Top 18 Brand Monitoring Tools Every Brand Should Consider

Founded in 2010, Brandwatch can help you with social media listening, publishing, measurement, and customer data management. With the data that it offers, your brand gains a competitive edge over its competitors as you’re equipped to make more informed decisions. 

Its social listening tools let you keep track of conversations about your brand and its offerings in multiple languages. In addition to tracking mentions of your brand, you can also use it to identify popular topics and hashtags. Armed with this information, you can create more effective marketing campaigns for better engagement and reach. 

If you’re a regular IMH reader, you’ll know that we’ve featured Sendible a number of lists about social media scheduling tools. In addition to using it to schedule content for platforms like LinkedIn, YouTube, and Instagram, you can also use it for brand monitoring.

One of its eight standard reports is dedicated solely to what’s being discussed about your brand. Another useful feature is that you can also use it to monitor keywords and then filter the results by source (e.g. review sites, social networks, blogs, or news) or sentiment.

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Trusted by big brands like Twitch, Tailor Brands, Uber, Intel, and Stanford University, Brand24 is one of the older brand monitoring tools on the market. They quickly carved a name for themselves after the company was founded in 2011 and, to this day, they’re still one of the leading tools for brand monitoring. 

One of the main reasons behind this tool’s success is that its list of features continuously gets updated. In addition to brand monitoring, it also offers first-class analytics to help you boost your marketing and branding strategies. Not only does it list social mentions, but it also helps you to make sense of those mentions’ impact such as the engagement stats on comments and shares. 

Hootsuite offers an additional feature, Hootsuite Insights, that’s powered by Brandwatch (another tool on our list). With it, you can stay informed about discussions relating to the key topics, track brand mentions, and monitor the activities of your competitors. Alternatively, if you’re already using Hootsuite for social media management, you can integrate Talkwalker to get important insights conveniently via your Hootsuite dashboard. 

One of its most useful features is that you can get alerted instantly of any unusual spikes to identify possible customer complaints that can go viral. This makes it a lot easier to get ahead of a crisis. 

With Keyhole, you can track when the name of your brand, its offerings or competitor is mentioned across all the major social media sites as well as millions of other websites. By means of its intuitive dashboard, you’ll also be able to get an overview of data relating to post volume, engagement volume, number of impressions, and reach volume. This basic data will give you a good starting point. It then also takes it one step further to offer sentiment analysis which is useful for competitor analysis.

Unlike similar tools, Keyhole also offers hashtag analytics. While it doesn’t relate to brand monitoring, it’s useful for curating content and helping your content reach more people. 

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Founded in 2012, Mention caters to both agency and enterprise clients. In addition to offering real-time brand monitoring, its software can also be used for competitive analysis, custom insights, and automated reporting. 

From press articles to review websites, with Mention you can monitor more than 1 billion sources across the web. All in all, it’s a great tool to help you manage your brand’s reputation online, plan your social media content, and engage with your audience. Its interface is super intuitive and the fact that the keywords that you’re searching for are highlighted in yellow makes it even easier to find your way around the software. 

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While BuzzSumo is one of the top tools for content marketing, it can also help you with brand monitoring. With it, you can create alerts for mentions of your brand and its products as well as other keywords and topics that can impact your business. This way, you can be the first to respond (or at least very quickly) to prevent a crisis. 

In addition to tracking the use of your own brand name, you can also use it for competitor monitoring. You can, for example, set it up to receive a real-time notification when one of your competitors gets mentioned online or set up a dashboard to keep tabs on your competitors. 

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If you jump ahead and quickly scan its key features listed below, you’ll see that Ahrefs focuses a lot on SEO. Part of its features, it also includes a Mentions feature that lets you track topics or brand names that are mentioned throughout the web. All you have to do is set it up in Ahrefs Alerts and you’ll receive notifications in your inbox at the frequency that you prefer. What makes this feature useful is that it lets you decide whether you want to look for your keywords in the title of the post, the content of the post or both. 

Meltwater hunts through feeds from the main social networks like Reddit, Twitch, Pinterest and TikTok as well as blogs, discussion forums, customer reviews sites, and online news. What’s more, it also uses AI algorithms to identify when your brand is the point of discussion in thousands of podcasts. 

Then, to help you make sense of all the data, it also offers social analytics tools. This useful feature comes in handy if you want to identify patterns and trends to help you make better marketing decisions. 

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NetBase Quid offers a range of features relating to brand monitoring that can help you to improve your business. For example, with its Brand Health feature, you can get a better understanding of how consumers and the media view your brand by analyzing customer experience data from any source in real time. You can also use it to keep tabs on brand sentiment over time. With this information, you can see if the perception of your brand is improving or, worse, taking a hit.

Similarly to Talkwalker and YouScan, it also uses AI to identify when your brand shows up in pictures. This is a great feature if you want to focus more on user-generated content. 

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