Your social channel's number of followers isn't an accurate measurement of campaign effectiveness, as only 1% to 5% of them will actively engage with your post. Thus, you should carefully select your social media management tool to ensure your chosen platform has features that will support your online content marketing strategy.
Hootsuite is one of the most recognized brands on the market. Users laud it for its tracking and analytics and scheduling tool, all available on its dashboard. However, the drawback of this platform is its price point, with advanced features only accessible in higher-tiered plans or through additional fees.
As a solo user or startup, what are the best alternatives to Hootsuite? This guide explores 11 tools and shows how each stacks up against Hootsuite.
Best Hootsuite Alternatives
Year founded: 2007 Location: Brighton, United Kingdom Best for: mid to large-sized businesses Key Features: Analytics, automated publishing, content management, post scheduling, keyword filtering, multi-account management, and cross-channel inbox Supported Channels: Instagram, Facebook, TikTok, Twitter, Tumblr, Reddit, LinkedIn Post scheduling and reporting are two of Brandwatch’s standout features. It uses a unified calendar and while that isn’t revolutionary and standard for most social media management tools, including Hootsuite, Brandwatch’s calendar takes a more visual approach. You can, for example, use a monthly or weekly view. While the weekly view is quite detailed and includes the caption and image/video to be used, the monthly view is equally useful. At a quick glance, you’ll be able to see how many posts have been scheduled per day helping you to spot gaps in your content calendar quickly. In the integrations department, it’s a pretty equal match. Similarly to Hootsuite, its automated publishing also supports Instagram (including Reels and Carousels) and TikTok. Another area where Brandwatch matches Hootsuite’s functionality is when it comes to managing direct messages and incoming social comments. Both Hootsuite and Brandwatch have what they call an Engage feature. Included in Brandwatch’s Engage module is the ability to customize feeds and automate some common responses. Social Media Management, contact for pricing Year founded: 2016 Location: Los Angeles, CA, United States Best for: Social media managers, from brands to agencies and individuals Key Features: Unlimited calendars, content exports, live analysis, automated publishing, advanced analytics, post preview, post ideas, and unlimited file uploads Supported Channels: Facebook, Instagram, Twitter, LinkedIn Take your social media content ideation and creation to the next level with Loomly. Its Post Builder is a wizard-like tool that not helps you upload your content in 5 easy steps. It also ensures post optimization by giving instant feedback on your chosen date and time to publish, copy length, readability, and the format’s suitability for your chosen platform. Moreover, you can enhance the look of your images using Loomly Media Studio. You can access the tool through Post Builder or Loomly Ads Manager to resize the original dimension of your visual file, adjust its brightness, improve focus, or add a filter and text. Like Buffer’s Pablo, the Loomly Studio integrates with Unsplash. This platform has basic and advanced analytics like Hootsuite. However, Loomly’s analytics package doesn’t include social listening or brand mentions monitoring. You’ll find basic data (clicks, shares, comments, engages users, and reach) right below individual Post Views. Meanwhile, users of the Standard Plan and higher can go to their Loomly calendars to view advanced analytics data, including total Facebook page likes, Instagram followers, engagement rates, and others. Like Hootsuite, Loomly lets you compare results across timeframes and automate the publication of weekly or monthly reports. The platform ensures you won’t miss a new task or deadline by sending you an email notification, an extra reminder besides the To-do list in your Loomly dashboard. Meanwhile, you can set your colleagues’ and external stakeholders’ Loomly access privileges by assigning them roles (client, contributor, editor, or viewer) on the calendar. Year founded: 2010 Location: Chicago, IL, United States Best for: Brands and organizations of all sizes Key Features: Post scheduling, content publishing, conversion management, customizable reporting tools, analytics Supported Channels: Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google Business Profile Sprout Social and Hootsuite mirror each other in various functionalities, from their inboxes and social listening tools to their employee advocacy and chatbots. However, in each of these areas, Sprout offers a little more than what Hootsuite can provide, which is welcome news to those whose social following and workforce are growing. Sprout’s Smart Inbox is a powerful engagement and collaboration hub. It displays all messages in a single feed, but you can filter them by social network. Sprout also lets you create and share Inbox Views to help you and your team focus on one message type at a time when necessary. You can create your own filter sets to personalize your Inbox Views and decide which members of your team can access it. Hootsuite’s shared inbox only divides messages into the following folders: unassigned, assigned, assigned to me, and done. To help you determine the volume of messages that need your attention, you can refer to the real-time activity bar at the top of the inbox. You can choose the date selector to view messages within a specific timeframe (24 hours, 7 days, 90 days, or a custom range). Sprout and Hootsuite operate chatbots, but the former has a proprietary bot that works on Twitter and Facebook. Unlike Hootsuite, Sprout’s bot doesn’t require activation, although you must set up its conversations. Meanwhile, you can set permissions for Social Listening on Sprout to include specific teammates. You can set and track topics and hashtags for these listening templates: Industry Insights to stay relevant in your sector, Market Research to help plan your company’s future, Competitor Analysis, and Brand Health for audience analysis. Or you can discover who’s mentioning and comparing you with other brands using the Trends Report, the Sprout counterpart for Hootsuite’s Streams. Sprout and Hootsuite also have programs that help companies turn their staff into their brand ambassadors. In 2022, Sprout renamed Bambu to Employee Advocacy, the equivalent of Hootsuite’s Amplify. However, Sprout has an advocacy ROI calculator, helping you estimate returns depending on your goals (brand awareness, lead generation, or top talent acquisition). Year founded: 2011 Location: Paris, France Best for: small and large businesses and agencies Key Features: Social inbox, listening, publishing, reporting, user profiling, competitor analysis, and agency team workflow Supported Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Google Business Profile Agorapulse’s advanced monitoring and customizable reports are the platform’s top two features that make it better than Hootsuite. They give Agorapulse a greater competitive advantage by letting you know what your competitors are up to, and the platform’s listening, monitoring, and reporting tools provide all the insights you need to adjust your strategy. The two platforms have a unified inbox, allowing you to view, respond, and delegate responses to all your posts (comments, messages, and reviews) from one social profile in one spot. However, Agorapulse has inbox filters, saved replies, bulk actions, and real-time collaboration tools. Like Hootsuite, Agorapulse also has a bulk scheduling and publishing feature to fill your month’s content calendar with images and posts in minutes. A Composer feature—which lets you create, edit, and see a preview of your post—exists in both tools. Agorapulse can help you compose your post for Instagram, but you need to finish the process on the mobile app to publish it. In addition, Agorapulse’s content calendar is color-coded, so you know which content is a draft, assigned, or awaiting approval. Moreover, both platforms have social listening tools to help you with reputation management and community engagement. You can also monitor certain brands or keywords to discover discussions surrounding your competitors. Year founded: 2008 Location: London, United Kingdom Best for: SMMs, corporate marketing teams, and digital agencies Key Features: Post scheduling, dashboard holiday calendar, content customization, client collaboration, reports and trends, audience engagement Supported Channels: Facebook, Instagram, Twitter, YouTube, LinkedIn, Google Business Profile Sendible can make it appear that you had your own programmers design a social media management tool exclusively for your organization with its White Label solution and Client Connect feature. Ideal for social marketing agencies, white labeling allows you to brand the platform’s dashboard as your own, as the interface will carry your logo, company colors, and web domain. With this feature, you can submit branded reports—you have a selection of over 200 possible metrics. Hootsuite users must subscribe to the Enterprise plan to generate a social media monitoring report with company branding. Meanwhile, Client Connect will let your customers safely connect their social accounts to Sendible and access your dashboard without sharing passwords. Improve your client engagement further with PriorityInbox, which alerts you about social media engagements that likely need a response. You can create images in Sendible using Canva, similar to Hootsuite’s integration with the graphic design tool. Together with the platform’s calendar, you can aim for what matters most in 2024—consistent and high-quality posts, not just frequent and high-quantity uploads. Moreover, social listening is possible on blogs and Google Alerts besides the social channels where you post content after you set the criteria, hashtags, and keywords on the Sendible dashboard. Besides staying on top of new developments, social listening helps you contribute to conversations and build your brand’s thought leadership. Year founded: 2010 Location: San Francisco, CA, United States Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses Key Features: Automated post scheduling and publishing, engagement monitoring, content management, multi-account management, and analytics Supported Channels: Facebook, Instagram, YouTube, TikTok, Twitter, LinkedIn, Google Business Profile, Pinterest Buffer‘s primary strength is its minimalist interface that offers a straightforward scheduling process for your social media posts. Unlike Hootsuite, using Buffer’s dashboard is easy to learn, making it highly recommended for small teams with less elaborate social media marketing plans. You can pause your queue or reorder posts on your queue per social channel. If Hootsuite teamed up with Canva to help you create visuals from within the platform, Buffer lets you do the same through its proprietary tool Pablo. The feature integrates with Unsplash, which offers royalty-free images. After choosing an image from the web or your collection, you can edit it in Pablo, including adjusting the dimension or adding a filter, text, or logo. Buffer also shares Hootsuite’s capability to display and reply to questions and feedback from various social media. However, Buffer users must do so from a dedicated Engagement tab for such messages. Use the dropdown menu to pick the social channel whose messages you wish to check. Then select the type of posts to display (questions, orders, or potentially negative messages), so you can read and respond directly from that window. Year founded: 2012 Location: Sunnyvale, CA, United States Best for: small- and medium-sized businesses, agencies, and enterprises Key Features: Reputation management & brand monitoring, content management, unified social inbox & feed, post scheduling, analytics, and team and client collaboration Supported Channels: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok eclincher is a platform to consider if you’re looking for a Hootsuite alternative with an efficient approval workflow. The tool can generate a link to send to colleagues, clients, or those you’ve assigned as approvers. Approvers can add a comment when they don’t approve the content. You can even upload batches of content for approval through bulk processing. The platform lays out these items in spreadsheet form that you can share as a .csv file. eclincher also has an auto-post feature with three queue options: a recycle queue that re-uploads your post once it reaches the end of a queue, a one-time queue for one-time posts, and an end-date queue that will upload the post on your chosen end date. Like Hootsuite’s RSS Autopublisher, eclincher’s Auto Post with RSS will let you draw content from RSS (rich site summary or really simple syndication) or feeds from various websites and queue this onto your content calendar. Google Analytics is part of eclincher and Hootsuite’s social analytics reports. Do you want to view your performance across three or more social platforms? eclincher can generate one document to show all your stats when you click the cross-channel report. Meanwhile, you can delegate engagement to specific team members from the platform’s inbox. Year founded: 2008 Location: New York City, NY, United States Best for: social marketing leaders, business leaders, and customer care leaders Key Features: Social media management, content management, influencer marketing optimization, competitive benchmarking, community management workflow, and analytics Supported Channels: Facebook, Instagram, Twitter, Pinterest, LinkedIn The intelligence and social listening features of Emplifi‘s Social Marketing Cloud go head-to-head with Hootsuite, deploying AI to help your brand discover your share of voice in the industry. For a 360-degree view of your customers, the platform combines insights from your channels with those from the web. The platform’s analytics dashboards and shareable reports are customizable—you can go from an aggregate, top-level data analysis to more granular presentations of each campaign. Moreover, Emplifi’s automated sentiment analysis demystifies the perception behind your audience’s comments, allowing you to create and deliver experiences with empathy. Need a hand with engagement? Program the platform’s chatbot for common queries so you and your team can handle messages needing a more personalized touch. Emplifi’s Community Inbox and responsive calendar can promote the kind of collaboration that Hootsuite users enjoy. You can organize ideation, proofing, and approvals through its mobile-ready content scheduler. With its predictive AI woven into this feature, you can determine the posts to promote and when to publish them. Meanwhile, Emplifi teamed up with Salesforce to enhance its inbox for faster replies. Contact for pricing Year founded: 2009 Location: Minnesota, United States Best for: digital marketers, bloggers, coaches, realtors, and fitness trainers Key Features: Post scheduling and publishing, content repurposing, bottomless evergreen content library, multi-account management, engagement monitoring, and A/B testing Supported Channels: Instagram, TikTok, Facebook, Pinterest, Twitter, LinkedIn, Google Business Profile Give your social media followers something fresh to read, listen to, or view daily or weekly with MeetEdgar. Its “bottomless” Content Library stores and classifies your visuals and text beyond your campaign’s duration. MeetEdgar also allows you to organize your content based on customizable categories. The platform can auto-generate five new variations of your content so your social account is regularly updated when you’re too busy to prepare and upload brand-new posts. At the same time, you can choose the “Use Once” setting for one-time postings. You can also populate your social channels and Content Library through the platform’s Import tool. On the Import page, select a source to connect, like your blog, YouTube, Vimeo channel, Pinterest, podcast, or any website. Like Hootsuite, MeetEdgar has a bulk processing feature to edit, import, or delete posts en masse. Edgar emails a weekly report of your campaigns’ performance, although you can also view the analytics of all or specific social accounts on your dashboard. Past reports are accessible through the History page. Year founded: 2013 Location: Warszawa, Poland Best for: small businesses, e-commerce, agencies, marketers, digital influencers Key Features: Automated scheduling and publishing, content calendar, analytics/reporting, social customer service Supported Channels: Facebook, Instagram, TikTok, YouTube, Google Business Profile, Messenger NapoleonCat boasts of saving your team’s time and energy by 70%, thanks mainly to its automation features. You can automate replies to commonly asked questions, including sensitive or complicated issues that a customer service agent can later review and resolve in a private message. NapoleonCat’s Auto-moderation feature lets you create a rule to set off auto-replies. The rules cover designating “trigger” keywords, follower classification (prospects, customers, top fans, and so on) to which the rule will apply, and the action for that message (like mark sentiment, assign a ticket to a moderator, or hide and delete as in the case of junk comments). Auto-moderation works on Facebook, Facebook Ads, Facebook Messenger, Instagram, and Instagram Ads. You can select the dates when to run this automated feature, which NapoleonCat recommends for holidays and work breaks. NapoleonCat’s Publishing tool provides the same ease that Hootsuite offers to upload content on all your social platforms simultaneously. Moreover, you can customize your analytics reports—including your competitors’ activities on social media—and engage with your followers, including those who post Google reviews. Year founded: 2014 Location: Delaware, United States Best for: digital marketing agencies, SMBs, multi-location brands, and enterprises Key features: Post scheduling, bulk scheduling, content library, team and client collaboration, social media calendar, and analytics Supported Channels: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile Like Sendible, SocialPilot offers White Label customization, which not only brings your logo and colors front and center. The platform even lets you set a personalized email address that can integrate with your existing email. The setup for client access is easy and secure. Moreover, your customers can view your social media efforts on reports carrying your brand identity. Users must subscribe to the Agency plan to benefit from this feature. Like Hootsuite, SocialPilot also collaborates with Canva for image generation. While SocialPilot doesn’t have a dedicated social listening tool, you can use its inbox to track brand mentions and spot popular subjects, whether directly related to your business or those of your partners and competitors. You can view your campaigns daily or weekly with SocialPilot’s calendar. The calendar can also display content per client or social network. Like Hootsuite, SocialPilot lets you queue, auto-schedule, and republish posts. Meanwhile, the platform’s analytics reports include “best time to post” and audience insights, including your biggest fans, like your most active sharer or commenter.1. Brandwatch Social Media Management
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Discover More Options for Your Social Media Posting Needs
Any well-prepared copy, image, or video for social media is ineffective if not published at the right moment or monitored for impact. Personalized content plays a key role in driving purchases. With Hootsuite, you can manage your social media accounts more effectively. For Hootsuite alternatives, check out our list above to find the perfect tool for your team.
Frequently Asked Questions
What are some of the best alternatives to Hootsuite in 2024?
Some of the top alternatives to Hootsuite include:
- Sprout Social
- Brandwatch Social Media Management
- Agorapulse
- Sendible
- Buffer
- e-clincher
- Emplifi (formerly Socialbakers)
- Loomly
- Meet Edgar
- NapoleonCat
- SocialPilot
Each of these platforms offers unique features and pricing structures that cater to various social media management needs.
What features should I consider when choosing a Hootsuite alternative?
When selecting a Hootsuite alternative, consider features such as scheduling capabilities, analytics and reporting, collaboration tools, user interface, customer support, and pricing. It's essential to identify what specific functionalities are most important for your social media strategy.
How can I determine which Hootsuite alternative is right for my needs?
To determine the best Hootsuite alternative for your needs, assess your specific requirements, such as the number of social media accounts you manage, your budget, and the features that are most important to you. Testing a few platforms through free trials or demos can also help you find the tool that best fits your social media strategy.
