In the dynamic landscape of social media marketing, few campaigns have captured attention like The Marketing Arm's 2020 initiative for Cheetos.
The Dallas-based agency orchestrated the "House of Flamin' Haute" campaign, transforming Cheetos' Flamin' Hot line into a fashion statement. Fashion influencers like Luanna, Hungry Hipsters, Nava Rose, and celebrity stylist J. Bolin showcased 21 fiery looks, each designed to spark conversation and shares across platforms.
Headlining the event was Billboard Hot 100 rapper Saweetie, whose performance in a bold red ensemble and “Flamin’ Hot” hair barrettes became an instant social media moment. Fans were quick to capture and post highlights, amplifying the campaign’s reach well beyond the event itself.
The campaign’s impact extended to fans, who could visit a pop-up style bar to get Cheetos-inspired beauty looks perfect for social media selfies. By seamlessly blending influencer collaborations, experiential marketing, and user-generated content, House of Flamin’ Haute set social media ablaze, solidifying Cheetos' presence in both fashion and digital culture.
This innovative approach exemplifies the creative prowess of Dallas's top social media marketing agencies, led by visionary CEOs who continually push the boundaries of brand engagement.
Top 8 CEOs of Social Media Marketing Firms in Dallas
In the competitive world of social media marketing, a few CEOs in Dallas stand out for their innovative approaches and exceptional leadership. These visionaries are driving the digital transformation, creating strategies that elevate brands and captivate audiences across platforms.
1. Matt Bowman
Matt Bowman isn’t just the CEO of Thrive Internet Marketing Agency—he’s the driving force behind one of Dallas’s most successful digital marketing firms. Since founding Thrive in 2005, Bowman has turned a small startup into an Inc. 5000-recognized powerhouse, offering services in SEO, PPC, social media marketing, web design, and more.
Under his leadership, Thrive has mastered the art of social media marketing, helping brands grow their online presence with strategic content and advertising across platforms like Facebook, LinkedIn, Instagram, and Twitter.
But what truly sets Bowman apart is his leadership philosophy—prioritizing relationships as much as results. He sees Thrive as an extension of his clients’ teams, fostering collaboration that fuels business success. And it’s not just about business; his commitment to the community is evident through Thrive’s partnership with Kiva.org, where every new client leads to a micro-loan for an aspiring entrepreneur.
From a team of one to nearly 200 employees, Bowman has built a company that thrives—literally—on innovation, expertise, and a genuine passion for growth.
2. K. Cole Feigl
At just 21 years old, K. Cole Feigl founded his first agency, proving that entrepreneurial vision and digital expertise can disrupt an industry at any age. Now, he's spearheading Nativz, a Dallas-based digital marketing agency.
Since launching Nativz in 2014, Feigl has built a team that specializes in web development, digital marketing, and advanced analytics, setting his agency apart in a crowded market. His philosophy? Transparency, innovation, and measurable results—an approach that has earned Nativz high praise, including a 5-star rating on Google.
Under Feigl’s leadership, Nativz has worked with powerhouse brands like United Allergy Services, Blackmon Mooring, Texas A&M University, Ben Abbott & Associates, and SOVA Hotels. His team crafts personalized marketing strategies that don’t just drive traffic but also optimize conversions and build lasting brand authority.
Feigl’s ability to blend technical expertise with a growth-first mindset has positioned Nativz as a leader in Dallas’s digital marketing scene. Whether it’s cutting-edge web development or data-driven ad strategies, his agency is redefining how businesses approach their online presence.
3. Marty Martinez
In the world of social media marketing, Marty Martinez isn’t just keeping up—he’s leading the charge. As the Founder and CEO of Social Revolt, a Dallas-based digital marketing agency, Martinez has built a brand that’s as bold as its name. Recognized as one of Inc. Magazine's Top 100 Ad Agencies in America, Social Revolt has earned its place among the most influential marketing firms in the industry.
Under his guidance, Social Revolt has become known for strategic storytelling, data-driven campaigns, and cutting-edge digital strategies that help brands amplify their voice and connect with their audiences in meaningful ways. Whether working with startups, Fortune 500 companies, or global movements, his expertise in social and digital strategy turns ideas into viral conversations.
Beyond business, Martinez is deeply engaged in the entrepreneurial and social impact communities. He’s played a key role in major initiatives like the March for Science, which generated nearly 10 billion impressions worldwide and has even been an official delegate at the United Nations Climate Change Conference, advocating for sustainability through digital influence.
A regular at events like Dallas Startup Week, Martinez isn’t just growing Social Revolt—he’s shaping the future of digital marketing. And when he’s not building brands or changing the world, you can find him sharing his adventures on @MartyTakesDallas, proving that for this CEO, marketing isn’t just a job—it’s a movement.
4. Suzanne Miller
Suzanne Miller, founder and CEO of SPM Communications, has built a Dallas-based agency that’s as much about culture as it is about delivering exceptional results in PR and social media marketing. Since starting the agency in 1999, Miller has expanded SPM from a one-person operation to one of the top 100 independent PR firms in the country—a testament to her vision, tenacity, and client-first approach.
Miller’s agency offers a comprehensive suite of services, from media relations and crisis management to cutting-edge social media strategies. The social media team at SPM excels in managing and growing brand accounts across platforms like Instagram, TikTok, and LinkedIn, employing tactics that include social listening, reputation management, and influencer marketing. For brands looking to make a splash online, SPM’s ability to fuse storytelling with data-driven insights makes it a standout partner.
But it’s not just about the services. Suzanne’s "No Jerks" policy, a defining feature of SPM’s workplace culture, has earned attention from major outlets like The Wall Street Journal. This philosophy promotes a positive work environment where respect is paramount, and it’s a key factor behind the agency’s long-term client relationships and high employee retention.
Miller’s leadership has brought in significant client wins, including Philz Coffee and Skout Organic, solidifying SPM’s reputation as a go-to agency for brands in food, beverage, and retail. Her emphasis on integrity, innovation, and community impact has set the stage for SPM Communications to remain at the forefront of the digital marketing landscape.
5. Andrea Bendzick
Andrea Bendzick isn’t just leading Wpromote—she’s engineering its future. Appointed CEO in November 2024, she succeeded founder Mike Mothner, stepping into the role with a powerhouse resume that spans over two decades of executive leadership at major tech firms like HP, NTT DATA, and Astreya Partners. Her track record? Scaling businesses, driving innovation, and transforming operations with a mix of data-driven decision-making and human-first leadership.
At Wpromote, she’s blending AI, cutting-edge technology, and bold strategy to push the boundaries of social media marketing, SEO, content, and performance creativity. But Bendzick’s leadership isn’t just about numbers and algorithms. She believes that unlocking human potential is just as crucial as leveraging AI-driven insights. This unique approach sets her apart, ensuring Wpromote remains at the forefront of an industry that’s constantly evolving.
Her impact extends beyond marketing—she’s an expert in growth strategy, talent development, and business transformation, making her one of Dallas’s top digital marketing CEOs to watch.
6. Mark Wyatt
For nearly three decades, Mark Wyatt has been shaping the advertising landscape in Dallas as the Founder and CEO of Agency Creative. Established in 1994, the agency has evolved into a full-service powerhouse, offering everything from social media strategy and content creation to SEO, PPC, digital strategy, and data analytics. But Wyatt’s leadership isn’t just about marketing—it’s about chemistry, creativity, and courage.
At the heart of Agency Creative is Wyatt’s signature Chemistry Method, a strategic approach that helps challenger brands connect deeply with their audiences. Whether it’s crafting scroll-stopping social media campaigns or developing cutting-edge mobile apps, his agency focuses on blending data-driven insights with emotionally resonant storytelling—a combination that delivers real impact.
Wyatt isn’t just a leader within his agency; he’s a key player in the industry. As a co-founder of the North American Marketing Alliance (NAMA), he collaborates with top ad agency CEOs across the U.S. and Canada to push the boundaries of marketing innovation. He’s also an author and a Hall of Fame inductee at his alma mater, Oklahoma State University, proving that his expertise isn’t just recognized—it’s celebrated.
7. Jonathan Ogle
When Jonathan Ogle founded The Infinite Agency in 2010, he wasn’t just launching another advertising firm—he was redefining how brands connect, engage, and grow. During his time at the firm, he has built an agency that thrives at the intersection of strategy, creativity, and digital innovation, making it a powerhouse in social media marketing and brand storytelling.
Under his leadership, The Infinite Agency provides comprehensive social media services, including content creation, influencer marketing, community management, and social advertising. The agency’s client portfolio is a testament to its high-impact approach, featuring brands like Anheuser-Busch, The Dallas Mavericks, Smoothie King, and Susan G. Komen. This success has earned The Infinite Agency a spot on the Dallas Business Journal’s Top 100 list, solidifying its reputation as an industry leader.
But Ogle’s leadership extends beyond marketing strategies—he believes great brands are built on shared values. His focus on culture, innovation, and resilience was especially evident during COVID-19, when he encouraged clients to stay bold, adaptable, and engaged rather than pulling back. This mindset helped the agency not only weather the storm but emerge stronger.
A Dallas 40 Under 40 nominee and a keynote speaker for major industry events, Ogle is more than just a CEO—he’s a visionary shaping the future of brand engagement.
8. Jordan Nix
Jordan Nix, Founder and CEO of The Nix Company, has quickly established herself as a standout leader in the social media marketing space. With over 13 years of experience, she has worked with an impressive array of clients, including international candy brands, retail centers, and even the NCAA, driving growth through innovative social media strategies.
Jordan’s entrepreneurial journey is a testament to her resilience. Founding The Nix Company in 2018 as a single mother, she sought to combine her passion for design with her deep knowledge of social media to help brands thrive. Under her leadership, the agency has grown into a full-service marketing powerhouse, specializing in influencer marketing, content creation, and social media management for retail, hospitality, and CPG brands.
Jordan’s expertise lies not only in creating engaging campaigns but also in her ability to stay ahead of the curve, adapting strategies to evolving trends on platforms like Instagram, TikTok, and Facebook Reels. Her data-driven approach ensures that every campaign is tailored to drive engagement and conversions, evidenced by client success stories like helping Dallas retail centers double their size in just three years.
Beyond her professional accolades, Jordan is also a fierce advocate for women-owned businesses, using her agency as a platform to support others. With plans to expand nationally, including a second office in Austin, Jordan’s vision for The Nix Company continues to grow. As a thought leader, she shares her insights on entrepreneurship and social media strategies, inspiring the next generation of marketers.
Visionary CEOs Driving the Future of Social Media Marketing
In a world where digital engagement is everything, these CEOs are reshaping the future of social media marketing. From innovation in influencer marketing to data-driven strategies, the leaders of Dallas-based firms like Thrive, Nativz, and Social Revolt are transforming how brands connect with audiences.
Their groundbreaking approaches blend creativity with technology, ensuring success in an ever-evolving landscape. For CEOs seeking a firm that not only understands the complexities of social media but can also deliver real results, these industry visionaries are the ones to watch in the realm of social media marketing.
