Analytics Archives

Digital Marketing

Digital Video Overtakes Linear TV, Captures 58% of U.S. TV/Video...

Digital video’s rise to prominence in U.S. ad budgets represents a tectonic shift in...

Affiliate Marketing

Influencer programs are often plagued by inconsistent engagement and opaque performance...

Digital Marketing

A new AI‑powered solution links connected‑TV viewing with mobile game downloads for...

Affiliate Marketing • Influencer Marketing

Influencer and affiliate campaigns are under siege from increasingly sophisticated fraud...

Influencer Marketing

Influencer programs are no longer one‑off gift sends; today’s top brands and agencies...

Digital Marketing

The lemon‑lime soda teams with McDonald’s, Takis, Buldak and more to amplify—not...

Social Media

From closet hauls to makeup hoarding, it’s safe to say that we’ve been witnessing a...

Influencer Marketing

As the influencer marketing landscape has evolved, marketers are getting better at...

Social Media

TikTok’s advertising platform has once again proven its strength in driving sales, with...

Influencer Marketing

In a move that strengthens its commitment to fostering a safer environment for younger...

Influencer Marketing

On March 6, 2025, China’s startup Butterfly Effect unveiled Manus, a fully autonomous...

Social Media

The medical device market is on a rocket ride to the future — in 2023, it was worth...

Influencer Marketing

The wellness industry is booming—and no, it’s not just the avocado toast crowd...

Influencer Marketing

Influencer marketing has emerged as one of the most powerful tools in modern digital...