Vienna’s influencer marketing scene is thriving, and at the forefront are the CEOs driving innovation and impact. Take Mastercard’s ‘This is Vienna’ campaign—an expertly crafted collaboration with The Wurst Agency that leveraged top influencers to showcase the city’s charm. Through YouTube storytelling and strategic Instagram and Facebook placements, the campaign not only highlighted Vienna’s cultural appeal but also delivered tangible results: 2.7 million impressions and over 40,000 interactions.
This success underscores the power of visionary leadership in influencer marketing. The CEOs behind Vienna’s top agencies understand how to blend creativity, analytics, and brand partnerships to create high-impact campaigns. In this article, we spotlight the industry leaders shaping Vienna’s influencer ecosystem, the strategies they employ, and how they continue to redefine digital marketing in the city.
Top 9 CEOs of Influencer Marketing Companies in Vienna
Vienna’s influencer marketing industry isn’t just about connecting brands with social media personalities—it’s about visionary leadership that redefines how digital storytelling shapes consumer behavior. The CEOs at the helm of these top agencies are more than business leaders; they are strategists, innovators, and cultural architects, each bringing a unique approach to the evolving digital landscape.
1. Jake Moss
If there’s one thing Jake Moss knows how to do, it’s capture attention—and not just in the world of influencer marketing. From an epic overland journey across continents (involving a motorbike, a horse, and even a tuk-tuk) to launching one of Vienna’s most dynamic digital agencies, his career has been anything but conventional.
As the founder and creative director of The Wurst Agency, Moss has turned social media marketing into an art form, crafting campaigns that don’t just make audiences stop scrolling but actually engage. His background as a journalist—writing for publications like The Guardian and The Weekend Australian—has given him a storyteller’s edge, ensuring that every campaign his agency touches is built on emotion, authenticity, and a deep understanding of human connection.
But Moss doesn’t stop at marketing. As the founder and editor-in-chief of Vienna Würstelstand, an English-speaking online magazine, and co-host of The Wurst Guide to Living in Austria podcast, he’s been shaping how locals and expats experience Vienna for over a decade. His work blurs the lines between media, culture, and branding, making him not just a CEO but a cultural influencer in his own right.
Under his leadership, The Wurst Agency has become a go-to for brands looking to make an impact in Austria and beyond. Whether it’s influencer marketing, content creation, or social strategy, Jake Moss isn’t just running an agency—he’s redefining how brands tell their stories. And in an industry where attention is currency, he’s proving time and again that he knows exactly how to get it.
2. Alina Heiner
Alina Heiner has mastered the art of making brands stand out in a world where attention spans are shorter than a TikTok trend cycle. As the founder and CEO of Maven Vienna, she has built one of Vienna’s most specialized influencer marketing agencies, proving that storytelling and authenticity are the true power moves in digital marketing.
With over a decade of experience, Heiner and her team have cracked the code of creating emotional connections between brands and audiences. Maven Vienna isn’t about one-size-fits-all campaigns—it’s about matching brands with the right influencers, from nano to mega, to deliver real results. Clients like Kia Österreich have praised the agency for its deep industry knowledge and ability to craft campaigns that feel organic rather than forced.
But Heiner’s influence doesn’t stop at running a top-tier agency. As a lecturer at multiple universities, including FH St. Pölten and FH Kufstein Tirol, she’s shaping the next generation of marketers. And as the host of The Neverending Scrolly Podcast, she dives into the latest trends in influencer marketing, proving that she’s as much a thought leader as she is a business leader.
What sets Heiner apart? She doesn’t try to do everything—she focuses on what she does best. Maven Vienna isn’t a full-service agency; it’s a team of true specialists in influencer marketing and social media. And in an industry where credibility is king, that level of expertise is what makes Alina Heiner one of Vienna’s top CEOs in influencer marketing.
3. Ilja Jay Lawal & Pedram Parsaian
Some agencies follow trends—Ilja Jay Lawal and Pedram Parsaian create them. As the powerhouse duo behind FOLLOW Austria, one of Vienna’s top social media and influencer marketing agencies, they’ve built a brand that’s not just about visibility but about making brands worth following.
Ilja Jay Lawal, founder and CEO, is no stranger to the spotlight. Before dominating the social media scene, he launched TrueYou, one of Austria’s most successful fashion and lifestyle brands. His approach to marketing is as bold as his personal mantra: “Ambition is enthusiasm with a purpose.” Under his leadership, FOLLOW Austria has become a disruptor in digital marketing, crafting influencer-driven campaigns that feel organic, engaging, and, most importantly, effective.
Pedram Parsaian, co-CEO, and partner, is the strategist behind the magic. With a background in brand building, digital marketing, and sales, he has helped major brands transition from being just another name online to social-first powerhouses. As the founder of Ghost B.M., a company specializing in co-creating brands with celebrities and influencers, he knows exactly how to turn social influence into real business growth.
Together, they’ve executed over 400 influencer campaigns, managed 50+ social media accounts for top brands like McDonald's, BMW, and Lieferando, and even built their own FMCG brands from the ground up. Their expertise has reached beyond agency walls, with both CEOs lecturing at top universities, mentoring the next wave of digital marketers.
4. Oliver Yeh
With a background in technology, innovation, and storytelling, Oliver Yeh has built Con Evo into one of Vienna’s top influencer marketing agencies, specializing in social media campaigns, film and photo production, and strategic influencer collaborations. But what sets Con Evo apart is its precision in matching brands with the right influencers, ensuring partnerships that don’t just look good but genuinely connect with audiences.
Under Yeh’s leadership, Con Evo has worked with powerhouse brands like Mercedes-Benz, Dyson, Zalando, and the City of Vienna, executing high-impact influencer campaigns. A standout example? Their campaign for CLUB WIEN, where they partnered with influencers like Michael Buchinger and Christl Clear to showcase Vienna’s top restaurants, museums, and leisure spots—turning a simple discount card into a must-have city experience.
Yeh doesn’t just lead; he inspires. His philosophy combines innovation with human connection, ensuring that both his team and the brands he works with evolve in a constantly shifting digital landscape.
For Yeh, marketing isn’t just about visibility—it’s about creating experiences that stick. And in an age where authenticity is everything, Con Evo is proving that the right story, told the right way, is the key to lasting brand impact.
5. Fabian Chisté
Fabian Chisté launched Broox Medi in 2019 with a clear mission: ditch outdated marketing models and build strategies that actually deliver results. Broox Media isn’t just another digital agency—it’s a full-service powerhouse run by a team of Gen Z innovators who understand today’s audiences better than anyone. The agency specializes in influencer marketing, social media strategy, and content production, creating campaigns that feel fresh, relevant, and—most importantly—effective.
Chisté’s approach to marketing is straightforward: forget expensive, ineffective traditional advertising and focus on digital-first, data-driven strategies. This mindset has helped Broox Media work with a diverse range of brands, crafting campaigns that resonate with audiences and drive real engagement.
Beyond Broox Media, Chisté is a serial entrepreneur with ventures like Chisté Studios and swype® F2M, always pushing the boundaries of innovation in marketing and branding. He’s also the co-organizer of Magic Slam Austria, blending creativity, entertainment, and marketing in unique ways.
What sets Chisté apart is his unapologetic commitment to change—he doesn’t just follow industry trends, he challenges them. His philosophy? Marketing should be bold, innovative, and, above all, results-driven. And under his leadership, Broox Media is proving that the future of advertising isn’t about big budgets—it’s about smart, authentic storytelling that truly connects.
6. Moritz Lechner
Moritz Lechner is a standout figure in the influencer marketing industry, renowned for his innovative approach and entrepreneurial spirit. As the founder and CEO of New Fluence, he’s reshaping how brands collaborate with micro-influencers. Since launching the company in 2021 alongside Chris Pollak, Lechner has led the charge in automating influencer marketing, making it easier for brands to tap into the power of smaller, highly engaged influencers.
Under his leadership, New Fluence has grown rapidly, expanding to a team of over 50 employees and managing over 5,000 influencer collaborations per month. His strategic vision has attracted global brands like Coca-Cola, Beiersdorf, and Unilever, establishing New Fluence as a key player in the micro-influencer marketing space. What sets Lechner apart is his ability to blend innovation with efficiency—his platform provides real-time reporting and seamless campaign management, giving clients a competitive edge.
Lechner's entrepreneurial journey began at just 14, when he founded Freebiebox, a company delivering surprise promotional boxes. This early success set the stage for his future ventures, including Lifestylebox and, eventually, New Fluence. His relentless drive and knack for identifying emerging trends have been instrumental in New Fluence’s growth and its acquisition by 1SP Agency in 2024.
Lechner's leadership is a testament to his dedication and vision, and he continues to push for expansion across Europe. With his track record of success, Moritz Lechner is undoubtedly one of Vienna’s top CEOs in the influencer marketing sector, and his journey is just beginning.
7. Branko Markovic
Dr. Branko Markovic built influence.vision, an influencer agency with a proprietary influencer marketing software that simplifies collaboration between brands and content creators. Founded in 2017, the company has expanded to three European locations, executing high-impact campaigns for brands like Dyson, NordVPN, Universal Pictures, and refurbed.
A Ph.D. holder with a background in corporate finance, Markovic approaches influencer marketing with an analytical mindset, ensuring every campaign is built on scalable, data-backed strategies. His ability to merge technology and storytelling has set influence.vision apart as one of the most innovative influencer platforms in the DACH region.
His vision for the industry led to a game-changing joint venture with Banijay Germany in 2022, combining high-quality storytelling and talent relationships with cutting-edge marketing technology. And it’s no surprise that in 2019, Forbes recognized him in its ‘30 Under 30’ list, cementing his reputation as a leader reshaping digital advertising.
With Markovic at the helm, influence.vision is proving that influencer marketing isn’t just about social media—it’s about precision, scalability, and creating long-term brand value.
8. Mike Doyle
With over 25 years at Ketchum, Mike Doyle has built a career on reinventing brand communications. As President and CEO since 2020, he has driven the agency’s influencer marketing evolution, turning it into a core strategy within Ketchum’s globally recognized campaigns.
Under Doyle’s leadership, Ketchum has developed proprietary tools like omniearnedID™, an influencer attribution platform that measures and predicts campaign performance—proof that influencer marketing isn’t just about creativity, but data-driven results. The agency provides end-to-end services, from talent negotiation and content production to paid media and analytics, helping brands like Mastercard, FedEx, IKEA, and Pfizer maximize their digital presence.
His strategic vision has earned him a spot on PRWeek’s 2024 Power List, solidifying his reputation as one of the most influential leaders in modern marketing. But beyond business, Doyle is a champion for diversity and inclusion, serving as executive sponsor for Omnicom’s OPEN Pride and sitting on the global Board of Directors for GLAAD.
Doyle’s approach to influencer marketing isn’t just about visibility—it’s about authenticity, strategy, and impact. And in an era where digital influence defines brand success, he’s ensuring Ketchum stays ahead of the curve.
9. Philipp Ploner
Since founding the agency in 2009, Philipp Ploner has developed a holistic marketing approach, integrating corporate identity, web development, photography, PR, and community management into tailored brand strategies. But where Ploner Communications truly excels is in influencer marketing—helping brands in fitness, fashion, beauty, and veganism connect with the right voices to authentically amplify their message.
With an emphasis on content-driven storytelling, Ploner’s agency - Ploner Communications - goes beyond traditional advertising, crafting engaging visuals and narratives that foster brand loyalty and long-term audience connections. His active presence on Instagram reflects his deep understanding of social media trends, positioning him as a trusted voice in the industry.
Approaching marketing with enthusiasm, adaptability, and a strong focus on communication, Ploner continues to lead one of Vienna’s top influencer marketing agencies. His ability to combine creative storytelling with data-driven strategy makes Ploner Communications a go-to agency for brands looking to make an impact online.
Shaping the Future: Vienna’s Influencer Marketing CEOs Leading the Way
Vienna’s influencer marketing scene thrives under the leadership of CEOs who blend creativity, strategy, and data-driven execution to craft impactful campaigns. From content creation firms to full-service agencies, these visionaries are redefining how brands connect with audiences in an ever-evolving digital world.
Their expertise in influencer collaborations, social media strategy, and brand storytelling ensures that businesses stay ahead of trends and drive real engagement. As the industry grows, these CEOs will continue to shape the future of influencer marketing, proving that innovation, authenticity, and the right partnerships are the keys to lasting success.
