Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like AA Agency , Represented, and Nordic Influencer Makreting ApS undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like AA Agency , Represented, and Nordic Influencer Makreting ApS:
Keeping up with social media trends was described as the biggest challenge marketers face today. Trends can shift overnight, influencing how consumers engage with content and make purchasing decisions.
Staying ahead of these changes requires more than just awareness—it demands expertise, agility, and creativity. This is especially true in Copenhagen, a city known for its innovation, design, and progressive approach to marketing. Influencer marketing agencies in Copenhagen are uniquely positioned to understand both global trends and local nuances, allowing them to craft campaigns that resonate deeply with Danish audiences.
This guide highlights the top influencer marketing agencies in Copenhagen, offering insights into their unique strengths, local expertise, and proven ability to create campaigns that drive results.
Whether you’re a startup, SMB, or an established brand, these agencies can help you navigate the dynamic world of influencer marketing and unlock your brand’s full potential in the Danish market.
Comparison of the Top Influencer Marketing Companies in Copenhagen
Here’s a comparison of the Top 5 Influencer Marketing Agencies in Copenhagen:
Agency Best For Specialization Key Strengths Brands of all sizes Data-driven and authentic campaigns Blending creativity with performance data Midmarket brands and large agencies End-to-end influencer marketing Award-winning campaign results Smaller brands Full-service influencer marketing Expertise in Kids & Families campaigns Large brands and agencies Data-driven marketing, PR, and events Strong integration of PR and events Brands and agencies of all sizes Micro-influencer marketing High engagement with niche audiences
Best For: Brands of all Sizes Specialization: Data-driven and authentic influencer marketing campaigns AA Agency, based in Copenhagen, stands out as a premier influencer marketing agency that combines authenticity with data-driven strategies to deliver impactful campaigns. Specializing in customizing influencer content and conversion-driven strategies, the agency’s philosophy revolves around building credibility through meaningful partnerships. Yet, the agency doesn’t sacrifice creativity for analytics; instead, they blend both elements to craft campaigns that are as engaging as they are effective. Their international experience further adds to their credibility, as they’ve worked with over 200 brands globally, giving them the expertise to tailor strategies for both local and international markets. A prime example of their success is the campaign they ran for Sif Jakobs Jewellery. Tasked with boosting brand awareness and driving conversions, AA Agency selected social media influencers whose profiles perfectly aligned with the brand’s target audience. Over the course of three months, the campaign produced 45 pieces of content across TikTok, Instagram, and YouTube, amassing nearly 1.5 million impressions. This thoughtful mix of platforms and content types not only elevated the brand’s visibility but also significantly improved its conversion rate. Best For: Midmarket Brands and Large Agencies Specialization: End-to-end influencer marketing campaigns Represented is an agency renowned for its ability to craft 360-degree campaigns that handle every aspect of the process, from concept development to reporting. Their expertise lies in activating the right influencers across platforms like Instagram, TikTok, and YouTube to create authentic and engaging content. The agency’s core service revolves around activating micro-influencers for user-generated content creation. A perfect example is their collaboration with HelloFresh, where Represented activated 20 influencers across Denmark and Norway to showcase how HelloFresh simplifies meal preparation while promoting sustainability. Through a mix of Instagram posts, reels, and TikToks, the campaign achieved over 13 million exposures and nearly 60,000 interactions, boosting both awareness and direct sales of meal boxes. Represented’s ability to deliver results has also been recognized with industry accolades. In 2024, they won the “Best Match of the Year” award at the Influenced Awards for their campaign with Sarah Mosgaard and MyBanker. This campaign, which focused on promoting MyBanker’s home loan comparison platform, achieved over 1.1 million views and 11,000 likes, with significant engagement through saved posts and comments. The campaign’s success demonstrates Represented’s knack for aligning influencer talent with client goals to achieve maximum impact. Best For: Smaller Brands Specialization: Full-service influencer marketing campaigns Nordic Influencer Marketing ApS is one of the largest influencer marketing agencies in the Nordic region, offering a full-service approach to campaigns across all major social media platforms, including TikTok, Instagram, YouTube, and Twitch. Based in Copenhagen, the agency specializes in two key segments: Kids & Families and the General Audience. This dual focus allows Nordic Influencer Marketing to create highly targeted campaigns that resonate with specific demographics, leveraging their extensive network of over 3,500 influencers. Their expertise in the Kids & Families segment is unmatched, with over 20 years of experience shaping campaigns that engage younger audiences and their parents. This was evident in their collaboration with Unbox Now Denmark, where they promoted the Dixit board game, a family-friendly product that enhances empathy and communication skills. By pairing the game with relatable influencers, the campaign conveyed a message of imaginative play and connection, making it a hit among families. The creative storytelling and engaging visuals used in the campaign were a testament to the agency’s ability to align brands with influencers who genuinely resonate with their target audience. For the General Audience, Nordic Influencer Marketing excels at crafting campaigns that highlight authentic experiences and moments. In a recent collaboration with Asmodee Games, they promoted travel-friendly versions of popular board games, showcasing how they elevate summer adventures. One campaign featured Nordic influencer Kim Koste enjoying a game of “Trails by Trolley” with friends by the scenic Lake Lutvan. The stunning visuals and relatable messaging captured the joy of spending quality time outdoors, seamlessly integrating the brand into real-life experiences. Best For: Large Brands and Agencies Specialization: Data-driven influencer marketing, PR, and event management Social Works is an online marketing agency specializing in scaling brands’ online presence through tailored influencer marketing, PR, and content strategies. With over a decade of experience running thousands of influencer campaigns, the agency leverages its vast network of influencers to drive brand growth and engagement. The agency’s holistic approach to influencer marketing goes beyond simple collaborations. Social Works carefully selects influencers based on their alignment with the brand’s DNA, appearance, and past performance. Their expertise extends to managing public relations and organizing events, making them a one-stop solution for brands looking to amplify their presence across multiple platforms. This approach was evident in their partnership with Dior Makeup, where Social Works cast a beauty squad tailored to Dior’s values and aesthetics. From securing a “main influencer” for red-carpet events to assembling a team of ambassadors, Social Works seamlessly integrated Dior’s brand identity into the campaign. Their successful collaboration expanded beyond Dior Makeup to include Dior Couture, demonstrating their ability to foster long-term partnerships. With a combined social reach of over 400 million followers, Social Works stands out for its ability to curate impactful experiences that elevate both brands and influencers. Best For: Brands and Agencies of all Sizes Specialization: Micro-influencer marketing with a focus on authenticity, engagement, and creating user-generated content Since 2018, Inmix has been building strong partnerships between influencers and brands to create campaigns that emphasize authenticity and credibility. Their expertise spans Instagram, TikTok, and Twitch, where they strategically pair influencers with companies to boost brand awareness and generate user-generated content that aligns with a brand’s visual identity. The agency’s strength lies in its ability to target niche audiences through micro-influencers. Inmix focuses on influencers with highly engaged followers, allowing brands to reach specific demographics with precision. Their campaigns go beyond awareness by leveraging the influencers’ content in paid advertising, ensuring broader reach and sustained impact. This approach has helped Inmix deliver campaigns that resonate with both local and international audiences. One of their standout collaborations is with LEGO House, the iconic “Home of the Brick” in Billund. Since 2021, Inmix has partnered with LEGO House to run seasonal and event-focused campaigns, such as the Halloween and Christmas experiences, and the launch of the interactive “Moodmixer” play area. For the Moodmixer campaign, Inmix activated seven creative influencers whose content showcased the vibrant and playful nature of LEGO House. The campaign resulted in 15 posts and 113 stories, achieving over 226,000 unique views and a 4.85% engagement rate. Additionally, Inmix ensured LEGO House received high-quality content to use in future marketing efforts, maximizing the value of the campaign. Best For: Smaller Brands Specialization: Tailored influencer marketing strategies and campaigns Content Club is one of Denmark’s largest influencer marketing agencies, offering creative campaign solutions that span idea development, execution, and detailed reporting. With a team of seasoned experts from the advertising, media, and entertainment industries, Content Club has developed a deep understanding of how to craft impactful campaigns that resonate with diverse audiences. The agency’s success is a result of its ability to adapt and grow alongside its clients and creators. In 2024, Content Club celebrated its second anniversary, marking a milestone year of solid profitability and ambitious goals for the future. With over 15 active campaigns in October alone, the agency showcased its dynamic network of influencers and its capability to deliver fresh, creative content across platforms. Their October campaigns, brimming with originality and engagement, are a testament to the agency’s commitment to both creativity and results. Content Club’s approach extends beyond just influencer marketing. The agency fosters long-term relationships and builds a vibrant community, often hosting Friday events featuring renowned artists like Clemens and Drew Sycamore. This emphasis on collaboration and community enhances their campaigns, making them not just promotional efforts but cultural moments that leave a lasting impression. Best For: Smaller Brands Specialization: Full influencer management and campaign execution Bash Agency is an influencer management firm representing a diverse roster of Danish talents. Their influencers, who excel across Instagram, TikTok, and YouTube, have developed creative, personal online spaces that offer brands authentic exposure and impactful engagement. By leveraging their network of influencers—ranging from emerging voices to well-established personalities—they create campaigns that balance relevance, credibility, and awareness. This ensures maximum output and engagement, delivering both visibility and measurable results. Bash Agency’s commitment to transparency and accountability is evident in their reporting. They provide detailed metrics to evaluate the success of each campaign, helping brands navigate their influencer activations with clarity and confidence. Whether it’s building brand awareness, increasing audience engagement, or achieving specific performance goals, Bash ensures that every collaboration delivers tangible value. Best For: Brands of all Sizes Specialization: Trendsetting influencer marketing campaigns Kubbco is a Copenhagen-based agency that specializes in turning authenticity into amplification. They do this by introducing specialized tactics like cross-posting, co-posting, launching sponsored posts, and even PR. Collaborations are also simplified since Kubbco manages your campaign end-to-end – from contract negotiations to creating briefs and deliverables timelines. A standout example of Kubbco’s expertise is their partnership with OLAPLEX for a TikTok-branded hashtag campaign. Tasked with increasing brand awareness, Kubbco launched the #OLAFLEX challenge, which celebrated diversity and inclusion through hair transformation stories. Unlike traditional campaigns that focus on high-profile influencers, Kubbco partnered with over 100 everyday people to create authentic content. This approach not only resonated with OLAPLEX’s community but also achieved remarkable results: over 11 billion video views, 1.89 million user-generated videos, and a 210% increase in searches for OLAPLEX.1. AA Agency
2. Represented
3. Nordic Influencer Makreting ApS
4. Social Works
5. Inmix
6. Content Club
7. Bash Agency
8. Kubbco
A Cultural Edge: Working with Copenhagen-Based Influencer Firms
Collaborating with Copenhagen-based influencer agencies offers a distinctive advantage, deeply rooted in Danish work culture and an intimate understanding of the Scandinavian audience.
Danish Work Culture: Collaboration, Transparency, and Punctuality
Danish work culture is characterized by a flat organizational structure that promotes open communication and teamwork. This collaborative environment ensures all stakeholders, including brands and influencers, contribute meaningfully to campaign development. Transparency is another cornerstone, fostering trust through honest and clear communication. Punctuality reflects professionalism and respect, ensuring that projects adhere to timelines and budgets.
These cultural attributes enhance the efficiency and effectiveness of influencer marketing campaigns. For instance, the Danish influencer marketing agency AA Agency emphasizes transparency and collaboration in their campaigns, ensuring that both brands and influencers are aligned throughout the process.
Understanding the Scandinavian Audience: Values, Preferences, and Buying Behavior
Scandinavian consumers, particularly in Denmark, place a high value on sustainability, quality, and authenticity. They are discerning buyers who prefer products and brands that align with their ethical standards and lifestyle. Influencer marketing campaigns that resonate with these values tend to be more successful in this region.
The “Love Letter” collaboration between Danish fashion brand Ganni and iconic denim powerhouse Levi’s exemplifies how influencer marketing campaigns in Denmark resonate with values of sustainability, quality, and authenticity.
This rental-only capsule collection, featuring upcycled vintage Levi’s 501 jeans and repurposed denim pieces, was marketed through a highly engaging digital and social media campaign. Influencers played a pivotal role in showcasing the collection’s versatility and eco-conscious message. Their creative content, shared on Instagram and TikTok, highlighted Ganni’s playful designs and Levi’s heritage, effectively engaging audiences who prioritize ethical fashion.
What set this campaign apart was the integration of Near Field Communication (NFC) technology, which enabled renters to access each garment’s history via their smartphones. This innovative feature, combined with influencer storytelling, emphasized transparency and fostered trust with consumers.
How to Build Meaningful Partnerships With Influencer Agencies in Copenhagen
Building a strong relationship with a Copenhagen-based influencer agency requires more than just signing a contract—it involves establishing clear communication, aligning goals, and fostering mutual trust. By following best practices, brands can create collaborations that deliver long-term value and sustained growth.
Establish Clear Communication and Expectations
Effective communication is the cornerstone of any successful agency-client relationship. Danish agencies like Nordic Influencer Marketing emphasize transparency by providing detailed reports that measure campaign success against predefined KPIs. This ensures that both parties are aligned and can adjust strategies if needed.
Similarly, Inmix keeps clients updated throughout the campaign lifecycle, sharing influencer content and results in real time. By setting expectations early—such as how often reports will be delivered or the preferred method of communication—brands and agencies can foster smoother collaboration and avoid misunderstandings.
Focus on Long-Term Collaborations
While short-term campaigns can yield quick wins, long-term partnerships offer deeper insights and more authentic storytelling. A strong example is LEGO House’s ongoing collaboration with Inmix. This partnership allowed the agency to tailor campaigns for different seasonal events, consistently engaging diverse audiences and driving repeat success.
Long-term relationships also enable agencies like Bash Agency to develop trust with both clients and influencers, resulting in campaigns that are not only relevant but also impactful. Over time, these partnerships help agencies refine their strategies and achieve better results for the brand.
Align on Goals and Metrics for Success
Setting measurable goals is essential for evaluating the success of influencer marketing campaigns. Agencies like Kubbco go beyond delivering likes and mentions; they track metrics that matter, such as sales conversions and overall ROI.
Clear alignment on what defines success allows both the agency and the client to focus their efforts on driving meaningful outcomes. Whether the goal is increased brand awareness, higher engagement, or improved sales, aligning on key performance indicators ensures a shared vision for success.
By establishing clear communication, nurturing long-term collaborations, and aligning on metrics, brands can create meaningful partnerships with Copenhagen-based influencer agencies. These collaborations not only deliver measurable results but also help brands stay relevant and connected with their audience in the dynamic Scandinavian market.
Crafting Success Through Influencer Collaborations
Partnering with a Copenhagen-based influencer agency offers a unique blend of cultural alignment, local expertise, and transparent communication, all of which are essential for successful influencer marketing campaigns. Danish agencies understand the nuanced preferences of Scandinavian audiences, allowing them to craft campaigns that resonate authentically and drive meaningful results.
By leveraging Copenhagen’s strengths—such as its collaborative work culture, innovative marketing strategies, and deep network of influencers—brands can achieve their goals more effectively. Whether you’re seeking to boost brand awareness, drive engagement, or increase conversions, working with a local agency ensures you’ll benefit from their cultural insight and proven expertise.
Frequently Asked Questions
What is an influencer marketing agency, and how can it help my business?
An influencer marketing agency connects brands with influencers to promote products or services through authentic and engaging content. These agencies manage everything from strategy development to campaign execution and reporting. By leveraging their expertise, brands can reach targeted audiences, enhance brand visibility, and drive sales effectively.
Why should I choose a Copenhagen-based agency for influencer marketing?
Copenhagen-based agencies bring a deep understanding of Scandinavian culture, values, and consumer behavior. This cultural alignment helps create campaigns that resonate authentically with local audiences, leading to more impactful results. Additionally, Danish agencies excel in transparency, collaboration, and punctuality, ensuring smooth and efficient campaign management.
What industries do influencer marketing agencies in Copenhagen specialize in?
Copenhagen agencies cater to a wide range of industries, including fashion, beauty, tech, food, and family-focused brands. Agencies like AA Agency and Represented specialize in fashion and lifestyle, while Nordic Influencer Marketing focuses on family-friendly campaigns, and Inmix excels in micro-influencer marketing across various sectors.
How do I measure the success of an influencer marketing campaign?
Success can be measured using metrics such as engagement rate, reach, impressions, website traffic, and conversion rates. Agencies like Kubbco and Social Works provide detailed reports that track ROI and align campaign performance with business goals.
What should I consider before signing a contract with an influencer marketing agency?
Before signing, evaluate the agency’s experience, past campaigns, and alignment with your brand values. Ensure clear communication about campaign goals, reporting, and budget. Reviewing case studies, like Inmix’s work with LEGO House, can provide insights into their capabilities.
How long does it take to see results from an influencer marketing campaign?
While some results, like increased engagement, can be seen within days, tangible outcomes such as sales growth may take weeks or months. Factors like campaign length, influencer selection, and audience size all impact the timeline.
Are Copenhagen-based agencies suitable for global campaigns or just local markets?
Copenhagen agencies are equipped for both local and global campaigns. For example, AA Agency and Represented have worked with international brands, tailoring strategies to resonate with audiences worldwide while maintaining local authenticity.
What are the benefits of hiring an influencer marketing agency?
Hiring an influencer marketing agency offers numerous advantages, including:
- Access to a network of influencers tailored to your brand.
- Expertise in creating data-driven and engaging campaigns.
- Time-saving management of contracts, content reviews, and reporting.
- Insights into market trends and consumer behavior.
- Increased brand visibility, engagement, and ROI.
What factors should I prioritize when selecting an influencer marketing agency?
When choosing an agency, focus on:
- Alignment with your brand’s values and goals.
- Industry experience and proven campaign results.
- Quality of influencer network and audience reach.
- Transparency in communication and reporting.
- Flexibility to accommodate your specific needs and budget.
What are the differences between boutique influencer agencies and full-service marketing agencies?
|
Feature |
Boutique Influencer Agencies | Full-Service Marketing Agencies |
| Specialization | Focus on influencer marketing |
Covers a wide range of marketing services |
|
Campaign Management |
Niche, highly tailored | Broad, integrated approach |
| Client Focus | Small to mid-sized brands |
Larger, multi-channel campaigns |
|
Flexibility |
High | Moderate |
| Cost | Typically lower |
Higher due to broader services |
