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8 nov in London, GB

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Why Attend?

Our speaker and panelist lineup is packed with founders and CEOs from the industry’s top companies. Attendees will learn from the best about topics relevant to anyone in the business—strategies for influencer activation, relationship management, the ins and outs of compliance, accurately measuring ROI. But you won’t just learn how to do things for the present; you’ll be inspired for where you can take things in the future. Our agenda was designed not just to celebrate what influencing marketing has achieved, but to take an active role in shaping its future.


Who Should Attend?

You should. We are passionate about influencer marketing, and we’ve worked hard to create a community around Influencer Marketing Hub. As a reader of this site you’re a part of that community, and we want you to join us. We can’t have the kinds of conversations we want to have if you’re not there for the dialogue. The day will have something for everyone, from marketers to platform providers to agencies to influencers themselves.

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TOPICS INCLUDE

Influencer Marketing Automation

From software-based programmatic campaign strategies to artificial intelligence that IDs influencers among your customers, technology plays a huge role in automating marketing at scale. We’ll dive into automation best practices, and examine the ways it can provide real value to your marketing.

ROI Deep Dives

Understanding ROI with influencer marketing can be complicated, made worse by the fact that no one’s agreed on a standard measurement for it. This, despite the mountains of campaign data that are available to marketers and brands. We’ll look at how to analyse that data to better understand what you got out of your influencer marketing budget, and get accurate, actionable insights into pushing ROI even further.

Influencer Discovery

There are plenty of tools available designed to help you find the right influencers. But they won’t help you if you don’t know what you’re looking for—or how to find them. Learn strategies for finding new talent, determining whether they’re a good fit, as well as any red flags to look out for.

Influencer Relationship Management

From first contact to sustaining a good thing, there’s a lot to cover around how to keep your favorite influencers in it for the long run. But you won’t just learn methods for keeping influencers engaged with your brand. You’ll learn to segment influencers into different relational stages, and the best way to keep them interested at each stage.

FTC Compliance

Influencer marketing has come under fire recently as social campaigns blur the line between content and advertising. The rules on transparency are still being written, but we don’t need to wait for them to start marketing responsibly now. Influencers and brands alike will learn how to proactively achieve compliance without sacrificing authenticity.

Influencer Platforms vs. Influencer Agencies

Some influencer platforms amount to a self-service talent agency, so brands will usually choose between one or the other. It doesn’t always have to be an either/or situation, though—and platforms and agencies don’t need to consider each other natural enemies. There’s an opportunity for collaboration, ways in which they can work together to grow the industry.

INFLUENCER MARKETING EXPERTS & KEYNOTE SPEAKERS

Pierre-Loïc Assayag
Pierre-Loïc Assayag
Founder
TRAACKR

Pierre-Loïc Assayag is the CEO and Co-Founder of Traackr. A veteran of the internet economy, Pierre-Loïc is focused on using technology as an instrument of change and innovation to transform companies and industries as he did successively at Viant (first internet pure play consultancy), Invivia (seamless computing), Optaros (SaaS implementation for e-commerce), and now at Traackr. He sees Traackr, and the underlying practice of influencer marketing the company founded, as a catalyst for inevitable change for all organizations to regain the trust and attention of their customers.

Speaking at: Confluence: The Power of Influence and Content
Shane Barker
Shane Barker
Founder
SHANEBARKER.COM

Shane Barker has been in the influencer space for over 5 years and is a top contributor at INC, Huffington Post and Salesforce. He has a video influencer series with SEMrush called “Influencer Marketing with Shane Barker!” and has consulted with Puma, California Art Institute, IMAX plus many others.

Speaking at: Why Influencer Marketing and Ecommerce Are A Perfect Fit!
Oliver Brügmann
Oliver Brügmann
Managing Director & Partner
VISUMATE

Oliver Brügmann, one of the first influencers marketing pioneers and entrepreneurs in Berlin, is a managing director & partner of visumate. Having the professional background in banking in combination with the professional expertise in high quality content creation and curation, brought the innovative approach and upscale level knowledge in authentic creative personal branding, influencers marketing and engagement with brands topics.

Speaking at: Creative personal branding: from Zero to Hero
Bas van den Beld
Bas van den Beld
Host
INFLUENCER MARKETING HUB

Bas is a highly sought-after consultant, trainer and professional speaker. He helps businesses develop a solid marketing strategy based on the needs and behaviors of their target customers. Bas has worked with, trained and consulted with some of the biggest brands in tech, travel and entertainment including KLM, MTV / Comedy Central (Viacom), Lenovo, Linkdex, DMA and more. He is also a trainer at several Business Schools, like Beeckestijn Business School, as part of their MBA programs

Host
Philip Brown
Philip Brown
Influencer Marketing and Brand Advocacy
COME ROUND

Philip Brown is a bilingual influencer marketing, brand advocacy, word of mouth & content marketing strategist who is currently head of Influencer Marketing and Brand Advocacy at Come Round. The agency focuses on (since 2009!) getting brands into the hands & homes of brand advocates and influencers and creating powerful in-home experiences. He is responsible for devising, overseeing and in-depth KPI reporting of influencer marketing strategies that combine the best of online and offline. He has successfully run campaigns for clients such as Panasonic, Dyson, Birdseye and Morphy Richards. Philip firmly believes influencer marketing should go beyond content creation and that influencer marketing strategies require a more depth-approach than the usual smash & grab tactics.

Speaking at: PANEL: A Match Made in Heaven — finding and tying up suitable influencers
Olivier Billon
Olivier Billon
Founder & CEO
YKONE

Olivier Billon is Founder & CEO of international influencer marketing agency 'Ykone.' Graduating from Sciences Po Paris in 2007, Olivier’s entrepreneurial spirit, and fascination with the new marketing potential offered by social media, quickly led him to found Ykone during 2008. Over the years Olivier has grown the business to now have offices in New York, Dubai, Berlin, Copenhagen, London & Bangalore. Olivier continues to be as excited by influencer marketing now as he was when Ykone began, and his success in the field has led him back to Science Po where he is now a Guest Lecturer.

Speaking at: Using Influencer marketing to create and amplify story-telling around a product launch.
Gil Eyal
Gil Eyal
Founder
HYPR

Gil Eyal is the CEO and co-founder of HYPR, which organizes social media information and makes specific audiences reachable at scale. Founded in 2013, HYPR’s Search Engine leverages its smart index that houses profiles and audience demographic information for over 10 million influencers across major social channels.

Speaking at: Activating Influencers: The Mistakes We Shouldn't Be Making
Neil Henderson
Neil Henderson
CEO & Co-Founder
ASSEMBLY

As CEO & Co-Founder of Assembly, Neil provides Brands and Agencies with the tools and knowledge to run large scale influencer campaigns. With years of experience driving revenue growth for Redbrick Technologies, the second fastest-growing software company in Canada, Neil and his team are focused on merging two things they love: authentic content and performance. With a performance marketing background, he is committed to streamlining the process of managing complex influencer campaigns, and making it easy for marketers to identify opportunities and scale what's ROI positive.

Speaking at: How to run an ROI positive influencer campaign… and have the data to prove it
Linda Hörnfeldt
Linda Hörnfeldt
Founder
INFLUENCERS OF SWEDEN

Linda Hörnfeldt is the founder and CEO of Influencers of Sweden, Sweden’s trade organisation for social media influencers. Their mission is to create business and improve working conditions for influencers and help create a transparent, supporting and inspiring community. Linda has been working in digital communications for over 10 years and has been blogging since 2001.

Speaking at: PANEL: A Match Made in Heaven — finding and tying up suitable influencers
Cody Liebman
Cody Liebman
Director of Sales
REVFLUENCE

Cody Liebman is the Director of Brand Partnerships at Revfluence, a leading influencer-marketing platform based out of San Francisco. In his three years at Revfluence, Cody has on-boarded over 200 brands and agencies to the platform. At a time when “influencer marketing” was still a considerable unknown for prospective clients, Cody led the go-to-market strategy for the product & built the sales team at Revfluence. He currently oversees strategy & growth and works with clients to create custom influencer and content programs. Cody received his MBA at CASS business school in London.

Speaking at: PANEL: A Measure of Success: The Insiders’ View of Influencer Marketing Done Right
Jesse Leimgruber
Jesse Leimgruber
Founder
NEOREACH

Jesse founded NeoReach which provides the technology infrastructure for brands like NBC, Microsoft and The New York Times to run their influencer marketing campaigns. Before NeoReach, he bootstrapped two companies to combined millions in revenue (when he was in high school). Jesse is currently a Thiel Fellow, as well as graduate of FOUNDER.org and The Alchemist Accelerator. He also serves as mentor and lecturer at the European Innovation Academy.

Speaking at: The True ROI of Influencer Marketing
Joanna Pawluk
Joanna Pawluk
Chief Growth Officer
INDAHASH

Joanna has nearly a decade of experience with top media agencies in bringing innovation to grow businesses and boost results.

At indaHash she is responsible for building operations in the UK and oversee expansion into new markets - more than 50 in 18 months.

Speaking at: PANEL: A Measure of Success: The Insiders’ View of Influencer Marketing Done Right
Suze Renner
Suze Renner
Founder
LUXURY COLUMNIST

Luxury Columnist was named one of the top luxury blogs by Vuelio and one of the 50
best luxury blogs and websites by Qosy. We have over 320,000 monthly readers based
mainly in the UK, the United States, Europe, Canada, Australia and Russia and over
200,000 social media followers interested in luxury travel, dining and style. Our features
focus on useful tips, hidden gems and unique experiences. Suze and Paul also create
digital content and stories for the platforms of luxury brands. We are regular keynote
speakers on influencer marketing and advise companies on how to work with influencers.

Speaking at: PANEL: A Match Made in Heaven — finding and tying up suitable influencers
Fabian Reinholz
Fabian Reinholz
Founder
HÄRTING Rechtsanwälte

Fabian Reinholz is a lawyer and partner of HÄRTING Rechtsanwälte since 2000 and certified expert for intellectual property (IP) rights. His clients are from the technology, advertising, media and sports business. Fabian advises in trademark-, copyright- and unfair competition matters. His daily business comprises comprehensive legal and strategical counselling of business projects including drafting and negotiating contracts, as well as assisting clients in legal disputes. He’s been a lecturer for sports law at Donau University in Krems/Austria and lecturer for IP law at the Medienakademie Berlin.

Speaking at: PANEL: A Match Made in Heaven — finding and tying up suitable influencers
Aaron Ru
Aaron Ru
Influencer Business Development
PINTEREST

Aaron Ru leads Influencer Business Development efforts at Pinterest, with a focus on bringing compelling, engaging and actionable content on platform. Prior to Pinterest, he worked at United Talent Agency, one of the entertainment industry’s premier talent and literary agencies, where he worked on strategic partnerships and M&A across film, TV and digital media. Aaron started his career in Technology and Media Investment Banking at UBS. He is a graduate of UC Berkeley and Harvard Business School.

Speaking at: Pinterest: Monetizing Visual Search
Lyle Stevens
Lyle Stevens
CEO & Co-founder
MAVRCK

A self-described data geek and hacker, Lyle Stevens is the co-founder and CEO of Mavrck. Under his leadership, Mavrck has secured dozens of Fortune1000 customers, including P&G, Godiva, and Keurig Green Mountain. The company also won “Innovative Technology of the Year in Sales & Marketing, 2016”award by MassTLC, and created a stellar culture of ‘curious hustlers,’ earning Entrepreneur’s ‘25 Best Small Company Cultures’ of 2015. He graduated from Northeastern University with a Bachelor of Science in Business Administration.

Speaking at: At the Speed of Feed: AI & The Future of Influencer Marketing
Simon Staib
Simon Staib
CPO & Co-Founder
BLOGFOSTER

Previously he held the position of Managing Director at stilanzeigen.net. He graduated in Interface Design from the University of Applied Sciences Potsdam. Whilst in High School Simon ran his own business “NETZPULSEN”. “In 2020 every one of us will make money from their social media activities.” - Simon and the whole team at blogfoster will do their best to achieve this vision.

Speaking at: Don’t waste your money – Top 5 Fraud Issues in Influencer Marketing!
Mats Stigzelius
Mats Stigzelius
Founder
TAKUMI

Mats Stigzelius is co-founder and CEO of Takumi, a platform that connects social media micro-influencers with brands. Since its creation in early 2015, the company has raised over £5.5 million of investment from prominent angel investors and has offices in London, Berlin, New York and Reykjavik.
Alongside Takumi, Mats is also a partner at Rainmaking – a seed capital investment and innovation company, launching its own start-ups and helping to grow existing early stage start-ups. Rainmaking portfolio includes Startupbootcamp, Rainamking Loft, Rainmaking Innovation and Frokost.dk.

Speaking at: PANEL: A Measure of Success: The Insiders’ View of Influencer Marketing Done Right
Tim Williams
Tim Williams
CEO
Onalytica

Tim has over 15 years’ experience connecting brands with their key influencers across political, traditional media and social media channels. He joined Onalytica in 2012 and became CEO in 2014. Tim has personally led the influencer program strategy and implementation for brands such as Microsoft, Barclays, IBM, Coca-Cola, Thomson Reuters, The Gates Foundation, The British Heart Foundation and RSPB helping them to incorporate social influencer relations into their marketing & communications strategy.

Speaking at: PANEL: A Measure of Success: The Insiders’ View of Influencer Marketing Done Right
Get Tickets ONLY 180 TICKETS LEFT

AGENDA

8 November 2017

8:00 Registration

8:45 Welcome

Award winning Speaker and Digital Media Strategist Bas van den Beld takes the stage for opening remarks. As the day’s MC, he’ll be the one keeping us all Under the Influence for the day. Bas van den Beld | Host, INFLUENCER MARKETING HUB

9:00 Creative personal branding: from Zero to Hero

Opportunity favours the prepared mind. Reflect. Reframe. Create. Grow. Differentiate. Go. Using examples from social media accounts and pop culture, successful branding strategies as well as his own team experiences, Oliver shares his expert tips on how to successfully create, develop, maintain and shape the personal branding and visual identity online. Be hero or zero! Oliver Brügmann | Managing Director & Partner, VISUMATE

9:30 At the Speed of Feed: AI & The Future of Influencer Marketing

More often than not, your best influencers are not found in a database or marketplace – because they exist among your own customers. Integrated with your CX, AI-powered influencer identification and activation enables you to discover the best mix of influencers in the moment to power your marketing strategy from insights to measurement. In this session, learn how AI is transforming the future of influence marketing strategy, design, and performance. Lyle Stevens | CEO & Co-founder, Mavrck

10:00 Don’t waste your money – Top 5 Fraud Issues in Influencer Marketing!

"I just bought 4000 followers for 10 pounds“ - Confession of a real (and major) influencer Buying followers instead of building up a real and loyal community is only one fraud issue influencers and bloggers are using to grow their visibility. It’s becoming one of the biggest challenges marketers and platforms have to face when working with influencers. In this session, we show ways to identify, monitor, and solve the problem of fake followers and other fraud issues in influencer marketing. Then we’ll talk about setting standards for fair and honest communication as a preventive measure. Simon Staib | CPO & Co-Founder, BLOGFOSTER

10:30 Coffee Break

11:15 How to run an ROI positive influencer campaign… and have the data to prove it.

As CEO & Co-Founder of Assembly, Neil provides brands the tools and knowledge to run large scale influencer campaigns. Neil will discuss how to leverage tools and data to effectively plan, manage and scale campaigns that can be predictable. Neil Henderson | CEO & Co-Founder, ASSEMBLY

11:45 PANEL: A Match Made in Heaven — finding and tying up suitable influencers

An influencer, and agency chief, and a lawyer walk into a conference. Sounds like the beginning of a joke, but the intricacies of influencer discovery and activation can be no laughing matter. Influencers are experts in the most valuable thing we have in the current economy—relationship and trust. Every time an influencer obscures the fact of her partner- and sponsorships, that trust erodes a little more. The process of finding the right influencer can be a tricky one, though—getting them to create content for you can be even trickier. In this panel discussion, our experts will pick apart the early stages of the influencer/brand/agency relationship, identifying what works and what doesn’t for attracting the best content creators. They’ll go into how to treat your influencer during the early courtship phase, then dive into the much stickier issues of negotiation and compliance. Expect a lively discussion from three very different perspectives. Suze Renner | LUXURY COLUMNIST
Linda Hörnfeldt | INFLUENCERS OF SWEDEN
Fabian Reinholz | HÄRTING Rechtsanwälte
Philip Brown | COME ROUND

12:15 Confluence: The Power of Influence and Content

Start attracting customers by truly aligning your influencer and content strategies. Unlock the gateway to new audiences with brand messages that are credible and trusted. By attending this session, you’ll get essential tools to keep your influencer and content strategies aligned in order to attract and convert more customers. From collaborating with influencers on content to proving the impact, you’ll become an influencer marketing master in no time. Pierre-Loïc Assayag | Founder, TRAACKR

12:45 Lunch

13:45 Why Influencer Marketing and Ecommerce Are A Perfect Fit!

Answering one of the biggest questions for brands and influencers. Shane will look at the real ROI of working with influencers and how influencers can benefit promoting products they are passionate about. An in depth look at how influencer marketing is shaping acquisition in the ecommerce space. Shane Barker | Founder, SHANEBARKER.COM

14:15 PANEL: A Measure of Success: The Insiders’ View of Influencer Marketing Done Right

The founders of four different influencer marketing platforms sit down for a wide-ranging discussion covering most of the aspects of influencer marketing campaigns. From the importance of influencer relations to identifying the right metrics for campaign measurement, you’ll hear from people who’ve worked on successful campaigns with the world’s top brands. You’ll also hear about the not-so-successful efforts they’ve witnessed, and hear about the most common reasons that campaigns fail. You’ll get insider tips for the best way to engage with influencers, and for establishing an Equal Value Partnership that leaves both sides feeling like they got something out of the deal. Mats Stigzelius | TAKUMI
Tim Williams | ONALYTICA
Cody Liebman | REVFLUENCE
Joanna Pawluk | INDAHASH

15:00 Refreshments

15:30 Activating Influencers: The Mistakes We Shouldn't Be Making

After claiming a $2 billion market share in 2016, influencer marketing will continue to rise significantly in 2017. That being said, there is a divide between those implementing data to target niche influencers for higher engagement, reach and amplification, and those unaware of best practices—investing in celebrities without auditing their audience demographics. For example, U.S. brands continue to partner with Kim Kardashian, yet 70% of her audience reside outside the United States. The nature of social media consumption in an already saturated market means there needs to be a push towards partnering with targeted influencers for elevated traction within a specific audience demographic. Gil Eyal | Founder, HYPR

16:00 Pinterest: Monetizing Visual Search

Internet search is moving away from text towards images, video and augmented reality. As a result, content creators and influencers have a variety of new monetization tools and strategies at their disposable. Aaron Ru, Influencer Business Development | PINTEREST

16:30 The True ROI of Influencer Marketing

How much are big brands really spending on influencer marketing? Are they an getting an ROI or over spending? Which tactics had the highest ROI? Analyzing the direct conversion, sales, and media value data from the world's largest brands paints a vivid picture of the true industry landscape. This presentation analyzes how big brands calculate their influencer media value, what influencer marketing actually costs, and shares direct data from over 400 analyzed influencer marketing campaigns representing over $50m in spend. Jesse Leimgruber | Founder, NEOREACH

17:00 Using Influencer marketing to create and amplify story-telling around a product launch.

The work we are currently doing with Cartier to support the launch of their new fragrance 'L'envol' is a great example of how influencer marketing can bring a product's story and inspiration to life. Olivier Billon | Founder & CEO, YKONE

17:30 drinks

TICKETS

ONLY 180 TICKETS LEFT

Cancellation Policy

Attendee substitutions are permitted without charge. Cancellations made on or prior to September 13, 2017 will incur no cancellation fee. No refunds will be made for cancellations made after September 13, 2017.

If for reasons of Force Majeure the Event cannot take place as scheduled the Organizer reserves the right to reschedule the Event to a date and place of its choosing.

In accordance with our cancellation conditions, cancellations are not possible after eight weeks prior to the event. We appreciate there may sometimes be travel difficulties due to circumstances beyond either the organizers or the attendees control, such as weather or industrial action, and in such circumstances we are happy to extend a credit for a future event. If an attendee is unable / does not wish to take advantage of this offer then it is the attendee’s responsibility to raise the matter with his or her insurance company.

Bring the Team Offer

For 3 or more ticket purchases at the same time please contact us for your 20% discount code. [Discounts may not be combined.]

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CONFERENCE INTEREST

Attendees, speakers and pre registrations include people from the following companies
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THE VENUE

We’re excited to announce that our inaugural conference is being held The Crystal, a world-class events venue overlooking the Royal Victoria Docks in London. It’s conveniently located next to the Royal Victoria Light Rail station, as well as London City Airport and plenty of hotels. The building itself opened in 2012—it’s a modern marvel, sustainably designed and beautiful to look at. Inside is a state of the art facility, purpose built for events like ours.

Get Tickets ONLY 180 TICKETS LEFT