also the entire travel experience through Instagram posts and stories. High-quality, lasting visuals were created, providing ongoing content for future campaigns. With detailed tracking of key metrics like reach, impressions, and media value, the campaign went beyond raising awareness—it delivered tremendous success.
For agencies in Brussels, this case is a great example of how targeted influencer partnerships, clear communication, and a data-driven approach can elevate a brand’s presence and build meaningful connections with key audiences. For businesses looking to replicate this kind of success, partnering with the right agency is key. Below, we’ve rounded up eight of the best influencer marketing agencies in Brussels that can help brands build impactful campaigns and drive meaningful engagement.
Best For: Large businesses, global brands, and enterprises Notable Clients: Absolut, Mondelez, Ford, IKEA Ogilvy Social.Lab (OSL) is a global leader in influencer marketing, offering unmatched expertise in data-driven storytelling and award-winning campaigns. As part of Ogilvy’s international network, OSL specializes in executing influencer strategies across multiple markets, making them an ideal choice for global brands and businesses with regional or global ambitions. Their expertise has earned them industry recognition—named Best Large Influencer Marketing Agency at the 2024 Global Influencer Marketing Awards and Best Influencer Partnership Strategy in various regions. What sets them apart is their deep industry insights. OSL provides brands with data to build their own strategies, offering annual Influence Trends reports, hosting creator panel discussions, and exploring emerging fields like B2B influencer marketing. OSL is also at the forefront of innovation, integrating AR-enhanced campaigns and TikTok-focused strategies through their TK.Lab division. Their ability to create impactful and culturally relevant campaigns is backed by their legacy of brand-building expertise—shaping culture-changing ideas with creativity and effectiveness. For brands looking to leverage the growing B2B influencer market, Ogilvy Social.Lab is the go-to agency, combining data insights, cutting-edge strategies, and a proven track record to deliver exceptional influencer marketing results. Best For: Medium-sized to large businesses Notable Clients: Carrefour, Nestlé, Warner Bros., European Commission BeInfluence has been running influencer campaigns across Europe since 2017. Over the years, the number of campaigns has risen to over 300. Their real power? Nano and micro-influencers. With a network of 7,000+ creators, they specialize in authentic, niche-driven marketing that feels less like an ad and more like a recommendation from a friend. And it works—just look at their Green Deal campaign for the EU Commission, which hit 1.1M+ reach with a 3.9% engagement rate, or their Fost Plus initiative, which pulled a massive 18.11% engagement rate. Unlike platform-based agencies, BeInfluence takes a full-service approach, handling everything from strategy to execution to analytics. They also lean into storytelling and meaningful partnerships, ensuring influencers promote brands they actually believe in. With offices in Brussels, Paris, and Antwerp, they’re perfectly positioned for European market dominance. And with features in Belgium’s Top 100 Digital Agencies and an award win in 2023, it’s clear they’re just getting started. Best For: Medium to large businesses Notable Clients: Nintendo, Pepsico, L’Oréal, Disney Founded by Cathy Pill and Sarah Levin Weinberg, Stellar Lab’s influencer campaigns are powered by their proprietary Stellar Tech platform. This AI-backed tool analyzes content, forecasts outcomes, and tracks performance—so your campaigns aren’t just creative, but strategically optimized for results. With a diverse influencer network spanning gaming, gastronomy, music, and sports, they’ve run campaigns for some of the biggest companies, proving their ability to match brands with the right creators. And they don’t just stop at connections—Stellar Lab specializes in content co-creation and post-campaign reporting, ensuring every activation delivers measurable impact. Their ethical influencer marketing approach, in collaboration with ARPP and the Influence Marketing Alliance, ensures compliance with industry standards—so your campaigns remain credible and transparent. Stellar Lab is scaling influencer marketing with tech and strategy through their offices in Brussels, Paris, and Copenhagen, making them a strong choice for brands seeking both authenticity and ROI. Best For: Businesses of all Sizes Notable Clients: Disney, Drunk Elephant, Nivea, KitchenAid We Love Pure has evolved since 2010 from a traditional PR agency into a digital-first creator marketing powerhouse. Their unique approach blends the best of traditional PR with innovative influencer strategies that focus on building authentic connections between brands and their audiences. A key differentiator for this agency is their Fetch app, launched in 2018, which revolutionized influencer marketing by shifting the focus from pushing partnerships to influencer opt-ins. This ensures genuine collaborations, where influencers actively choose to work with brands that resonate with their audience. In 2023, they expanded with Fetch the Agency, a talent management platform that connects brands with Belgium’s top content creators. We Love Pure has proven its ability to run impactful campaigns in the beauty, fashion, and lifestyle industries. Their membership in SERMO, a global communications network spanning 15 countries, gives them an international edge, helping brands create influencer marketing strategies that are both local and global in scope. At the heart of We Love Pure’s success is their ability to create authentic, influencer-driven content that doesn’t feel forced. Best For: Small to medium-sized businesses Notable Clients: Delhaize, Enerdeal, ProDi presse Influenzo, a Brussels-based startup, is making a mark in influencer marketing with its performance-driven approach. Rather than just connecting brands with influencers, they focus on creating campaigns designed to deliver measurable results—optimizing reach, engagement, and conversions. One of their key strengths is their ability to launch campaigns quickly, often within 48 hours, allowing brands to capitalize on trending topics before they lose momentum. A standout feature of Influenzo’s service is their web content personalization, which can boost e-commerce conversion rates by up to 20%. This focus on driving sales rather than just awareness sets them apart from many other agencies. By analyzing audience behavior and optimizing campaigns accordingly, Influenzo ensures each campaign delivers tangible outcomes. The agency also supports influencers through their proprietary app, which helps creators manage and monetize campaigns across platforms like Instagram, YouTube, and TikTok. Their focus on authentic partnerships ensures that the chosen influencers work with brands that align with their values and respect their creative independence. In addition to campaign execution, Influenzo offers services in social video production, creative content formats, and social selling, helping brands connect with their audiences in multiple ways. Connecting brands and products with true influencers, bloggers and micro-influencers in Belgium and The Netherlands. 1 - 10 Best for: Influencers, Brands and Organisations Connecting brands and products with true influencers, bloggers and micro-influencers in Belgium and The Netherlands. Best For: Small to medium-sized businesses Notable Clients: CROWN’Sm, Devos & Lemmens, Lima Efluenz is a strong contender, particularly for their use of nano and micro-influencers. This focus is perfect for brands who are seeking more authentic engagement, especially since smaller creators also have a bigger statistical reach. Based in Brussels, with an expanding presence in France, what really makes this agency stand out is their custom-built campaign management app. Developed by Nightborn, this app streamlines influencer communication, content approval, and performance tracking—so you’re never left guessing how your campaign is performing. They also run a content validation process, ensuring all influencer-generated content is optimized before it goes live, maintaining brand consistency and quality. Efluenz doesn’t just connect brands with influencers; they offer a full-service approach, including in-house content production and intelligent storytelling to craft campaigns that actually resonate with audiences. And thanks to their detailed performance tracking through their app, they back every campaign with data, giving you clear insights into reach, engagement, and ROI. Best For: Large businesses and global enterprises Notable Clients: Ford, IKEA, Vans, Mondelez Emakina is a modern-day leader in the industry. With over 23 offices worldwide, a global reach with local market expertise, and now part of EPAM Systems, this agency has a knack for executing creative strategies tailored to Belgium brands. What sets them apart? An influencer selection process grounded in data and tracking tools that go beyond surface metrics, ensuring brands connect with the right creators for their target audience. Their approach isn’t just about one-off collaborations—they focus on long-term influencer relationships that foster brand loyalty. Emakina also integrates influencer marketing with digital advertising, amplifying campaign impact across multiple channels, platforms, and mediums. And if video content is your priority, they specialize in YouTube marketing and motion design, creating high-quality video content that enhances influencer storytelling. With a carbon-neutral certification and award-winning campaigns under their belt, Emakina is not just about performance—it’s about purpose-driven, high-impact influencer marketing. Best For: Businesses of all sizes Notable Clients: UNESDA, Science Europe, Huawei, World Wildlife Fund (WWF) The Right Street (TRS) is a prominent influencer marketing agency known for its expertise in campaign strategy, content creation, and community management. With a focus on using data to refine campaign trajectory, TRS crafts strategies that truly connect with audiences, making them a trusted partner for businesses of all sizes. But what really sets TRS apart is their unique tool, The D Scale. This proprietary platform allows clients—ranging from global brands to NGOs—to track and measure their digital impact in real-time. By ensuring that influencer campaigns are aligned with specific business goals, The D Scale helps optimize reach and engagement, ultimately driving better results. With an impressive client roster, TRS has proven its ability to manage complex industries while maintaining authenticity. Their combination of creative content and data analytics makes them a standout choice for brands looking to get the most out of their influencer marketing efforts. Beyond just connecting brands with influencers, TRS takes a long-term approach by nurturing relationships with audiences, building sustainable communities that boost brand loyalty and create lasting connections.1. Ogilvy
2. BeInfluence
3. Stellar Lab
4. We Love Pure
5. Influenzo
Influenzo
Influenzo
6. Efluenz
7. Emakina
8. The Right Street
Comparison of the Top Influencer Marketing Companies in Brussels
With multiple influencer marketing agencies operating in Brussels, it can be difficult to determine which one best suits your brand’s needs. Below is a comparison of the top five agencies based on their ideal clientele, notable clients, and their strongest unique feature—which sets them apart from the competition.
| Agency Name | Best For | Notable Clients | Unique Strength |
|---|---|---|---|
| BeInfluence | Businesses of all sizes, particularly those seeking nano & micro-influencer engagement | Carrefour, Nestlé, Warner Bros., European Commission | High engagement rates through authentic, community-driven influencer campaigns |
| Stellar Lab | Medium to large businesses looking for AI-driven, data-backed influencer marketing | Nintendo, Pepsico, L’Oréal, Disney | AI-powered Stellar Tech platform for predictive analytics & campaign tracking |
| We Love Pure | Lifestyle, beauty, and fashion brands that prioritize influencer-led storytelling | Disney, Drunk Elephant, Nivea, Pandora | Unique Fetch App, allowing influencers to opt into campaigns for more authentic partnerships |
| Influenzo | Small to medium-sized businesses focused on fast, performance-driven influencer marketing | Delhaize, Enerdeal, ProDi presse | Rapid campaign execution, launching influencer campaigns within 48 hours |
| Efluenz | Small to medium-sized businesses looking for nano and micro-influencer collaborations | CROWN’Sm, Devos & Lemmens, Lima | Custom-built campaign management platform, streamlining influencer communication and performance tracking |
How to Win Over Brussels with Influencer Marketing: A Strategy That Works
Brussels is a city of culture, nightlife, and high engagement with local influencers who know how to captivate their audience with authenticity. For an influencer marketing agency looking to crack the Brussels market, the key is to combine local expertise with innovative content strategies.
From fashion to music to photography, these influencers have mastered the art of audience engagement. Let’s dive into the strategies that can help brands connect with the Brussels audience in a way that feels natural, exciting, and impactful.
Hyperlocal Influencers: The Secret to Authenticity
Forget the big global names—Brussels thrives on authenticity. Partnering with hyperlocal influencers ensures that a brand’s message is rooted in the city’s cultural heartbeat.
For example, ILLEGAAL has become a go-to source for underground events and artistic movements. The people behind the account don’t just post about events—they immerse their audience in the experience, making followers feel like insiders. A brand collaborating with such an influencer should tap into this exclusivity factor, offering first access to events or products that can only be discovered through the influencer’s channel.
Similarly, inspi builds trust through real-life experiences and street-style aesthetics. Instead of staged brand endorsements, they showcase fashion and lifestyle through effortless, everyday settings. Brands should allow influencers to maintain creative control to preserve this organic and relatable feel.
Turn Events Into Must-Attend Moments Through Influencers
If there’s one thing Brussels’ audience loves, it’s events that feel exclusive yet welcoming. Partnering with influencers who specialize in nightlife and cultural experiences ensures higher engagement and attendance rates.
Take Fuse Brussels, one of the city’s most iconic electronic music venues. Their content doesn’t just promote upcoming gigs—it makes you feel like you’re already there. With strobe-lit photography, backstage snippets, and engaging post-event recaps, they turn club nights into a movement rather than just a one-time event. Brands in beverages, fashion, or tech can collaborate by integrating products directly into the nightlife experience, from branded cocktail nights to exclusive influencer-hosted DJ sessions.
For art and photography lovers, STUDIO 124 is a visual powerhouse. High-end photography and stylized brand storytelling make their content captivating and aspirational. A smart strategy would be for brands to co-create immersive experiences, such as a brand-sponsored photo exhibit, inviting followers to experience the magic firsthand.
Aesthetic-Driven Campaigns That Make Products Shine
In Brussels, visual storytelling reigns supreme. If an influencer’s feed doesn’t look cohesive, stylish, and aspirational, it won’t drive engagement.
Inspi has perfected the art of capturing Brussels through a fashion-forward lens. Every post is carefully curated to blend style, architecture, and mood. Brands looking to position themselves as premium or trendy should invest in high-quality visuals and let influencers integrate products subtly into their aesthetic. Whether it’s a luxury fashion brand, a high-end hotel, or a chic café, the key is to make the content feel seamless rather than promotional.
Best Influencer Marketing Firms in Brussels for Impactful Campaigns
Brussels' influencer marketing landscape is diverse, from data-driven agencies like Stellar Lab to niche-focused firms like BeInfluence. Whether your brand needs AI-powered analytics, hyperlocal influencers, or full-scale campaign management, selecting the right firm depends on your goals—authenticity, engagement, or measurable ROI. As influencer trends evolve, transparency, compliance, and creative storytelling remain key. With the right agency, brands can tap into Brussels' thriving influencer scene and drive real impact.
Frequently Asked Questions
What is an influencer marketing agency, and why do businesses need one?
An influencer marketing agency helps brands connect with social media influencers to promote their products or services. These agencies handle influencer selection, campaign management, content creation, and performance tracking to ensure successful collaborations that drive engagement and conversions.
How much does it cost to work with an influencer marketing agency in Brussels?
Costs vary depending on the agency, campaign scope, influencer tier (nano, micro, macro), and platform. Typically, brands can expect to pay between €5,000 and €50,000 per campaign, but premium agencies working with high-profile influencers may charge even more.
How do influencer marketing agencies in Brussels select influencers for campaigns?
Agencies use a mix of data-driven tools, AI-powered analytics, and manual vetting to find influencers that align with a brand’s target audience, values, and goals. They assess factors like engagement rates, audience demographics, content quality, and past brand collaborations.
What social media platforms are most commonly used in influencer marketing campaigns?
The most popular platforms include Instagram, TikTok, YouTube, and LinkedIn. Instagram and TikTok dominate in lifestyle, fashion, and beauty industries, while YouTube is preferred for in-depth product reviews, and LinkedIn is ideal for B2B influencer marketing.
How can businesses measure the success of an influencer marketing campaign?
Success is measured using key performance indicators (KPIs) such as engagement rate, reach, impressions, click-through rate (CTR), conversions, and return on investment (ROI). Agencies often provide detailed reports analyzing these metrics.
Are there any legal requirements for influencer marketing in Belgium?
Yes, Belgian and EU regulations require influencers to disclose paid partnerships and sponsored content clearly. Labels like #Ad, #Sponsored, or "Partnership with [Brand]" must be used to ensure transparency and compliance with consumer protection laws.
Can small businesses benefit from influencer marketing, or is it only for large brands?
Small businesses can greatly benefit from working with nano and micro-influencers, who typically have high engagement rates and can promote products authentically to niche audiences at a lower cost than macro-influencers or celebrities.
What are the advantages of working with an influencer marketing agency instead of managing campaigns in-house?
Partnering with an agency offers several key benefits, including:
- Access to influencer networks: Agencies have pre-vetted influencers suited for different industries.
- Expert strategy development: Agencies create tailored campaigns aligned with business goals.
- Performance tracking and optimization: Agencies use data-driven insights to measure and refine campaigns.
- Compliance with legal regulations: Agencies ensure all campaigns follow advertising laws.
- Time and resource efficiency: Businesses save time and avoid the hassle of influencer negotiations and content approvals.
How can businesses choose the right influencer marketing agency in Brussels?
Selecting the right agency involves considering several factors:
- Industry expertise: Look for agencies experienced in your sector.
- Past client success stories: Check case studies and testimonials.
- Influencer network: Ensure they work with relevant creators.
- Reporting and analytics: Verify that they provide detailed performance tracking.
- Budget and pricing transparency: Understand their cost structure upfront.
- Campaign management process: Assess how they handle influencer selection and content approvals.
What are the differences between nano, micro, macro, and mega influencers?
Influencers are categorized based on their follower count and engagement levels. Each type has unique advantages for brands:
| Influencer Type | Follower Count | Best For | Engagement Level | Cost Per Post (Estimated) |
|---|---|---|---|---|
| Nano | 1K - 10K | Small businesses, niche brands | Very High | €50 - €500 |
| Micro | 10K - 100K | Mid-sized brands, high engagement campaigns | High | €500 - €5,000 |
| Macro | 100K - 1M | Large brands, mass awareness campaigns | Moderate | €5,000 - €50,000 |
| Mega | 1M+ | Global brands, celebrity endorsements | Low to Moderate | €50,000+ |
