Veganism is no longer a trendy term on social media - it’s now a popular lifestyle choice, here to stay. Terms like “vegan,” “veganism,” and “vegan influencers” are part of the norm now, and have a big impact on social media trends.
So what exactly is veganism? Being a vegan means eliminating all animal products from your diet. That means meat, of course, but also animal by-products like dairy, eggs, and smaller, less obvious products like gelatin. Some vegans will take it even further, too, and make sure that none of their clothing or accessories contains animal products like leather or fur. Beauty products, too, must be cruelty-free and animal-free.
It’s not just social media, either. The number of people adopting veganism has grown immensely. According to data shared by Statista, the global vegan food market is expected to reach more than $22 billion in 2025. To put this into perspective, in 2021, the market size was only about $16 billion.
Several high-profile celebrities have switched to veganism and plant-based diets, from Zac Efron to Ellen DeGeneres. Plant-based diets have a number of benefits, like leading a healthier life and promoting sustainability. Social media bloggers and influencers are leading that trend, popularizing the diet online.
Whether you’re looking for a vegan influencer to promote your product or looking to be inspired by the vegan lifestyle, here’s a list of the top vegan influencers on social media to help inspire you.
Top 38 Vegan Influencers Making a Big Impact on Social Media:
- 1. @FearneCotton
- 2. @NiomiSmart
- 3. @familyfizz
- 4. @lucywatson
- 5. @iamtabithabrown
- 6. @elavegan
- 7. @vegan
- 8. @fullyrawkristina
- 9. @ohsheglows
- 10. @nimai_delgado
- 11. @ellenfisher
- 12. @avantgardevegan
- 13. @chocolatecoveredkatie
- 14. @recipesfromreyn
- 15. @earthlinged
- 16. @rainbowplantlife
- 17. @bosh.tv
- 18. @deliciouslyella
- 19. @earthyandy
- 20. @blackforager
- 21. @richroll
- 22. @frommybowl
- 23. @badassvegan
- 24. @sweetsimplevegan
- 25. @alexfuelednaturally
- 26. @purelykaylie
- 27. @happyskinkitchen
- 28. @plantbasedjane
- 29. @cheaplazyvegan
- 30. @chefchloe
- 31. @itslizmiu
- 32. @itslivb
- 33. @gretathunberg
- 34. @netocraves
- 35. @vegankidsdubai
- 36. @hotforfood
- 37. @sovegan
- 38. @panaceas_pantry
Top 38 Vegan Influencers Making a Big Impact on Social Media
Fearne Cotton is a well-known television broadcaster and presenter that hosts some of the U.K’s most popular TV and radio shows. Fearne is also one of the best-known vegans in the country too, with millions of followers on social media.
The mother of two will also head to social media to share some of her favorite vegan recipes with her followers: The celebrity has also released a number of books. The most recent one, Bigger Than Us, was released at the beginning of 2022 and focuses on achieving happiness, connection, and hope.
Niomi Smart was one of the first major influencers to go viral on Instagram and grow her following, and since then, she’s become a popular vegan influencer and a leading member of the vegan community online. Niomi follows a vegan diet, of course, as well as a vegan lifestyle, which involves cruelty-free make-up and sustainable clothing.
Niomi more than a million followers on Instagram alone and advocates for sustainability and ethical veganism. The influencer will often share recipes for what she eats in a day, favorite vegan eateries (both at home and abroad), and lifestyle content.
The Family Fizz have become popular on social media for documenting their everyday life and their transition to veganism. The family, which has lived around the world, blends entertainment with education as they share their passion for veganism online. The family has been vegan for nearly a decade now, and their followers across their internet channels have followed their journey along the way. They have shared their favorite recipes, favorite swaps for recipes, and their favorite meals.
This television star and model has more than a million followers as she documents her life on social media, as well as some of her vegan lifestyle. The reality star shares some of her most beloved meat-free vegan meals across her channels.
When she’s not creating content, she’s busy in the kitchen. She also has her own range of vegan meals, titled Feed Me Vegan. Lucy also co-founded her very own plant-based restaurant in London with her sister titled “Tell Your Friends.”
Tabitha is an American social media personality and actress who first rose to immense popularity in 2020 for her online video content. Tabitha became well known in 2020 thanks to her funny videos that often incorporated veganism and motivational speaking. She has millions of followers across TikTok and Instagram. Huffington Post described her as “America’s Mom.”
Michaela Veis is a vegan blogger and social media personality that’s passionate about sharing vegan recipes with her followers. Michaela became a vegetarian at the young age of 6 years old and became a vegan in 2011. Since then, she’s been sharing her creative vegan recipes online. She hopes to inspire people across the world to try veganism with easy and simple recipes.
Michelle Cehn is a vegan mother and founder of World of Vegan. She first went vegetarian for more than 20 years when she was just eight and has since become a vegan.
Michelle runs World of Vegan to inspire a positive change through creative activism and share vegan recipes. She’s a powerful voice in the vegan community and has worked with a number of organizations, including Farm Sanctuary, Mercy for Animals, Vegan Outreach, PETA, and PCRM. On top of that, she also has time to run the Plant-Powered People Podcast and has co-authored, The Friendly Vegan Cookbook.
Her biggest following is on YouTube where her World of Vegan channel has close to 100,000 subscribers. You can also find loads of content on Instagram where she maintains a good balance between food and family.
Kristina Carrillo-Bucaram is an Ecudorian-Lebanese social media influencer who follows a vegan diet and fully raw diet all at the same time. Her diet incorporates fruits, vegetables, nuts, and seeds. Each week, she posts new recipe videos that includes different recipes, different tips, various tricks, and vlogs. In addition, she shares motivational videos, fitness videos, vlogs, exercise videos, and more.
If you were as successful as Angela Lindon, you’d probably be glowing too. She’s a New York Times bestselling author known for her cookbooks. She’s had equal success digitally and her award-winning recipe blog features more than 500 recipes. According to her website, her blog attracts more than 1 million unique readers each month.
As a mother and businesswoman, Angela creates vegan recipes for busy people who need quick solutions to dinner. Her recipes include time-saving hacks and complete recipe timing.
Nimai Delgado is a vegan fitness influencer and bodybuilder who has never eaten meat. Apart from not eating meat, he has a few other noteworthy achievements behind his name. He’s the founder of Vedge Nutrition as well as Vegan Fitness Com.
When he’s not coaching vegan athletes, he shares motivational tips via his podcast. Alternatively, if you prefer something less intensive, you can catch him on Instagram where he has just over 670,000 followers.
Ellen Fisher has been following a vegan lifestyle for more than 14 years now. The vegan influencer, known for her Instagram account with more than half a million followers, is a mother, wife and teacher for her four kids who she homeschools.
The vegan influencer shares her healthy lifestyle on social media, sharing tools, tricks, tips, and recipes for followers looking for a more meat-free life. She also has several ebooks self-published, including a book on plant-powered kids meals and epic vegan foods.
Gaz Oakley, better known on social media as the Avant-Garde Vegan, is a vegan social media personality, chef, and cookbook author from the U.K. The Daily Telegraph called Gaz "a star of the meat-free world,” and said his "recipes have gained the respect of herbivores and carnivores alike.” Gaz first became vegan after he heard an interview with vegan musician Jme, and it inspired him to become vegan. Gaz used his skills as a chef to transform into a vegan chef and activist. He launched his Instagram in 2016 and later left his sales job full-time to focus on his vegan activism and vegan cooking. He has written several vegan cookbooks and has partnered with The Vurger Co. and Wagamama to create vegan foods.
Katie, better known online by her blog Chocolate Covered Katie, is one of the most popular food bloggers in the U.S. best known for her healthy desserts and comfort food recipes. Katie, a vegan herself, primarily features vegan recipes on her blog. In addition, she has authored a cookbook.
Her blog has been ranked as one of the top 25 food blogs in the world and gets more than 8 million viewers each month. She has been featured in a number of news outlets, including The Today Show, USA Today, Time, CNN, The Food Network, Bon Appétit, Cooking Light, People Magazine, the msn, yahoo, and aol homepages, and the ABC 5 O’Clock News.
India Reynolds, best known for her Love Island appearances, is a rising star making her mark as a vegan influencer. India’s second Instagram account, @recipesfromreyn, is completely dedicated to her delicious and healthy vegan recipes. She uses the account to show off her recipe creations and her meat-free meals. In addition, she will also document cruelty-free beauty products as part of her vegan lifestyle.
Ed Winters is a vegan educator, public speaker, and content creator perhaps best known for his viral public speeches, video essays, and public debates. The vegan activist has spoken at a third of UK universities and several Ivy League colleges about veganism. He has also appeared as a harvard University guest lecturer in 2020 and 2021. The activist has given speeches about veganism across the world and in 2019, he gave two TEDx talks which garnered more than 1.5 million views online collectively. One speech in particular, titled “You Will Never Look at Your Life in the Same Way Again,” has gotten a cumulative 35 million views online.
Ed is the co-founder and co-director of Surge, an animal rights organisation determined to create a world where compassion towards all non-human animals is the norm. In 2016, he also founded The Official Animal Rights March. He has been heavily involved in vegan activism. In 2020, he founded the Surge Sanctuary, a lifelong, no-kill, safe haven and forever home to abused and unwanted animals.
Nisha Vora is a vegan chef, YouTube star, and blogger best known as the voice behind Rainbow Plant Life. Nisha first became a vegan in 2016 after she watched several documentaries about factory farming over the course of several nights - and became a vegan immediately afterwards. Since then, Nisha has been teaching her followers how to make flavor-packed vegan recipes through her blog and social media channels. In 2019, she published her very first cookbook titled “The Vegan Instant Pot Cookbook: Wholesome Indulgent Plant-Based Recipes.”
Henry and Ian are the duo behind BOSH!, a food blog that focuses primarily on vegan food and healthy recipes, all while trying to promote sustainability. The pair have also authored a number of bestselling books to top it.
Though, the pair don’t hide behind their books and they’re just as comfortable behind their TV show, Living Life On The Veg. Their focus: creating simple and easy, yet nutritious, meat-free meals. Their social media channels are some of the most popular vegan cooking communities online and their Instagram account alone has nearly one million followers.
Founded by Ella Mills, Deliciously Ella is one of the most popular vegan brands. What initially started as only a personal food blog has grown into an app, a deli, a wide range of plant-based food products, a podcast, and a number of bestselling cookbooks.
Fast-forward 10 years and she has also grown her following on Instagram to just over 2 million followers. Here, she often shares recipe ideas. From classics like French Onion Soup to go-to green smoothies, just by looking at the photos and videos you’ll already start feeling healthier.
Not only is the brand powered by plants, but also her husband, Matt. The two met shortly after her first book was published and together they’ve built it into a family business.
Earthy Andy (aka Andrea Hannemann) is a mom, blogger and health nut. She also authored a national bestseller, Plant Over Processed.
Her Instagram account has a good balance of vegan recipes and family photos. More specifically, she shares tips for following the principles of a high-carb, low-fat vegan (HCLFV) lifestyle.
While she has profiles on all the major social media platforms (Facebook, Twitter, Pinterest, and YouTube), her biggest following by far is on Instagram where she has 1.3 million followers. This is also the platform where she’s currently active and uploads new content multiple times per week.
Alexis Nikole was voted as the favorite vegan TikTok influencer of VegNews. On TikTok, she mostly shares foraging secrets with her 3.5 million followers. While her biggest following is on TikTok, she has also gathered a substantial following on Instagram where she goes by the handle “blackforager”.
Based in Columbus, Ohio, she describes herself as a “vegan food concocter” that’s always learning about wild food. Not only does she go wild about wild plants, but she’s also obsessed with edutainment. Her passion has paid off and she’s also been featured in the likes of Vogue, HuffPost, and The New Yorker.
As you probably have noticed, most of the vegan influencers on our list are female. If you prefer to roll with a male influencer in this niche, be sure to check out Rich Roll on Instagram, iTunes, Twitter, YouTube, and on the bookshelves.
On Instagram, he mostly shares fitness-related content with his crowd of nearly 500,000 followers. For his content about leading a plant-based lifestyle, you can check out his bestselling cookbook, The Plantpower Way: Whole Food Plant-based Recipes And Guidance For The Whole Family.
Caitlin Shoemaker is a vegan for three main reasons: for the animals, our planet, and her own health. On her blog, From My Bowl, she shares easy, vegan recipes. So, if your main goal is to focus on recipes (and less other related aspects like health and exercise), be sure to check out her blog where you'll find something for every meal of the day (and, of course, teatime too).
After her blog, she’s mostly active on Instagram and YouTube where she has just over 400,000 followers and 775,000 subscribers respectively. Other social media platforms where you can check her out are Facebook and Pinterest.
John Lewis (aka Bad Ass Vegan) was voted by VegNews as their favorite vegan Instagrammer of 2022. When he’s not sharing content on Instagram, he’s directing films or writing books.
Armed with his background in marketing and an MBA, he was in the ideal position to start his own health and nutrition company, Bad Ass Vegan. The story behind the name is simple – you can be cool and still be a vegan. From cruelty-free clothing to plant-based protein shakes, his brand is a good example of the long list of opportunities that this niche offers.
Together with her partner, Chris, Jasmine Briones runs Sweet Simple Vegan. While Jasmine initially turned to veganism only to regain and boost her health, she decided to continue with this lifestyle after learning more about the environmental and ethical reasons.
Since they launched the blog in 2013, it has turned into a much bigger platform that they use to share their passion and inspire others to live more consciously. They also have a number of press mentions to show for it and have been featured by the likes of BuzzFeed, USA Today, and CNN.
Unlike many of the other vegan influencers on our list, the duo’s following isn’t limited to only Instagram and their blog. On Facebook, they have 150,000+ followers, while their YouTube channel has over 210,000 subscribers. They’ve also turned to TikTok where they have nearly 25,000 followers.
Based in San Diego, California, Alexa Soto is a Mexican food blogger, recipe developer, food photographer, and mental health advocate. At the time of writing this article, she had over 270,000 followers on Instagram and has uploaded more than 1,100 posts. You can also find her on TikTok where she has just over 180,000 followers
While she has a YouTube channel, Alexa Fueled Naturally, she has only added five videos since joining the platform in 2013. Instead, she regularly hosts online cooking classes that you can book via Eventbrite, one of the best side-hustle tools that help creators like herself to monetize their content.
Kaylie Grace is a plant-based foodie, recipe developer, video creator, and food photographer. Her journey to veganism was a slow and gradual one. After discovering the dietary preference in 2014, she decided to try it for one week. Then, that became a 30-day challenge, and ultimately a one-year challenge. She’s been following a vegan lifestyle for five years now and has also been sharing her plant-based cooking and baking on Instagram since 2016.
One thing led to another and in 2019 she also started her own food blog, Purely Kaylie, where she shares tips, tricks and recipes to her different treats.
On top of posting on Instagram and blogging, she also has a YouTube channel. She started this video about the same time as her Instagram account, but hasn’t really added a lot of content.
Based in London (but originally from Italy), Elisa is a plant-based food blogger, recipe developer, and food photographer. What sets her apart from many of the other vegan influencers on our list is that her struggle with hormonal acne was the inspiration for her blog (hence, the name Happy Skin Kitchen), and not necessarily other health benefits.
While she mostly has plant-based recipes on her blog, she also shares how she feeds her soul – her travel diaries. For more vegan recipe ideas, you can also catch her on Instagram or YouTube.
Jane’s journey to veganism was sparked by her love for animals and the environment (though, the health benefits were for sure an extra benefit). Similarly to Purely Kaylie, Plant-based Jane was first born on Instagram before it was turned into a food blog.
On top of freelance writing, she also has experience in food styling and photography. She completed a certificate in Food Styling For Media from the International Culinary Center in New York, making her a good choice for influencer collaborations on Instagram where she has just shy of 200,000 followers.
Rose (aka Cheap Lazy Vegan) was born in South Korea and raised in Canada. As the name suggests, her initial goal was to show that vegan food can be cheap and easy to make. It just calls for a change in lifestyle and mindset.
Though, she’s anything but lazy. She also co-hosts a podcast, The SaVeg Podcast, with one of her friends, Daniel. Together they explore a wide range of topics or as they like to sum it up “discussions about life, veganism and everything in between”.
And, if you prefer to check her out in real life instead of simply liking her content on Instagram and YouTube, you can visit her vegan restaurant. Located in Calgary, saVeg is a small family-owned cafe that combines traditional Korean cuisine with vegan cooking.
Chloe Coscarelli (aka Chef Chloe) is an award-winning vegan chef, bestselling author, and restaurateur. Not only was she the first vegan chef to have won the top prize on Food Network’s Cupcake Wars, but she has also been recognized by the The New York Times and Forbes.
As one of the leading vegan influencers on social media, her colorful vegan creations have also captured the attention of users. On Facebook, she has just over 200,000 followers, while on Instagram she has 192,000 followers as of April 2022.
Based in Australia, Liz Miu is an Asian home-cook that shares fun vegan recipes with her Instagram following of 189,000 followers. She’s also active on TikTok where she has just over 50,000 followers. For a good example of how to apply your branding consistently, be sure to check out her content. On Instagram, she’s not afraid to play around with color, while on TikTok she cleverly uses playful fonts to capture attention and grow brand awareness.
Liv B is a video content creator, recipe developer, photographer, and author of two bestselling cookbooks. Both her cookbooks focus on cost-effective, plant-based cooking.
Unlike many of the other vegan influencers on our list, her Instagram feed and YouTube videos are less about vegetables and more about plant-based sweet treats and savory biscuits. For example, most recently she shared dairy-free Cheesy Cheddar and Herb Drop Biscuits and Vegan Cinnamon Almond Pull-apart Bread. For more delicious content, you can also follow her on Pinterest and TikTok.
Greta Thunberg needs no real introduction. While she’s better known as a climate and environmental activist, she’s also a vegan. After all, veganism is closely tied to environmental concerns. So, even though she doesn’t post vegan recipes that leave you feeling warm and fuzzy, it’s necessary to digest her hard-hitting content to understand and appreciate the benefits that veganism can offer. Plus, any young influencer that has the guts to take on world leaders on social media and on a real-life stage deserves a place on a list of the top vegan influencers.
Neto Craves is a personal, Mexican/Texan chef. When he first embarked on his vegan journey, he was known as The Rawboy. Though, he now goes by the name Neto Craves as he feels it resonates better with the person he has become.
He’s been cooking vegan meals for about 10 years already. So, there’s more than enough content to enjoy via YouTube, Instagram, or one of his two digital recipe books.
Many of these influencers only adopted a plant-based diet later in their life. If you would like to see how it’s possible for kids to enjoy a vegan lifestyle too, be sure to check out Vegan Kids Dubai. Not only do they want to create awareness, but their goal is also to break the stigma of being a vegan kid.
Lauren Toyota is a self-taught vegan chef and self-made content producer. In 2017, she was voted as Canada’s most influential vegan by IMPACT magazine.
For gourmet vegan comfort food recipes, you can check out her YouTube channel, hot for food, that has nearly 500,000 subscribers. Alternatively, you can check out her bestselling cookbooks for more comfort classics.
For simple vegan recipes that don’t call for a lot of ingredients, be sure to follow Roxy and Ben on Instagram. They’ve also taken their creation process further and developed their own app. The SO VEGAN app is available on the App Store or Google Play and includes videos and 350+ vegan recipes. This is a great example of how you don’t necessarily need to write an old-school cookbook to share your recipes with your target audience.
Based just outside Melbourne, Jade is a blogger that shares wholefoods recipes that nourish, heal, and celebrate (after all, much of food is tied up in celebration). Similarly to Chocolate Covered Katie, Jade also likes to share many chocolate recipes. As the mother of three girls and past naturopath and nutritionist, she knows that we are what we eat.
Vegan influencers are not just having a moment - they are here to stay, and their influence across social media is growing. Ten years ago, terms like like “vegan,” “veganism,” and “vegan influencers” may have been uncommon, but nowadays, these terms are part of a rising social media vocabulary.