15 of the Top Lifestyle Bloggers you Should Follow in 2018

15 of the Top Lifestyle Bloggers you Should Follow

Influencers come from every niche imaginable. But there are few domains in which they can make a huge impact on consumer decisions. Lifestyle happens to be one of them.

Now, lifestyle is a rather broad classification. From fashion to travel, home decor to food - it’s all about achieving personal goals and living a better quality of life. Many people dream of living it up and lifestyle influencers are a source of inspiration, ideas, and tips for them.

They are known for their impeccable taste and eye for everything beautiful in the world. They seek to inspire diverse audiences by blogging about their everyday lives and interests. They are central to numerous influencer marketing campaigns because they come across as genuine and relatable people.

So, if you’re looking for a daily dose of inspiration, or someone to help your lifestyle brand, then these influencers should be your go-to people. Let’s take a look at 15 of the top lifestyle bloggers you should follow.


15 of the Top Lifestyle Bloggers you Should Follow:


1. Mariam Ezzeddine

Mariam Ezzeddine is a food influencer and the woman behind Cookin with Mima. She studied criminal justice in college, but eventually took her passion for food and turned it into her own business. Her page is easily one of the largest food blogs on Instagram with her 2.5 million followers.

Image via Instagram

It has an array of food porn from diverse cultures. Each post comes with an easy-to-make and healthy recipe in the caption. But what really sets Mariam apart is the importance she gives to audience feedback. She does her best to listen to what her followers have to say, and implement the feedback and ideas she receives.


2. Amanda Stanton

A Southern California resident, Amanda Stanton is a single mother to her two daughters, Charlie and Kinsley. This classy influencer has a style of her own and loves to express herself through all things design related.

Image via Instagram

Her Instagram feed is filled with images of her looking gorgeous in fashionable outfits. It’s also peppered with cute photos of her adorable daughters. A former Bachelorette, she loves to blog about topics like fashion, interior design, and makeup. Amanda frequently partners with a variety of ecommerce brands like Third Love, Ripar Cosmetics, and Fab, Fit, Fun.


3. Anna Nystrom

With 6.1 million followers on Instagram, Anna Nystrom is Sweden’s biggest influencer according to Statista. She’s a fitness trainer and amateur model who has grabbed a lot of attention thanks to her amazing looks and fitness programs. As an influencer, she’s worked with brands like Daniel Wellington, Kapten & Son, Lush, and Skinny Mint Tea.

Image via Instagram

She had a difficult journey to the top, during which she overcame health issues that kept her in bed. Anna Nystrom has been featured in magazines like Maxim and Sports Illustrated. She inspires people to power through their struggles by sharing her own story on social media.


4. Adam Gallagher

Adam Gallagher is the man behind I Am Galla, a blog aimed at providing styling tips to men. He’s been doing this for some time now. He started his blog after receiving the best-dressed award back in high-school. An avid traveler, he frequently posts photos of himself looking dapper from stunning destinations.

Image via Instagram

Adam also has a penchant for photography, a talent he often shows off on his blog. In the world of men’s fashion, he shines thanks to his unique style. He blends his sharp New Yorker elegance with his native Californian style to bring the best of rustic and sophisticated fashion to his followers.


5. Huda Kattan

Huda Kattan is a beauty tycoon with 25.3 million followers on Instagram. She also runs her cosmetics blog and business - Huda Beauty. She’s considered the first influencer to have built her own company without the use of any traditional channels.

Image via Instagram

A beauty blogger, she offers tips on the proper application of makeup and creative hacks to stay beautiful. Her claim to fame was her YouTube channel which has 2.3 million subscribers. Huda likes to keep things real. Apart from the regular makeup tutorials and chic photos, she posts beauty memes as well as satirical videos.


6. Ella Mills

Lifestyle and food blogger, Ella Mills, is a British entrepreneur who started her own brand - Deliciously Ella. Her blog started off as a personal platform that documented her journey of eating healthy. Since then, she’s converted it into a rather successful business venture that boasts partnerships with retail giants like Tesco.

Image via Instagram

She’s also the author of one of the most successful diet cookbook series. She regularly leverages Instagram to share recipes and cooking tips with her 1.3 million followers. Together with her husband, Ella also runs her own deli in London.


7. Murad and Nataly Osmann

These two Russian Muscovites are taking the travel photography industry by storm. They went viral in 2011 by accident when Murad posted a photo of then-girlfriend Nataly on Instagram. It depicted her leading him by hand to roam the streets of Barcelona. What followed was an incredibly recognizable #FollowMeTo series.

Image via Instagram

The project has morphed into a proper blog as well as business for the doting couple. It helped that they were two of the first people to build a business around this theme. They’ve partnered with top brands like Macy’s and Beringer Vineyards to create enthralling ads. The couple has also started their own travel accessories line and jewelry brands since then.


8. Joanna Gaines

Joanna Gaines is a designer, successful entrepreneur, loving mother, and host of Fixer Upper on HGTV. With her husband Chip, she works on beautifying and renovating homes. While her husband takes care of the construction aspect, she leverages her expertise in design to help customers.

Image via Instagram

Fixer Upper gives them an opportunity to showcase the renovations they are doing as owners of Magnolia Homes. Additionally, she leverages Instagram to further promote the show and their business. With 7.5 million followers, she’s one of the biggest home-decor lifestyle influencers.


9. Ingrid Nilsen

Ingrid Nilsen can be best described as a YouTube sensation who sports 3.8 million subscribers. Her claim to fame was a series of videos detailing makeup tricks and techniques for women. Her channel has evolved in recent years to incorporate fashion, beauty, and lifestyle topics as well.

Image via Instagram

MissGlamorazzi (as her channel was previously called) was her way of challenging herself to overcome a fear of public speaking. The beauty powerhouse has her own Instagram page with 1.5 million followers. She leverages it to promote various cosmetics and beauty product brands. All the while doling out beauty and fashion tips to her fanbase.


10. Meghan Rienks

For six years now, 22-year old Meghan Rienks has been an internet starlet. Since she was 16, she’s been sharing the ups and downs of her life on her blog. She’s garnered a fairly big followership on social media as well, with 1.2 million fans on Instagram alone.

A quick scroll through her feed, and you’ll notice how clean and catchy it looks. She incorporates a lot of white and negative space in her photos paired with bright colors. The transition from one photo to another is seamless adding a beautiful flow to the feed.

Image via Instagram

An actress and food blogger, she showcases various aspects of her life. Especially mouth-watering food images with a preference for baked desserts. On her blog, you’ll find recipes to all her delectable creations. But her rise to fame was her YouTube videos documenting her awkward teenage years.


11. Camila Coelho

Camila Coelho is a Brazilian beauty blogger boasting 7.2 million followers on Instagram. She posts and blogs about tips on beauty, makeup, and fashion in both English and Portuguese. She’s also known for providing travel tips to promote tourism in her native country Brazil as well as other South American countries.

Image via Instagram

In addition to Instagram, she’s a sensation on YouTube as well where she posts makeup tutorials for her fans. Camila is a self-professed beauty addict that even worked as a makeup artist prior to starting her blog.


12. Julie Sarinana

Julie Sarinana is best known for her fashion and lifestyle blog, Sincerely Jules. Her motto in life? “Dream, Believe, Achieve.” Her blog started off as an outlet to share her daily thoughts, inspirations, and photos from her day. Julie’s sophisticated California style has attracted 4.5 million devout followers on Instagram.

Image via Instagram

What started off as a simple blog in 2009 has evolved into a major destination for lifestyle and fashion inspiration. In addition to serving as an influencer for top international fashion brands, Julie runs her own clothing line. She strongly believes in the philosophy that success comes from investing one’s mind and effort into everything they do.


13. Katie Stauffer

What started off as a curious exploration of Instagram has snowballed into something so much more for Katie Stauffer. She’s a passionate photographer, an Instagram celebrity, and most of all a loving mother. She’s built a 3.9 million fanbase on it by sharing creative photos of her five children. Her twins, Emma and Mila, have practically grown up on Instagram.

Image via Instagram

Katie’s just one of those mothers who’ve been able to turn family moments into a business. She also runs her own blog showcasing all the beautiful and creative memories they’re making. Her three-year-old, Mila, has turned into quite the starlet herself - doling out life advice in her own innocent way. No wonder brands are always approaching the Stauffers for collaborations.


14. Louis Cole

Forbes ranked Louis Cole as among their Top 10 travel influencers last year. The British vlogger is an explorer who lives a nomadic life, sharing photos and videos of the stunning locations he visits. He’s climbed misty mountains, trekked through jungles, and circumnavigated the globe. The last of which he even documented on his blog.

Image via Instagram

An adventure lover, he encourages his 1.4 million Instagram followers to seek out unique and enthralling adventures. His travel channel on YouTube has garnered 2 million subscribers. Unlike other travel photographers, he doesn’t post photos of luxury tropical destinations. Rather he clicks vivid, thought-provoking portraits of the locals and unfrequented locations.


15. Cassey Ho

Another Forbes certified influencer, Cassey Ho was voted as one of Top 10 fitness influencers by the magazine. She’s won a number of awards as a fitness instructor and entrepreneur. She’s also the woman behind one of YouTube’s top female fitness channels with 4.1 million subscribers.

Image via Instagram

She’s a major hit on Instagram, where she regularly posts workout tips, explainer videos, and inspirational messages. She’s featured in numerous media platforms like Cosmopolitan, The New York Times, Dr. Oz, and Good Morning America. Other than collaborating with major brands like Samsung, she also runs her blog and business Blogilates.


Conclusion

The celebrity-brand collaboration scene is continuously evolving. Ten years ago, nobody would have thought that everyday people would be going toe to toe with celebrities. But that’s how it is today. We’ve seen fitness trainers, mothers, fashionistas, and even pets take over the marketing world.

Experts in their own rights, they’ve displayed an ability to influence over consumer decisions like no one could have imagined. These lifestyle experts, if one chooses to call them that, are inspiring millions of people daily. From a brand perspective, they’re a more affordable and engaging way to connect with their target audiences, compared to celebrities.

And while there are numerous such experts out there, these 15 are our top picks. If you know any others you’d like added to the list, comment below.

Influencer Marketing Hub

How To Measure Influencer
Marketing ROI

The Complete Brand Marketer's Guide

Get The Free eBook