There are so many amazing women in business, no matter the industry. However, we wanted to take some time to recognize the top 20 women in ecommerce this year. We took to Twitter to ask professionals who their favorite women in ecommerce were, and boy, did they deliver! We’ve got 20 amazing ecommerce business owners, marketers, writers, and so much more.
More than that, we also wanted to share some tips for those looking to get into the world of ecommerce. So without further ado, let’s get started.
The Top 20 Women in Ecommerce:
- 1. Amanda Goetz
- 2. Tracey Wallace
- 3. Celeste Perez
- 4. Lillie Sun
- 5. Yelitsa Jean-Charles
- 6. Sarah Carusona
- 7. Sarah Moret
- 8. Alex Greifeld
- 9. Krysta Lewis
- 10. Samar Owais
- 11. Dulma Altan
- 12. Connie Cen
- 13. Amelia Coomber
- 14. Melanie Bedwell
- 15. Kaleigh Moore
- 16. Ashley R. Cummings
- 17. Sara Du
- 18. Ju Rhyu
- 19. Aishwarya Iyer
- 20. Vivian Kaye
- Frequently Asked Questions
4 Tips for Women in Ecommerce
Getting started in the world of ecommerce might feel daunting, especially when you see so many other amazing women in ecommerce. However, we all had to start somewhere. So we’ve put together four actionable tips to help.
Choose a product you’re passionate about.
Whether you’re planning to start your own ecommerce shop or you want to work in ecommerce marketing, choose a product to sell or work with that you really care about. Build your online store or search for ecommerce jobs in an industry that matters to you.
Not only will this make your job much more appealing, you’ll end up doing a better job at it as well because you actually care about the product.
Don’t be afraid to network.
Building your network in the ecommerce space is a great way to learn more, share your own knowledge, and meet even more people in the industry. There are so many different ways to go about this.
Go to events or conferences. Reach out to people online and ask to schedule a 30-minute virtual coffee date to talk about your backgrounds. Join online communities surrounding ecommerce so you can discover even more great women in ecommerce. Be active on social media so that you can build up your own community.
Never stop learning.
Read about the ecommerce space, stay up-to-date on trends, invest in online courses and coaching programs, and the like. Keeping yourself in-the-know with regards to your industry will help make sure you’re always ahead of the curve.
Create a healthy work/life balance.
We hope you love what you do. But that doesn’t mean you need to do it all of the time. Make sure to take breaks, create boundaries, and live your life while you’re not working or building your business.
Setting proper morning and after-work routines can be a great start. Make sure to take a lunch away from work so you can recharge mid-day. Don’t check work emails during set hours so that you can give yourself a brain break.
Having a healthy balance between your work and the life you lead will ensure you don’t end up burned out and unhappy with your job or business.
Top 20 Women in Ecommerce
If you’re looking to expand your network, these 20 women have been doing amazing these in the ecommerce space. Learn more about each one and give them a follow.
1. Amanda Goetz
Amanda Goetz founded House of Wise, a luxury CBD brand for women, and has become a prominent voice in the community. Amanda tweets a mixture of everyday, relatable tweets as well as business and ecommerce tips.
My prediction for the future of CPG:
Step 1: Create media brand
Step 2: Build audience across multiple platforms, influencers, content strategies
Step 3: create (w/ aligned interest) network of R&D, manufacturing & 3PL
Step 4: Launch products (low cac, high margins)
— Amanda Goetz (@AmandaMGoetz) August 29, 2022
She has also started her own marketing classes to help others learn how to build their own startups.
2. Tracey Wallace
Tracey Wallace has worked with ecommerce startups for over a decade, along with some major ecommerce companies like BigCommerce and Klaviyo.
When I was back at BigCommerce, at one point, we made a strategic SEO decision to go after long-tail keywords and phrases.
After all, Shopify had a bigger team, was publishing more content, and was winning tons of higher volume, more generic industry terms.
— Tracey Wallace (@TraceWall) August 19, 2022
She tweets business updates, marketing tips, in-depth threads about startup growth, and more.
3. Celeste Perez
Celeste Perez is the founder of Droplet, an ecommerce adaptogen (plant-based) drink brand. She also is a brand designer and the mastermind behind the stunning Droplet branding.
billion dollar exit, lfg 💰
— Celeste Perez (@celesteperez___) July 30, 2022
She tweets about business growth, life, being a startup founder, and more.
4. Lillie Sun
Lillie’s current project is building Aderie, a membership site for freelancers and professionals, but she’s spent years working with ecommerce brands and also offers consulting services for DTC companies.
I love it!!!
Am I doing this 'building in public' thing right?! pic.twitter.com/0BXtmCMGfa
— Lillie 🪐 (@Lillie__Sun) August 5, 2022
She tweets about business, life, marketing, and more.
5. Yelitsa Jean-Charles
Yelitsa Jean-Charles is the founder of ecommerce brand Healthy Roots Dolls, a line of diverse dolls with varying hair types and hairstyles for young children of all ethnicities to enjoy. Yelitsa was on the Forbes 30 Under 30 list in 2021, proving her expertise in the ecommerce industry.
Yall see it https://t.co/mJsqjmwr8j
— Yelitsa Jean-Charles (@TheYelitsa) August 26, 2022
She tweets about business, marketing, life, and more.
6. Sarah Carusona
Sarah Carusona is the Director of Ecommerce Growth at Hawaiian shoe brand OluKai. She’s been in that role since May 2022, and is helping them grow their business via ecommerce strategies.
A friend of mine runs a coaching business.
He is launching a new program w/ a goal of converting 100 people.
He asked me for advice on FB ads (w/ a limited budget)
I told him to forget ads…
Instead I told him to do these three things:
— Sarah Carusona (@sarah_carusona) June 22, 2022
She tweets about digital advertising, life, business, and more. If you’re interested in learning more about the best ways to use Facebook advertising for your brand, be sure to give Sarah a follow.
7. Sarah Moret
Sarah Moret is an ecommerce brand founder as well as a venture capitalist for many other ecommerce companies. Her current focus is clean deodorant brand Curie, and she announced on her Twitter in March that they got a deal on Shark Tank.
Has anyone ever turned off branded search ads just to see what happens?
If someone takes the time to type “curie deodorant” into google, you’d think they’d be motivated to find us instead of clicking on a competitor’s ad
— Sarah Moret (@thats_a_moret) August 5, 2022
She tweets about business, life, and marketing.
8. Alex Greifeld
Alex Greifeld has been working in the ecommerce space for over 10 years and now writes her own bimonthly ecommerce marketing newsletter called No Best Practices. Some of the topics that’s she’s written on in her newsletter are, “How To Prepare For Black Friday 2022” and “A Foolproof Formula For Facebook Ad Creative,” catering perfectly to ecommerce business owners and marketers.
You can't run Facebook ads for customer acquisition if:
✖️<20 of every 100 customers you acquire buys again
✖️You need to hit an all-in MER target <20%
✖️FB is your only source of demand/awareness
You'll never break even. Fix your business or find another way to scale.
— Alex (@heyitsalexP) August 27, 2022
She tweets about ecommerce brands, strategies, and more.
9. Krysta Lewis
Krysta Lewis is the founder and CEO of organic makeup brand Aisling Organics. She’s also a board member on Retail TouchPoints, a retail news publication that helps ecommerce brands learn more about growing their businesses.
— Krysta Lewis (@itskrystalewis) June 16, 2022
Krysta tweets about her business, startup news and trending topics, work vs. life, and more.
10. Samar Owais
Samar Owais is a SaaS and ecommerce email strategist and copywriter with her own weekly newsletter on how to write the best ecommerce emails called Emails Done Right.
The kind of business you build is the kind of business you'll attract.
For 2 years I've been saying no to BFCM work. What I have been saying yes to? Helping brands create their BFCM email plan.
You'd think no one would sign up for just a strategy/action plan. You'd be wrong.
— Samar Owais (@samarowais) August 15, 2022
She tweets about her work, her clients, life, business, and marketing.
11. Dulma Altan
Dulma Altan is an ecommerce and DTC influencer with over 70,000 followers on her TikTok. She shares valuable ecommerce tips, especially for those looking for help with content creation. She’s created a number of videos with content ideas for various ecommerce industries to take advantage of.
@iamdulmaWhich of these you should post depends on your brand strategy♬ original sound - Dulma 🦋
Be sure to follow her on both Twitter and TikTok to learn more from Dulma.
12. Connie Cen
Connie Cen is the founder of Rocketeer Media, an SMS & email marketing agency that focuses exclusively on helping ecommerce brands grow.
How we helped a brand get an additional $147,000 in revenue with SMS Marketing
— Connie Cen | SMS + Email Marketing (@Conniesends) April 6, 2022
She tweets educational marketing content, shares tips for ecommerce brands, and talks about ecommerce brand do’s and don’ts.
13. Amelia Coomber
Amelia Coomber wears a lot of hats in the ecommerce space. She’s been the Head of Acquisition for dog food delivery brand PetPlate, the Head of Product for podcast ad platform Podscribe, CEO at brand new company Lopa, and part of the Growth team at intimacy brand Maude.
— Amelia Coomber (@amelia_coomber) July 26, 2022
Amelia tweets about ecommerce brands and often retweets other experts in the industry as well.
14. Melanie Bedwell
Results are in for our latest navigation A/B test! 🏆
➕ Product View Rate: +1.9%
➕ Add-to-Cart Rate: +3.3%
➕ Conversion Rate: +1.1%
➕ Revenue/Session: +6.2%
➕ Average Order Value: +5.0%
➕ Bounce Rate: -2.7% pic.twitter.com/wtJ6G89q4t
— Melanie Bedwell (@MelanieBedwell) March 24, 2022
She tweets about growth at Olipop, the ecommerce industry, and more.
15. Kaleigh Moore
Kaleigh Moore is a well-known freelance ecommerce writer and consultant. She’s written for several prominent ecommerce publications as well as business publications like Forbes and AdWeek.
If you really want to get good at writing product descriptions, watch QVC or HSN and take notes on what the hosts talk about re: the product.
99% of the time they're selling aspiration, not the product itself. We buy for our future selves.
— Kaleigh Moore (@kaleighf) August 30, 2022
She tweets about ecommerce writing, the ecommerce industry, writing humor, and more.
16. Ashley R. Cummings
Ashley is another prominent freelance ecommerce writer that has written for brands like Shopify, Salesforce, and DTC Newsletter. She also has her own newsletter called Content Connect that helps aspiring ecommerce writers become better at the trade.
Writing things that “got the juice:”
-Smart, snappy intros
-Images and graphs for context
-Tight audience research
-Third-party editor pic.twitter.com/OrFlaLjP7C
— Ashley R. Cummings (@ashleyrcummings) August 25, 2022
She tweets about writing and life, and shares great content from other prominent freelancers and ecommerce marketers.
17. Sara Du
Sara Du is the CEO and co-founder of Alloy Automation, an integration and automation company specifically for ecommerce brands. Having worked in the ecommerce industry for years, she discovered a hole that needed to be filled, and created Alloy Automation for that purpose.
— Sara Du (@saraduit) August 25, 2022
She tweets about business, life, the ecommerce industry, and more.
18. Ju Rhyu
Ju Rhyu is the CEO and co-founder of of skincare company Hero Cosmetics and has helped build the brand from exclusively ecommerce to being offered in retail stores like Target.
🚀 We hit the 100,000 review mark on Amazon this weekend! This has been ~5 years in the making and will only reinforce our Amazon leadership. There are no shortcuts - it takes time, an excellent product/brand, and really understanding how Amazon works to pull all levers. pic.twitter.com/PkCFKx8Q8g
— Ju Rhyu (@jurhyu) August 1, 2022
She tweets about business, investing, ecommerce brands and industry experts she loves, and more.
19. Aishwarya Iyer
Aishwarya Iyer is the founder and CEO of olive oil and vinegar ecommerce company Brightland. They offer a number of infused olive oil and vinegar types, and have even expanded to offer honey and other products.
📍 LA Friends! If you love cookies, stop by Sweet Laurel Bakery in the Palisades between May 2 - 9 for some delicious Brightland lemon olive oil cookies...also a great Mother's Day gift 🍋
— aishwarya iyer (@Aishwarya228) April 30, 2022
She tweets exciting news about her business and its media shoutouts, as well as shares tweets from other popular ecommerce marketers and business owners.
20. Vivian Kaye
Vivian Kaye is the founder and CEO of wig company Kinky Curly Yaki, but also has a voice on a number of other platforms. For example, she makes an appearance at the entrepreneur expert on daytime show Cityline, and hosts the AMEX Canada podcast.
Oct is Small Biz Month.
I’m a small biz owner & small biz cheerleader 🥳 My brand collabs include Amex, Desjardins, UPS, Vista(print) & LG.
If you’re looking for a lively event host or authentic content creation, slide into my inbox! hello at viviankaye dot com https://t.co/DNxKLbvHVI
— Vivian Kaye (@itsviviankaye) August 8, 2022
She tweets about life, her business appearances, podcast, ecommerce tips, and more.
Gather Inspiration from These Amazing Women in Ecommerce
There are so many incredible women in ecommerce, whether they’re running their own ecommerce or DTC startup, writing about the industry for well-known ecommerce brands, or running the marketing for larger ecommerce or DTC brands.
Follow each of the amazing women in our roundup to learn more about getting into the ecommerce space or growing your own ecommerce business. Plus check out these 17 ecommerce brands to get even more inspiration from successful companies.
Frequently Asked Questions
What is ecommerce?
Ecommerce essentially refers to the online shopping industry. Any brand that sells products online is part of the ecommerce industry, although the term has moved to focus more on brands that are exclusively online. For example, sugar-free wine brand Bev is an ecommerce company as they sell their products exclusively online, whereas clothing brand Express has retail stores as well, so is less considered to be in the ecommerce community.
What does it take to break into the ecommerce space?
There are many different ways to break into ecommerce. First, you might consider founding your own ecommerce brand, like many of the women on our list did. Second, you might want to break into ecommerce marketing to help existing brands grow. Or, you might want to write for or about ecommerce brands to help with their brand awareness.
To get started, first do your research to decide how you want to get involved in the ecommerce industry. Then, follow several of the women on our list to learn more about how they got their start. Look into creating your own business or start applying for positions that interest you.
Where can you learn more about ecommerce?
Start by checking out some of the more popular ecommerce publications, like eMarketer, Retail Brew, or blogs by major ecommerce companies. Then, start following people who are well-known in the space (like all 20 of the women we’ve mentioned here) to learn more about what they have to say about the industry.
How do you get recognized as a top woman in ecommerce?
First, you need to have a good grasp of the ecommerce industry, which you can do by following our tips above. Then, you need to build a strong personal brand where you talk a lot about your own insights in the ecommerce industry. Twitter and LinkedIn are great places to have a presence if you want to be recognized as a top woman in ecommerce.
Who are some of the top women in ecommerce?
There are so many amazing women in ecommerce, and we were bummed to only have the space to highlight 20 of them. Some of the top women include Amanda Goetz, Melanie Bedwell, Kaleigh Moore, Celeste Perez, and Ju Rhyu.