Marketers know TikTok’s reach comes with risk. As campaigns scale, so do the chances of...
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Perplexity AI’s $34.5B Bid for Chrome Raises Antitrust Stakes
An audacious offer ties into mounting regulatory pressure on Google to divest...
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Hybrid Commission Models: CPA + Fixed Fee Structures
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Revenue-Share vs Flat Fee Licensing Models
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UK Publishers File EU Antitrust Complaint Over Google’s AI...
Independent media allege Google’s AI summaries siphon traffic and demand an opt-out for...
DAIVID Launches AI-Powered Ad Analytics API to Maintain Creative...
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How Cloudflare’s Pay-Per-Crawl Marketplace Protects Publishers
A dual strategy of opt-in blocking and micropayments aims to restore fair compensation...
Google’s AI Podcast Feature in Search
Google’s Audio Overviews pilot brings spoken, dual-host summaries to select search...
IAB’s Gaming Ad Framework Helps Brands Measure ROI Across...
Why brands now have the tools to evaluate display, video, audio, and custom gaming ads...