There’s much about WhatsApp’s story that makes it one of the most interesting of our time. Back in 2009, founders Brian Acton and Jan Koum, both former Yahoo! employees realized the potential of the iPhone app store. But there was a good chance that they hadn’t imagined the level of success they would achieve.
What's equally surprising is that Acton and Koum were rejected by Facebook when applying for roles in the social media giant's dev team. Fast forward to 2014, and Facebook acquired WhatsApp for a cool US$1.5 billion. And like all valuable apps, WhatsApp's evolution has been influenced by a range of factors.
While WhatsApp was initially designed for private use, the need to expand its reach to support businesses quickly became apparent. Today your business can become easily contactable via WhatsApp plugins on their websites and run push marketing campaigns. And the WhatsApp’s created seamless integration options, making it just as simple to create a business WhatsApp presence as an individual would.
What's more, you can automate your communication with clients. And that's the beauty of using chatbots.
The Birth of Chatbots
One of the first chatbots developed was called ELIZA. Created by Joseph Weizenbaum at MIT in 1994, ELIZA functioned much in the way that current chatbots do. ELIZA could recognize keywords or phrases and then produce pre-programmed responses.
Since 1994, much has evolved. AI programs have been incorporated with the goal of passing the Turing Test, and this, along with other applications of the tech, has led to an entire industry of solutions tailored to help organizations optimize sales and marketing activities for bottom-line profits.
And when it comes to combining chatbots with WhatsApp, you get a match made in heaven. WhatsApp's reach allows you access to a global audience, one that's already familiar with the chat app's features and functionality, and chatbots help you scale engagement.
WhatsApp Chatbot Tools
If you’re on the lookout for WhatsApp chatbot tools, this blog post is for you. In it will share eight WhatsApp chatbot tools you can use to design your chatbots and engage your buyers.
If we’ve learned anything about the WhatsApp chatbot tools landscape, it’s that it’s relatively broad. There is a solution for almost every kind of business out there. Take Botscrew, as an enterprise solution, it includes some interesting marketing capabilities. Need to tailor chatbot messages as part of your remarketing strategy? You can, in just a few clicks.
Botscrew's conversation flow can be managed by category or product, depending on how your business is structured. Unlike Agentbot, designing your conversation flow is text-based, but equally intuitive and easy to use.
Botscrew also packs AI, making it possible to train your chatbot to offer more accurate and helpful responses.
It takes more than one piece of software to run a business. Botscrew, therefore, integrations with your CRM, Salesforce, Messenger, Trello, Slack their API.
Analytics are also available, helping you further customize your WhatsApp chatbot to drive better results.
Schedule a demo to begin your sales engagement.
Founded in 2012, Aivo set out to streamline communication for their customers. One of their solutions is Agentbot. Like all bots, Agentbot offers brands the opportunity to build conversation flows, but does so with the help of AI.
What’s unique about Agentbot is it’s beautifully designed interface. It’s clean and offers an easy-to-use design decision tree to help you quickly build the most effective conversation flow.
Insert diagram of the decision tree here.
Agentbot also helps you elevate conversation flows based on customer interactions. You can train your bot (using AI) to offer better responses to customer queries and even include nifty touches like GIFs.
Reporting and analytics are a critical component for building agile business and Agentbot rises to the occasion. It provides a host of analytical data directly related to customer interactions.
These include stats on types and numbers of interactions, the average time on the conversation, and also get qualitative feedback on your interactions (think successful and incomplete interactions).
You’re also able to integrate with a collection of applications. While their list is not as long as most would want, custom API integrations are possible, too. Today, you can link Agentbot to Zendesk, Salesforce, Zapier and Genesys.
Altogether, Agentbot is one of the most comprehensive WhatsApp chatbot tools we've seen and worth investigating further.
Schedule a demo to begin your sales engagement.
MessengerPeople has been designed for medium and large businesses. It's positioned as a relatively easy-to-use WhatsApp chatbot tool, and it really is.
You're able to easily build conversation flows to make customer communication more intuitive and professional. MessengerPeople also offers the ability to gather user characteristics, a feature not often marketed in this space.
User characteristics are saved as chatbot conversations take place, making it possible to drive more meaningful engagements with customers about their needs and how your brand can help.
They've also put work into their backend to give users a clean interface. While automation is the ultimate goal, MessengerPeople also offers helpful functionality like ticket assignment. Users can easily drag and drop tickets generated from WhatsApp chatbot engagements.
MessengerPeople's success is relatively impressive. Implementations of their solution have help BMW automate their workshop customer service.
Pricing starts are €99.
What if you'd like to prototype your WhatsApp chatbot before committing to it? There’s a tool for that. Botsociety has created a prototyping solution for brands want to get a preview of their WhatsApp chatbot's look and feel like, before pulling the trigger.
Designing your chatbot is relatively easy and done using a clean drag-and-drop interface. Botsociety also offers brands and team members the ability to collaborate and share updates.
You can also test bots in real-time by granting access to hundreds of certified testers from various locations and demographics. As you’d imagine, the ability to test the effectiveness of your bot with real users speeds up enhancements, helping you design more effective conversation flows.
We like the idea of being able to prototype a WhatsApp chatbot and later export your work into Excel, AVI, MP4 or GIF formats or development team. It takes what could be a lengthy chatbot design process and simplifies it.
Get started with a free account with the option to upgrade to a professional package with more features for $79.
Raphiwa offers a WhatsApp API designed for mass communication at an enterprise level. The tool allows you to pair a number with your WhatsApp business account, create a webhook and send and receive chats.
It also comes with a chat manager interface for fielding queries and an auto-reply chatbot. While not as sophisticated as other chatbot tools, you’re still able to create replies to common queries your customers have.
Pricing is based on a daily reception fee of $1.5. This “opens” your channel of communication with customers and allows unlimited replied for 24 hours. If sending messages, you’re charged $0.0273 per sent message. If sending and receiving, reception and sending fees apply.
Headquartered in Silicon Valley, Gupshup offers a globally recognized and used messaging platform. To date, they processed over 225 billion messages and off integrations with Twitter, Slack, WeChat, Viber, Facebook messenger and WhatsApp.
As a messaging platform provider, they are more popular for their bot scripting tool. With it, developers are able to create chatbots capable of performing simple and complex interactions.
They also offer an out-of-the-box solution which includes automated response creation, the ability to customize your chat assistant, and switch to live chat mode if need be.
Start sending messages from $0.001 per message.
Yalochat is a WhatsApp chatbot development company with a twist. They help businesses engage and develop customer relationships with the use of AI-powered CRM. This means more intimate customer interactions can be made at scale.
Yalochat has a strong AI focus. Through deep learning, chatbots experiences are enhanced, along with continuous training from developers. And their results prove their tool highly successful. According to its website, Yalochat serves over 700,000 users weekly.
The tool is also said to be capable of automating up to 90% of conversations, a feat that would be music to any marketer’s ears. As for analytics, we imagine they feature in some form. Yalocat doesn’t offer much information about the extent of its reporting functionality, but with customers like Amazon, Unilever and American Express, the likelihood of not having a reporting dashboard is very low.
LivePerson gives brands a glimpse of exactly how intricate and valuable chatbot tech can be. For example, LivePerson offers intent analysis. Through LiveIntent, your brand can leverage AI to identify customer intent and quickly tweak messaging. And did we mention that you can do all of this in real-time?
LivePerson also comes with a powerful dashboard that allows any department to gauge how well they are performing. Anyone from sales to technical and customer support is able to track the level of engagement with their chatbot, see how many sales it was responsible for and measure other equally important stats like average order value, total conversion time, and tell how satisfied customers after a chatbot interaction.
Contact LivePerson for a quote and demo.
ChatCompose provides a collection of what we’ve come to see as the top four functions powerful chabot tools are built with. You get AI and natural language processing that help predict what your audience is looking for, and where their searches may be slightly off, what they meant to say. It also comes with autocorrect, a smart addition that supports its natural language feature, making it easier to determine user intent and/or purpose. But AI and NLP aside, these tools are no help without smart integrations, and ChatCompose offers many. It works with most popular messaging, support and social media platforms, so you’ll be able to put yours to work with WhatsApp with ease.
If you need to offer your audience more ways to connect with your brand, ChatCompose can integrate with your CMS, CRM, Mailchimp, SendGrid, Slack and event process payments and has speech recognition to take phone calls.
ChatCompose also offers a considerable amount of resources to help customers understand and use their solution. You’ll have access to a collection of use cases, including using their tool for answering questions, lead generation, customer support, booking reservations, building surveys, querying databases, placing orders, capturing data, opening bank accounts and offering loans, offering insurance, and more.
- Business: $9.99/mo
- Premium: $69.00/mo
Landbot.io presents a beautifully designed interface and drag-and-drop WhatsApp chatbot building functionality. It’s also the choice of large brands such as Uber, LG, T Systems, Ernst and Young, and L’Oreal. One aspect of their tool that caught our eye is the use of rich media. Brands are able to work with videos, images, GIFs and more, easily adding them to scripts to elevate customer experiences.
Like other bots, Landbot.io includes the option to build integrations to help collect data in real-time. Other integrations include Mailchimp, Zapier, Slack, Google Analytics, Sendgrid and Salesforce.
They also pride themselves in their ability to leverage conditions to create hyper-personalized conversations that flow. While bots are designed to take and carry conversations in real-time, Landbot.io also offers human intervention. You can, at any point, take over chats with clients, something particularly helpful if you want to deal directly with a hot new lead.
Feature-wise, you’ll be hard-pressed to find a tool that’s as well-developed as this. Landbot.io has built-in a range of nifty ways to engage with your audience. For example, you can run targeted campaigns using complex filters top find the right audience for your offer. You can also use the tool to create conversational opt-ins to generate more subscribers for your business account.
- Starter: €30/mo
- Professional: €100
- Business: Contact or pricing
Morph.ai is an AI chatbot tool with a set of powerful features. You can use it to send alerts, take orders, create one-time passwords, publish newsletters, provide quotes, send activation codes, lead generation, send shipment information, set alarms and reminders, make booking confirmations, make ticket bookings, act as your helpdesk, and make sales.
Use cases aside, Morph.ai has also included some lesser-promoted features in their tool. For example, you can make use of something they call “Delay/Typing”. It allows you to include a delay between your bot’s response and also show the “typing” indicator, adding a degree of realism to customer engagements.
Other features include CRM integrations for most major tools, multi-agent chat with users, and analytics to help you spot trends and opportunities to improve your bot-to-customer interactions. Morph.ai also offers API integration and custom code support for brands that need unique functionality. You can also assign chats to humans if the need arises, and run A/B split testing to enhance bot engagements.
To date, the brand has made a considerable impact. Their customers include Yes Bank, HSBC and Vodafone.
Engati’s is one of the more lauded chatbot tools available today. Customers praise the brand for streamlining everything from customer support engagements to how easy it is to use the tool to build conversation logic. Altogether, Engati’s chatbot comes with 14 features. These include NLP, a conversation flow builder, integration capabilities for JSON Rest APIs along with many OOB standard integrations, and it also supports multiple languages.
But what we found impressive was their omnichannel approach. Engati allows you to leverage their tool on over 14 channels, including website, mobile, Skype and social media platforms, while running broadcast messaging and campaigns to your audiences. While this functionality seems to be gathering momentum with some of the chatbots we’ve seen, we think it can only grow in application.
The chance to reach audiences is always a must, and when it comes to connecting with WhatsApp users, there’s tons of opportunity. The platform is used by over 1.6 billion people around the world, making it possible for brands to engage more people with target messaging for maximum results.
They also offer voice bots, something that the industry is starting to see more of. This chatbot tool also comes with rich analytics capabilities that will show the most frequently asked questions, performed actions, cohort analysis and more to help you create more personalized and effective conversations with audiences.
- Professional: $19/mo
- Business: $50/mo
- Enterprise: Contact for pricing
Botsza is a chatbot platform focused on the hospitality, airline, eCommerce, banking, finance and insurance and customer care industries. And their tool is powerful enough to carry out some of the most important tasks one can think of. Botsza is capable of providing general information on hotel and accommodation bookings, handling enquiries about flight bookings, managing eCommerce orders, returns, refunds, stock searches and also suggesting products.
In the banking sector, it can respond to customer queries, offer statements, balances, process transfers, manage technical issues, and recommend related services. For insurance businesses, it provides quotes and the best deals, resolves customer queries, and notifies prospects of better quotes that are ideal for their risk profiles. Lastly, for brands with the need for a smart but efficient customer services solution, Botsza identifies and manages customer queries and makes product and service recommendations, along with serving up helping information on recommendations.
It also works with some of the most popular platforms today. From Slack, Skype, GroupMe and Kik, to email, Facebook Messenger, Twitter and WeChat. Botza is powered by AI, machine learning and automation. As with all smart chatbot developers today, Botza has made its core focus solving real-world problems through the power of technology and innovation.
Contact for pricing
SnatchBot has positioned itself as the perfect chatbot solution for businesses of any size. What makes it a solid contender is that it’s capable of being used as a front and backend tool. This means it can be applied in a host of different ways, something that few bots can do.
It also comes with an impressive set of features. Some of our favourites include sentiment analysis, automatic speech recognition, sharing and collaboration (allowing you to build your chatbot alongside colleagues). You also have access to a synonym library, can view entire chat histories, the option of switching between platforms (go from website chat to Telegram), and hand-off chats to live agents. Last, but not least, Snatchbot also comes with advanced analytics. You can track performance by query type, platform, and compare them to your KPIs.
While our list includes other drag-and-drop chatbot tools, making them easy to use, there’s one more feature we found a godsend for busy marketers. SnatchBot offers a bot store. It’s filled with template bots that can be purchased and applied to your ecosystem, saving you hours of conversation flow design.
While the above are more frontend features, as mentioned above, SnatchBot is capable of performing backend tasks, too. These include reading and writing databases, scraping data from the web, connecting to APIs, copying and pasting, completing forms, moving files and folders, and logging in and out of web and enterprise applications. It’s also able to make calculations, extract data from documents, open emails and attachments and collect social media stats.
- Pro: $30 for 10,000 messages
Flow.ai is a sleek and easy-to-use chatbot tool. It’s designed as the perfect solution for marketers that need to ideate and deliver automated messaging. It works with WhatsApp, Facebook Messenger, and can perform payments. Other integrations include Amazon Alexa, Google Assistant, Khoros, Telegram, Twillo, Apple Business Chat, and more.
As for features, Flow.ai makes marketing and sales simpler. It’s able to nurture leads, book appointments and sell products. It can also deflect calls to messages by using IVR prompts to deal with more customers. Like other tools on our list, human takeover is possible. Flow.ai also allows you to include rich media in conversation flow, something that adds extra value, especially when it comes to selling products and services.
Altogether, these features are easily accessible through Flow.ai’s easy-to-use drag-and-drop conversation flow design tool. And if you’d rather code, you can. Flow.ai offers support for APIs with the ability to use webhooks.
- Pro: $19/mo
- Enterprise: Contact for pricing
Wrapping this up
WhatsApp chatbot tools are plenty, but not all are created equal. Some offer basic integrations and functionality, while others include more detailed features designed to offer more business intelligence.
When picking your WhatsApp chatbot tool, make a clear assessment of what your business needs right now. Does customer intent matter? Do you want to be able to develop relationships after the initial chat? Would it make business sense to build something complex with long conversation flows?
While there’s definitely more to consider, we’re certain that WhatsApp chatbot tools will continue to evolve. And for brands looking to scale and do so effectively, without compromising their image and customer service levels, the more sophisticated the solution, the better.
Frequently Asked Questions
What are the best WhatsApp Chatbot tools to use?
Businesses can become easily contactable via WhatsApp plugins on their websites and run push marketing campaigns. Importantly, you can automate your communication with clients using chatbots. When you combine chatbots with WhatsApp, you get a match made in heaven. We have examined 15 of the best WhatsApp Chatbot tools in this article:
How do I use chatbot on WhatsApp?
All the WhatsApp chatbots that we have covered in this article work in a slightly different way. For example, AgentBot, using Aivo’s platform, allows you to load your knowledge base and design the entire experience without technical skills. You can upload questions manually, import them from Excel and Zendesk Guide, or add content packs by industry or events. You can transfer sessions smoothly from WhatsApp to live chat solutions such as Live or Genesys to address more sensitive inquiries appropriately.
What is the WhatsApp Chatbot?
There is no official WhatsApp chatbot, but you can add a chatbot to the WhatsApp platform, either by using one of the tools covered in this post or by programming a chatbox yourself as a developer. A WhatsApp chatbot is a computer program that simulates and processes human conversation), allowing humans to interact with your business via WhatsApp. Chatbots are driven by AI, automated rules, natural-language processing (NLP), and machine learning (ML).
Does WhatsApp use AI?
All the chatbots we have covered in this article use artificial intelligence (AI) to some degree or other. It is the AI that makes a chatbox function – it is how it “thinks” to answer the questions people ask. WhatsApp technically uses AI for more than that, however. Every action while using the app creates an event that can be part of a bigger self-learning that triggers further learnings. WhatsApp stresses that they don’t use your chat conversations, however, due to privacy concerns.
How expensive is a chatbot?
Chatbots vary in price. Many of the WhatsApp chatbots listed in this article avoid publicizing their pricing details, merely asking you to schedule a demo to begin your sales engagement. Some do give a better guide to price, however. These include:
MessengerPeople - starts are €99
Botsociety – free or a professional package with more features for $79
Raphiwha - a daily reception fee of $1.5 + $0.0273 per sent message
Gupshup - from $0.001 per message
ChatCompose – free, Business: $9.99/mo or Premium: $69.00/mo
How does WhatsApp make money?
The founders of WhatsApp resisted attention from investors because they wanted to build an ad-free product. The founders disliked ads and were not keen on ad-based monetization. The app initially relied on the freemium model to make money. However, in 2014 they relented and sold WhatsApp to Facebook. In 2016, Facebook made WhatsApp free for everybody. The founders left in 2017, due to dissatisfaction with Facebook introducing ads. It now makes money through the WhatsApp for Business API as well as Click to WhatsApp ads.