Influencers come from every niche imaginable. But there are few domains in which they can make a huge impact on consumer decisions. Lifestyle happens to be one of them.
Now, lifestyle is a rather broad classification. From fashion to travel, home decor to food - it’s all about achieving personal goals and living a better quality of life. Many people dream of living it up and lifestyle influencers are a source of inspiration, ideas, and tips for them.
They are known for their impeccable taste and eye for everything beautiful in the world. They seek to inspire diverse audiences by blogging about their everyday lives and interests. They are central to numerous influencer marketing campaigns because they come across as genuine and relatable people.
So, if you’re looking for a daily dose of inspiration, or someone to help your lifestyle brand, then these influencers should be your go-to people. Let’s take a look at 16 of the top lifestyle bloggers you should follow.
16 of the Top Lifestyle Bloggers you Should Follow:
1. Mariam Ezzeddine
Mariam Ezzeddine is a food influencer and the woman behind Cookin with Mima. She studied criminal justice in college, but eventually took her passion for food and turned it into her own business. Her page is easily one of the largest food blogs on Instagram with her 2.5 million followers.
It has an array of food porn from diverse cultures. Each post comes with an easy-to-make and healthy recipe in the caption. But what really sets Mariam apart is the importance she gives to audience feedback. She does her best to listen to what her followers have to say, and implement the feedback and ideas she receives.
2. Amanda Stanton
A Southern California resident, Amanda Stanton is a single mother to her two daughters, Charlie and Kinsley. This classy influencer has a style of her own and loves to express herself through all things design related.
Her Instagram feed is filled with images of her looking gorgeous in fashionable outfits. It’s also peppered with cute photos of her adorable daughters. A former Bachelorette, she loves to blog about topics like fashion, interior design, and makeup. Amanda frequently partners with a variety of ecommerce brands like Third Love, Ripar Cosmetics, and Fab, Fit, Fun.
3. Anna Nystrom
With 6.1 million followers on Instagram, Anna Nystrom is Sweden’s biggest influencer according to Statista. She’s a fitness trainer and amateur model who has grabbed a lot of attention thanks to her amazing looks and fitness programs. As an influencer, she’s worked with brands like Daniel Wellington, Kapten & Son, Lush, and Skinny Mint Tea.
She had a difficult journey to the top, during which she overcame health issues that kept her in bed. Anna Nystrom has been featured in magazines like Maxim and Sports Illustrated. She inspires people to power through their struggles by sharing her own story on social media.
4. Adam Gallagher
Adam Gallagher is the man behind I Am Galla, a blog aimed at providing styling tips to men. He’s been doing this for some time now. He started his blog after receiving the best-dressed award back in high-school. An avid traveler, he frequently posts photos of himself looking dapper from stunning destinations.
Adam also has a penchant for photography, a talent he often shows off on his blog. In the world of men’s fashion, he shines thanks to his unique style. He blends his sharp New Yorker elegance with his native Californian style to bring the best of rustic and sophisticated fashion to his followers.
5. Huda Kattan
Huda Kattan is a beauty tycoon with 25.3 million followers on Instagram. She also runs her cosmetics blog and business - Huda Beauty. She’s considered the first influencer to have built her own company without the use of any traditional channels.
A beauty blogger, she offers tips on the proper application of makeup and creative hacks to stay beautiful. Her claim to fame was her YouTube channel which has 2.3 million subscribers. Huda likes to keep things real. Apart from the regular makeup tutorials and chic photos, she posts beauty memes as well as satirical videos.
6. Sabrina Molu
Sabrina Molu’s blog is easily one that grows on you. In her early days in the blogosphere, she launched Simply Sabrina, and then changed names to Hey Simply. The big idea? Become a resource for a community of women who want to become their best selves.
She shares her best finds. From a podcast that made her think and ways to breathe new life into the way you connect with your spouse, to where to find the perfect strapless bra under $100, there’s something for every woman out there.
Sabrina’s also on Instagram and TikTok and has a growing fan base. On both platforms, she continues to offer tons of value and feels like that BFF you never knew was missing.
7. Murad and Nataly Osmann
These two Russian Muscovites are taking the travel photography industry by storm. They went viral in 2011 by accident when Murad posted a photo of then-girlfriend Nataly on Instagram. It depicted her leading him by hand to roam the streets of Barcelona. What followed was an incredibly recognizable #FollowMeTo series.
The project has morphed into a proper blog as well as business for the doting couple. It helped that they were two of the first people to build a business around this theme. They’ve partnered with top brands like Macy’s and Beringer Vineyards to create enthralling ads. The couple has also started their own travel accessories line and jewelry brands since then.
8. Joanna Gaines
Joanna Gaines is a designer, successful entrepreneur, loving mother, and host of Fixer Upper on HGTV. With her husband Chip, she works on beautifying and renovating homes. While her husband takes care of the construction aspect, she leverages her expertise in design to help customers.
Fixer Upper gives them an opportunity to showcase the renovations they are doing as owners of Magnolia Homes. Additionally, she leverages Instagram to further promote the show and their business. With 7.5 million followers, she’s one of the biggest home-decor lifestyle influencers.
9. Joanna Goddard
For Joanna Goddard, launching her own lifestyle blog was written in the stars. She’s been in the magazine world. Having served as editor-in-chief for Bene, an award-winning quarterly about Italian life and style, and later writing for Glamour, it all just makes sense.
A Cup of Jo is what it sounds like, a take on life and style according to Joanna. And it’s filled with great advice on style, meals to prepare, where to visit, how to become a better relationship partner, a better mother, and books you must read.
A Cup of Joe has morphed into a complete business. Today, there’s a team of staff continuing to deliver amazing advice, and you can still feel Jo’s influence woven throughout every nugget. Follow Jo on Instagram, Facebook, Twitter, and Pinterest.
10. Meghan Rienks
For six years now, 22-year old Meghan Rienks has been an internet starlet. Since she was 16, she’s been sharing the ups and downs of her life on her blog. She’s garnered a fairly big followership on social media as well, with 1.2 million fans on Instagram alone.
A quick scroll through her feed, and you’ll notice how clean and catchy it looks. She incorporates a lot of white and negative space in her photos paired with bright colors. The transition from one photo to another is seamless adding a beautiful flow to the feed.
An actress and food blogger, she showcases various aspects of her life. Especially mouth-watering food images with a preference for baked desserts. On her blog, you’ll find recipes to all her delectable creations. But her rise to fame was her YouTube videos documenting her awkward teenage years.
11. Camila Coelho
Camila Coelho is a Brazilian beauty blogger boasting 7.2 million followers on Instagram. She posts and blogs about tips on beauty, makeup, and fashion in both English and Portuguese. She’s also known for providing travel tips to promote tourism in her native country Brazil as well as other South American countries.
In addition to Instagram, she’s a sensation on YouTube as well where she posts makeup tutorials for her fans. Camila is a self-professed beauty addict that even worked as a makeup artist prior to starting her blog.
12. Julie Sarinana
Julie Sarinana is best known for her fashion and lifestyle blog, Sincerely Jules. Her motto in life? “Dream, Believe, Achieve.” Her blog started off as an outlet to share her daily thoughts, inspirations, and photos from her day. Julie’s sophisticated California style has attracted 4.5 million devout followers on Instagram.
What started off as a simple blog in 2009 has evolved into a major destination for lifestyle and fashion inspiration. In addition to serving as an influencer for top international fashion brands, Julie runs her own clothing line. She strongly believes in the philosophy that success comes from investing one’s mind and effort into everything they do.
13. Kate Arends
There’s much about lifestyle blogs and bloggers that can sometimes feel insincere. But Kate Arends’ Wit and Delight is one of those blogs. For Kate, it all began with a collection of essays. They unpacked what she was going through, things that many of us struggle with, and often in silence. From divorce and mental illness, to and an undiagnosed learning disability.
Wit and Delight grew. Today, it’s where people turn for a genuine friend’s advice on life. Kate and her team are confessed average folk. They don’t claim to be qualified psychologists, interior decorators, or expert moms. What they do offer is advice based on experience. And that’s stuff that always hits the sweet spot.
On social media, Kate keeps the conversation going with millions of followers. Be sure to check out her communities on Instagram, Facebook, Twitter, and Pinterest.
14. Faya Nilsson
Faya Nilsson’s Fitness on Toast was born in 2013. Faya, a personal trainer, wanted to share honest, unbiased advice on fitness and nutrition. Since then, it’s expanded into much more. As an avid traveler, Faya’s explored travel and fitness fashion, giving readers more to dig into.
Faya’s efforts have seen her feature on BBC and ITV, and write for the likes of Vogue, Cosmopolitan, Red, Stylist, Harpers Bazaar, and Men’s Health & Women’s Health.
Fitness of Toast is where you want to go for honest, clear, advice about how to get and stay in shape. And if you’re looking for a way to stretch your legs, it also comes with great ideas of where to go. Here’s how to find Faya on Facebook, Instagram, Twitter, and YouTube.
15. Cassey Ho
Another Forbes certified influencer, Cassey Ho was voted as one of Top 10 fitness influencers by the magazine. She’s won a number of awards as a fitness instructor and entrepreneur. She’s also the woman behind one of YouTube’s top female fitness channels with 4.1 million subscribers.
She’s a major hit on Instagram, where she regularly posts workout tips, explainer videos, and inspirational messages. She’s featured in numerous media platforms like Cosmopolitan, The New York Times, Dr. Oz, and Good Morning America. Other than collaborating with major brands like Samsung, she also runs her blog and business Blogilates.
16. Becky Moore
Searching for a cure for wanderlust? You should be reading Global Grasshopper. It’s filled with personal accounts of the farthest corners of the world. Founded by Becky Moore, this is a travel blog with a team of writers who spend more time on the road in one year than most can in a lifetime. And it’s filled with great insights on local living and how to make the most out of your travels.
You’ll find topics like where to visit, where to stay, and how to travel with man’s best friend comfortably. Keep up with the team on Facebook, Instagram, Pinterest, and Twitter.
The celebrity-brand collaboration scene is continuously evolving. Ten years ago, nobody would have thought that everyday people would be going toe to toe with celebrities. But that’s how it is today. We’ve seen fitness trainers, mothers, fashionistas, and even pets take over the marketing world.
Experts in their own rights, they’ve displayed an ability to influence over consumer decisions like no one could have imagined. These lifestyle experts, if one chooses to call them that, are inspiring millions of people daily. From a brand perspective, they’re a more affordable and engaging way to connect with their target audiences, compared to celebrities.
And while there are numerous such experts out there, these 16 are our top picks. If you know any others you’d like added to the list, comment below.