20 of the Biggest eCommerce Sites That Use Afterpay

During COVID-19 Buy Now, Pay Later (BNPL) options like Afterpay become increasingly popular. According to Statista, a third of UK consumers started using these payment options more than before. Considering that we faced economic uncertainty, this increase in popularity shouldn’t come as a surprise. While Klarna has the most providers across the world based on active users by far with 90 million, there are still several eCommerce sites that use Afterpay. 

From Levi’s to PUMA, continue reading to find out what some of the biggest eCommerce sites are doing to stay up to date with payment options among other things. 

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20 of the Biggest eCommerce Sites That Use Afterpay:

How Does Afterpay Work?

Afterpay was founded in Australia in 2015. Fast-forward only seven years and they already have millions of international customers and tens of thousands of merchant partners. Used in Canada, the United States, Australia, and the United Kingdom, they’ve helped countless customers to spend responsibly without incurring fees or interest. 

In short, when a customer uses Afterpay to pay online (or in store), the payments will get split into four installments. In the event that a customer misses an installment, they won’t be able to use the service till all the payments are up to date again. While users won’t incur interest, late payments will be charged a fixed fee. Not only does it promote (more) responsible spending, but it’s also extremely convenient to use as you’ll be informed right away if you’ve been approved. 

20 eCommerce Sites Using Afterpay

1. Bed Bath & Beyond

Bed Bath & Beyond strives to be the destination of choice for home goods. They offer a huge selection of high-quality products that include bedding, furniture, luggage, and home décor. 

Such an impressive selection of products need a variety of payment methods. So, in addition to being able to pay with your Mastercard credit card or store credit card, you can also use Afterpay. Not only can you use Afterpay when shopping online, but also for in-store spending. If you want to use it for shopping online, all you need to do is select Afterpay at checkout as your payment method. 

2. Gymshark

Founded in 2012 from a garage in the United Kingdom, Gymshark has grown to a team of nearly 1,000 employees working from offices in five regions. Not only have their own team expanded, but so too their social media following. According to their website, they boast a total social media following of more than 18 million and their customers come from 230+ countries. 

Now to keep millions of followers happy, you’ll need to offer a wide range of payment options. In addition to the traditional payment options, customers using Gymshark online stores in the United States, Canada, Australia, and New Zealand, can also use Afterpay. Alternatively, they can also use Klarna if they prefer to buy now but pay later. 

3. Boohoo Man

Boohoo Man is an international online fashion retailer that offers a wide range of menswear items. From cargos to cardigans, you can virtually find every item that your wardrobe needs. 

In addition to Afterpay, they offer the following payment options:

  • All major debit and credit cards (including American Express)
  • PayPal
  • Klarna
  • Apple Pay 

If you want to pay with your order using Afterpay, you’ll need to be 18 and older and in possession of an American credit or debit card and a physical address in the United States. Also, the total of your order needs to be between $35 and $1,000.


PUMA needs no introduction. Just to give you an idea of their strength, here are some stats as shared by Statista:

  • There are more than 14,000 PUMA employees across the globe.
  • Their research and development spending amounts to over €56 million. 
  • Their gross profit has been more than €2.2 billion for the last few years. 

Their web design is sophisticated and their product range and payment options diverse. You can either pay by Visa, Mastercard, American Express, Afterpay, Limepay, Zip, or PayPal. If you want to use Afterpay, though, you’ll need to meet extra eligibility criteria. 

5. J.Crew

J.Crew customers with a US billing address, US mobile phone number, US shipping address, and a US credit or debit card can qualify to use Afterpay. If you meet these criteria, all you need to do is check out as you would usually do and select Afterpay as your payment method. 

While there’s no minimum spend like with most other online stores, there are some items that aren’t eligible for Afterpay. These include: monogrammed items, backordered items, gift cards, J.Crew Marketplace items, and electronic gift cards. Also, it’s capped to $1,000. 

6. ColourPop

ColourPop was founded in 2014 in California. According to their website, they pride themselves on being bunny-approved and wallet-friendly. As part of their attempt to be wallet-friendly, they also offer Afterpay as a payment option to their domestic customers. Alternatively, you can pay via one of the major credit cards, PayPal, or Apple Pay. 

Not only do they try to keep up with the trends when it comes to payment options, but also with regards to their product range. Most recently, they released a new Darth Vader shadow palette. This new product features empire-inspired hues that include grays, charcoals, and splashes of merlot and scarlet. 

7. Forever 21

Just like Boohoo, Forever 21 also made it to our list of the top 40 online shopping sites to check out in 2022. Their items are trendy and won’t break the bank. What’s more, they also include plus sizes. Though, if your bank balance is a bit on the other end of the spectrum, there’s Afterpay (or Klarna). 

To keep up with the evolving times, they’ve also recently piloted a livestream shopping app. During the debut of the app, they connected attendees in Manhattan to one of their stores situated in a luxury shopping center. 

8. Topshop

Topshop is one of the most well-known British brands. Included in their product range are shoes, sneakers, and denim pieces. Even though one of their most iconic locations on Oxford Street has closed down recently, their presence is still strong online. According to data shared by Similar Web, they attracted just over 90,000 website visits in January 2022.  

9. Marks & Spencer

With more than 1,300 brick-and-mortar stores situated across the world, Marks & Spencer is virtually a household name. As a matter of fact, at the beginning of 2022, they were voted the UK’s favorite in-store supermarket for their shopping experience and quality products. In addition to offering a wide range of fashion items to women, men, and children, they also include home accessories in their range. 

As you would expect from a brand of this size and standing, they accept all the major credit and debit cards, as well as other types of payment like Afterpay, Apple Pay, PayPal, and Amazon Pay. 

10. Officeworks

If you’re based in Australia and in need of office supplies, you can check out Officeworks. From chairs to desks to storage to supplies, you’ll find everything you’ll need to celebrate your return to the office or kit out your new home office. 

According to Crunchbase, they attract more than 6.5 million monthly visits. So, if you thought that the increase in remote work is bad for businesses selling office supplies, you would be very much mistaken. 

Not only do they offer a price-beat guarantee, but they also accept a number of buy now pay later (BNPL) payment options that include Afterpay, Zip, and Openpay. For Afterpay payments, the minimum spend is $55 while the account limit is up to $2,000 (twice what most other eCommerce sites offer). 

11. PatPat

PatPat was founded in 2014 by two friends in California out of a desire to add more fashionable and functionable fashion items for babies and kids. They offer a huge selection of quality kids clothing at an affordable price. While the outfits might be tiny, the market is huge. In 2021, they managed to raise $510 million in funding from Chinese investors to help them expand into South America and the Middle East. 

While their brand is expanding to more places, the option to pay with Afterpay is currently only available to Australia. Also, the order may not exceed $500 AUD which is relatively low compared to other online stores. 

12. Cotton On

Cotton On is one of the biggest players in the global clothing retail market. Being an Australian company, it generates most of its online net sales in Australia, with the United States coming in only in second spot. According to ecommerceDB, it’s estimated that the brand’s eCommerce net sales for 2021 added up to just shy of $230 million. With regards to its website traffic, Similar Web calculates this at about 8.5 million visits on average for the past three months. 

Not only do they have a pretty decent loyalty program, but they also “reward” their customers by offering BNPL options. For orders between $35 and $1,000, customers shopping at Cotton On can opt to pay with Afterpay. Alternatively, they can also use Zip or Klarna. 

13. Levi’s

Just like PUMA and many of the other brands included on our list, Levi’s need no introduction. According to their website, they’re the purest wearable form of authentic self-expression (not even yours truly could’ve put that more eloquently). They’re synonymous with blue jeans. 

To give you an idea of just how big this market is, here are some facts and figures:

  • At the end of 2021, Levi Strauss operated 1,083 retail stores across the world. 
  • Perhaps surprisingly, wholesale sales were more than DTC sales. In 2021, wholesale sales added up to about $3.66 billion (in total, they generated $5.76 billion for that year). 
  • Sales from men’s products accounted for nearly two thirds of the total net sales. 
  • The global denim jeans market is forecasted to be worth about $88 billion by 2027. 

Whatever way you look at it, Levi’s is making a lot of money. While it’s more popular among older generations, they also ensure that their payment methods cater towards younger shoppers who are more inclined to opt for BNPL.

14. Alo Yoga

Just like Boohoo and Forever 21, Alo Yoga is one of the best online shopping sites that you need to keep your eye on in the next year or two. It’s one of the favorite brands of several fitness influencers and Hollywood stars like Hailey Bieber. Even influencers need to buy now and pay later sometimes and so Alo Yoga includes Afterpay and Zip as an accepted payment method. 

Another way they’ve made sure that they remain relevant to younger audiences is by their use of immersive tech. Recently, they also opened its virtual Alo Sanctuary in Roblox. 

15. buybuy BABY

From car seats to clothing to cribs to changing tables, buybuy BABY is an American chain of stores that sell items for use by young children and babies. To keep up with the times and help new parents, they’ve recently launched an omnichannel initiative that included revamping shopping experiences and new digital offerings. Some of the digital services that it introduced included curbside pickup, digital concierge services, livestream shopping, and buy online, pickup in store (BOPIS). If you’re buying online, you can also pay with Afterpay. This way you can buy online, pay later, and get it delivered to your home. It’s a win-win-win.

16. Dillard’s

Dillard’s is an upscale American department store. They have about 280 stores, with its biggest presence in Texas followed by Florida. Recently, the company has announced that they will start to embrace smaller brick-and-mortar locations and focus more on omnichannel marketing. 

Their online presence is also extremely strong. According to Similar Web, they attracted about 17 million website visits and that was just for January 2022.


Founded in 1949, ASICS might be an old brand, but they’re continuously adding new features like BNPL payment options to stay relevant. Their philosophy translates to a sound mind in a sound body which sums up their goal for their target audience: to live healthy, happy lives both mentally and physically. Recently, they’ve partnered with Helen Kirkum, a third collaboration in their Crafts For Mind series. Previously, they’ve collaborated with Dennis Buck and KASSL Editions. For the latest collaboration, Kirkum has been tasked with designing a micro collection of custom GEL-1090 sneakers. These sneakers will be sold online by NAKED CPH and all proceeds will be donated. 

If you take a look at the ASICS website, you’ll quickly notice that sustainability and giving back are strong driving forces. They, for example, run a number of discount programs for first responders, teachers, and students. All in all, they’re a great example of how brands can focus more on sustainability in all its different forms. 

18. Aritzia

Aritzia describes themselves as creators and purveyors of everyday luxury. On their website, you’ll find an impressive portfolio of exclusive brands. One of their key goals is to create immersive and highly personalized shopping experiences. Their website design is just as sleek and elegant as the clothing items themselves. Not only are they offering payment solutions like Afterpay to attract the attention of younger shoppers, but they’ve also turned to TikTok where they’ve gone viral, specifically for their Wilfred Melina Pants. 

19. ShopGoodwill

ShopGoodwill is the first eCommerce auction site that’s created, owned, and operated by a non-profit organization. Depending on the seller, you might be able to use Afterpay. Though, probably the most important thing to know about shopping via their site is that when you make a purchase, you’ll be changing lives. That’s probably the best incentive any customer can get. 

20. David Jones

David Jones is another Australian-based business that’s made our list. It opened its first doors in the late 1830s and is the oldest continuously operating department store in the world that still trades under its original name. Talk about successful branding. Whether you need something for the wardrobe or the home, it offers a wide range of high-quality products across global brands that include Hugo Boss, Jimmy Choo, and Gucci. 

If you want to pay using Afterpay, you can do so for orders valued up to $3,000. Though, there are a number of products and brands that are excluded such as Apple and Miele.

About the Author
Koba Molenaar brings nearly a decade of rich experience in content writing, specializing in digital marketing, branding, SaaS, and eCommerce. Her passion for helping brands, from solopreneurs to established companies, connect with their audiences shines through her work. As a member of the Golden Key International Honor Society, Koba’s commitment to excellence is evident in her work, showcasing her as a relatable and knowledgeable voice in the industry.